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Indifference curve

From Wikipedia, the free encyclopedia

An example of an indifference map with three indifference curves represented
An example of an indifference map with three indifference curves represented

In economics, an indifference curve connects points on a graph representing different quantities of two goods, points between which a consumer is indifferent/curve that shows all combinations of two products that will provide the consumer with equal levels of utility. That is, the consumer has no preference for one combination or bundle of goods over a different combination on the same curve. One can also refer to each point on the indifference curve as rendering the same level of utility (satisfaction) for the consumer. In other words, an indifference curve is the locus of various points showing different combinations of two goods providing equal utility to the consumer. Utility is then a device to represent preferences rather than something from which preferences come.[1] The main use of indifference curves is in the representation of potentially observable demand patterns for individual consumers over commodity bundles.[2]

There are infinitely many indifference curves: one passes through each combination. A collection of (selected) indifference curves, illustrated graphically, is referred to as an indifference map.

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♪ [music] ♪ [Joana] As we make choices about what to buy, we're constrained by our own income and the prices of things. But our tastes or our preferences for what we like, or don't, are just as important. For simplicity's sake, let's stay in our two-good world, and look at how you might choose between pizzas and coffee. Suppose I asked you which of the following combinations you would rather have. This is like me asking you to rank them in order of preferences. Let's plot them on a graph. On the x-axis we have the number of pizzas per week, and on the y-axis we have cups of coffee per week. Because we view pizza and coffee as good things, things that bring us utility, we always want more of them. Well, at least I do. Obviously, three pizzas and three cups of coffee are preferred to just two pizzas and two cups of coffee. Similarly, one pizza and one cup of coffee are less preferred to two pizzas and two cups of coffee. Consider this combination -- two pizzas and two cups of coffee. In general, any combination in this region is preferred to the original combination. Think about why that is. Any point here represents a combination of pizza and coffee, such that you get more of at least one of them -- maybe even more of both. And having more of what brings us utility is better. Any combination of goods in this region, however, means you'll be getting less of at least one of the goods -- maybe even less of both -- and that will leave you worse off. Now that we know what you prefer and what you don't prefer, let's think about the combinations of goods that will leave you indifferent. You may not mind if instead of having two pizzas and two cups of coffee, you have just one pizza and three cups of coffee. Or three pizzas and one cup of coffee. Any time someone asks you if you would rather have one combination of goods versus another, and you go, "Uh, I don't care," you are saying you are indifferent between the two. The line that connects the combinations that leave you indifferent is called your "indifference curve," and each point on the line represents the same amount of satisfaction, or utility. Just like we drew the indifference curve for that first combination of goods -- two pizzas and two cups of coffee -- we could draw several other curves, each of which representing different levels of utility. This would be your indifference map. Notice your indifference curve isn't a straight line. That's because its slope changes as you move between different combinations of goods. The slope of the indifference curve is called the "marginal rate of substitution," and it measures the rate at which you are willing to forego cups of coffee in order to get one more pizza, while keeping your utility constant. The easiest non-calculus way to find the marginal rate of substitution at a given point on the indifference curve is to draw a straight line tangent to the curve at that point. For example, suppose you're considering this combination. Note it has very few pizzas and many cups of coffee. The marginal rate of substitution is four. This means that you are willing to forego four cups of coffee to consume one more pizza. As you move along the indifference curve and start consuming more pizza, your marginal rate of substitution falls. Why is that? If you are thinking marginal utility, you nailed it! Each additional pizza you consume provides you with less utility than the previous one. But now remember, you are on an indifference curve, so maintaining your level of utility implies giving up one cup of coffee after another. But here's the thing -- as you are left with fewer and fewer cups of coffee, their marginal utility increases and the harder it is for you to give them up to get that additional pizza. Your marginal rate of substitution is two. This means that you were willing to give up two cups of coffee to consume one more pizza. That's two fewer cups of coffee than you were willing to give up when you had less pizza and more cups of coffee. It's because your willingness to give up cups of coffee decreases the more pizza you have that the marginal rate of substitution decreases along an indifference curve. Most indifference curves look just like the one in our example. They are bowed inward. This is because the marginal rate of substitution changes depending on how much of the goods you have and your willingness to substitute between them. But there are exceptions, and indifference curves can look very different. Suppose you view two goods as substitutes. To me, that's juice. Maybe you too don't care if you drink orange juice or apple juice. In this case, you will be equally happy if you drink two glasses of orange juice and two of apple juice, or if you drink three glasses of orange juice and one of apple juice. Here your marginal rate of substitution is constant along your indifference curves, and is one. Perfect complements are another extreme case. Suppose you're eating hot dogs. You want one hot dog bun for every hot dog. If I give you two hot dog buns but just one hot dog, you will not be better off, because you like your hot dogs with hot dog buns. In this case, your indifference curves will look like right angles. Indifference curves come in many shapes and sizes, but they do have a few things in common. When we talk about goods, the first thing you note is that indifference curves slope downward. Why? Because the only way for us to keep utility constant when consuming more of one good is by consuming less of the other. We also assume that more is better. That means that indifference curves that are farther away from the origin -- I mean are farther to the right -- represent higher levels of utility. However, if we're talking about bads -- say, pollution, or trash -- then the less we have of them, the better. In this case, we are better off when we get closer to the origin. Another important property of indifference curves is that they cannot intersect each other. This makes sense. If we allow two indifference curves to cross, we are saying that the combination of goods at the intersection point represents, at the same time, different levels of utility. This makes no sense. Economists don't like things that don't make sense, so we assume this cannot happen, despite people being different and exhibiting different preferences towards goods. While preferences are solely about our tastes and dreams, our actual decisions require us to get reality into the picture. We do that when we make our decisions constrained, by our income and the prices the market invisibly determines. We look at that next. - [Narrator] You're on your way to mastering economics. Make sure this video sticks by taking a few quick practice questions. Or, if you're ready for more microeconomics, click for the next video. Still here? Check out Marginal Revolution University's other popular videos. ♪ [music] ♪



