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List of Procter & Gamble brands

From Wikipedia, the free encyclopedia

Procter & Gamble (P&G) is an American consumer goods corporation with many globally marketed brands.

YouTube Encyclopedic

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  • Unilever: When British Soap Meets Dutch Margarine


So I’ve got a question for you today: what is a company’s main responsibility? Is it just to make as much money as possible or is it more than that? In recent years, a lot of brands try to appear as if they care about causes like saving the environment or offering fair wages, but is that all just a PR exercise? Today we’ll try to answer that question by looking at how Dutch margarine and British soap spread their way across the world, bringing an incredible range of products, a bucket load of ice cream, and some major controversy. This is the history of Unilever. When you walk into a supermarket, especially in the US, it’s estimated that over 75% of the products on sale actually come from just 10 companies. It might seem like an endless sea of brands but if you follow the money up high enough, it often ends up with one of these very, very big fish. Unilever might not be the largest, that honor goes to Nestle, but they are probably the most diverse. You could wake up, brush your teeth, shower, make breakfast, clean the house, make lunch, have dessert and you know what? You could easily have used only Unilever products for the entire day. Unilever have four internal categories for their products: Personal Care, like shampoo and toothpaste. Food, like, the stuff you put in your mouth. Refreshment, that’s ice cream and tea mainly, and finally, Home Care; laundry detergent and soap, for example. So, while it makes sense for a supermarket to sell all of these products, why are they all made by Unilever? Well, the simple answer is; fat. Over the years, the chemistry of most of their products has changed dramatically, but Unilever came about thanks to the 1929 merger of a Dutch margarine producer, Margarine Unie, and a British soapmaker, the Lever Brothers. Back then, the key ingredient in both their products was animal fat. Margarine Unie was itself a merger of two different margarine makers who’d started out in the 1870s and 1880s. Lever Brothers began in 1885 and was fueled by its main brand Sunlight, the world's first packaged, branded laundry soap. Their merger was really just to help both with the supply of fat. To this day, Unilever is actually a joint venture between the two parts, rather than a legal merger. This was to avoid all the tax levies that would be due by setting up entirely in London or entirely in Rotterdam. So, there is Unilever NL and Unilever PLC, one floated on the stock exchange in Amsterdam and the other on the one in London. They do give their shares equivalent value and have the same board of directors, so it technically operates like one economic entity. In the first few decades, they launched or acquired some of their most enduring brands, which are now each worth over $1 billion. By the 1970s, for example, they controlled over 30% of Western Europe’s ice cream market. They’ve gone on to sell almost a quarter of all the ice cream in the world today. They mostly use the Heartbrand logo and keep the original name of the product they’ve taken over, like Frisko in Denmark or Tio Rico in Venezuela. Naturally, their strategy is to focus on impulse purchases, like those freezer stands in the park or by the counter in convenience stores. But they hit problems with monopoly law and in 2000, the UK government decided that Unilever were illegally blocking competition by renting freezer cabinets to retailers on the condition that they only stocked Unilever products. You might think that this is pretty much standard practice for businesses and you’d be right, but the sheer volume and variety of unethical behavior Unilever has exhibited is incredible. First up, there’s price fixing cases. In January 2002, Unilever, P&G and the German company Henkel agreed to fix prices on detergents for 3 years. Unilever and P&G were fined over €300 million, while Henkle got off for ratting them out. Did Unilever learn their lesson, though? Not really, no. They’re on trial again, this time in South Africa for price fixing with a big Malaysian conglomerate. The watchdog tackling the case wants 10% of their local turnover as a fine. On an ecological level, Unilever have played a part in the devastating impact that palm oil has had on the environment. Indonesia is losing 2% of its rainforest every year, with palm oil production being the biggest cause for that, which coincidentally involves many of Unilever’s suppliers. In 2016, they had to settle a long running allegation that they had poisoned hundreds of Indian workers with Mercury and the list of controversies goes on and on. However, here is where a new character enters our story. Paul Polman originally wanted to become a priest in his native Netherlands, but instead he chose the slightly less holy path by joining Procter and Gamble and then Nestle. Finally, he became CEO of Unilever and promised to enact radical changes. He wanted to cut the company’s environmental impact in half by 2020, to improve the health of a billion people, and to still double sales despite that. The interesting thing though is that he’s actually making some serious progress. Emissions are way down, there’s 85% less waste going to landfills and Polman is out there actively pushing for stricter environmental controls. That’s not to say there aren’t still plenty of issues but, here’s the real problem: is it possible for a company of this size to achieve true sustainability? Unilever have such an enormous range of products that tackling every single ingredient will likely take lifetimes of effort. If it’s not palm oil in Indonesia, it’s soybeans in the US or vanilla from Madagascar. We have become very cynical about big business, and for good reason, so it’s hard to have complete faith that Unilever actually wants to help, rather than just trying to improve its image. But maybe Polman is simply doing the most he can, accepting that some improvement is better than none. Today Unilever is growing, but it’s less than expected and this led to a takeover attempt by Kraft Heinz, for $143 billion in February 2017. That offer was rejected, and many people believe this is because Polman values his sustainability plan above everything else. Some shareholders are calling for his head, saying his responsibility is to them first and only, but then again, those people aren’t working for minimum wage on a farm in Pakistan. Of course, the bottom line is that consumers always vote with their wallets, showing their ethics through their purchases. Hopefully, Unilever will take the right steps in the future so that people actually feel proud of what they buy. Now, there’s actually a surprising amount of science and math that go into the creation of Unilever’s products. Learning all of that on your own might be difficult, but with you can dive deep into the world of physics, math and technology in the easiest way possible. By solving fun puzzles, you will build up your technical knowledge and problem solving skills in no time. Visit and you’ll be able to sign up for a free account and to get 20% off your premium subscription. Lastly, I’d like to say thank you to my patrons for supporting me and to you for watching. Don’t forget to follow me on Facebook, Twitter and Reddit, and as always: stay smart.


