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Fiserv Forum
Fiserv Forum logo.png
Wisconsin Entertainment and Sports Center - Northeast view.jpg
Fiserv Forum is located in Wisconsin
Fiserv Forum
Fiserv Forum
Location in Wisconsin
Fiserv Forum is located in the US
Fiserv Forum
Fiserv Forum
Location in the United States
Former namesWisconsin Entertainment and Sports Center (during construction)
Address1111 Vel R. Phillips Avenue
LocationMilwaukee, Wisconsin
Coordinates43°2′42.1″N 87°55′5.4″W / 43.045028°N 87.918167°W / 43.045028; -87.918167
OwnerWisconsin Center District
OperatorMilwaukee Bucks
Record attendance19,843 (December 30, 2018)
Broke groundJune 18, 2016
OpenedAugust 26, 2018[8]
Construction cost$524 million
($547 million in 2018 dollars[3])
Eppstein Uhen Architects
Project managerICON Venue Group[4]
Structural engineerHNTB ZS, LLC[5]
Services engineerM–E Engineers, Inc.[6]
General contractorMortenson Construction[7]
Milwaukee Bucks (NBA) (2018–present)
Marquette Golden Eagles (NCAA) (2018–present)

Fiserv Forum (/fˈsərvˈfɒrəm/) is a multi-purpose arena located in downtown Milwaukee, Wisconsin. Groundbreaking and construction began on June 18, 2016, and the arena received its certificate of occupancy on June 5, 2018.[9][10][11] It is the home of the Milwaukee Bucks of the National Basketball Association (NBA) and the Marquette Golden Eagles men's basketball team of Marquette University.[12][13] The arena opened on August 26, 2018.[8]

YouTube Encyclopedic

  • 1/1
    5 662
  • ✪ First look at the new Fiserve.Forum (Milwaukee Bucks Arena)




Despite being one of the premier NBA facilities when completed in 1988, the BMO Harris Bradley Center was one of the oldest active NBA arenas by the end of the Bucks' tenancy in 2018. Only Madison Square Garden in New York City and Oracle Arena in Oakland were older than the Bradley Center; however, both Madison Square Garden and Oracle Arena were substantially renovated during their lifetimes, although Oracle Arena is scheduled to be replaced by the new Chase Center in San Francisco in 2019. The funds for the building of the BMO Harris Bradley Center were donated by Jane Bradley Pettit and husband Lloyd Pettit without any provision for the building's long-term capital needs or annual operating expenses. Although the facility was self-sufficient, the BMO Harris Bradley Center tenants, such as the Bucks, were at a disadvantage compared with other NBA teams because of the arrangement.[14]

Building a new downtown arena was proposed by former Bucks owner and former U.S. Senator Herb Kohl. There was considerable discussion in the region about the idea of a publicly funded arena and ultimately no resolution was reached. In 2009, Wisconsin Governor Jim Doyle included a provision in the state's capital budget seeking $5 million in state bonding support to renovate the Bradley Center. The Bradley Center's board of directors told state officials that the building needed $23 million in renovations, so they reportedly agreed to raise the remaining $18 million on their own.[15]

On September 18, 2013, then-deputy NBA commissioner Adam Silver toured the arena and said it was a few thousand square feet short of NBA standards, and also lacked numerous amenities.[16] On April 16, 2014, Kohl announced an agreement to sell the franchise to New York City hedge-fund investors Marc Lasry and Wesley Edens. The deal included provisions for $100 million each from Kohl and the new ownership group, for a total of $200 million, toward the construction of a new downtown arena.[17] Soon afterward, the NBA gave the Bucks an ultimatum—get a new arena, or be close to completing a new arena, by the start of the 2017–18 season. If not, the league would buy the franchise from Lasry and Edens and sell the Bucks to one of two prospecting ownership groups; one in Las Vegas and the other in Seattle, which would have meant the certain departure of the Bucks from Milwaukee. On July 15, 2015, the Wisconsin Senate approved funding for the new arena by a 21–10 margin, and on July 28, 2015, the Wisconsin State Assembly approved funding by a 52-34 margin.[18] On August 12, 2015, Governor Scott Walker signed the arena spending plan at Wisconsin State Fair Park in West Allis, Wisconsin.[19]

The Milwaukee city council voted 12-3 on September 22, 2015, to approve the plan. The city's Plan Commission gave unanimous conditional approval to the Bucks' general development plans for land in the Park East Corridor on November 23, while acknowledging possible parking problems in the area.[20]

On April 13, 2016, the Bucks signed a 30-year lease to play in the new arena. In addition Marquette University has agreed to lease the arena for its home games, beginning in 2018.[21]

