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From Wikipedia, the free encyclopedia

FloSports logo.png
Available inEnglish
HeadquartersAustin, Texas
Key people
  • CEO - Mark Floreani
  • COO - Manuel Rosso
  • CFO - Pat Noonan
  • MileSplit
  • TrackWrestling

FloSports is an over-the-top subscription sports broadcaster and streaming service. The company is based in Austin, Texas, United States, and was founded in 2006. FloSports streams live sporting events to audiences around the world.[1]

YouTube Encyclopedic

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  • FloSports: Our Story
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  • An Inside Look at FloSports' Production
  • FloSports Is Home For The Ultimate Sports Fan




FloSports was founded in 2006[2] by Martin Floreani, Mark Floreani (collegiate athletes) and Madhu Venkatesan based in Austin, Texas. Martin designed the website’s prototype with the aim of covering collegiate sports with the same detail that ESPN gives to the NFL and NBA. The brothers raised U.S. $10,000 in seed money from friends and family and started covering wrestling and track events. Co-founder Mark captured the service’s first original broadcast, Ryan Hall’s U.S half-marathon record, from the back of a pickup truck using a handheld camera. Lo-fi footage, engine noise digital interference and fog impacted the quality of the broadcast. However, having the only footage of Hall’s record-breaking run caused a surge in the website’s popularity. By 2017 the company had 256 employees and 25 Web video channels. They changed their business model to a subscription-based service in 2012 and doubled their revenue over the following two years.[3]


The company raised $8 million in Series A and a further $21 million in Series B financing in 2016 led by DCM Ventures and Bertlesmann Digital Media Investments.[4] By 2019, the company had grown to 250 employees and raised a further $47 million in series C.[5]


The company acquired, a grassroots racing streaming and content platform, in September 2019.[6] In June 2020, FloSports purchased Speed Shift TV and acquired 400 races, with a focus on grassroots racing.[7]

FloSports acquired TrackWrestling in early 2021, a deal that increased the number of wrestling events that will be streamed on its FloWrestling service and brought wrestling analytics to the platform.[8] In October 2021, it was announced that FloSports had acquired HockeyTech, an ice hockey streaming platform and sports data provider.[9]

Streaming partnerships

FloSports announced a partnership with WWNLive in 2016 to run a streaming service dedicated to wrestling.[10] In December 2018, FloRacing signed a broadcast agreement with the United States Auto Club for its midget and sprint car series. In May 2019, the Colonial Athletic Association selected FloSports as its lead media partner becoming the first college conference to pick a streaming OTT, direct-to-consumer company as their primary distribution platform.[11]

FloSports became the local broadcaster for two Major League Soccer teams for the 2019 season: D.C. United and FC Cincinnati, an expansion team.[12] The company faced technical issues during early broadcasts due to inaccurate geofencing restrictions. The organization pledged a full refund, and offered the club's season ticket holders a discount on its annual subscription fees.[13] FloSports promised additional soccer broadcasts and shoulder programming to justify its subscription fee that largely never materialized. D.C. United and Flosports ended their four-year contract prematurely in October 2019. D.C. United opted to stream its final regular season match on its website for free.[14] FC Cincinnati announced its matches would no longer be available through FloSports in June 2020.[15]

In January 2020, NASCAR Hall of Fame inductee and motorsports legend, Tony Stewart, awarded streaming rights to the Eldora Speedway and All Star Circuit of Champions to FloSports.[16] In the Spring 2020, FloSports launched FloBaseball.[17] Later in 2020, the company signed a multi-year partnership with ECHL to broadcast professional hockey starting with the 2021 season.[18]

FloSports expanded its wrestling offering through a partnership with United World Wrestling, the global governing body for the sport, in late 2020.[19]

In 2021, USA Cycling signed a 3 year broadcast partnership with FloSports. FloSports will also be the NGB's (national governing body's) official sponsor.[20] The Unbound Gravel race, a cycling race covering various distances, has never been broadcast before due to remote locations and rough terrain. FloSports became the first to broadcast the race in June 2021 and will stream the race again in 2022.[21] FloSports signed a multi-year streaming deal with USA Gymnastics, the national governing body for gymnastics, in 2021.[22]

In late 2021, NASCAR announced a partnership to stream its grassroots racing series on FloRacing starting in 2022.[23] Series that will be broadcast on FloRacing includes the ARCA Menards Series, ARCA Menards Series West, ARCA Menards Series East, NASCAR Whelen Modified Tour, and NASCAR Pinty's Series and NASCAR Weekly Series.[23] Several tracks on the Modified and Weekly Series had been broadcasting on the service prior to the announcement (Eldora, Oswego, Stafford). Over 280 NASCAR grassroots events were anticipated to be broadcast in 2022 (out of a total of approximately 2000 total events broadcast on the service).[23]


In 2019, the company introduced apps for Android and smart TV apps.[24] In October 2019, FloSports rebranded, and expanded its distribution with the release of an Android app.[25]

In 2020, FloSports began working on a Watch Party feature for their apps that would allow fans to watch events together, virtually. [26]


FloSports streams live and on-demand events for over 25 different sports categories.[27]

Network Sites






Competitive Fitness









  • Big Ten
  • Snowbird Baseball
  • Frisco Classic
  • Future Star Series










In 2022, a class action lawsuit was filed against FloSports in New York federal court due to their alleged business practices. The suit claimed that FloSports ‘misleads customers into believing they are only being charged a monthly fee — rather than the full annual fee — when they first sign up for the sports streaming service.’[34]