Brands with net sales of more than US$1 billion annually

As of 2015, the company stated it owned the following brands with net annual sales of more than $1 billion:[1]

Brands by product type


  • Dawn dishwashing liquid
  • Joy dishwashing liquid
  • Gain dishwashing liquid
  • Ivory dishwashing liquid
  • Salvo dishwashing liquid

Menstrual hygiene

  • Always menstrual hygiene products
  • Naturella menstrual hygiene products
  • Tampax tampons
  • Whisper menstrual hygiene products


Head & Shoulders shampoo
Head & Shoulders shampoo
  • Ascend hair care products
  • Aussie haircare (shampoos/conditioners/styling aids)
  • Balsam hair coloring (part of Clairol) sold to Coty Inc. on October 1, 2016
  • Braun hair care and grooming products
  • Clairol personal products division of Procter & Gamble that makes hair coloring, hair spray, shampoo, hair conditioner, and styling products
  • Frederic Fekkai hair care products sold
  • Hair Food hair care products
  • Herbal Essences hair care products (part of Clairol)
  • Head & Shoulders shampoo
  • Natural Instincts hair coloring (part of Clairol) sold to Coty Inc. on October 1, 2016
  • Nicky Clarke hair products
  • Pantene hair care products (purchased Hoffmann-La Roche in 1985)
  • Perfect Lights hair coloring (part of Clairol) sold to Coty Inc. on October 1, 2016
  • Rejoice haircare products
  • Sebastian Professional hair products sold to Coty Inc. on October 1, 2016
  • Vidal Sassoon haircare products (purchased in 1984 Vidal Sassoon)
  • Wash & Go haircare sold to Conter S.r.l. effective June 30, 2015

Healthcare products


A bar of Safeguard soap
A bar of Safeguard soap
  • Safeguard antibacterial soap brand[4] marketed by Procter & Gamble, introduced circa 1965. Safeguard soap is marketed under the brand name Escudo in Mexico.[5]
  • Tide detergents
  • Viakal cleaning products
  • Vizir laundry detergent
  • Swiffer cleaning products
  • Zevo insect control

Laundry detergents

  • Ariel laundry detergent
  • Bold laundry detergent
  • Bonux laundry detergent
  • Cheer laundry detergent
  • Daz laundry detergent
  • Downy fabric softener
  • Era laundry detergent
  • Dreft laundry detergent
  • Gain laundry detergent
  • Ola laundry soap
  • PMC laundry soap
  • Tide laundry detergent

Skin care

  • Doctor's Dermatologic Formula skincare — effective March 31, 2014, these TMs have been sold to Icedrops Limited
  • Fresco bar soap
  • High Endurance body washes, deodorants by Old Spice
  • Ivory bar soap
  • Moncler bar soap — Sold to Moncler
  • Olay skin care products (acquired in 1985 as part of Richardson-Vicks Inc.)
  • Old Spice aftershave, skin care and hair care products (acquired Shulton, Inc. in 1990)
  • Perla bar soap
  • Secret antiperspirants and deodorants
  • Zirh skin care business sold
  • SK-II (Japanese premium skin care)

Divested brands

Brands owned by Procter & Gamble in the past, but since divested:

Discontinued brands

Brands owned by Procter & Gamble in the past, but since phased out:

