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Hoopla (digital media service)

From Wikipedia, the free encyclopedia

IndustryeBooks, Library Services, School Services, Digital Content Management
GenreSoftware, media playback
Area served
US and Canada
Productshoopla digital
ParentMidwest Tape (2013–present)

Hoopla is a web and mobile (Android/iOS[1]) library media streaming platform for audio books, comics, e-books, movies, music, and TV. Patrons of libraries that support Hoopla have unlimited access to its collection of digital media.

Hoopla Digital is a division of Midwest Tape.[2][3]

Business model

Hoopla is free-of-charge for patrons of participating libraries. The content is paid for by library systems, using a "per circulation transaction model".[4][5]


Hoopla claims to have over 500,000 content titles across six formats.[4][6] As of November 2016, Hoopla's circulations comprise: 35% audiobooks (for which Hoopla has contracts with publishers such as Blackstone Audio,[7] HarperCollins,[8] Simon & Schuster Audio,[9] Tantor Audio,[10] and others), followed by 22% movies (for which Hoopla has motion picture contracts with publishers such as Disney,[11] Lionsgate,[12] Starz,[13] Warner Bros.,[14] and others), 19% music, 12% ebooks, 6% comics, and 6% television.[6]


Hoopla content can be borrowed and consumed on the web, or via the native Android or iOS apps.[1]

Parent company

John Eldred and Jeff Jankowski founded Hoopla's parent company, Midwest Tape, in 1989. Midwest Tape is a library vendor of physical media such as audiobooks, CDs, and DVD/Blu-ray.[15]

See also


  1. ^ a b "Magazines, movies and more". Holland Sentinel. December 6, 2013.
  2. ^ "Netflix-style on demand streaming movies, TV & audio coming to the Los Angeles Public Library". 89.3 KPCC. Southern California Public Radio. March 5, 2013.
  3. ^ "Reviews: Beta Testers Weigh In On Hoopla". Library Journal. April 29, 2013.
  4. ^ a b "Hoopla". Retrieved 2017-04-17.
  5. ^ "Midwest Tape Launches Hoopla Pilot for Pay-Per-Circ Streaming Media". Digital Shift. Media Source Inc. March 4, 2013.
  6. ^ a b "eAudiobooks are in High Demand!". Hoopla Library Admin Site. Retrieved 2017-04-12.
  7. ^ "Blackstone Audio on hoopla digital". Retrieved 2017-04-12.
  8. ^ "Harper Collins on hoopla digital". Retrieved 2017-04-12.
  9. ^ "Simon & Schuster Audio on hoopla digital". Retrieved 2017-04-12.
  10. ^ "Tantor Audio on hoopla digital". Retrieved 2017-04-12.
  11. ^ "Walt Disney Pictures on hoopla digital". Archived from the original on 2017-04-13. Retrieved 2017-04-12.
  12. ^ "Lionsgate Entertainment on hoopla digital". Retrieved 2017-04-12.
  13. ^ "Starz on hoopla digital". Retrieved 2017-04-12.
  14. ^ "Warner Brothers on hoopla digital". Retrieved 2017-04-12.
  15. ^ Enis, Matt (May 21, 2015). "hoopla Adds Ebooks and Comics, Develops "Action View" Technology for App". Library Journal.

External links

This page was last edited on 24 June 2021, at 00:45
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