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Ideal World
Ideal World logo.png
CountryUnited Kingdom
SloganThe home of TV shopping
Picture format1080i (HDTV)
OwnerIdeal Shopping Direct Ltd
Sister channelsIdeal Extra
Create and Craft
Craft Extra
Launched17 April 2000; 20 years ago (2000-04-17)[1]
FreeviewChannel 22 (Ideal World)
Channel 23 (CCXTV)
Channel 94 (Ideal Extra)
Channel 95 (Create and Craft)
Virgin MediaChannel 747 (Ideal World)
Channel 748 (Create and Craft)
WightFibreChannel 44 (Ideal Extra)
Channel 48 (Ideal World)
Channel 49 (Craft Extra)
Channel 64 (Create and Craft)
FreesatChannel 812 (Ideal World HD)
Channel 813 (Create and Craft HD)
SkyChannel 664 (Ideal World HD)
Channel 671 (Ideal Extra)
Channel 683 (Create and Craft HD)
Channel 684 (Craft Extra)
Astra 2G
11597 V 22000 5/6 (Ideal World, Ideal Extra, Create and Craft, and Craft Extra)
Streaming media
TVCatchup[1] (Ideal World)

Ideal World is a British free-to-view shopping channel whose sister shopping channels include Ideal Extra, Create and Craft, and CCXTV Craft Extra. It is owned by Ideal Shopping Direct Limited.[2] The channel broadcasts from studios in Peterborough.[3]


In 2011, the company was delisted from the AIM stock market, after acquisition by Village Ventures' investment fund, Inflexion Private Equity. The company was subsequently sold to The Blackstone Group, in 2015.[4]

In May 2013, Ideal World became the subject of a BBC Watchdog investigation after viewer complaints about non-delivery of goods and allegedly poor quality of some products.[5] Customers also alleged that complaints to Ideal World customer services either went unanswered or were not satisfactory. The Watchdog investigation followed claims by the Daily Mirror online that complaints about Ideal World submitted to its blog had "passed the 100 mark".[6] Ideal World was acquired by Aurelius Group, in July 2018,[7] Aurelius originally owned Bid shopping and its subsidiary, Bid tv, between 2009 and 2013.[8]

Ideal World and Create and Craft on ITV

On 1 August 2019, Ideal World and Create and Craft started to simulcast live broadcasts on ITV between 12am–3am, replacing Jackpot247 (formerly Challenge Jackpot). Ideal World plans to be the first UK shopping channel to broadcast in full high definition. New cameras are now in operation working in full HD.[9]


  1. ^ "About Us-Ideal World". Ideal World. Archived from the original on 26 April 2015. Retrieved 9 February 2015.
  2. ^ "Licence details for Ideal World". Ofcom. Archived from the original on 30 September 2007. Retrieved 6 June 2007.
  3. ^ "About Us | Create and Craft". Retrieved 19 March 2018.
  4. ^ Inflexion invests in Ideal Shopping Direct plc
  5. ^ "Ideal World: A shopping channel that's not so ideal?". BBC. Retrieved 23 March 2014.
  6. ^ "Ideal World: the complaints mount up". Daily Mirror online.
  7. ^ "Blackstone’s half-price Ideal World home shopping channel sale", by Ben Harrington, The Times, July 1, 2018. Retrieved January 28, 2020.
  8. ^ "Virgin sells off shopping channels", by James Welsh, Digital Spy, January 4, 2009. Retrieved January 28, 2020.
  9. ^ Ideal Shopping Direct to broadcast live on ITV

External links

This page was last edited on 27 September 2020, at 19:36
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