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From Wikipedia, the free encyclopedia

Flixster, Inc.
Social networking service
FoundedJune 2007; 11 years ago (2007-06)
FoundersJoe Greenstein
Saran Chari
DefunctFebruary 20, 2018 (2018-02-20) (USA)
San Francisco, California
ServicesFilm, social networking
OwnerFandango (30%)
NBCUniversal (70%)[1]
Number of employees
75 [1]

Flixster was an American social movie site for discovering new movies, learning about movies, and meeting others with similar tastes in movies. The site allowed users to view movie trailers as well as learn about new and upcoming movies in the box office. The site was based in San Francisco, California and was founded by Joe Greenstein and Saran Chari in 2007.[2] Flixster was the parent of website Rotten Tomatoes since January 2010.[3] On February 17, 2016, Flixster, including Rotten Tomatoes, was acquired by Fandango.[4]

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In February 2016, Fandango acquired Flixster.[4] Fandango began migrating Flixster Video users to its competing service called FandangoNow and closed the Flixster Video service.[5] On August 28, 2017, Flixster shut down its digital redemption and streaming video service and directed customers to use Vudu.[6] On December 22, 2017, Flixster sent an email to customers saying that Flixster would cease all operations in the U.S. as of February 20, 2018. Starting in late January 2018, visitors to were encouraged to download the Flixster app or were redirected to Users were also directed to continue watching videos and redeeming digital codes via Vudu.

In February 2018, the Flixster website was no longer functioning and directed users to Flixster Video's website and mobile apps, including UltraViolet code redemption, streaming, and downloading services are still available in various other countries, such as Canada.

Site information

Between November 2006 and January 2007, the number of daily page views reported for Flixster by Alexa Toolbar users rose from fewer than 20 million per day to around 50 million per day.[7] Quantcast reported that the number of global daily page views for peaked at 8,331,961 on January 23, 2008 and dropped to 1,325,685 by July 5, 2008.[8] Alexa stopped reporting daily page views as of June 2008; the number of page views for Flixster as a percentage[clarification needed] decreased by almost two thirds from mid-December 2007 to mid-June 2008.[9]

Flixster's Facebook application, "Movies," was consistently one of the most popular apps on that site;[when?] its daily user totals peaked in December 2007.[citation needed][10][11] By September 2010, its popularity had waned significantly; its 2.98 million monthly active users[12] placed the Movies app as the #9 most-used entertainment application on Facebook and #92 among apps overall.[13]

Date Active Daily Users
December 4, 2007 >800,000[14]
June 19, 2008 482,542[15]
July 15, 2008 412,401[15]

Flixster Collections, a desktop application featuring a content discovery and management system, began open beta testing on July 29, 2011.[citation needed]

Marketing practices

Flixster's growth was described in the trade press as attributable to "its aggressive viral marketing practices,"[16] including "the automated selection of your email account's entire address book in order to send a Flixster invitation to all of your contacts."[16] Although Flixster claimed this procedure was an industry standard used by other services, Flixster differed in that its system automatically selected all contacts in the user's address book and required the user to manually un-select each address individually to prevent email from being sent in the user's name. Co-founder Joe Greenstein described the difference between Flixster and other sites as: "We make it easy to invite your friends. Other sites don't provide good ways for people to spread the word."[16]

As a consequence of its policy of emailing users' entire address books with advertisements for the site, the website was criticized on numerous Internet blogs.[17] At one time, email from Flixster to Hotmail users was being filtered and deleted as spam.[18]

Around August 2012, the Flixster website stopped allowing public access.

Other supported platforms

Flixster allowed users to watch movies on several different platforms via UltraViolet.

Social media platforms

Bebo, Facebook, MySpace, Orkut

Flixster developed applications for several social networking sites. These apps had many of the same features as the main Flixster site, such as ratings, reviews, and user-generated quizzes. In addition, all offered social media integration and mobile app usage was offered free-of-charge, allowing more users to download its application.[19] The first of these applications was released in June 2007 on the Facebook platform. In March 2008, a MySpace app[20] followed, which had 3,923,506 users[20] as of July 2008. This made it the second most popular application on the MySpace platform.[21] In addition to the Facebook and MySpace apps, Flixster also developed applications for Bebo[22] and Orkut.[23]

Mobile and desktop platforms

Android, Blackberry, iOS, Windows Phone

In August 2008, Flixster released an iOS application,[24] which allowed users to access movie showtimes, reviews, and trailers. The iPhone and iPod app for Flixster was the number one movie application on the platform.[19] Flixster also released apps for Android mobile phones, Windows Phone, and BlackBerry phones.[25]

In August 2010, Flixster hit 20 million combined mobile application downloads and was ranked as the top movie app on iPhone, Android, and BlackBerry.[19]

In April 2014, Flixster's app was updated with Chromecast support, allowing users to "cast" movies to a Chromecast-connected device.[26] A streaming only app, Flixster Video, was also released.[27] The app handled only movie streaming, as this function was removed from the Movies by Flixster app.[27]

In November 2017, the Flixster app was removed from all non-U.S. stores. It was later restored in 2018, though without support for finding local movie screening times.

See also


  1. ^ Anthony D'Alessandro. "Fandango Acquires Rotten Tomatoes & Flixster - Deadline". Deadline. Retrieved 19 February 2016.
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