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From Wikipedia, the free encyclopedia

Hotstar
Hotstar-official-logo.jpeg
Screenshot
Hotstar screenshot.png
Hotstar website screenshot
Type of site
Video on demand
Available in
Headquarters
Area served
OwnerStar India
(The Walt Disney Company India)
Key peopleAjit Mohan (Founding CEO)
IndustryStreaming
ServicesOn-demand video streaming
Websitewww.hotstar.com
LaunchedFebruary 2015
Current statusActive

Hotstar is an Indian digital and mobile entertainment platform launched in 6 February 2015 by Star India. It is owned by Novi Digital Entertainment, a subsidiary of Star India, which itself is a wholly owned subsidiary of The Walt Disney Company India.[1] It provides streaming media and video-on-demand services[2][3] and is available on web, Android, iOS, FireTV, and Apple TV platforms.

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Transcription

Contents

History

The underdevelopment version of the website went live in January 2015 and Star India officially launched Hotstar in February 2015. Primarily intended to serve as a mobile application that would support streaming of the 2015 Cricket World Cup with some entertainment content, it had 1 million downloads within six days of its launch and doubled that number in ten days.[4] Gradually, Hotstar expanded its offerings, and as of 2018, the platform hosts over 100,000 hours of content, in over 17 languages.

In September 2017, Star India won the worldwide IPL media rights for TV and digital broadcast for a five-year period, from 2018 to 2022. With 14 companies tendering bids, Star beat the competition with an offer of ₹16,347.5 crore (US$2.55 billion), a 158% increase in the media rights value for IPL broadcasting from the previous cycle.[5]

Towards the end of 2017, Hotstar launched its premium service in the United States and Canada on the country's respective iOS AppStore and Google Play stores.[6]

Viewership

The app garnered 340 million views for all 49 matches during the ICC Cricket World Cup 2015 and over 200 million views during the Indian Premier League Season 8 (2015).[7] Hotstar has more than 100 advertisers on the platform. The content is provided either free of cost or on a subscription basis (for premium content). Bulk of their revenue generation is through advertisements.[8]

Platforms

In addition to the website, Hotstar is available as an application across mobile devices which are on Android, iOS and Apple TV[9] platforms. Hotstar Android application is currently available in India, USA and Canada.[10] In 2018, Hotstar started their service in UK and they streamed IPL 2019.

Original programming

Hotstar Specials

In January 2019, Hotstar announced that to compete with Netflix, Amazon Video and other local competitors they are going to launch Hotstar Specials. This brand is going to be associated with the original content produced exclusively for the service. Their first launch will be docu-drama on the fairy tale moment of Chennai Super Kings as it made a comeback return to 2018 edition of the IPL after serving a two-year ban for allegedly involving in 2013 spot-fixing scandal which remarkably went onto become title winners at the 2018 Indian Premier League defeating Sunrisers Hyderabad in the final to lift their third IPL title.[11][12]

See also

References

  1. ^ "Star India's Novi Digital Entertainment bags IPL media rights for whopping Rs 302 crore". Firstpost. Retrieved 5 April 2018.
  2. ^ "What Wikipedia cannot Tell you about hotstar.com - Shashank Kamath's Analysis". Awordtotheworld.com. 4 February 2016. Retrieved 18 October 2016.
  3. ^ Hotstar celebrates its First Birthday http://awordtotheworld.com/what-wikipedia-cant-tell-you-about-hotstar-com
  4. ^ "2 Million Downloads In The First 10 Days – The Success Story Of Hotstar".
  5. ^ "Star India bags IPL media rights for next 5 years". The Economic Times. September 4, 2017. Retrieved July 9, 2018.
  6. ^ "Hotstar Launches Its Premium Service in US and Canada". Gadgets 360 (NDTV). September 4, 2017. Retrieved July 9, 2018.
  7. ^ "Hotstar notches up 200 million views in IPL 8". 5 June 2015. Retrieved 14 August 2015.
  8. ^ "Amazon Prime Video vs Netflix vs Hotstar: From price to content, which is the best video streaming site in India". 12 December 2017. Retrieved 22 December 2017.
  9. ^ "Hotstar selected as App of the Year for India in 2016 on Apple". Tech2. 13 December 2016. Retrieved 16 December 2016.
  10. ^ "10 million users in 40 days: Hotstar takes digital media world by storm". Business Standard. 21 March 2015. Retrieved 8 August 2015.
  11. ^ "MS Dhoni bared his soul in Roar of the Lion: Kabir Khan". The Indian Express. 2019-03-12. Retrieved 2019-03-12.
  12. ^ "MS Dhoni to feature in Hotstar's docu-drama Roar of the Lion". The Indian Express. 2019-03-05. Retrieved 2019-03-12.

External links

This page was last edited on 4 April 2019, at 03:06
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