On the web, an interstitial webpage (or interstitial) is a web page displayed before or after an expected content page, often to display advertising or for regulatory reasons, such as to confirm the user's age (prior to showing age-restricted material) or obtain consent to store cookies. Most interstitial advertisements are delivered by an ad server.
Some people take issue with the use of such pages to present online advertising before allowing users to see the content they were trying to access.[1]
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AdMob Interstitials Best Practices - Official Video from Google AdMob
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AdMob! with banner Ads and Interstitial Ads ( Swift 3 in Xcode)
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How to Show Interstitial Ad every X Seconds
Transcription
AdMob by Google AdMob Interstitials Ads and Best Practices AdMob publishers are growing their revenue with interstitial ads. We're here to provide some best practices to keep your users happy and comply with Google policies. Interstitials are full screen ads that appear at natural app transition points. They are best suited for apps with linear user experiences. In other words, there should be clear starting and stopping points in the app. If this doesn’t sound like your app, consider avoiding interstitial ads and trying a different format, such as banner ads. It’s all about the flow of user engagement within your mobile app. Two questions to always consider when implementing interstitials: What is the user's current engagement with the app? and Is this the right time for an interstitial? If the user is meant to perform an action or is heavily interacting with the app, then you should avoid using interstitials. We’ll begin with what to avoid: Avoid implementing the ad after app load during game play, or high touch screen interaction, after back buttons or when exiting the app. Avoid overwhelming users with interstitials, such as inserting them after every action or every few seconds. Avoid confusing users with app content that looks too similar to ad elements All of these implementations can lead to accidental clicks and poor user experiences. If accidental clicks occur, we’ll often refund advertisers and debit developers for those invalid clicks, or disable ads until the issue is fixed. Now, for best practices: For a gaming app, a good time for an ad is after a level is complete and before the continue screen. For a non-gaming app, consider inserting an interstitial after a number of screens or actions taken. If using a time interval, allow enough time in between ads. Always use the Google-provided AdMob code for your ads. Ads should be easy for the user to differentiate from the app’s content and navigational elements. Developers who follow these best practices often see excellent results. Check out the other videos in this series for more about how to grow your revenue with AdMob. AdMob by Google
Meaning of interstitial
In this context, interstitial is used in the sense of in-between. The interstitial web page sits between a referenced page and the page which references it—hence it is in between two pages.[2] This is distinct from a page which simply links directly to another, in that the interstitial page serves only to provide extra information to a user during the act of navigating from one page to the next.
In digital marketing, interstitial is often used in the sense of interstitial advertising, rather than interstitial webpage. In some cases, this may lead to confusion because interstitial ads are not always served on interstitial web pages. According to a standard advanced by the IAB, an interstitial (also known as a between-the-page ad) can either be displayed on a separate webpage or appear briefly as an overlay on the destination page.[2] Moreover, mobile advertising guidelines created by the Mobile Marketing Association (MMA) include in-app interstitial ads, which are integrated into applications.[3]
Circumvention
Many interstitial pages are circumvented by NoScript and ad blockers.
See also
- Ad blocker
- Ad server, the technology that delivers most online advertisements
- AdBlock, a tool to prevent the display of online advertisements
- Adobe Flash, a technology similar in its application for online advertising
- Modal window
- Pop-up ad
References
- ^ "Ethical Blogging 101". Modern Life. 2009-03-26. Archived from the original on 2009-03-26. Retrieved 2021-03-20.
- ^ a b "IAB Display Advertising Guidelines". Iab.net. Retrieved 2015-07-27.
- ^ "Mobile aDvertising Guidelines : Version 5.0" (PDF). Mmaglobal.com\accessdate=2015-07-27.
External links
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This page was last edited on 17 March 2024, at 20:53