The official groundbreaking was during the 2nd annual Bucks Block Party on June 18, 2016.[9][22]

On May 2, 2017, Milwaukee Bucks President Peter Feigin stated that construction of the arena remained on schedule and on budget. Feigin's announcement was from the site of the new arena, after the first roof truss was installed and bolted into place. The roof was officially topped off on August 24, 2017. On August 26, 2018, Fiserv Forum was officially opened in a ribbon-cutting ceremony at the 4th annual Bucks Block Party. The first live event at Fiserv Forum was The Killers with Violent Femmes on September 4, 2018.[23][24]

Fiserv Forum 2018.jpg

The Bucks played their inaugural game at the Fiserv Forum during the preseason against the Chicago Bulls on October 3, 2018. They won the game 116–82.[25] Their regular season home opener was played on October 19, 2018, against the Indiana Pacers. The Bucks won, 118-101.[26] The basketball attendance record for the Forum was set on December 27, 2018 when 18,058 turned out for a game against the New York Knicks. The Bucks won, 112-98. [27]

Naming rights

Local companies including Johnson Controls, Miller Brewing, Harley-Davidson, and BMO Harris Bank have agreed to be partners with the Bucks, but not for naming rights.[28][29] On July 26, 2018, the Bucks agreed to a 25-year naming rights deal with Fiserv, a financial services technology company based in the Milwaukee suburb of Brookfield.[30][31]

After the official name was announced, fans nicknamed the building the "Four-One-Forum", a reference to the city's area code.[1][2]

Concerts and events

Date Artist Opening act(s) / Guests Tour / Concert name Attendance Revenue Notes
August 22, 2018 Wisconsin Sports Awards N/A N/A N/A N/A First event in arena[32]
September 4, 2018 The Killers Violent Femmes Wonderful Wonderful World Tour ~13,000 / TBA N/A First concert in arena.[24]
September 13, 2018 Kevin Hart N/A The Irresponsible Tour TBA / 8,609 $615,216 [23]
September 16, 2018 Maroon 5 Julia Michaels Red Pill Blues Tour 10,496 / 11,374 N/A [33]
September 21, 2018 Justin Timberlake Francesco Yates Man of the Woods Tour 11,342 / 16,060 $2.3M [34]
September 22, 2018 Jim Gaffigan Ted Alexandro Jim Gaffigan: The Fixer Upper TBA / 12,000 $717,371 [35]
October 11, 2018 J Balvin N/A Vibras Tour TBA / TBA N/A [36]
October 16, 2018 Metallica Jim Breuer WorldWired Tour 17,091 / 18,788[37] $2.2M [38]
October 17, 2018 Foo Fighters N/A Concrete and Gold Tour TBA / TBA N/A [39]
October 18, 2018 Eagles An Evening With the Eagles TBA / TBA $1.9M [40]
October 20, 2018 Twenty One Pilots Awolnation
Max Frost
Bandito Tour TBA / TBA N/A [41]
October 26, 2018 Chris Young Dan and Shay Losing Sleep World Tour TBA / TBA [citation needed]
October 28, 2018 Fleetwood Mac TBD An Evening with Fleetwood Mac TBA / TBA $1.5M [42]
November 3, 2018 Josh Groban Idina Menzel Bridges Tour TBA / TBA N/A [43]
November 18, 2018 Impractical Jokers N/A Cranjis McBasketball World Comedy Tour TBA/TBA
November 26, 2018 WWE WWE Raw TBA/TBA
December 9, 2018 Travis Scott Astroworld: Wish You Were Here Tour TBA / TBA [44]
December 15, 2018 UFC UFC on Fox: Lee vs. Iaquinta 2 TBA/TBA
December 30, 2018 Trans-Siberian Orchestra ‘The Ghosts of Christmas Eve’ featuring the Best of TSO and more TBA / 19,843
December 31, 2018 Harlem Globetrotters Fan Powered World Tour TBA/TBA
January 11, 2019 Jeff Dunham Passively Aggressive Tour TBA/TBA
January 18-19, 2019 Monster Jam Triple Threat Series TBA/TBA
January 24, 2019 Bob Seger & The Silver Bullet Band Grand Funk Railroad Final Tour TBA/TBA
January 27, 2019 Panic! At The Disco Two Feet
Betty Who
Pray For The Wicked Tour TBA/TBA
January 30-February 3, 2019 Cirque Du Soleil N/A A Breakthorugh Ice Experince TBA/TBA
February 19, 2019 Elton John TBD Farewell Yellow Brick Road TBA / TBA TBA/TBA [45]
February 24, 2019 2Cellos N/A Let There Be Cello TBA/TBA
March 1, 2019 KISS One Last Kiss: End of the Road World Tour TBA/TBA [46]
March 8, 2019 Shinedown Attention Attention Tour TBA/TBA
March 29-30, 2019 Eric Church Double Down Tour TBA/TBA
March 31, 2019 Mumford and Sons Delta Tour 2019 TBA/TBA
May 2, 2019 P!nk Julia Michaels Beautiful Trauma World Tour TBA / TBA [47]
May 12, 2019 Cher Nile Rodgers
Here We Go Again Tour TBA/TBA
June 12, 2019 New Kids on the Block Tiffany
Debbie Gibson
Salt N Pepa
Naughty By Nature
The Mixtape Tour TBA/TBA
June 20, 2019 Carrie Underwood Maddie & Tae
Runaway June
Cry Pretty Tour 360 TBA / TBA
July 5, 2019 Ariana Grande Normani
Social House
Sweetener World Tour TBA/TBA [48]
August 6, 2019 John Mayer 2019 World Tour TBA/TBA [49]
September 11, 2019 Backstreet Boys DNA World Tour TBA/TBA [50]

