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List of Procter & Gamble brands

From Wikipedia, the free encyclopedia

Procter & Gamble (P&G) is an American consumer goods corporation with many globally marketed brands.

Brands with net sales of more than US$1 billion annually

As of 2015, the company stated it owned the following brands with net annual sales of more than $1 billion:[1]

Brands by product type

Dishwashing

  • Dawn dishwashing liquid
  • Joy dishwashing liquid
  • Gain dishwashing liquid
  • Ivory dishwashing liquid
  • Salvo dishwashing liquid

Menstrual hygiene

  • Always menstrual hygiene products
  • Naturella menstrual hygiene products
  • Tampax tampons
  • Whisper menstrual hygiene products

Haircare

Head & Shoulders shampoo
Head & Shoulders shampoo
  • Ascend hair care products
  • Aussie haircare (shampoos/conditioners/styling aids)
  • Balsam hair coloring (part of Clairol) sold to Coty Inc. on October 1, 2016
  • Braun hair care and grooming products
  • Clairol personal products division of Procter & Gamble that makes hair coloring, hair spray, shampoo, hair conditioner, and styling products
  • Frederic Fekkai hair care products sold
  • Hair Food hair care products
  • Herbal Essences hair care products (part of Clairol)
  • Head & Shoulders shampoo
  • Natural Instincts hair coloring (part of Clairol) sold to Coty Inc. on October 1, 2016
  • Nicky Clarke hair products
  • Pantene hair care products (purchased Hoffmann-La Roche in 1985)
  • Perfect Lights hair coloring (part of Clairol) sold to Coty Inc. on October 1, 2016
  • Rejoice haircare products
  • Sebastian Professional hair products sold to Coty Inc. on October 1, 2016
  • Vidal Sassoon haircare products (purchased in 1984 Vidal Sassoon)
  • Wash & Go haircare sold to Conter S.r.l. effective June 30, 2015

Healthcare products

Household

A bar of Safeguard soap
A bar of Safeguard soap
  • Safeguard antibacterial soap brand[4] marketed by Procter & Gamble, introduced circa 1965. Safeguard soap is marketed under the brand name Escudo in Mexico.[5]
  • Tide detergents
  • Viakal cleaning products
  • Vizir laundry detergent
  • Swiffer cleaning products
  • Zevo insect control

Laundry detergents

  • Ariel laundry detergent
  • Bold laundry detergent
  • Bonux laundry detergent
  • Cheer laundry detergent
  • Daz laundry detergent
  • Downy fabric softener
  • Era laundry detergent
  • Dreft laundry detergent
  • Gain laundry detergent
  • Ola laundry soap
  • PMC laundry soap
  • Tide laundry detergent

Skin care

  • Doctor's Dermatologic Formula skincare — effective March 31, 2014, these TMs have been sold to Icedrops Limited
  • Fresco bar soap
  • High Endurance body washes, deodorants by Old Spice
  • Ivory bar soap
  • Moncler bar soap — Sold to Moncler
  • Olay skin care products (acquired in 1985 as part of Richardson-Vicks Inc.)
  • Old Spice aftershave, skin care and hair care products (acquired Shulton, Inc. in 1990)
  • Perla bar soap
  • Secret antiperspirants and deodorants
  • Zirh skin care business sold

Divested brands

Brands owned by Procter & Gamble in the past, but since divested:

Discontinued brands

Brands owned by Procter & Gamble in the past, but since phased out:

