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Enterprise Rent-A-Car

From Wikipedia, the free encyclopedia

Enterprise Rent-A-Car
Executive Leasing Company (1957-1969)
IndustryCar rental
Founded1957; 63 years ago (1957)
FounderJack Taylor
Key people
Chrissy Taylor
(President & CEO)
Andrew C. Taylor
(Executive Chairman)
Donald A. Ross
(Vice Chairman)
Revenue$25.9 billion
ParentEnterprise Holdings, Inc.
Footnotes / references

Enterprise Rent-A-Car is an American car rental company headquartered in Clayton, Missouri, United States in Greater St. Louis. In addition to car rental, Enterprise also oversees commercial fleet management, used car sales, and commercial truck rental operations

Enterprise Rent-A-Car was established in St. Louis, Missouri in 1957 by Jack C. Taylor. Originally known as "Executive Leasing Company," in 1969, Taylor renamed the company "Enterprise" after the aircraft carrier USS Enterprise, on which he served during World War II. In 2009, Enterprise became a subsidiary of Enterprise Holdings, Inc., following the company's 2007 acquisition of Vanguard Automotive Group, the parent company of National Car Rental and Alamo Rent a Car.[2]

The resulting company was 21st on the 2008 Forbes list of "Largest Private Companies in America."[3][4][5][6]

Company information

Enterprise Rent-A-Car Ann Arbor, Michigan
Enterprise Rent-A-Car Ann Arbor, Michigan
Enterprise Rent-A-Car in Feltham, United Kingdom
Enterprise Rent-A-Car in Feltham, United Kingdom

Enterprise Rent-A-Car is the largest rental car company in the United States, with more than 9,000 “home city” locations, and 419 airport locations.[citation needed]

Enterprise Rent-A-Car in Chippenham, UK
Enterprise Rent-A-Car in Chippenham, UK

Enterprise Rent-A-Car’s primary focus is the local rental car market, specializing in car rentals to consumers who need a replacement car as the result of an accident, mechanical repair, theft, or who require a vehicle for a special occasion such as a short business or leisure trip. In the late 1990s,[citation needed] Enterprise Rent-A-Car also began expanding its operations to include the airport market, and now serves airports in the United States, Canada, the UK, Spain, Germany, and Ireland. The company's initial entry into Europe came in 1994.[7]

Enterprise rents a wide variety of vehicles that range from economy cars to exotic vehicles. [8] [9] It also rents commercial cargo vans, pickup trucks and box trucks under the Enterprise Truck Rental brand. [10]

By 2005, Enterprise Rent-A-Car's customer service has been recognized seven times by J.D. Power and Associates as highest in customer satisfaction for rental car companies at or near airports.[11] The company was named ninth on Business Week's top 25 companies customer service list in 2007.[12][13]

In 2006, Business Week listed Enterprise among the top 10 places to begin a career.[14] Although the company's pay for management trainees was among the lowest on the list (at an average $34,000), "those who catch on"[14] quickly get a chance to run a branch office with the responsibility to generate a profit. Certain requirements and qualifications must be met to get promoted to an assistant manager, and many of these qualifications may depend on the employees' sales and their success in the company's management training program. According to BusinessWeek's list of "Best Places to Launch a Career", Enterprise was in the top 15. Within five years, a successful manager may take positions at headquarters or become an area manager responsible for multiple branches.[14] The ERAC system earns revenue through the "average car rate". The vehicles range from small vehicles reserved for insurance replacement, paid for at negotiated insured rates, to high end luxury vehicles that rent in upwards of 3 figures. The goal is to up-sell the customer into vehicles of higher perceived value even though the investment in the vehicle inventory is spread across all vehicles.

In addition to renting vehicles, Enterprise sells vehicles that are displaced from its fleet at used car dealerships nationwide as Enterprise Car Sales. [15]



During model years 2006-2008, 66,000 of the Chevrolet Impalas the company ordered were purchased without side-curtain airbags, saving the company $11.5 million ($175 per vehicle), though the airbags were standard in retail models.[16] The practice, which the company notes does not "violate any federal mandate", came to national attention when cars being retired from their rental fleet were sold with claims that side-curtain air bags were included.[16] About 5,000 Chevrolet Cobalts and Buick LaCrosses were also purchased with the side air bags omitted.[16] Enterprise admitted that it inaccurately advertised and sold 745 Chevrolet Impalas—model years 2006 through 2008—that were identified online as having side air bags, when in fact they did not. A company spokesman said that it would inform customers who had bought the cars, and offer to buy them back from the customers.[16] According to Safety Research and Strategies, a safety research firm that regularly works with the automotive industry, deleting safety features is a highly unusual practice. "I’ve never seen a standard safety feature removed from a vehicle. I’ve been doing this work for 17 years and, until now, had yet to see this happen,” said Sean Kane of Safety Research and Strategies.[16]