Planning and design

The Milwaukee Bucks released the first images and details of their vision for the development of a new multi-purpose arena and sports and entertainment district to revitalize downtown Milwaukee on April 8, 2015.[51] The images depicted early conceptual drawings of a new multi-purpose venue and entertainment district that will anchor a new development vision activated by sports, entertainment, residential and office uses. The site, which primarily sits between 4th Street and 6th Street from State Street to McKinley Avenue, will seamlessly link with active development on all sides, including Old World Third Street, Schlitz Park, The Brewery, the Milwaukee riverfront, Water Street and the Wisconsin Center.

Populous and HNTB, two firms from Kansas City, lead the arena design team with participation from Milwaukee firm Eppstein Uhen.[52] The arena is intended to be the focal point of a "live block" zone that includes public space surrounded by both commercial and residential development.[53] Initial renderings of the arena showed a transparent facade and a curved roof and side meant to evoke the water forms of nearby Lake Michigan and the Milwaukee River.[54]

Fiserv Forum holds 17,500 people and has fewer luxury suites, but more club seating than the BMO Harris Bradley Center.[55]

It also features a layout and equipment for an NHL/NCAA-regulation ice hockey rink and ice shows such as Disney on Ice, thus it still will be able to host the NCAA Frozen Four as the BMO Harris Bradley Center did in the past in 1993, 1997 and 2006. However, the American Hockey League's Milwaukee Admirals returned to the UW–Milwaukee Panther Arena in the 2016-17 season as they were not approached to play games in the arena. The Bucks are contractually bound not to recruit current tenants of the Panther Arena to move their events to the Fiserv Forum.[56]

Fiserv Forum has the largest symmetric scoreboard in the NBA.[57]

Further reading

  • Schumacher, Mary Louise (September 11, 2018). "Schumacher: Fiserv Forum's architecture wonderful inside, flawed outside". Milwaukee Journal Sentinel. Retrieved 2018-09-11. Review from the Milwaukee Journal Sentinel's art and architecture critic.

