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From Wikipedia, the free encyclopedia

Mattel Films
FormerlyMattel Playground Productions (2013–2016)
TypeFilm division
IndustryFilm production
FoundedSeptember 2018; 3 years ago (2018-09)
Headquarters,
United States
Area served
Worldwide
Key people
Robbie Brenner (executive producer)
Number of employees
5 (2019)[1]
ParentMattel

Mattel Films is the film production division of Mattel originally formed on October 16, 2013 as Mattel Playground Productions as part of Mattel Global Brands, a unified media structural and strategy unit.[2]

On March 31, 2016, Mattel placed the division within a newly-created division at the time, Mattel Creations, absorbed its operations into it and, three months later, made it defunct due to the box office reception of the live-action film release of Max Steel.[3] On September 6, 2018, the division was revived and reformed reformed as Mattel Films.[4]

Background

In May 1970, Mattel had teamed up with producer Robert B. Radnitz to form a joint venture film production company, Radnitz/Mattel Productions.[5] to produce family films including Sounder and Where the Lilies Bloom.[6] The final film from Radnitz/Mattel was A Hero Ain't Nothin' but a Sandwich in 1978.[7]

A few of Mattel's properties; Hot Wheels, Max Steel, Masters of the Universe and Monster High have been set up at various studios within the U.S. state of California. For example, Hot Wheels was first at Columbia Pictures with McG attached to direct, but ended up moving to Warner Bros. and Joel Silver. As of 2013, the property was licensed out to Legendary Pictures, with Joe Roth attached to produce.[8][9]

History

Mattel Playground Productions

Former logo as Mattel Playground Productions
Former logo as Mattel Playground Productions

On October 16 2013, with third-quarter global sales earnings risen 6% to US$2.21 billion, thus citing positive profitability, Mattel launched Playground Productions (shortened as Mattel PGP or just PGP) as its in-house film studio to handle multimedia productions and foster creative storytelling for its brands for global multi-platform distribution.[8][1] The intention/scope was to work closely with internal and external production and distribution partners, encompassing script development, story boards and greenlighting theatrical productions. Its first animated project was “Team Hot Wheels: The Origin of Awesome”. Mattel had under development a live-action Hot Wheels film at Legendary Entertainment and Universal, films featuring the Masters of the Universe and Barbie brands at Columbia Pictures, a Monster High film with Universal and a Max Steel film with Dolphin Entertainment. PGP was planned to set up three-year storytelling plans that incorporate every part of the company's core operations, from toy designers to consumer products and marketing.[8] David Voss, an acclaimed 20-year veteran in the toy and entertainment business, was appointed as the division's head and Senior Vice President.[8][9]

With WWE on March 17, 2014, Mattel PGP launched an online short form series, WWE Slam City, to go along with its dedicated toy line.[10] The series was picked up by Nicktoons’ NickSports programming block from October 22, 2014.[11]

Voss left the division in January, 2016 for subscription service, Loot Crate.[12] On March 31, 2016, Mattel placed PGP within Mattel Creations upon its formation along with its other two content production units; HIT Entertainment and the content creation team of American Girl.[13] After the failure of the Max Steel live-action film in mid-2016, Mattel Playground Productions was absorbed into Mattel Creations.[3]

Reformation as Mattel Films

On September 6, 2018, Mattel announced the launch of a film division, Mattel Films, that will make films/movies based on the company’s toy brands. Outside Mattel, the division is widely recognized as the revival and replacement of Mattel PGP. Acclaimed film producer Robbie Brenner was appointed to head the division as executive producer and will report directly to Mattel's CEO, Ynon Kreiz.[4][14]

The revived division's first two projects are expected to be the Barbie and Masters of the Universe live-action films.[15] On January 7, 2019, Mattel Films closed the deal with Margot Robbie to star in the Barbie film and Warner and Robbie's production company, LuckyChap Entertainment, to co-produce the film.[16] Mattel Films and Sony revive the Masters of the Universe film development 3 days later with many of the prior attempt's director and producers while bringing on board different writers, Art Marcum and Matt Holloway, best-known writers of "Men in Black.[17]

