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From Wikipedia, the free encyclopedia

Launched8 October 2014; 4 years ago (2014-10-08)
Owned byITV Digital Channels Ltd
(ITV plc)
Picture format1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
Audience share0.41%
0.04% (+1) (October 2018 (2018-10), BARB)
SloganLife worth sharing
CountryUnited Kingdom
Broadcast areaUnited Kingdom
Sister channel(s)ITV
The Store
ITV Box Office
Timeshift serviceITVBe +1
FreeviewChannel 26
Channel 58 (+1)
FreesatChannel 118
Channel 119 (+1)
Sky (UK only)Channel 131
Channel 231 (+1)
Astra 2E (28.2°E)10758 V 22000 5/6
10891 H 22000 5/6 (+1)
Virgin MediaChannel 119
Channel 120 (+1)
Channel 179 (HD)
Streaming media
ITV HubWatch live (UK only)
TVPlayerWatch live (UK only)
Sky GoWatch live
(UK only)
Virgin TV AnywhereWatch live (UK only)

ITVBe is a British free-to-air television channel owned by ITV Digital Channels Ltd, a division of ITV plc. The channel launched on 8 October 2014,[1] and is wholly funded by advertising and sponsorship.

A high-definition simulcast, ITVBe HD, launched on Virgin Media on 19 November 2014, along with a one-hour timeshift service, ITVBe +1. Both subsidiary channels were exclusive to the Virgin platform until the ITVBe +1 service was made available on the Sky and Freesat platforms on 15 December 2014.


ITVBe targets a younger female audience, including shows such as:[2]


On 3 September 2018, the channel introduced a new children's strand titled LittleBe, which is dedicated to British preschool programming.[3]

Most watched programmes

The following is a list of the nine most watched shows on ITVBe since the channel began broadcasting in October 2014. Figures are based on Live +7 data supplied by BARB[4]

Rank Show Viewers
1 The Only Way Is Essex 1.36 9 November 2014
2 1.23 17 April 2016
3 1.19 10 April 2016
4 1.18 10 October 2014
5 1.16 2 November 2014
6 1.14 16 December 2015
7 1.14 3 April 2016
8 1.13 15 November 2015
9 1.13 7 August 2016


  1. ^ "ITV confirms ITVBe launch date". ITV. 22 July 2014.
  2. ^ Sweney, Mark (12 February 2014). "ITV to launch female-focused channel". The Guardian. Retrieved 27 July 2014.
  3. ^ "ITV picks up Russia's BabyRiki". C21media. Retrieved 2018-08-26.
  4. ^ BARB, via [1] Archived 18 July 2014 at the Wayback Machine

External links

This page was last edited on 6 April 2019, at 13:41
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