The theory of indifference curves was developed by Francis Ysidro Edgeworth, who explained in his 1881 book the mathematics needed for their drawing;[3] later on, Vilfredo Pareto was the first author to actually draw these curves, in his 1906 book.[4][5] The theory can be derived from William Stanley Jevons' ordinal utility theory, which posits that individuals can always rank any consumption bundles by order of preference.[6]

Map and properties of indifference curves

An example of how indifference curves are obtained as the level curves of a utility function
An example of how indifference curves are obtained as the level curves of a utility function

A graph of indifference curves for several utility levels of an individual consumer is called an indifference map. Points yielding different utility levels are each associated with distinct indifference curves and these indifference curves on the indifference map are like contour lines on a topographical graph. Each point on the curve represents the same elevation. If you move "off" an indifference curve traveling in a northeast direction (assuming positive marginal utility for the goods) you are essentially climbing a mound of utility. The higher you go the greater the level of utility. The non-satiation requirement means that you will never reach the "top," or a "bliss point," a consumption bundle that is preferred to all others.

Indifference curves are typically[vague] represented[clarification needed] to be:

  1. Defined only in the non-negative quadrant of commodity quantities (i.e. the possibility of having negative quantities of any good is ignored).
  2. Negatively sloped. That is, as quantity consumed of one good (X) increases, total satisfaction would increase[clarification needed] if not offset by a decrease in the quantity consumed of the other good (Y). Equivalently, satiation, such that more of either good (or both) is equally preferred to no increase, is excluded.[clarification needed] (If utility U = f(x, y), U, in the third dimension, does not have a local maximum for any x and y values.)[clarification needed] The negative slope of the indifference curve reflects the assumption of the monotonicity of consumer's preferences, which generates monotonically increasing utility functions, and the assumption of non-satiation (marginal utility for all goods is always positive); an upward sloping indifference curve would imply that a consumer is indifferent between a bundle A and another bundle B because they lie on the same indifference curve, even in the case in which the quantity of both goods in bundle B is higher. Because of monotonicity of preferences and non-satiation, a bundle with more of both goods must be preferred to one with less of both, thus the first bundle must yield a higher utility, and lie on a different indifference curve at a higher utility level. The negative slope of the indifference curve implies that the marginal rate of substitution is always positive;
  3. Complete, such that all points on an indifference curve are ranked equally preferred and ranked either more or less preferred than every other point not on the curve. So, with (2), no two curves can intersect (otherwise non-satiation would be violated).
  4. Transitive with respect to points on distinct indifference curves. That is, if each point on I2 is (strictly) preferred to each point on I1, and each point on I3 is preferred to each point on I2, each point on I3 is preferred to each point on I1. A negative slope and transitivity exclude indifference curves crossing, since straight lines from the origin on both sides of where they crossed would give opposite and intransitive preference rankings.
  5. (Strictly) convex. With (2), convex preferences[clarification needed] imply that the indifference curves cannot be concave to the origin, i.e. they will either be straight lines or bulge toward the origin of the indifference curve. If the latter is the case, then as a consumer decreases consumption of one good in successive units, successively larger doses of the other good are required to keep satisfaction unchanged.

