Frrole, Inc. is a Palo Alto–based social intelligence company founded in Jan 2014. It provides contextual topical and people insights to brands, media and technology companies by analyzing social data in real-time. In addition to its standard API provision, Frrole also provides custom built command centers for its clients. The bulk of Frrole’s operations is carried out from its office in Bangalore, India.
Frrole spent 4 months at Microsoft Ventures Accelerator.[2] as part of its 3rd batch in Bangalore, India, at the end of which it raised its seed round from a group of angel investors, led by Sharad Sharma, Manav Garg and Rajan Anandan.[3] Frrole was among the "16 coolest startups in India" in 2014, an annual ranking published by Business Today.[4]
Product
Frrole’s Topical Intelligence product provides real-time contextual insights about topics and categories. It does this by analysing universal data sets like Facebook, Twitter and Instagram using standard and custom-built algorithms around Machine Learning and Natural Language Processing.[5] In August 2015, Frrole launched its People Intelligence product, which analyses users behind social conversations and provides insights like their psychometric profile, purchase behavior, interests graph, and brand affinity.[6] Scout, the first dashboard product built using Frrole APIs, provides real-time and historical analysis of topics, individuals and a group of users.
Customers
Frrole works with media companies, brands and agencies. Its social TV tracker tool developed for Maxus was awarded the best media research tool award under analytics/technology category.[7][8] Frrole's APIs powered real-time interview of India’s prime minister Narendra Modi in Times Now Newshour, India’s first on-air real-time Twitter debate show on Headlines Today,[9] and India’s first real-time on-demand music show ‘Tweet Meri Beat’ on Disney UTV. Frrole has customers in US, Australia, Singapore and India.
Partnerships
Frrole signed partnership with Twitter for elevated data access in April 2014, gaining access to larger amount of data than is freely available. In August 2015, it signed a media solutions partnership with Facebook[10]
Controversy
An article published by TechCrunch in December 2013 hinted that Twitter is in acquisition talks with Frrole.[11] Frrole instantly denied the rumor, but it was carried out by many major publications already.
References
- ^ "Meet the team".
- ^ "Microsoft Ventures Accelerator in India graduates third batch of 13 tech startups", Microsoft, Bangalore, 29 November 2013.
- ^ Pankaj Mishra. "Big Data Startup Frrole Raises $245K Angel Round, As Crowdfunding Platforms Seek Growth In India", TechCrunch, 21 April 2014.
- ^ Taslima Khan. "Tweet Delights", Business Today, 13 April 2014.
- ^ Madhumita Prabhakar. "Where Data meets Marketing", The Smart CEO, 01 February 2015.
- ^ Nikita Peer. "Grabbing insights from social data was the right move for this former news startup", Tech In Asia, 13 August 2015.
- ^ "Maxus Debuts Social TV Tracker Tool", Advertising Age, 23 February 2015. [dead link]
- ^ "The Advertising Club", 14 September 2015.
- ^ "Headlines Today brings India's first Twitter debate #YourVote2014", India Today, 10 March 2014.
- ^ Shraddha Shirodkar. "Taking social intelligence to the next level", DNA India, 13 September 2015.
- ^ Pankaj Mishra. "As Facebook Eyes Up Little Eye Labs, Twitter Is Also Looking At A Startup In India", TechCrunch, 02 December 2013.
Further reading
- "Frrole: Amarpreet Kalkat's Bengaluru-based company analyses social media data for organizations". The Economic Times. November 10, 2014. Retrieved January 13, 2016.
- Tech, Peer, Nikita (August 13, 2015). "How Frrole moved from curating news to providing social media insights". Business Standard. Retrieved January 13, 2016.
{{cite web}}: CS1 maint: multiple names: authors list (link)
This page was last edited on 15 December 2023, at 06:15