 | |
| Broadcast area | Sacramento metropolitan area |
|---|---|
| Frequency | 104.3 MHz (HD Radio) |
| Branding | La Suavecita 104.3 |
| Programming | |
| Format | Spanish Adult hits |
| Ownership | |
| Owner |
|
| KCVR-FM, KHHM, KNTY, KRCX-FM | |
| History | |
First air date | 1978 (as KYLO at 105.5) |
Former call signs |
|
Former frequencies | 105.5 MHz (1978–1991) |
| Technical information | |
| Facility ID | 53653 |
| Class | A |
| ERP | 3,400 watts |
| HAAT | 133 meters (436 ft) |
| Links | |
| Website | RadioLaSuavecita.com/Sacramento |
KXSE (104.3 MHz) is a commercial FM radio station licensed to Davis, California, and serving the Sacramento metropolitan area. The Entravision Communications-owned outlet broadcasts with an ERP of 3,400 watts. The station airs a Spanish-language adult hits radio format, one of the stations in "La Suavecita" radio network. The studios and offices are in North Sacramento. The transmitter is off Route 102, near Woodland Community College in Woodland, California.[1]
History
Country: 1978-1983
In 1978, the station signed on the air, originally at 105.5 MHz with the call sign KYLO. It was licensed to Davis. The format was progressive country. The effective radiated power was 3,000 watts.
Christian: 1983-1986
In June 1983, the station switched to contemporary Christian music during the day with Christian talk and teaching programs airing on weeknights & morning slots hosted by Randy Zachary.[2]
Oldies: 1986-1989
The station continued with this programming until summer 1986, when it changed to an automated oldies format.
Classic rock: 1989-1991
In 1989, the station changed call letters to KLCQ and installed the first full-time classic rock format in the greater Sacramento area.[citation needed] The presentation was a mix of live announcers and automation.
Country: 1991-1993
In 1991, EZ Communications began a local marketing agreement (LMA) and later purchased the station. The format switched to contemporary country music as KQBR, "K-Bear". EZ built a new facility[vague] at 104.3, selling it to Progressive Media in late 1993.
Smooth jazz: 1993-1997
The new owners relaunched KQBR as smooth jazz "104.3 The Breeze" on November 10, 1993.[3]
Urban adult contemporary: 1997-1998
The smooth jazz format lasted until 1997, when they shifted to urban adult contemporary.
Rhythmic top 40: 1998
On September 2, 1998, at 8 a.m., it flipped to bilingual rhythmic top 40 as KHZZ ("Z-104.3").
Rhythmic oldies: 1998-2000
Just three weeks later, the format shifted to rhythmic oldies.[4][5]
Spanish: 2000-present
In October 2000, Entravision acquired the station[6] and flipped it to Spanish adult contemporary, using the co-owned "Radio Romanica" format as KRRE. In 2003, it switched to the "Super Estrella" format, using the KXSE call letters.
In February 2009, KXSE dropped Super Estrella and replaced it with the Spanish adult hits format known as "Jose". In the 2010s, the format switched again to the "La Suavecita" format.
See also
References
- ^ "KXSE-FM 104.3 MHz - Davis, CA". radio-locator.com.
- ^ "Radio Station Flashback | Streets of Gold".
- ^ "KQBR/Sacramento Flips To NAC" (PDF). Radio and Records issue 1019. November 19, 1993. p. 3. Retrieved July 29, 2017.
- ^ "Hot New Z stepping out this week", The Sacramento Bee, September 1, 1988.
- ^ "Hot New Z 104.3 bumps hip-hop for R&B, 'old school'", The Sacramento Bee, March October 6, 1988.
- ^ "Capital-based Spanish language radio chain sold", The Sacramento Bee, April 26, 2000.
External links
- KXSE in the FCC FM station database
- KXSE in Nielsen Audio's FM station database
38°39′25″N 121°43′16″W / 38.657°N 121.721°W
This page was last edited on 15 November 2023, at 18:56