Assumptions of consumer preference theory

  • Preferences are complete. The consumer has ranked all available alternative combinations of commodities in terms of the satisfaction they provide him.
Assume that there are two consumption bundles A and B each containing two commodities x and y. A consumer can unambiguously determine that one and only one of the following is the case:
  • A is preferred to B, formally written as A p B[7]
  • B is preferred to A, formally written as B p A[7]
  • A is indifferent to B, formally written as A I B[7]
This axiom precludes the possibility that the consumer cannot decide,[8] It assumes that a consumer is able to make this comparison with respect to every conceivable bundle of goods.[7]
  • Preferences are reflexive
This means that if A and B are identical in all respects the consumer will recognize this fact and be indifferent in comparing A and B
  • A = BA I B[7]
  • If A p B and B p C, then A p C.[7]
  • Also if A I B and B I C, then A I C.[7]
This is a consistency assumption.
  • Preferences are continuous
  • If A is preferred to B and C is sufficiently close to B then A is preferred to C.
  • A p B and CBA p C.
"Continuous" means infinitely divisible - just like there are infinitely many numbers between 1 and 2 all bundles are infinitely divisible. This assumption makes indifference curves continuous.
  • Preferences exhibit strong monotonicity
  • If A has more of both x and y than B, then A is preferred to B.
This assumption is commonly called the "more is better" assumption.
An alternative version of this assumption requires that if A and B have the same quantity of one good, but A has more of the other, then A is preferred to B.

It also implies that the commodities are good rather than bad. Examples of bad commodities can be disease, pollution etc. because we always desire less of such things.

  • Indifference curves exhibit diminishing marginal rates of substitution
  • The marginal rate of substitution tells how much 'y' a person is willing to sacrifice to get one more unit of 'x'.[clarification needed]
  • This assumption assures that indifference curves are smooth and convex to the origin.
  • This assumption also set the stage for using techniques of constrained optimization because the shape of the curve assures that the first derivative is negative and the second is positive.
  • Another name for this assumption is the substitution assumption. It is the most critical assumption of consumer theory: Consumers are willing to give up or trade-off some of one good to get more of another. The fundamental assertion is that there is a maximum amount that "a consumer will give up, of one commodity, to get one unit of another good, in that amount which will leave the consumer indifferent between the new and old situations"[9] The negative slope of the indifference curves represents the willingness of the consumer to make a trade off.[9]


To maximise utility, a household should consume at (Qx, Qy). Assuming it does, a full demand schedule can be deduced as the price of one good fluctuates.
To maximise utility, a household should consume at (Qx, Qy). Assuming it does, a full demand schedule can be deduced as the price of one good fluctuates.

Consumer theory uses indifference curves and budget constraints to generate consumer demand curves. For a single consumer, this is a relatively simple process. First, let one good be an example market e.g., carrots, and let the other be a composite of all other goods. Budget constraints give a straight line on the indifference map showing all the possible distributions between the two goods; the point of maximum utility is then the point at which an indifference curve is tangent to the budget line (illustrated). This follows from common sense: if the market values a good more than the household, the household will sell it; if the market values a good less than the household, the household will buy it. The process then continues until the market's and household's marginal rates of substitution are equal.[10] Now, if the price of carrots were to change, and the price of all other goods were to remain constant, the gradient of the budget line would also change, leading to a different point of tangency and a different quantity demanded. These price / quantity combinations can then be used to deduce a full demand curve.[10] A line connecting all points of tangency between the indifference curve and the budget constraint is called the expansion path.[11]

Examples of indifference curves

In Figure 1, the consumer would rather be on I3 than I2, and would rather be on I2 than I1, but does not care where he/she is on a given indifference curve. The slope of an indifference curve (in absolute value), known by economists as the marginal rate of substitution, shows the rate at which consumers are willing to give up one good in exchange for more of the other good. For most goods the marginal rate of substitution is not constant so their indifference curves are curved. The curves are convex to the origin, describing the negative substitution effect. As price rises for a fixed money income, the consumer seeks the less expensive substitute at a lower indifference curve. The substitution effect is reinforced through the income effect of lower real income (Beattie-LaFrance). An example of a utility function that generates indifference curves of this kind is the Cobb–Douglas function . The negative slope of the indifference curve incorporates the willingness of the consumer to make trade offs.[9]

If two goods are perfect substitutes then the indifference curves will have a constant slope since the consumer would be willing to switch between at a fixed ratio. The marginal rate of substitution between perfect substitutes is likewise constant. An example of a utility function that is associated with indifference curves like these would be .