  1. ^ "FloSports Becomes Exclusive Live Streaming Home of 2021 Penn Relays". Sports Video Group. 7 April 2021. Retrieved 2021-07-15.{{cite web}}: CS1 maint: url-status (link)
  2. ^ Spangler, Todd (December 2, 2021). "Nascar Roots Live Racing Events Moving to FloSports, as NBC Sports Gold Winds Down (EXCLUSIVE)". Variety.
  3. ^ Foster, Tom (October 2017). "They Started With $10,000. Now They're Taking on ESPN". Inc. Retrieved October 4, 2019.
  4. ^ Geron, Tomio (August 15, 2016). "FloSports Nets $21.2M for Live-Streaming Alternative Sports". Wall Street Journal. Retrieved October 4, 2019.
  5. ^ Wistrom, Brent (June 4, 2019). "FloSports gets $47M from heavy hitters for more live sports rights". Austin Business Journal. Retrieved October 4, 2019.
  6. ^ "FloSports Acquires". SPEED SPORT. 2019-09-10. Retrieved 2021-07-27.
  7. ^ "Could Kyle Larson win a World of Outlaws title this year? - NBC Sports". NBC Sports. 16 June 2020. Retrieved July 20, 2020.
  8. ^ "FloSports Swells Wrestling Presence, Acquiring Trackwrestling". Retrieved 2021-10-21.
  9. ^ "FloSports enhances ice hockey offering with HockeyTech purchase". SportsPro. 2021-10-05. Retrieved 2021-10-28.
  10. ^ Currier, Joseph (September 22, 2017). "WWN events pulled from FloSlam schedule". Wrestling Observer Newsletter. Retrieved October 4, 2019.
  11. ^ "Colonial Athletic Association Selects FloSports as Primary Media Partner". Stony Brook University Athletics. Retrieved 2021-07-27.
  12. ^ Bils, Chris (March 11, 2019). "Austin-based FloSports will be local broadcast partner of MLS's FC Cincinnati". Austin Statesman. Retrieved October 4, 2019.
  13. ^ Allen, Scott (March 12, 2019). "FloSports offers full refunds after rough debut, vows to win back D.C. United fans' trust". The Washington Post. Retrieved October 4, 2019.
  14. ^ Goff, Steven (October 3, 2019). "D.C. United severs ties with streaming partner FloSports". The Washington Post. Retrieved October 4, 2019.
  15. ^ Brennan, Pat (June 19, 2020). "FC Cincinnati ends Flosports deal". The Cincinnati Enquirer. Retrieved June 19, 2020.
  16. ^ "All Stars & Eldora Reach Deal With FloSports". SPEED SPORT. 2020-01-30. Retrieved 2021-07-28.
  17. ^ "FloSports Introduces FloBaseball for Collegiate and Youth Baseball". Cord Cutters News. 2020-02-11. Retrieved 2021-07-28.
  18. ^ Staff, S. V. G. (2 October 2020). "FloSports Becomes New Provider of ECHL.TV for 2020-21 Season". Sports Video Group. Retrieved 2021-07-28.
  19. ^ "United World Wrestling announces streaming partnership with FloSports". 18 November 2020. Retrieved 2021-10-21.{{cite web}}: CS1 maint: url-status (link)
  20. ^ "USA Cycling signs FloSports as broadcast partner". Retrieved 2021-06-18.
  21. ^ "Unbound Gravel to be broadcast live". 2021-05-28. Retrieved 2021-06-18.
  22. ^ Staff, S. V. G. (29 January 2021). "FloSports, USA Gymnastics Pen Multi-Year Digital Streaming Deal". Sports Video Group. Retrieved 2021-10-08.
  23. ^ a b c "NASCAR, FloSports announce landmark streaming partnership". NASCAR. 2 December 2021. Retrieved December 7, 2021.
  24. ^ Ogus, Simon. "FloSports Launches New App On Apple TV, Amazon Fire TV, Roku". Forbes.{{cite web}}: CS1 maint: url-status (link)
  25. ^ "FloSports launches new Android app as part of rebrand". SportsPro. 2019-10-04. Retrieved 2021-10-14.
  26. ^ "FloSports is Testing A New Watch Party Feature for Live Sports Events". Cord Cutters News. 2020-06-11. Retrieved 2021-10-28.
  27. ^ Staff, S. V. G. (7 April 2021). "FloSports Becomes Exclusive Live Streaming Home of 2021 Penn Relays". Sports Video Group. Retrieved 2021-06-29.
  28. ^ "FloSports Announces Partnership Expansion with PROGRAM 15 to Live Stream New Balance Baseball Future Stars Series". Future Stars Series. 2018-10-16. Archived from the original on 2021-01-16. Retrieved 2021-05-19.
  29. ^ a b "Tony Stewart Awards Streaming Rights to FloSports". True Speed Communication. January 30, 2020. Retrieved July 20, 2020.
  30. ^ "IRA and FloRacing Team Up". IRA Outlaw Sprints. Retrieved July 20, 2020.
  31. ^ "FloSports Expands Racing Coverage with Super DIRTcar Series on FloRacing". FloSports. February 13, 2018. Retrieved July 20, 2020.
  32. ^ "FloRacing To Continue Agreement With USAC". SPEED SPORT. December 13, 2019. Retrieved July 20, 2020.
  33. ^ "Watch All USAC National Races". USAC Racing. January 14, 2019. Retrieved July 20, 2020.
  34. ^ Burne, Kathrine (9 February 2023). "Class Action Lawsuit Filed Against FloSports". JitsMagazine. Retrieved 9 February 2023.

External links

This page was last edited on 24 February 2023, at 12:36
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