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From Wikipedia, the free encyclopedia

KZZA
KZZA LaRanchera106.7 logo.png
CityMuenster, Texas
Broadcast areaDallas-Fort Worth Metroplex/Decatur/
Gainesville/Jacksboro/
Bowie/Sherman/Denison
BrandingLa Ranchera 106.7 FM / 1540 AM
SloganLa Autentica Musica Mexicana
Frequency106.7 MHz
Repeater(s)1540 kHz
First air dateSeptember 9, 1990 (as KXGM at 106.5)
FormatRegional Mexican
Language(s)Spanish
ERP75,000 watts
HAAT620 meters (2,030 ft)
ClassC
Facility ID23017
Callsign meaningKZZA = Casa (previous format)
Former callsignsKXGM (1990-2002)
KKDL (2002-2005)
Former frequencies106.5 MHz (1990-2002)
OwnerLiberman Broadcasting
(Liberman Broadcasting of Dallas License LLC)
Sister stationsKBOC, KNOR, KZMP-FM/AM
Also part of the Liberman Cluster: TV Station KMPX
Websitehttp://larancheradallas.estrellatv.com/

KZZA (106.7 FM, "La Ranchera 106.7 FM/1540 AM") is a radio station broadcasting a Regional Mexican format. Licensed to the suburb of Muenster, Texas, United States, it serves the Dallas-Ft. Worth metropolitan area. It first began broadcasting in 1990 under the call sign KXGM at 106.5 FM. The station is currently owned by Liberman Broadcasting. Its transmitter is located in northern most Wise County near Greenwood, Texas. It is simulcasted on KMPX channel 29.10.

History

Early beginnings

The station's roots began on September 9, 1990, at 106.5, as a "great oldies" station with the call letters KXGM, until 2001 when it moved to 106.7 and was sold to Entravision. However, in exchange for the move it was agreed with HBC that it would not change to a Spanish format for five years. On August 14, 2002 it launched an English-language format, Dance Top 40, as KKDL (106.7 KDL, "The Dance Leader" and later, "The Texas Party Station").

The "Casa" era

On February 16, 2005, it moved in a bilingual rhythmic Top 40 direction with a Hispanic rhythmic bias as KZZA, "CASA 106.7", in an attempt to target a younger 18-34 audience, mostly third-generation Hispanics. At first, its musical direction focused more along the lines of a typical rhythmic direction, but by 2006, KZZA began leaning more towards "Hurban" product and less dependent on traditional rhythmic fare, resulting in the station going "Hurban" full-time.

Former Casa 106.7 logo used 2004–2009
Former Casa 106.7 logo used 2004–2009

On August 4, 2006, Liberman Broadcasting bought five radio stations including KZZA from Entravision Communications.[1]

However, after a year of 'Urban' programming and trying to challenge rival KFZO, KZZA began to shift back to a more conventional rhythmic direction. As a result of this, R&R and BDS moved KZZA back to the rhythmic panel in May 2007. With that move, Casa 106.7 was marketed under the slogan "Hip-Hop Y Mas".

Of all the contemporary music stations in the Dallas-Fort Worth radio market, KZZA was the only one that featured club mix shows every night of the week, unlike their competitors, who relegated it to the weekends.

On July 7, 2008 the station shifted back to Hispanic Rhythmic, leaving only Radio One's KBFB as the only rhythmic station in Dallas/Fort Worth. Although Casa 106.7 was broadcasting on a rimshot frequency, it has created a loyal following with its English and Spanish-speaking listeners throughout their five-year run.

106.7 today

On April 6, 2009, the station again switched formats to Spanish Oldies as "La Bonita 106.7", currently running with one jock during the mornings. Ermilo Obiedo airs every morning from 7am-1pm. The rest of the programming is jockless with afternoon requests. This was due to KEGL changing formats back to active rock in 2007.

On September 4, 2016, Liberman Broadcasting kept the same format but under a new name as "La Ranchera 106.7". From the time of the rebranding until 2018 and again on September 2019, KZZA is currently simulcasting on AM sister station KZMP 1540 AM.

Slogans

  • The Dance Leader (2002-2003)
  • The Texas Party Station (2003-2004)
  • Where Latinos Live. (2004-2007)
  • Where Reggaeton Lives. (2006-2007)
  • Hip-Hop Y Mas. (2007)
  • DF Dub's Party Station (2007-2008)
  • Viejitas pero bonitas (2008-2016)
  • La Auténtica Musica Mexicana (2016-present)

References

External links

This page was last edited on 21 October 2019, at 23:41
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