If two goods are perfect complements then the indifference curves will be L-shaped. Examples of perfect complements include left shoes compared to right shoes: the consumer is no better off having several right shoes if she has only one left shoe - additional right shoes have zero marginal utility without more left shoes, so bundles of goods differing only in the number of right shoes they include - however many - are equally preferred. The marginal rate of substitution is either zero or infinite. An example of the type of utility function that has an indifference map like that above is the Leontief function: .

The different shapes of the curves imply different responses to a change in price as shown from demand analysis in consumer theory. The results will only be stated here. A price-budget-line change that kept a consumer in equilibrium on the same indifference curve:

in Fig. 1 would reduce quantity demanded of a good smoothly as price rose relatively for that good.
in Fig. 2 would have either no effect on quantity demanded of either good (at one end of the budget constraint) or would change quantity demanded from one end of the budget constraint to the other.
in Fig. 3 would have no effect on equilibrium quantities demanded, since the budget line would rotate around the corner of the indifference curve.[nb 2]

Preference relations and utility

Choice theory formally represents consumers by a preference relation, and use this representation to derive indifference curves showing combinations of equal preference to the consumer.

Preference relations


be a set of mutually exclusive alternatives among which a consumer can choose.
and be generic elements of .

In the language of the example above, the set is made of combinations of apples and bananas. The symbol is one such combination, such as 1 apple and 4 bananas and is another combination such as 2 apples and 2 bananas.

A preference relation, denoted , is a binary relation define on the set .

The statement

is described as ' is weakly preferred to .' That is, is at least as good as (in preference satisfaction).

The statement

is described as ' is weakly preferred to , and is weakly preferred to .' That is, one is indifferent to the choice of or , meaning not that they are unwanted but that they are equally good in satisfying preferences.

The statement

is described as ' is weakly preferred to , but is not weakly preferred to .' One says that ' is strictly preferred to .'

The preference relation is complete if all pairs can be ranked. The relation is a transitive relation if whenever and then .

For any element , the corresponding indifference curve, is made up of all elements of which are indifferent to . Formally,


Formal link to utility theory

In the example above, an element of the set is made of two numbers: The number of apples, call it and the number of bananas, call it

In utility theory, the utility function of an agent is a function that ranks all pairs of consumption bundles by order of preference (completeness) such that any set of three or more bundles forms a transitive relation. This means that for each bundle there is a unique relation, , representing the utility (satisfaction) relation associated with . The relation is called the utility function. The range of the function is a set of real numbers. The actual values of the function have no importance. Only the ranking of those values has content for the theory. More precisely, if , then the bundle is described as at least as good as the bundle . If , the bundle is described as strictly preferred to the bundle .

Consider a particular bundle and take the total derivative of about this point:

or, without loss of generality,

(Eq. 1)

where is the partial derivative of with respect to its first argument, evaluated at . (Likewise for )

The indifference curve through must deliver at each bundle on the curve the same utility level as bundle . That is, when preferences are represented by a utility function, the indifference curves are the level curves of the utility function. Therefore, if one is to change the quantity of by , without moving off the indifference curve, one must also change the quantity of by an amount such that, in the end, there is no change in U:

, or, substituting 0 into (Eq. 1) above to solve for dy/dx:

Thus, the ratio of marginal utilities gives the absolute value of the slope of the indifference curve at point . This ratio is called the marginal rate of substitution between and .


Linear utility

If the utility function is of the form then the marginal utility of is and the marginal utility of is . The slope of the indifference curve is, therefore,

Observe that the slope does not depend on or : the indifference curves are straight lines.