On February 15, 2019, Mattel Films and MGM agreed to work on two live-action films; one each based on American Girl[18] and View-Master,[19] as well as one for Polly Pocket on June 24, 2021.[20][21][22][23][24][25][26]

With the Hot Wheels films rights option with Legendary Entertainment expired and reverted back to Mattel, Mattel Films shopped the property to Warner Bros. for a partnership on a film for the first time on January 29, 2019.[27] The company teamed up with Universal Pictures for the first time on July 16, 2020 on adaptation of Wishbone to film.[28]

On April 19, 2021, Mattel Films teamed up with Universal Pictures and Vin Diesel's One Race Films for a live-action film adaptation of the 1966-launced toy, Rock 'Em Sock 'Em Robots; starring Diesel himself.[29][30][31][32][33][34]

Filmography

As Mattel Playground Productions
Title Release Date(s)/Year(s) Type Production
partner(s)
Distributor Notes
The Monster High films 2013–2016 CGI-animated films DHX Media Vancouver

Nerd Corps Entertainment

TV:

Universal Pictures Home Entertainment (Home video release)
61-75 minutes[citation needed]
Barbie & the Secret Door October 16, 2014 CGI animated film Rainmaker Entertainment TV:

Universal Pictures Home Entertainment

(Home video release)[35]

Team Hot Wheels June 7, 2014 Animated Mercury Filmworks
Titmouse, Inc.
Digital platforms
YouTube
  • 22-minute origin story (spring)[9]
  • 11 two-minute shorts (summer)
  • 74-minute direct-to-video film (autumn/fall)
WWE Slam City March 17, 2014 Stop motion Stoopid Buddy Stoodios[11] Digital platforms[10]
Nicktoons (NickSports)[11]
26-episode two-minute shorts series[10]
Ever After High[36] May 30, 2014 – June 20, 2016 Legacy Day 15-minute special Guru Studio Netflix Fairy tale web series
True Hearts Day 22-minute webisode special
  • Nickelodeon (US; international)
  • YouTube
  • EverAfterHigh.com
Thronecoming 44-minute TV special
66 three-minute webisodes
Max Steel August 26, 2016[37] Live-action film Dolphin Entertainment
Ingenious Media
Open Road Films[9]
As Mattel Films
Barbie 2023[38] Live-action film TBA Warner Bros. Pictures
LuckyChap Entertainment
American Girl TBA Metro-Goldwyn-Mayer
Barney 59%
Annapurna Pictures
Hot Wheels Warner Bros. Pictures
Magic 8-Ball Blumhouse Productions
Major Matt Mason Paramount Pictures
Playtone
Weed Road Pictures
Masters of the Universe Columbia Pictures
Escape Artists
Polly Pocket Good Thing Going[20][21][22][23][24][25][26] Metro-Goldwyn-Mayer
Thomas the Tank Engine TBA 2Dux²[39]
Rock ‘Em Sock ‘Em Robots One Race Films[32][33][34] Universal Pictures[29][30][31]
UNO TBA
View-Master Metro-Goldwyn-Mayer
Wishbone Universal Pictures

