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KSBZ Logo (As Mix 103).png
CitySitka, Alaska
Broadcast areaMetro Sitka
Frequency103.1 MHz
BrandingMix 103
FormatHot Adult Contemporary
AffiliationsCumulus Media
OwnerAlaska Broadcast Communications
First air date
October 5, 1990
Call sign meaning
K Sitka BuzZ
(former branding)
Technical information
Facility ID60517
ERP3,100 watts
HAAT−198 meters (−650 ft)
Transmitter coordinates
57°03′27″N 135°20′02″W / 57.05750°N 135.33389°W / 57.05750; -135.33389
WebcastListen Live
Listen Live (MP3)

KSBZ (103.1 FM, "Mix 103", formerly Classic rock "Rock 103"/alternatively known as "The Rock") is an American radio station licensed to serve the community of Sitka, Alaska. The station, established in 1990, is currently owned by Alaska Broadcast Communications, Inc.


KSBZ broadcasts a Hot Adult Contemporary music format to the Metro Sitka area. Some programming on the station had derived from Cumulus Media's "Classic Rock" radio network, in its "Rock 103" days.[1]


After applying in July 1989, this station received its original construction permit from the Federal Communications Commission on October 5, 1990.[2] The new station was assigned the KSBZ call sign by the FCC on October 17, 1990.[3]

On October 18, 1990, KSBZ launched with a classic rock and contemporary hit radio format.[4] KSBZ received its license to cover from the FCC on October 21, 1991.[5]

In November 1994, license holder Sitka Broadcasting Company, Inc., reached an agreement to sell this station to Alaska Broadcast Communications, Inc. The deal was approved by the FCC on December 7, 1994, and the transaction was consummated on December 31, 1994.[6]

In January 2000, KSBZ switched to a country music format.[7] In 2006, KSBZ switched formats again, this time to an active rock format, before finally settling on a classic rock format a year later.[1] In January 2020, KIFW transferred all its Adult Contemporary programming over to KSBZ which relaunched as a Hot AC radio station, rebranding as "Mix 103";[8] KIFW meanwhile inherited the former Classic rock programming once heard over on KSBZ during its "Rock 103"/"The Rock" days as Classic Hits, continuing to be known on-air as The Sound of Sitka.[9]


  1. ^ a b "Station Information Profile". Arbitron. Retrieved November 14, 2012.
  2. ^ "Application Search Details (BPH-19890705MF)". FCC Media Bureau. October 5, 1990. Retrieved November 14, 2012.
  3. ^ "Call Sign History". FCC Media Bureau CDBS Public Access Database. October 17, 1990. Retrieved November 14, 2012.
  4. ^ The Broadcasting Yearbook - 1991. Broadcasting Publications, Inc. 1991. pp. B-14.
  5. ^ "Application Search Details (BLH-19901116KF)". FCC Media Bureau. October 21, 1991. Retrieved November 14, 2012.
  6. ^ "Application Search Details (BALH-19941110ED)". FCC Media Bureau. Missing or empty |url= (help)
  7. ^ The Broadcasting Yearbook - 2000. Broadcasting Publications, Inc. 2000. pp. D-18.
  8. ^ KSBZ's Official Logo, As Of January 2020
  9. ^ KIFW's Webcast

External links

This page was last edited on 22 October 2020, at 00:02
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