  • Agro Laundry Soap
  • Banner, Summit, and White Cloud toilet tissues were merged with the company's best known bathroom tissue, Charmin. White Cloud is now sold exclusively in Walmart stores in the U.S.
  • Big Top, brand of peanut butter before Jif made its debut.
  • Blossom, facial soap
  • Bonus, brand of laundry detergent that had children's books or towels in every box; sold from 1940s to 1977.
  • Chipso, flaked and granulated soap, last made in the early-mid-1940s.
  • Citrus Hill, orange juice drink sold from 1983 to 1992
  • Drene (a.k.a. Special Drene, Royal Drene), liquid shampoo. First shampoo made from synthetic detergent.
  • Duz, powdered laundry soap and later, a powdered laundry detergent which had glassware and plates in each box; sold from 1940s to 1980.
  • Encaprin, coated aspirin[6]
  • Fling, disposable dishcloth brand.
  • Fluffo, golden yellow shortening sold mid-1950s to early 1960s.
  • Fresco bath soap
  • Gleem, toothpaste last made in 2014. Procter and Gamble plans to sell the Gleem formulation under the brand name Crest Fresh and White.
  • Hidden Magic, aerosol hair spray dubbed "the Titanic of the hair-spray business", sold in mid-1960s
  • High Point instant decaffeinated coffee, which had Lauren Bacall in its commercials; produced from 1982 to 1986.
  • Ivory Flakes, P&G's first soap packaged in boxes, sold from 1910 to 1977.
  • Monchel, beauty soap
  • Nutri Delight, an instant orange juice drink, sold in the Philippines from 1999 to 2000.
  • OK, economy bar and packaged laundry soap.
  • P&G White Laundry Soap, white bar soap made during World War I and World War II that temporarily replaced P&G White Naphtha Soap when naphtha was used for the war effort.
  • P&G White Naphtha Soap, white naphtha bar soap used for washing the laundry and dishes.
  • Pace & SELF "No-Lotion" home permanents[citation needed]
  • Physique hair care line (shampoos, conditioners, styling aids), phased out c. 2005
  • Pin-It, pin curl home permanent, sold mid-1950s.
  • Purico
  • Puritan oil (the first brand to sell canola oil, later merged into the Crisco oil brand)
  • Rejoice, liquid soap, produced to 1982.
  • Rely, super-absorbent tampons in production from 1976 to 1980. It was pulled off the market during the TSS crisis of the early 1980s.
  • Salvo, first concentrated tablet laundry detergent, which was discontinued c. February 8, 1974; later a dish detergent (sold in the U.S. 2004-2005; it is still sold in Latin America)
  • Selox, puffed soap sold in 1920s and 1930s.
  • Shasta, cream shampoo sold late 1940s-mid-1950s.
  • Solo, liquid laundry detergent with fabric softener that was later merged into the Bold brand, and sold from 1979 to 1990.
  • Star Soap and Star Naphtha Soap Chips
  • Stardust, dry chlorine bleach (extensively test-marketed during the 1960s)
  • Sunshine Margarine
  • Teel, liquid dentifrice sold late 1930s to late 1940s.[13]
  • Tempo, brand of dry wipes, produced from 2000 to 2010.
  • Thrill, dishwashing liquid last made in 1973
  • Torengos, stackable, triangular-shaped, corn-based snack chip sold 2001-2003
  • Venus Shortening
  • Wondra lotion for dry skin. There were many formulas. (The first major brand to use "silicones") Sold from 1976 to 1989.[citation needed]


  1. ^ "P&G at a glance". Procter & Gamble. Retrieved March 3, 2016.
  2. ^
  3. ^ New Chapter Official: Vitamins & Herbal Supplements Retrieved 2017-05-26.
  4. ^ O'Guinn, T.; Allen, C.; Semenik, R.J. (2008). Advertising and Integrated Brand Promotion. Cengage Learning. p. 286. ISBN 978-0-324-56862-2. Retrieved October 22, 2016.
  5. ^ Brunsman, Barrett J. (February 22, 2016). "P&G sells Escudo brand version of Safeguard soap to competitor Kimberly-Clark". Cincinnati Business Courier. Retrieved October 22, 2016.
  6. ^ a b Olmos, David R. (June 17, 1994). "Release of New Pain Reliever Spurs Analgesics Marketing War". Los Angeles Times. Los Angeles.
  7. ^ Coolidge, Alexander (March 1, 2016). "Duracell leaves P&G fold". Cincinnati. Retrieved March 2, 2016.
  8. ^ "Bidding Farewell To A P&G Original". Procter & Gamble Newsroom. May 31, 2012. Retrieved October 27, 2013.
  9. ^
  10. ^ "Selling Detergents One Load at a Time". Chemical & Engineering News. January 23, 2012. Retrieved October 27, 2013.
  11. ^ "P&G sells off another brand". Retrieved 20 February 2018.
  12. ^[permanent dead link]
  13. ^ "Teel Protects Teeth..... Beautifully!".
This page was last edited on 2 November 2018, at 01:37
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