References

  1. ^ Kit, Borys (February 28, 2019). "Magic 8 Ball, the Movie? Mattel's New Film Chief on Adapting Toys and Why Barbie Was "Ahead of Her Time"". The Hollywood Reporter. Archived from the original on March 3, 2019. Retrieved March 11, 2019.
  2. ^ Goldman Getzler, Wendy (October 16, 2013). "With profits up, Mattel launches in-house studio Playground Productions". Kidscreen. Archived from the original on September 8, 2018. Retrieved September 7, 2018.
  3. ^ a b Thompson, Luke Y. (September 7, 2018). "Why Mattel's Latest Movie Studio Announcement Doesn't Impress". Forbes. Archived from the original on January 10, 2019. Retrieved January 9, 2019.
  4. ^ a b Ng, David. "Mattel creates new film division to turn toys into movies". Los Angeles Times. Archived from the original on September 7, 2018. Retrieved September 7, 2018.
  5. ^ Knapp, Dan. (May 21, 1970). "Mattel, Radnitz Join Hands Archived October 1, 2017, at the Wayback Machine". Los Angeles Times (Los Angeles, California). Page F13.
  6. ^ Nelson, Valerie J. (June 10, 2010). "Robert B. Radnitz dies at 85; Hollywood producer of distinguished family films". Los Angeles Times. Archived from the original on July 17, 2020. Retrieved July 17, 2020.
  7. ^ "A Hero Ain't Nothin' But a Sandwich". AFI Catalog. AFI. Archived from the original on July 17, 2020. Retrieved July 17, 2020.
  8. ^ a b c d Graser, Marc (November 5, 2013). "Mattel's Bold Plan to Take Control Back From Hollywood". Variety. Archived from the original on May 8, 2014. Retrieved May 7, 2014.
  9. ^ a b c d Graser, Marc (October 15, 2013). "Mattel to Create Original Entertainment Through Playground Productions Banner". Variety. Archived from the original on June 13, 2016. Retrieved June 6, 2016.
  10. ^ a b c Goldman Getzler, Wendy (March 17, 2014). "Mattel and WWE producing 26-episode web series for kids". StreamDaily. Brunico Communications Ltd. Kidscreen. Archived from the original on December 20, 2016. Retrieved December 16, 2016.
  11. ^ a b c Dickson, Jeremy (October 22, 2014). "Nickelodeon takes WWE Slam City from web to TV". Kidscreen. Brunico Communications Ltd. Archived from the original on December 20, 2016. Retrieved December 16, 2016.
  12. ^ Castleman, Lana (March 31, 2016). "Mattel centralizes content output in new division". Kidscreen. Archived from the original on December 20, 2016. Retrieved December 16, 2016.
  13. ^ Tartaglione, Nancy (March 31, 2016). "Mattel Creations Formed To Centralize Toy Giant's Theatrical, TV & Digital Content". Deadline Hollywood. Penske Business Media, LLC. Archived from the original on June 5, 2016. Retrieved June 6, 2016.
  14. ^ Ziobro, Paul (September 6, 2018). "Mattel, After Years Toying With Big Screen, Creates Film Division". Wall Street Journal. ISSN 0099-9660. Archived from the original on September 7, 2018. Retrieved September 7, 2018.
  15. ^ Townsend, Matthew (September 6, 2018). "Mattel's New CEO Starts Movie Unit to Jump-Start Film Franchises". Bloomberg.com. Archived from the original on September 8, 2018. Retrieved September 7, 2018.
  16. ^ Kroll, Justin (January 8, 2019). "Margot Robbie's 'Barbie' Film Moves Ahead as Warner Bros. Closes Deal With Mattel". Variety. Archived from the original on January 9, 2019. Retrieved January 9, 2019.
  17. ^ Kroll, Justin (January 11, 2019). "Sony and Mattel Films Tap 'Men in Black' Writers on 'Masters of the Universe' Reboot". Variety. Archived from the original on January 12, 2019. Retrieved January 11, 2019.
  18. ^ Kroll, Justin (February 15, 2019). "'American Girl' Live-Action Movie in the Works With Mattel and MGM". Variety. Archived from the original on February 15, 2019. Retrieved February 15, 2019.