See also


  1. ^ a b Radcliffe, JR (July 27, 2018). "The new Bucks arena is called Fiserv Forum, and naturally, everybody freaked out". Milwaukee Journal Sentinel. Retrieved November 21, 2018.
  2. ^ a b Jannene, Jeramey (September 28, 2018). "Bike to a Bucks Game". Urban Milwaukee. Retrieved November 21, 2018.
  3. ^ Federal Reserve Bank of Minneapolis Community Development Project. "Consumer Price Index (estimate) 1800–". Federal Reserve Bank of Minneapolis. Retrieved January 2, 2019.
  4. ^ "Milwaukee Bucks Arena". ICON Venue Group. Retrieved May 19, 2016.
  5. ^ "Milwaukee Bucks – Basketball Arena". ZS, LLC. Retrieved May 19, 2016.
  6. ^ "Arenas". M–E Engineers, Inc. Retrieved May 19, 2016.
  7. ^ Barrett, Rick (March 21, 2016). "Mortenson Construction to Build Milwaukee Bucks' New Arena". Milwaukee Journal Sentinel. Retrieved May 19, 2016.
  8. ^ a b Monroe, Nick (August 26, 2018). "Fiserv Forum Opens". NBA Media Ventures, LLC. Retrieved August 26, 2018.
  9. ^ a b "Bucks Break Ground on New Multi-Purpose Arena". NBA Media Ventures, LLC. June 18, 2016. Retrieved May 13, 2018.
  10. ^ ""Engine for future growth:" Milwaukee Bucks, Design Team Release Vision for New Multi-Purpose Arena". WITI. Milwaukee. April 7, 2015. Retrieved April 8, 2015.
  11. ^ Nelson, James B. (June 5, 2018). "Bucks receive occupancy permit for new arena less than two years after groundbreaking". Milwaukee Journal Sentinel. Retrieved July 24, 2018.
  12. ^ "Milwaukee Bucks President and Owner Herb Kohl Introduces New Team Ownership and Announces $100 Million Gift for Arena". NBA Media Ventures, LLC. April 16, 2014. Retrieved May 13, 2018.
  13. ^ "Bucks Announce $1 Billion Arena Package". Milwaukee Journal Sentinel. March 8, 2015. Retrieved April 8, 2015.
  14. ^ Walker, Don (December 13, 2008). "Bradley Center a Home-Court Disadvantage". Milwaukee Journal Sentinel. Retrieved April 16, 2011.
  15. ^ Walker, Don (March 26, 2009). "Doyle Budget Includes Help for Bradley Center". Milwaukee Journal Sentinel. Retrieved April 16, 2011.
  16. ^ Kirchen, Rich (September 18, 2013). "Incoming NBA Commissioner Silver Says Bradley Center Unfit for League". Milwaukee Business Journal. Retrieved June 10, 2014.
  17. ^ Walker, Don (April 17, 2014). "Kohl Sells Bucks for $550 Million; $200 Million Pledged for New Arena". Milwaukee Journal Sentinel. Retrieved June 10, 2014.
  18. ^ "Wisconsin Assembly approves Milwaukee Bucks arena funding deal; Gov. Walker says he'll sign it". July 28, 2015. Retrieved July 3, 2017.
  19. ^ By Brendan O'Brien (August 12, 2015). "Wisconsin's Walker signs NBA arena spending plan for Milwaukee". Retrieved July 3, 2017.
  20. ^ Posted 5:13 pm, November 23, 2015, by Theo Keith (November 23, 2015). "Plan Commission approves general Bucks arena development plans; but new parking problems arise". Retrieved July 3, 2017.CS1 maint: Multiple names: authors list (link)
  21. ^ Terry Sater (April 13, 2016). "Done deal: Milwaukee Bucks sign 30-year lease for arena". Retrieved July 3, 2017.
  22. ^ Romell, Rick (June 18, 2016). "Arena groundbreaking brings enthusiasm for Bucks". Milwaukee Journal Sentinel. Retrieved January 12, 2017.
  23. ^ a b 7:00 pm. "Tickets - Kevin Hart: The Irresponsible Tour - Milwaukee, WI - Wisconsin Entertainment and Sports Center - September 13, 2018 19:00:00". Retrieved May 21, 2018.
  24. ^ a b "'The Killers' to perform at grand opening concert for new Bucks arena". WTMJ-TV Milwaukee. July 26, 2018.
  25. ^ Velazquez, Matt (October 3, 2018). "Bucks break in Fiserv Forum in style during preseason opener". Milwaukee Journal Sentinel. Retrieved October 4, 2018.
  26. ^ Velazquez, Matt (October 19, 2018). "Bucks 118, Pacers 101: The long wait ends with a victory at Fiserv Forum". Milwaukee Journal Sentinel. Retrieved October 20, 2018.
  27. ^ =
  28. ^ Nelson, James B. (October 9, 2017). "Peter Feigin puts international spin on pitch for Milwaukee Bucks arena naming rights". Milwaukee Journal Sentinel. Retrieved July 27, 2017.
  29. ^ Heitner, Darren (October 16, 2017). "Milwaukee Bucks Want Naming Rights Sponsor At $7-10 Million Per Year". Forbes. Retrieved July 27, 2018.
