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Ideal World
Ideal World logo.png
CountryUnited Kingdom
Picture format1080i (HDTV)
OwnerIdeal Shopping Direct Ltd
Sister channelsIdeal Extra
Create and Craft
Craft Extra
Launched17 April 2000; 21 years ago (2000-04-17)[1]
FreeviewChannel 22 (Ideal World)
Channel 94 (Ideal Extra)
Channel 95 (Create and Craft)
Virgin MediaChannel 747 (Ideal World)
Channel 748 (Create and Craft)
WightFibreChannel 44 (Ideal Extra)
Channel 48 (Ideal World)
Channel 49 (Craft Extra)
Channel 64 (Create and Craft)
FreesatChannel 812 (Ideal World HD)
Channel 813 (Create and Craft HD)
SkyChannel 664 (Ideal World HD)
Channel 671 (Ideal Extra)
Channel 683 (Create and Craft HD)
Channel 684 (Craft Extra)
Astra 2G
11597 V 22000 5/6 (Ideal World, Ideal Extra, Create and Craft, and Craft Extra)
Streaming media
Ideal WorldWatch live
Create and CraftWatch live

Ideal World is a British free-to-view shopping channel. It is owned by Ideal Shopping Direct Ltd. [2][3] The channel broadcasts from studios in Peterborough.[4]


Ideal World has its origins in the 1980s as a mail order company selling products via national press adverts and consumer exhibitions. The company was then called Wrightway Marketing and was run by Paul Wright and his business partner Val Kaye.

Ideal World launched on 17 April 2000 on digital satellite from studios in Peterborough.[5]

On 6 March 2001, the facility at Peterborough was completely destroyed by fire. The channel was back broadcasting within weeks from various temporary facilities whilst the main building was rebuilt: it was not fully operational again until September 2002.[6]

Ideal World originally had Steve Whatley, Paul Lavers and Debbie Flint as the three main faces of the channel, but behind the scenes it would help launch the careers of directors such as Brendan Sheppard arguably one of the most successful whose career would go on to include shows like Doctor Who and who was directing the night of the fire also Gareth Knowles, Yvonne Ackrill and Daniel Wilson who also would go on to direct shows such as Emmerdale. Mark Thatcher was installed as Head of Production leading producers such as Lizz Brain, Linda Cooper and Lesley Hawksley who would go on to be one of the longest serving producers.

On 18 April 2003, Ideal World's first sister channel Create and Craft was launched and on 1 January 2004 Ideal Vitality started broadcasting. This was originally a channel from Goldshield, "Goldshield Vitality", for which Ideal Shopping Direct provided the studio recording and broadcast facilities. However, by the end of 2005 Goldshield pulled out of the venture. Ideal Shopping then broadcast a similar channel focusing on health and beauty products from Ideal's range, under the 'Vitality' name. Ideal Vitality was then wound down and replaced with highlights from past Ideal World shows, the channel being renamed on the Sky EPG as Ideal World 2. Ideal World 3, then followed, repeating Ideal World 2 shows.

On 23 April 2004, Ideal World began broadcasting on Freeview.

Jewellery Vault, a falling-auction style jewellery channel was launched on 1 July 2005 broadcasting live 5pm-1am and subsequently closed in July 2006 due to it not covering its operating costs.

On 3 March 2010, Ideal World 2 was renamed Ideal Extra and Ideal World 3 was renamed Ideal & More. On the same day, Ideal Extra launched on Freeview.

In 2011, the company was delisted from the AIM stock market, after acquisition by Village Ventures' investment fund, Inflexion Private Equity. The company was subsequently sold to The Blackstone Group, in 2015.[7]

In May 2013, Ideal World became the subject of a BBC Watchdog investigation after viewer complaints about non-delivery of goods and allegedly poor quality of some products.[8] Customers also alleged that complaints to Ideal World customer services either went unanswered or were not satisfactory. The Watchdog investigation followed claims by the Daily Mirror online that complaints about Ideal World submitted to its blog had "passed the 100 mark".[9] Ideal World was acquired by Aurelius Group, in July 2018,[10] Aurelius originally owned Bid shopping and its subsidiary, Bid tv, between 2009 and 2013.[11]

Ideal World and Create and Craft on ITV and STV

On 1 August 2019, Ideal World and Create and Craft started to simulcast live broadcasts on ITV (and UTV) between midnight our thereafter until 3am, replacing Jackpot247.[12] In September 2021, Ideal World started simulcasting on STV at the same time as ITV, meaning Ideal World is now broadcast nightly across the whole ITV network for the first time.


CCXTV was launched by Ideal Shopping Direct Ltd on 15 April 2020 as an entertainment channel and took over Create and Craft's Freeview LCN 23, broadcasting from 0700h until 2200h, with a schedule of imports and re-runs of shows like The Bold and The Beautiful, Never the Twain and Hot in Cleveland.[13][14][15][16] The channel was sold to UKTV in October 2020.[17] On 7 December 2020, CCXTV was moved to Freeview LCN 73 [18] and UKTV's Dave Ja Vu was moved from Freeview LCN 79 to the vacated LCN 23.[19]

CCXTV was discontinued on Freeview on 30 January 2021.[20]


  1. ^ "About Us-Ideal World". Ideal World. Archived from the original on 26 April 2015. Retrieved 9 February 2015.
  2. ^ "Ofcom | TV Cable and Satellite".
  3. ^ "Licence details for Ideal World". Ofcom. Archived from the original on 30 September 2007. Retrieved 6 June 2007.
  4. ^ "About Us | Create and Craft". Retrieved 19 March 2018.
  5. ^ "Telly Sales - Ideal World TV Launch FULL DOCUMENTARY" – via
  6. ^ Ellery, Simon (8 March 2001). "Blaze forces Ideal World off air". Broadcast. Retrieved 13 September 2014.
  7. ^ Inflexion invests in Ideal Shopping Direct plc
  8. ^ "Ideal World: A shopping channel that's not so ideal?". BBC. Retrieved 23 March 2014.
  9. ^ "Ideal World: the complaints mount up". Daily Mirror online.
  10. ^ "Blackstone’s half-price Ideal World home shopping channel sale", by Ben Harrington, The Times, 1 July 2018. Retrieved 28 January 2020.
  11. ^ "Virgin sells off shopping channels", by James Welsh, Digital Spy, 4 January 2009. Retrieved 28 January 2020.
  12. ^ Ideal Shopping Direct to broadcast live on ITV
  13. ^ "New channel CCXTV launching 15th April: CCXTV launches on Wednesday 15th April, on Freeview. - TV Forum".
  14. ^ "CCXTV - TV Listings Guide".
  15. ^ Goren, Or (13 April 2020). "New Freeview Channel, CCXTV, Is Bringing Back "The Bold And The Beautiful"". Cord Busters.
  16. ^ [1]
  17. ^ [2][unreliable source?]
  18. ^ "CCX TV Freeview". Freeview. DTV Services Limited. Retrieved 22 January 2021.
  19. ^ "07 December 2020 - Channel Changes". Freeview. DTV Services Limited. Retrieved 22 January 2021.
  20. ^ "Plug pulled on CCXTV Freeview channel". rxTVinfo. 25 January 2021. Retrieved 19 September 2021.

External links

This page was last edited on 19 September 2021, at 00:24
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