  19. ^ Evans, Greg (February 27, 2019). "Mattel & MGM Partner For Movie Based On View-Master Classic Toy". Deadline. Archived from the original on March 6, 2019. Retrieved March 4, 2019.
  20. ^ a b D'Alessandro, Anthony (June 24, 2021). "Polly Pocket Movie In The Works With Lena Dunham Writing & Directing, Lily Collins Starring For Mattel & MGM". Deadline. Retrieved July 1, 2021.
  21. ^ a b "Mattel Films and MGM to Develop Polly Pocket Live-Action Motion Picture with Lena Dunham Writing, Directing and Lily Collins Starring as Polly | Mattel News". Mattel News. June 24, 2021. Retrieved July 1, 2021.
  22. ^ a b Hutchins, Robert (June 25, 2021). "Mattel is developing a live action Polly Pocket movie with MGM". ToyNews. Retrieved July 1, 2021.
  23. ^ a b Schaefer, Sandy (June 24, 2021). "Mattel and MGM Set Polly Pocket Film From Lena Dunham, Lily Collins". CBR. Retrieved July 1, 2021.
  24. ^ a b Michalik, Maddie (June 24, 2021). "Lily Collins to Play Polly in Live-action Polly Pocket Movie from Mattel Films, MGM • The Toy Book". The Toy Book. Retrieved July 1, 2021.
  25. ^ a b Galuppo, Mia (June 24, 2021). "Lena Dunham Tackling 'Polly Pocket' Movie Starring Lily Collins". The Hollywood Reporter. Retrieved July 1, 2021.
  26. ^ a b Darus, Alex (June 25, 2021). "Polly Pocket Movie Starring Lily Collins Sets Lena Dunham To Direct". ScreenRant. Retrieved July 1, 2021.
  27. ^ Kroll, Justin (January 30, 2019). "'Hot Wheels' Live-Action Movie in the Works With Mattel, Warner Bros". Variety. Archived from the original on February 10, 2020. Retrieved July 15, 2020.
  28. ^ Kroll, Justin (July 15, 2020). "'Wishbone' Film Adaptation in the Works From Mattel and Universal With Peter Farrelly Producing". Variety. Archived from the original on July 16, 2020. Retrieved July 17, 2020.
  29. ^ a b Stone, Loryn (April 20, 2021). "Mattel Films to Develop Rock 'Em Sock 'Em Robots Live-Action Motion Picture with Universal Pictures and Vin Diesel's One Race Films". Toy-Wizards.com. Retrieved May 1, 2021.
  30. ^ a b "Mattel Films to Develop Rock 'Em Sock 'Em Robots Live-Action Motion Picture with Universal Pictures and Vin Diesel's One Race Films". Business Wire. April 19, 2021. Retrieved April 25, 2021.
  31. ^ a b "Mattel Films to Develop Rock 'Em Sock 'Em Robots Live-Action Motion Picture with Universal Pictures and Vin Diesel's One Race Films | Mattel News". Mattel News. April 19, 2021. Retrieved April 30, 2021.
  32. ^ a b Parlevliet, Author Mirko (April 19, 2021). "Rock 'Em Sock 'Em Robots Movie to Star Vin Diesel". VitalThrills.com. Retrieved April 20, 2021.
  33. ^ a b "Mattel hits the big screen with Rock 'Em Sock 'Em Robots". Retrieved November 7, 2021.
  34. ^ a b "Mattel Films to Develop Rock 'Em Sock 'Em Robots Live-Action Motion Picture with Universal Pictures and Vin Diesel's One Race Films". Yahoo! Finance. April 19, 2021. Retrieved April 22, 2021.
  35. ^ "Barbie and The Secret Door". Universal Pictures Home Entertainment. March 8, 2015. Retrieved January 7, 2016.
  36. ^ Rusak, Gary (April 3, 2014). "Mattel plays around with digital distribution strategies". StreamDaily. Brunico Communications Ltd. iKids. Archived from the original on December 20, 2016. Retrieved December 16, 2016.
  37. ^ "Robert De Niro Boxing Movie 'Hands of Stone' Set for August Release". Variety. Archived from the original on April 15, 2016. Retrieved April 2, 2016.
  38. ^ Sharf, Zack (July 9, 2021). "Greta Gerwig Directing 'Barbie' for Her 'Little Women' Follow-Up, 2023 Release Planned". IndieWire. Retrieved July 9, 2021.
  39. ^ Anthony D'Alessandro (October 6, 2020). "Thomas & Friends New Movie In The Works From Mattel Films & Marc Forster's 2Dux²". Deadline Hollywood. Retrieved August 9, 2021.
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