It's Love Again

It's Love Again
Film poster
Directed by	Victor Saville
Written by	original screenplay: Marion Dix Lesser Samuels scenario: Marion Dix additional dialogue: Austin Melford
Produced by	John Findlay
Starring	Jessie Matthews Robert Young
Cinematography	Glen MacWilliams
Edited by	Al Barnes
Music by	musical score: Louis Levy Bretton Byrd music & lyrics: Sam Coslow Harry Woods
Production company	Gaumont British
Distributed by	Gaumont British Distributors
Release dates	6 May 1936 (1936-05-06) (London, UK) 30 May 1936 (1936-05-30) (U.S.)
Running time	83 minutes
Countries	United Kingdom United States
Language	English

It's Love Again is a 1936 British musical film directed by Victor Saville and starring Jessie Matthews, Robert Young and Sonnie Hale.^[1] In the film, a chorus girl masquerades as a big game hunter to try to boost her showbiz career.^[2]

The film was made at the Lime Grove Studios,^[3] with art direction by Alfred Junge.^[4]

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Plot

Under pressure to come up with a story, gossip columnist Peter Carlton (Robert Young) invents the imaginary socialite and big game hunter "Mrs. Smythe-Smythe." This glamorous lady spends her time hunting tigers, jumping out of airplanes and driving men wild with her beauty. Carlton is somewhat taken aback when the real lady turns up in person, impersonated by aspiring actress Elaine Bradford (Jessie Matthews), in search of her big break.

Cast

Jessie Matthews as Elaine Bradford/Mrs. Smythe-Smythe
Robert Young as Peter Carlton
Sonnie Hale as Freddie Rathbone
Ernest Milton as Raymond
Robb Wilton as Boys - Butler
Sara Allgood as Mrs. Hopkins
Anthony Holles as Headwaiter
Cyril Wells as Gigolo
Warren Jenkins as Woolf
David Horne as Durland
Athene Seyler as Mrs. Durland
Glennis Lorimer as Montague's typist
Robert Hale as Colonel Edgerton
Cyril Raymond as Montague
Graham Moffatt as Callboy
Olive Sloane as Francine Grenoble (uncredited)

Critical reception

In The New York Times, Frank Nugent wrote, "Gaumont-British has yet to do full justice to Miss Jessie Matthews, first lady of England's musical comedy screen. Her latest picture, "It's Love Again," which opened yesterday at the Roxy, imposes the entire burden of a cumbersome and unevenly paced comedy upon her shoulders and, although she rises to the task with her accustomed loveliness, gayety and talent, she is unable to convert the picture into anything more than what the gentlemen of the drama department would call 'a personal triumph'";^[5] whereas Leonard Maltin noted a "Lighter-than-air musical-comedy vehicle for Matthews following her success with Saville on Evergreen," and found the film, "Funny, charming and imaginatively done, with several pleasant songs."^[6]

Writing for The Spectator in 1936, Graham Greene gave the film a good review, describing the direction as "with speed, efficiency, and a real sense of the absurd". Greene praised the acting of Matthews and claimed that the double-entendre-filled scene of the "Oriental party" with the colonel and gossip-writer to be "memorable indeed".^[7]

References

^ "It's Love Again (1936)". Archived from the original on 14 January 2009.
^ MacNab p.79
^ Wood p.90
^ "Alfred Junge".
^ "Movie Reviews". The New York Times. 5 May 2022.
^ "It's Love Again (1936) - Overview - TCM.com". Turner Classic Movies.
^ Greene, Graham (18 September 1936). "The Great Ziegfeld/It's Love Again/Marchand d'Amour/East Meets West". The Spectator. (reprinted in: Taylor, John Russell, ed. (1980). The Pleasure Dome. pp. 101-102. ISBN 0192812866.)

Bibliography

Low, Rachael. Filmmaking in 1930s Britain. George Allen & Unwin, 1985.
MacNab, Geoffrey. Searching for stars: stardom and screen acting in British cinema. Casell, 2000.
Wood, Linda. British Films, 1927-1939. British Film Institute, 1986.