The dividend discount model (DDM) is a method of valuing a company's stock price based on the theory that its stock is worth the sum of all of its future dividend payments, discounted back to their present value.^{[1]} In other words, it is used to value stocks based on the net present value of the future dividends. The equation most widely used is called the Gordon growth model (GGM). It is named after Myron J. Gordon of the University of Toronto, who originally published it along with Eli Shapiro in 1956 and made reference to it in 1959.^{[2]}^{[3]} Their work borrowed heavily from the theoretical and mathematical ideas found in John Burr Williams 1938 book "The Theory of Investment Value."
The variables are: is the current stock price. is the constant growth rate in perpetuity expected for the dividends. is the constant cost of equity capital for that company. is the value of the next year's dividends.
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Transcription
Contents
Derivation of equation
The model uses the fact that the current value of the dividend payment at (discrete ) time is , and so the current value of all the future dividend payments, which is the current price , is the sum of the infinite series
This summation can be rewritten as
where
The series in parenthesis is the geometric series with common ratio so it sums to if . Thus,
Substituting the value for leads to
 ,
which is simplified by multiplying by , so that
Income plus capital gains equals total return
The DDM equation can also be understood to state simply that a stock's total return equals the sum of its income and capital gains.
 is rearranged to give
Dividend Yield plus Growth (g) equal Cost of Equity (r)
Consider the dividend growth rate in the DDM model as a proxy for the growth of earnings and by extension the stock price and capital gains. Consider the DDM's cost of equity capital as a proxy for the investor's required total return.^{[4]}
Growth cannot exceed cost of equity
From the first equation, one might notice that cannot be negative. When growth is expected to exceed the cost of equity in the short run, then usually a twostage DDM is used:
Therefore,
where denotes the shortrun expected growth rate, denotes the longrun growth rate, and is the period (number of years), over which the shortrun growth rate is applied.
Even when g is very close to r, P approaches infinity, so the model becomes meaningless.
Some properties of the model
a) When the growth g is zero, the dividend is capitalized.
 .
b) This equation is also used to estimate the cost of capital by solving for .
c) which is equivalent to the formula of the Gordon Growth Model:
 = / (k – g)
where “” stands for the present stock value, “” stands for expected dividend per share one year from the present time, “g” stands for rate of growth of dividends, and “k” represents the required return rate for the equity investor.
Problems with the model
a) The presumption of a steady and perpetual growth rate less than the cost of capital may not be reasonable.
b) If the stock does not currently pay a dividend, like many growth stocks, more general versions of the discounted dividend model must be used to value the stock. One common technique is to assume that the ModiglianiMiller hypothesis of dividend irrelevance is true, and therefore replace the stocks's dividend D with E earnings per share. However, this requires the use of earnings growth rather than dividend growth, which might be different. This approach is especially useful for computing a residual value of future periods.
c) The stock price resulting from the Gordon model is sensitive to the growth rate chosen.
Related methods
The dividend discount model is closely related to both discounted earnings and discounted cashflow models. In either of the latter two, the value of a company is based on how much money is made by the company. For example, if a company consistently paid out 50% of earnings as dividends, then the discounted dividends would be worth 50% of the discounted earnings. Also, in the dividend discount model, a company that does not pay dividends is worth nothing.
References
 ^ Investopedia – Digging Into The Dividend Discount Model
 ^ Gordon, M.J and Eli Shapiro (1956) "Capital Equipment Analysis: The Required Rate of Profit," Management Science, 3,(1) (October 1956) 102110. Reprinted in Management of Corporate Capital, Glencoe, Ill.: Free Press of, 1959.
 ^ Gordon, Myron J. (1959). "Dividends, Earnings and Stock Prices". Review of Economics and Statistics. The MIT Press. 41 (2): 99–105. doi:10.2307/1927792. JSTOR 1927792.
 ^ Spreadsheet for variable inputs to Gordon Model
Further reading
 Gordon, Myron J. (1962). The Investment, Financing, and Valuation of the Corporation. Homewood, IL: R. D. Irwin.
 "Equity Discounted Cash Flow Models" (PDF). Archived from the original (PDF) on 20130612.