In August 1998, Enterprise took legal action against car rental competitors Hertz and Advantage in regards to similarities between the companies' slogans.[17][18] In 1994, Enterprise adopted the slogan "We'll pick you up." Four years later, the company felt that Hertz and Advantage were using slogans at the time that imitated its own too closely. Hertz rejected the claim, with the company's assistant general counsel David Parkoff saying Hertz, "believes that it can use the English language words 'we'll pick you up' and their variants in a descriptive/informational sense as it presently does and that Enterprise's claim of trademark rights in those words is misplaced and does not prevent such use."[18]

Months before, in May, a judge ruling ordered the Rent-a-Wreck of America rental agency to stop using slogans containing the phrase "pick you up."[18]

Portland Black Lives Matter protests

In late July of 2020 licence plate checks carried out by a local newspaper revealed that at least one vehicle registered to EAN Holdings LLC was being used by Federal Police or vigilantes to legally detain rioters in Portland, Oregon. [19]

Enterprise CarShare

Enterprise CarShare cars on a street in Washington, DC.
Enterprise CarShare cars on a street in Washington, DC.

In 2008, Enterprise piloted its first on-campus carsharing program at Washington University in St. Louis.[20] The program, called WeCar, was introduced at the University of South Florida in July 2009.[20] As of September 2012, WeCar has 100 carsharing programs in more than 30 American states and Canada, and the service offers almost 100 electric cars and plug-in hybrids, including the Nissan Leaf and the Chevrolet Volt.[21]

By September 2013, WeCar was rebranded as Enterprise CarShare.[22]

In April 2015 Enterprise acquired City Car Club in the United Kingdom, renaming it Enterprise Car Club.[23]


Enterprise Rent-A-Car is the official car rental service of the NCAA, NHL and the UEFA Europa League. In 2018, it entered into a 15-year agreement to hold the naming rights for Enterprise Center, the home arena of the St. Louis Blues.[24]


  1. ^ Loomis, Carol (June 4, 2013). "Enterprise names Pamela Nicholson CEO". Cable News Network. Archived from the original on May 5, 2014. Retrieved April 29, 2014.
  2. ^ Louis, St. (August 3, 2009). "Enterprise launches new holding company". Retrieved August 17, 2009.
  3. ^ America's Largest Private Companies: #21 Enterprise Rent-A-Car, from Forbes
  4. ^ "Frequently Asked Questions." Enterprise Rent-a-Car. Retrieved June 14, 2009.
  5. ^ "Clayton city, Missouri Archived September 6, 2009, at the Wayback Machine." U.S. Census Bureau. Retrieved June 13, 2009.
  6. ^ Hathaway, Matthew. "KC Star: Enterprise didn’t tell buyers cars lacked side air bags[permanent dead link]." St. Louis Post-Dispatch. August 17, 2009. Retrieved August 18, 2009.
  7. ^ Volkman, Kelsey (November 21, 2011), "Enterprise to buy Citer, enter France and Spain", St. Louis Business Journal,, retrieved December 21, 2011
  8. ^
  9. ^
  10. ^
  11. ^ "Enterprise Rent-A-Car ranks highest on J.D. Power survey" - St. Louis Business Journal
  12. ^ "Customer Service Champs" - Business Week - March 5, 2007
  13. ^ "The Customer Service Elite" Archived April 18, 2008, at the Wayback Machine - Business Week - March 5, 2007
  14. ^ a b c "No. 5 Enterprise: A clear road to the top". Business Week. September 18, 2006.
  15. ^
  16. ^ a b c d e "Investigation finds Enterprise Rent-A-Car sold Chevy Impalas without standard side air bags". The Kansas City Star. August 15, 2009. Archived from the original on August 18, 2009. Retrieved August 17, 2009.
  17. ^ "". Retrieved January 31, 2018. External link in |title= (help)
  18. ^ a b c "Enterprise defends trademarked slogan: Travel Weekly". Retrieved January 31, 2018.
  19. ^ Missing or empty |title= (help)
  20. ^ a b "USF joins Enterprise WeCar sharing program". Tampa Bay Business Journal. July 23, 2009. Retrieved August 17, 2009.
  21. ^ Jim Motavalli (September 21, 2012). "In Greenville, S.C., the First Shoots of an E.V. Ecosystem". The New York Times. Retrieved September 25, 2012.
  22. ^
  23. ^ Armstrong, Ashley (April 1, 2015). "Enterprise drives off with City Car Club". Daily Telegraph. Retrieved July 25, 2017.
  24. ^ "Blues, Enterprise Enter 15-Year Building Naming Rights Agreement" (Press release). St. Louis Blues. May 21, 2018. Retrieved May 21, 2018.

External links

This page was last edited on 27 July 2020, at 07:31
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