  • Agro Laundry Soap
  • Banner, Summit, and White Cloud toilet tissues were merged with the company's best known bathroom tissue, Charmin. White Cloud is now sold exclusively in Walmart stores in the U.S.
  • Big Top, brand of peanut butter before Jif made its debut.
  • Blossom, facial soap
  • Bonus, brand of laundry detergent that had children's books or towels in every box; sold from 1940s to 1977.
  • Chipso, flaked and granulated soap, last made in the early-mid-1940s.
  • Citrus Hill, orange juice drink sold from 1983 to 1992
  • Drene (a.k.a. Special Drene, Royal Drene), liquid shampoo. First shampoo made from synthetic detergent.
  • Duz, powdered laundry soap and later, a powdered laundry detergent which had glassware and plates in each box; sold from 1940s to 1980.
  • Encaprin, coated aspirin[6]
  • Fling, disposable dishcloth brand.
  • Fluffo, golden yellow shortening sold mid-1950s to early 1960s.
  • Fresco bath soap
  • Gleem, toothpaste last made in 2014. Procter and Gamble plans to sell the Gleem formulation under the brand name Crest Fresh and White.
  • Hidden Magic, aerosol hair spray dubbed "the Titanic of the hair-spray business", sold in mid-1960s
  • High Point instant decaffeinated coffee, which had Lauren Bacall in its commercials; produced from 1982 to 1986.
  • Ivory Flakes, P&G's first soap packaged in boxes, sold from 1910 to 1977.
  • Monchel, beauty soap
  • Nutri Delight, an instant orange juice drink, sold in the Philippines from 1999 to 2000.
  • OK, economy bar and packaged laundry soap.
  • P&G White Laundry Soap, white bar soap made during World War I and World War II that temporarily replaced P&G White Naphtha Soap when naphtha was used for the war effort.
  • P&G White Naphtha Soap, white naphtha bar soap used for washing the laundry and dishes.
  • Pace & SELF "No-Lotion" home permanents[citation needed]
  • Physique hair care line (shampoos, conditioners, styling aids), phased out c. 2005
  • Pin-It, pin curl home permanent, sold mid-1950s.
  • Purico
  • Puritan oil (the first brand to sell canola oil, later merged into the Crisco oil brand)
  • Rejoice, liquid soap, produced to 1982.
  • Rely, super-absorbent tampons in production from 1976 to 1980. It was pulled off the market during the TSS crisis of the early 1980s.
  • Salvo, first concentrated tablet laundry detergent, which was discontinued c. February 8, 1974; later a dish detergent (sold in the U.S. 2004-2005; it is still sold in Latin America)
  • Selox, puffed soap sold in 1920s and 1930s.
  • Shasta, cream shampoo sold late 1940s-mid-1950s.
  • Solo, liquid laundry detergent with fabric softener that was later merged into the Bold brand, and sold from 1979 to 1990.
  • Star Soap and Star Naphtha Soap Chips
  • Stardust, dry chlorine bleach (extensively test-marketed during the 1960s)
  • Sunshine Margarine
  • Teel, liquid dentifrice sold late 1930s to late 1940s.[13]
  • Tempo, brand of dry wipes, produced from 2000 to 2010.
  • Thrill, dishwashing liquid last made in 1973
  • Torengos, stackable, triangular-shaped, corn-based snack chip sold 2001-2003
  • Venus Shortening
  • Wondra lotion for dry skin. There were many formulas. (The first major brand to use "silicones") Sold from 1976 to 1989.[citation needed]

References

  1. ^ "P&G at a glance". Procter & Gamble. Retrieved March 3, 2016. 
  2. ^ http://www.pginvestor.com/interactive/lookandfeel/4004124/PG_Annual_Report_2014.pdf
  3. ^ New Chapter Official: Vitamins & Herbal Supplements Retrieved 2017-05-26.
  4. ^ O'Guinn, T.; Allen, C.; Semenik, R.J. (2008). Advertising and Integrated Brand Promotion. Cengage Learning. p. 286. ISBN 978-0-324-56862-2. Retrieved October 22, 2016. 
  5. ^ Brunsman, Barrett J. (February 22, 2016). "P&G sells Escudo brand version of Safeguard soap to competitor Kimberly-Clark". Cincinnati Business Courier. Retrieved October 22, 2016. 
  6. ^ a b Olmos, David R. (June 17, 1994). "Release of New Pain Reliever Spurs Analgesics Marketing War". Los Angeles Times. Los Angeles. 
  7. ^ Coolidge, Alexander (March 1, 2016). "Duracell leaves P&G fold". Cincinnati. Retrieved March 2, 2016. 
  8. ^ "Bidding Farewell To A P&G Original". Procter & Gamble Newsroom. May 31, 2012. Retrieved October 27, 2013. 
  9. ^ http://www.businessweek.com/ap/financialnews/D9S1G9Q80.htm
  10. ^ "Selling Detergents One Load at a Time". Chemical & Engineering News. January 23, 2012. Retrieved October 27, 2013. 
  11. ^ "P&G sells off another brand". Retrieved 20 February 2018. 
  12. ^ http://www.canadianbusiness.com/markets/cnw/article.jsp?content=20110104_134503_2_cnw_cnw[permanent dead link]
  13. ^ "Teel Protects Teeth..... Beautifully!". 
This page was last edited on 9 September 2018, at 13:20
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