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Keep Britain Tidy

From Wikipedia, the free encyclopedia

Keep Britain Tidy
Keep Britain Tidy.png
Founded1960 (as registered charity)
TypeCharitable organisation
Registration no.A company limited by guarantee registered in England and Wales number 3496361, Registered charity number: 1071737
  • Elizabeth House, The Pier, Wigan, WN3 4EX
Area served

Keep Britain Tidy is a UK-based independent environmental charity.[1] The organisation campaigns to reduce litter, improve local places and prevent waste. It has offices in Wigan and London.[2]


Keep Britain Tidy was originally set up by a conference of 26 organisations in 1955. The conference was initiated by the British Women's Institute after a resolution was passed at its 1954 AGM to start a national anti-litter campaign.[3]

In 1987, Keep Britain Tidy changed its name to Tidy Britain Group.

In 2002, following a merger with environmental awareness charity, Going for Green, the charity changed its name to ENCAMS — short for Environmental Campaigns.

The "tidyman" logo
The "tidyman" logo

In June 2009, the charity changed its name back to Keep Britain Tidy, introducing a new logo highlighting the IT within BRITAIN, reading "Keep It Tidy" as well as "Keep Britain Tidy". The "tidyman" logo is still used in public campaigns, alongside campaign straplines such as "Let's keep it tidy!" and "Help keep it tidy!"[4]

Following a year-long strategic alliance, in 2011 Keep Britain Tidy merged with the environmental charity Waste Watch. Keep Britain Tidy became the trading name.



  • 1954: Led by its chair, Lady Elisabeth Brunner, the National Federation of Women's Institutes passes a resolution to "Keep Britain Tidy".
  • 1958: For the first time, The Litter Act puts in place an overall law with fines of £10 for people dropping litter.
  • 1960: Group registers as a charity and company limited by guarantee.
  • 1969: The tidyman logo appears on bins and packaging around the UK.
  • 1970s: Public information films and high-profile national campaigning, including many popular faces of the day (such as ABBA, The Walt Disney Company, David Cassidy, Marc Bolan and Morecambe and Wise), have a marked impact on attitudes towards littering and awareness of the Keep Britain Tidy brand.
  • 1971: The Dangerous Litter Act increases the maximum fine for dropping litter from £10 to £100 as a result of parliamentary lobbying by Charles Arnold-Baker on behalf of Keep Britain Tidy. (This was later further increased by the Litter Act 1983 to level 3 on the standard scale, at that time £200, now £1000.)
  • 1977: "Clean for the Queen" campaign launched for the Queen's Silver Jubilee.


Throughout the 1980s the charity continues to deliver high-profile campaigns supported by famous faces such as the Bee Gees, Roland Rat, Terry Wogan, boxer Frank Bruno and comedian and DJ Kenny Everett.

  • 1987: the charity changed its name to Tidy Britain Group.
  • 1987: The charity Waste Watch launches, with an aim to get the UK to reduce, reuse and recycle its waste.
  • 1987: The Blue Flag Award launches across England.
  • 1988: The group partially funds the children's animated TV series Stoppit and Tidyup, narrated by Terry Wogan.
  • 1989: National Spring Clean Day with The Wombles, two million people take part.
  • 1989: People & Places programme launches, the forerunner to the current Keep Britain Tidy Network.
  • 1989: "Real rats" poster campaign is launched.


  • 1990: The Environmental Protection Act (1990) defines standards of street cleanliness for the first time.
  • 1990: "Tidy Britain Year" is launched by Prime Minister Margaret Thatcher.
  • 1991: First People & Places Awards ceremony, the forerunner to the current Keep Britain Tidy Awards.
  • 1992: Seaside Awards launches.
  • 1994: Eco-Schools launches in UK.
  • 1997: The Green Flag Award launches in England, with awards given to seven parks. Now 1,424 Green Flags fly across the UK.


  • 2000s: Many hard-hitting campaigns are delivered through the decade including: "No, tough and bull" dog fouling campaign (2001), "Rats" cinema ad (2003), "While you"re Down There" (2005), "Don't be a Gimp" cinema ad (2005) and "Dirty Pig" (2008).
  • 2000: Waste Watch campaigning results in establishment of Government backed waste reduction programme.
  • 2001: RiverCare programme launches, followed by BeachCare in 2010 and WatersideCare in 2011.
  • 2002: Tidy Britain Group changes its name to ENCAMS — short for Environmental Campaigns.
  • 2005: The Clean Neighbourhoods and Environment Act 2005 tightens the definition of littering and introduces Fixed Penalty Notices (FPNs).
  • 2008: The Big Tidy Up launches.
  • 2009: The charity changes its name back to Keep Britain Tidy and introduces a new logo highlighting the "IT" within "BRITAIN", reading "Keep It Tidy" as well as "Keep Britain Tidy". The "tidyman" logo is still used in public campaigns.


  • 2010: "There's no such thing as the dog poo fairy" campaign launched.
  • 2011: Charity Waste Watch and Keep Britain Tidy merge.
  • 2011: The Love Where You Live campaign is launched to the public. The campaign logo includes an updated version of the Tidyman logo featuring a heart.
  • 2012: Keep Britain Tidy's supporters showed the world they love where they live by clearing up their local area ahead of the Olympic torch relay passing through.
  • 2013: Cleaning up litter costs taxpayers almost £1 billion a year in England. Keep Britain Tidy highlights this through the "Which side of the fence?" campaign.
  • 2013: Keep Britain Tidy is featured in "Our Dirty Nation", a BBC One Panorama documentary on litter.
  • 2014: Keep Britain Tidy launches the Litter Prevention Commitment for businesses, as well as the "We're watching you" dog fouling campaign for land managers.
  • 2014: The Wombles join forces with Keep Britain Tidy again to clean up littered areas, as part of a campaign sponsored by Waitrose.
  • 2015: The charity celebrates 60 years of the "Keep Britain Tidy" brand by holding a prestigious dinner and awards ceremony for its supporters at Liverpool Cathedral.
  • 2016: "We're Watching You" dog fouling campaign is voted by The Guardian newspaper as one of the best campaigns of 2015.
  • 2016: "Clean For The Queen" is launched to prepare for Queen Elizabeth II's 90th Birthday celebrations.
  • 2016: "We're Watching You" campaign wins a UK Charity Award.


Keep Britain Tidy runs a number of programmes in England, including Eco-Schools, Seaside Awards, BeachCare, RiverCare, WatersideCare, LOVEmyBEACH, Keep Britain Tidy Network, Love Parks, Big Tidy Up, Green Flag Award for parks and green spaces and the Blue Flag Award for beaches. The organisation managed Keep Scotland Beautiful, Keep Wales Tidy and Tidy Northern Ireland until 2004, at which point they became independent devolved organisations. The Eco-Schools and Blue Flag programmes in Wales, Northern Ireland, and Scotland are now run independently by these devolved organisations.

See also


  1. ^ "Keep Britain Tidy, registered charity no. 1071737". Charity Commission for England and Wales.
  2. ^ "Offices". Retrieved 2019-04-24. CS1 maint: discouraged parameter (link)
  3. ^ "Women's Institute". Retrieved 2012-01-04. CS1 maint: discouraged parameter (link)
  4. ^ "Our History". Archived from the original on 2013-01-06. Retrieved 2012-01-04. CS1 maint: discouraged parameter (link)

External links

This page was last edited on 10 May 2021, at 12:56
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