K280DD

K280DD
Relays digital subchannel of KYMT, Las Vegas

Las Vegas, Nevada
Broadcast area	Las Vegas, Nevada
Frequency	103.9 MHz
Branding	Real 103.9
Programming
Format	Urban contemporary
Affiliations	Premiere Networks United Stations Radio Networks KSNV (traffic updates)
Ownership
Owner	Advance Ministries of Lake Havasu
Operator	iHeartMedia
History
First air date	August 29, 2015
Technical information
Facility ID	1686504
Class	D
ERP	250 watts
HAAT	308 meters
Links
Webcast	Listen Live
Website	real1039.iheart.com

K280DD (103.9 FM, Real 103.9) is an FM translator station licensed to cover Las Vegas, Nevada. It rebroadcasts an urban contemporary format from the HD2 subchannel of KYMT. The station, which was launched on September 4, 2015,^[1] is owned by Advance Ministries of Lake Havasu and operated by iHeartMedia. It specializes in current-based Hip-Hop and R&B hits, marking the first time since 2001 that the Las Vegas radio market had a Mainstream Urban outlet since KVEG shifted to Rhythmic Top 40 in 2002, and for whom they are targeting.^[2] On the same day it launched, rival CBS Radio flipped the FM portion of News/Talk KXNT-FM to Rhythmic Hot AC as "Q100.5" to serve as a flanker for sister station KLUC, whom "Real 103.9" is also targeting.^[3] By March 2019, "Real 103.9" began transitioning to a Rhythmic contemporary direction due to its focus on hit-driven Hip-Hop currents.