Experiential interior design

Experiential interior design (EID) is the practice of employing experiential or phenomenological values in interior experience design. EID is a human-centered design approach to interior architecture based on modern environmental psychology emphasizing human experiential needs.^[1]^[2] The notion of EID emphasizes the influence of the designed environments on human total experiences including sensorial, cognitive, emotional, social, and behavioral experiences triggered by environmental cues. One of the key promises of EID is to offer values beyond the functional or mechanical experiences afforded by the environment.

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Definition

Cognitive scholars claim that the human mind has a modular structure (against one central processor) by which her evaluate and respond to environmental triggers. This evaluation of built environment leads to the a multifacet perception of that environment that renders Sensorial Experiences, Emotional Experiences, Intellectual Experiences, Pragmatic Experiences, and Social Experiences.^[3] These five categories collectively define the experiential values of the environment. Accordingly, EID can be defined as the process of understanding and embedding experiential values in interior design to engage users in a higher level of sensing, thinking, feeling, interacting, and/or doing.

Outcomes

Experiential design can help to improve the user's evaluation and perception of an environment in different settings such as retail store. For example, three central feelings that can be targeted by EID include pleasure, arousal, and dominance.^[4] These feelings are the results of a well-designed environment by practicing EID. Pleasure refers to the degree of happiness, arousal to the degree of excitement, and dominance to the sense of control. These emotions lead to behavioral responses such as approach (vs avoidance). Approach behavior is a positive attitude toward a place, which results in intention to stay, explore, affiliate, or interact.^[5]

In business literature

Business literature emphasizes the relationship between interior design and customer experience.^[6] For example, Schmitt's experiential marketing framework suggests that commercial environments should consider customers' experiential needs (functional, emotional, behavioral, social, and symbolic/lifestyle) in addition to sensorial experiences.

EID does not recommend a specific style of design, rather it emphasizes a design thinking process in which customers' experiential needs are prioritized. Marketing literature has demonstrated that experiential values can differentiate the offerings.^[7] EID helps firms providing symbolic meanings, differentiating brand, and communicating values with unique (branded) environmental experience. The values that associate with this positive experience enhance loyalty and fervent advocacy.

References

^ Newman, A., Dennis, C., & Zaman, S. (2007). Marketing images and consumers' experience in selling environments. Marketing Management Journal, 17 (1), 136-150
^ Quartier, K., Christiaans, H., & Van Cleempoel, K. (2009). Retail Design: Lighting as an atmospheric tool, creating experience, which influence consumers' mood and behavior in commercial spaces. Proceedings of the Design Research Society Conference 2008 (pp. 216-232). Sheffield: Sheffield Hallam University.
^ Schmitt, B., & Rogers, D. (2009). Handbook on Brand and Experience Management. Northampton: MA: Edward Elgar.
^ Mehrabian, A., & Russell, J. A. (1980). An Approach to Environmental Psychology. Cambridge, MA: The MIT Press.
^ Mehrabian, A., & Russell, J. A. (1980). An Approach to Environmental Psychology. Cambridge, MA: The MIT Press
^ Schmitt, B. (2004). Visual Identity and Experience Dimensions in the International Luxury Hotel Industry. New York: Columbia Business School
^ Kim, J. B., Koo, Y., & Chang, D. R. (2009). ‘Integrated Brand Experience through Sensory Branding and IMC’. Design Management Review, 20 (3), 72-81.

Design

Disciplines

Communication design	Advertising Book design Brand design Exhibit design Film title design Graphic design Motion Postage stamp design Print design Illustration Information design Instructional design News design Photography Retail design Signage / Traffic sign design Typography / Type design Video design Visual merchandising
Environmental design	Architecture Architectural lighting design Building design Passive solar Ecological design Environmental impact design Garden design Computer-aided Healthy community design Hotel design Interior architecture Interior design EID Keyline design Landscape architecture Sustainable Landscape design Spatial design Urban design
Industrial design	Automotive design Automotive suspension design CMF design Corrugated box design Electric guitar design Furniture design Sustainable Hardware interface design Motorcycle design Packaging and labeling Photographic lens design Product design Production design Sensory design Service design
Interaction design	Experience design EED Game design Level design Video game design Hardware interface design Icon design Immersive design Information design Sonic interaction design User experience design User interface design Web design
Other applied arts	Public art design Ceramic / glass design Fashion design Costume design Jewellery design Floral design Game art design Property design Scenic design Sound design Stage/set lighting design Textile design
Other design & engineering	Algorithm design Behavioural design Boiler design Database design Drug design Electrical system design Experimental design Filter design Geometric design Work design Integrated circuit design Circuit design Physical design Power network design Mechanism design Nuclear weapon design Nucleic acid design Organization design Process design Processor design Protein design Research design Social design Software design Spacecraft design Strategic design Systems design

Approaches

Tools
Intellectual property
Organizations
Awards

Tools	AAD Architectural model Blueprint Comprehensive layout CAD CAID Virtual home design software CAutoD Design quality indicator Electronic design automation Flowchart Mockup Design specification Prototype Sketch Storyboard Technical drawing HTML editor Website wireframe
Intellectual property	Community design Design around Design infringement Design patent Fashion design copyright Geschmacksmuster Industrial design rights European Union
Organizations	American Institute of Graphic Arts Chartered Society of Designers Design and Industries Association Design Council International Forum Design Design Research Society
Awards	European Design Award German Design Award Good Design Award (Museum of Modern Art) Good Design Award (Chicago Athenaeum) Graphex IF Product Design Award James Dyson Award Prince Philip Designers Prize

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