  30. ^ "Fiserv Forum is the New Home of the Milwaukee Bucks". NBA Media Ventures, LLC. July 26, 2018. Retrieved July 27, 2018.
  31. ^ Nelson, James B. (July 26, 2018). "Milwaukee Bucks and Fiserv Co. strike 25-year naming rights deal for new downtown arena". Milwaukee Journal Sentinel. Retrieved July 27, 2018.
  32. ^ "WSA-2018 - Good Karma Brands". Retrieved August 23, 2018.
  33. ^ 7:30 pm. "Tickets - Maroon 5: Red Pill Blues Tour 2018 - Milwaukee, WI - Wisconsin Entertainment and Sports Center - September 16, 2018 19:30:00". Retrieved May 21, 2018.
  34. ^ 7:30 pm. "Tickets - Justin Timberlake: The Man of the Woods Tour - Milwaukee, WI - Wisconsin Entertainment and Sports Center - September 21, 2018 19:30:00". Retrieved May 21, 2018.
  35. ^ 8:00 pm. "Tickets - Jim Gaffigan: The Fixer Upper - Milwaukee, WI - Wisconsin Entertainment and Sports Center - September 22, 2018 20:00:00". Retrieved May 21, 2018.
  36. ^ United States (April 27, 2018). "Tickets - J Balvin: Vibras Tour - Milwaukee, WI - Wisconsin Entertainment and Sports Center - October 11, 2018 00:00:00". Retrieved May 21, 2018.
  37. ^ "Metallica sets Fiserv Forum attendance record, donates to local charity". 2018-10-18. Retrieved 2019-01-14.
  38. ^ 7:30 pm. "Tickets - Metallica: WorldWired Tour - Milwaukee, WI - Wisconsin Entertainment and Sports Center - October 16, 2018 19:30:00". Retrieved May 21, 2018.
  39. ^ 7:30 pm. "Tickets - Foo Fighters: Concrete And Gold Tour '18 - Milwaukee, WI - Wisconsin Entertainment and Sports Center - October 17, 2018 19:30:00". Retrieved May 21, 2018.
  40. ^ 8:00 pm. "Tickets - The Eagles: An Evening with the Eagles - Milwaukee, WI - Wisconsin Entertainment and Sports Center - October 18, 2018 20:00:00". Retrieved May 21, 2018.
  41. ^ "Twenty One Pilots announce the 'Bandito' tour". Alternative Press. July 11, 2018. Retrieved July 13, 2018.
  42. ^ 8:00 pm. "Tickets - Fleetwood Mac: An Evening with Fleetwood Mac - Milwaukee, WI - Wisconsin Entertainment and Sports Center - October 28, 2018 20:00:00". Retrieved May 21, 2018.
  43. ^ 8:00 pm (March 12, 2018). "Tickets - Josh Groban: Bridges Tour w/ very special guest Idina Menzel - Milwaukee, WI - Wisconsin Entertainment and Sports Center - November 3, 2018 20:00:00". Retrieved May 21, 2018.
  44. ^ "Tickets - Travis Scott: Astroworld Tour - Milwaukee, WI - Fiserv Forum - December 9, 2018". Retrieved August 23, 2018.
  45. ^ 8:00 pm. "Tickets - Elton John: Farewell Yellow Brick Road - Milwaukee, WI - Wisconsin Entertainment and Sports Center - February 19, 2019 20:00:00". Retrieved July 13, 2018.
  46. ^ "KISS Announce First 'End of the Road' Farewell Tour Dates". Ultimate Classic Rock. 29 October 2019. Retrieved 25 November 2018.
  47. ^ 7:30 pm. "Tickets - P!nk: Beautiful Trauma World Tour 2019 - Milwaukee, WI - Wisconsin Entertainment and Sports Center - May 2, 2019 19:30:00". Retrieved July 13, 2018.
  48. ^ 2 hours ago (2018-12-06). "Rescheduled: Ariana Grande concert at Fiserv Forum moved from April 15 to July 5 –". Retrieved 2019-01-14.
  49. ^
  50. ^
  51. ^ "Park East and designs for arena". Milwaukee Journal Sentinel. Retrieved April 8, 2015.
  52. ^ Retrieved 2019-01-14. Missing or empty |title= (help)
  53. ^ About Mary Louise Schumacher (April 8, 2015). "Design for new Bucks arena aims to 'embrace idea of modern architecture'". Retrieved July 3, 2017.
  54. ^ "Early design of new Milwaukee Bucks arena". April 8, 2015. Retrieved July 3, 2017.
  55. ^ Retrieved 2019-01-14. Missing or empty |title= (help)
  56. ^ Kirchen, Rich (April 25, 2016). "Milwaukee Bucks arena will include ice rink to host NHL, NCAA games". Milwaukee Business Journal. Retrieved April 25, 2016.
  57. ^ Carlton, Jimmy (February 21, 2017). "Bucks introduce NBA's largest center-hung scoreboard for new arena". OnMilwaukee. Retrieved October 21, 2017.

External links

Events and tenants
Preceded by
Bradley Center
Home of the Milwaukee Bucks
Succeeded by
This page was last edited on 6 February 2019, at 06:25
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