Cobb–Douglas utility

If the utility function is of the form the marginal utility of is and the marginal utility of is .Where . The slope of the indifference curve, and therefore the negative of the marginal rate of substitution, is then

CES utility

A general CES (Constant Elasticity of Substitution) form is

where and . (The Cobb–Douglas is a special case of the CES utility, with .) The marginal utilities are given by


Therefore, along an indifference curve,

These examples might be useful for modelling individual or aggregate demand.


As used in biology, the indifference curve is a model for how animals 'decide' whether to perform a particular behavior, based on changes in two variables which can increase in intensity, one along the x-axis and the other along the y-axis. For example, the x-axis may measure the quantity of food available while the y-axis measures the risk involved in obtaining it. The indifference curve is drawn to predict the animal's behavior at various levels of risk and food availability.


Indifference curves inherit the criticisms directed at utility more generally.

Herbert Hovenkamp (1991)[13] has argued that the presence of an endowment effect has significant implications for law and economics, particularly in regard to welfare economics. He argues that the presence of an endowment effect indicates that a person has no indifference curve (see however Hanemann, 1991[14]) rendering the neoclassical tools of welfare analysis useless, concluding that courts should instead use WTA as a measure of value. Fischel (1995)[15] however, raises the counterpoint that using WTA as a measure of value would deter the development of a nation's infrastructure and economic growth.

See also


  1. ^ The transitivity of weak preferences is sufficient for most indifference-curve analyses: If A is weakly preferred to B, meaning that the consumer likes A at least as much as B, and B is weakly preferred to C, then A is weakly preferred to C.[8]
  2. ^ Indifference curves can be used to derive the individual demand curve. However, the assumptions of consumer preference theory do not guarantee that the demand curve will have a negative slope.[12]


  1. ^ Geanakoplos, John (1987). "Arrow-Debreu model of general equilibrium". The New Palgrave: A Dictionary of Economics. 1. pp. 116–124 [p. 117].
  2. ^ Böhm, Volker; Haller, Hans (1987). "Demand theory". The New Palgrave: A Dictionary of Economics. 1. pp. 785–792 [p. 785].
  3. ^ Francis Ysidro Edgeworth (1881). Mathematical Psychics: An Essay on the Application of Mathematics to the Moral Sciences. London: C. Kegan Paul and Co.
  4. ^ Vilfredo Pareto (1919). Manuale di Economia Politica — con una Introduzione alla Scienza Sociale [Manual of Political Economy]. Piccola Biblioteca Scientifica. 13. Milano: Societa Editrice Libraria.
  5. ^ "Indifference curves | Policonomics". Retrieved 2018-12-08.
  6. ^ "William Stanley Jevons - Policonomics". Retrieved 23 March 2018.
  7. ^ a b c d e f g Binger; Hoffman (1998). Microeconomics with Calculus (2nd ed.). Reading: Addison-Wesley. pp. 109–117. ISBN 0-321-01225-9.
  8. ^ a b Perloff, Jeffrey M. (2008). Microeconomics: Theory & Applications with Calculus. Boston: Addison-Wesley. p. 62. ISBN 978-0-321-27794-7.
  9. ^ a b c Silberberg; Suen (2000). The Structure of Economics: A Mathematical Analysis (3rd ed.). Boston: McGraw-Hill. ISBN 0-07-118136-9.
  10. ^ a b Lipsey, Richard G. (1975). An Introduction to Positive Economics (Fourth ed.). Weidenfeld & Nicolson. pp. 182–186. ISBN 0-297-76899-9.
  11. ^ Salvatore, Dominick (1989). Schaum's Outline of Theory and Problems of Managerial Economics. McGraw-Hill. ISBN 0-07-054513-8.
  12. ^ Binger; Hoffman (1998). Microeconomics with Calculus (2nd ed.). Reading: Addison-Wesley. pp. 141–143. ISBN 0-321-01225-9.
  13. ^ Hovenkamp, Herbert (1991). "Legal Policy and the Endowment Effect". The Journal of Legal Studies. 20 (2): 225. doi:10.1086/467886.
  14. ^ Hanemann, W. Michael (1991). "Willingness To Pay and Willingness To Accept: How Much Can They Differ? Reply". American Economic Review. 81 (3): 635–647. doi:10.1257/000282803321455449. JSTOR 2006525.
  15. ^ Fischel, William A. (1995). "The offer/ask disparity and just compensation for takings: A constitutional choice perspective". International Review of Law and Economics. 15 (2): 187–203. doi:10.1016/0144-8188(94)00005-F.

Further reading

External links

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