Kenyon & Eckhardt[1][2] was an independent advertising agency that was acquired by Lorimar in 1983,[3] which then acquired Bozell Jacobs in 1985 and merged them.[4][5] Lorimar's merged ad agency property was initially named Bozell, Jacobs, Kenyon & Eckhart. In 1992 the consolidated agency was renamed Bozell Worldwide.[6]
History
The company[7][8] was founded in 1929[9] by Otis Kenyon and Henry Eckhardt.[10] Kenyon had offices in several cities.[1][11] From 1968 to 1986, the company was headed by noted advertisement executive Leo-Arthur Kelmenson, who conceived an advertisement campaign that turned around the fortunes of Chrysler Corporation and helped make Chrysler chief executive Lee Iacocca a household name.[12]
References
- ^ a b "Kenyon & Eckhardt Names Three". The New York Times. May 11, 1965.
- ^ "Stanley Tannenbaum, Kenyon & Eckhardt Chairman, Dies at 73". Advertising Age. May 18, 2001.
- ^ "Bozell Jacobs Trims Its Name". The New York Times. March 31, 1989.
- ^ "Firm to Pay $40 Million for Ad Agency : Lorimar Will Buy Bozell Jacobs". The Los Angeles Times. June 13, 1985.
- ^ "Lorimar To Acquire Bozell". The New York Times. June 13, 1985.
- ^ Stuart Elliott (May 27, 1992). "A Shake-Up For Bozell". The New York Times.
will be consolidated into one, called Bozell Worldwide.
- ^ "Chrysler Lures Ad Agency From Ford Motor's Account". The Washington Post. March 2, 1979.
- ^ "Magnavox to Farm Out Work". The New York Times. June 25, 1970.
- ^ "Brophy Is President Of Kenyon, Eckhardt". The Scarsdale Inquirer.
- ^ "Kenyon & Eckhardt". Advertising Age. September 15, 2003.
- ^ "Ex-Ad Exec Vladimir Dies at 76". AdWeek. December 18, 2008.
Kenyon & Eckhardt in Mexico City
- ^ Vitello, Paul (September 3, 2011). "Leo-Arthur Kelmenson, Ad Man Who Helped to Save Chrysler, Dies at 84". The New York Times. ISSN 0362-4331. Retrieved July 19, 2022.
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This page was last edited on 26 March 2024, at 17:30