Industry | Fashion |
---|---|
Founded | 1986 |
Headquarters | Italy |
Area served | Worldwide |
Products | Apparel and accessories |
Revenue | €170 million (2008) |
Parent | Emerisque Brands |
Website | https://www.mcsapparel.eu.com/ |
MCS (formerly Marlboro Classics) is an international fashion lifestyle brand based in Italy. Born in the 1970s as Marlboro Country Store, the brand changed name to Marlboro Sportswear in 1984, then became Marlboro Classics in 1987 and MCS in 2013.[citation needed]
YouTube Encyclopedic
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CIMA MCS November 2019 Industry Analysis GSC
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CIMA Strategic Case Study Pre-seen Analysis - Steelcast - November 2017
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CIMA SCS February 2019 - Vita - Pre-seen Analysis
Transcription
Today
MCS is distributed in over 50 countries, has 180 stores, and over 1,000 shop in shops. Key retail partners include Galeries Lafayette, Coin, Printemps and Galeria Inno (fr).[citation needed] It is also the official license partner for MotoGP and Ford Mustang fashion products.[1]
References
- ^ "Fashion brand guide". Saturday, 3 August 2019