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Disney Channel (Russian TV channel)

From Wikipedia, the free encyclopedia

Disney Channel
Disney Channel
Канал Disney
TypeTelevision network
CountryRussia
Broadcast areaRussia & CIS nations
HeadquartersMoscow
Programming
Language(s)Russian
Picture format576i (16:9 SDTV)
Ownership
OwnerUTH Russia (2011-2019)
Media-1 (2019-present; 80%)
The Walt Disney Company CIS (20%)
ParentDisney International Operations
Key peopleVladimir Vereshchagin (Vice President, TV and Film Production) Svetlana Lysko (Editor-in-Chief)
Sister channelsFox
National Geographic
Nat Geo Wild
Muz-TV
History
Launched10 August 2010 (pay television)
31 December 2011 (free-to-air network)
FounderThe Walt Disney Company EMEA
ReplacedJetix (10 August 2010)
Seven TV (31 December 2011)
Links
Websitehttps://kanal.disney.ru/
Availability
Terrestrial
RTRNChannel 32 (Moscow and Moscow region)
Cable
RostelecomChannel 32
MTS TVChannel 33
BeelineChannel 25
Satellite
Tricolor TVChannel 312
NTV PlusDepends on plan and settings
MTS TVChannel 33
IPTV
Tricolor TVChannel 312
Streaming media
YouTubehttps://youtube.com/KanalDisneyRU

Disney Channel) (Russian: )Канал Disney)) is a Russian free-to-air television channel which was launched on 10 August 2010 on pay television, replacing kids channel Jetix, and was later launched as a free-to-air network, replacing Seven TV on 31 December 2011. The network is one of the few Disney Channel variations which renders the word 'Channel' in a native language (in Cyrillic) within its logo and vocally (in Russian).

According to MediaScope, the coverage of Disney Channel is 49.6 million viewers, with the average of 2.9 million people watching the channel on a daily basis.[1]

History

Original launch

While Disney previously planned to launch Disney Channel Russia as an over-the-air service in 2009, their deal with a Russian media company was rejected by Russian authorities. A registration request was filed in 2010 with the Russian media authority Roscomnadzor.[2]

On March 9, 2010 the Russian TV authority granted Walt Disney Company CIS a cable television broadcasting license (#15922). Later it was announced that the change would happen on August 10, 2010.[3][4][5][6][7]

On August 10 at 12 local time Disney Channel Russia replaced Jetix Russia, making it the last Jetix-branded channel in the world to close. The last Jetix program was an episode of Kid vs. Kat while the first program on Disney Channel was the premiere of the movie Finding Nemo, following a 5+12-minute introduction package.[8]

Unlike many other Disney Channels in Europe, which broadcast a single video feed with several language tracks, this version is custom-made for Russia. Almost every title and logo on the channel is translated and adapted as well.

Free-to-air launch

On October 27, 2011, following a meeting between Prime Minister Vladimir Putin and the management of The Walt Disney Company and the UTH media group, Disney bought 49% of the shares of the Seven TV Channel.

On 31 December 2011, Disney Channel Russia turned into a free-to-air television network by replacing terrestrial channel Seven TV at noon.[9] Right after the Free-to-air launch, the word “Channel” in the Mickey Mouse ears logo has been replaced with a Russian word “Канал” (Channel).

Initially, Disney Channel Russia used to have an outdated "Ribbon" channel branding, that disappeared from other countries before the year 2010. In a slightly refreshed form, that branding remained in active use until August 2014. Disney Channel Russia never switched to the newer boxed logo, as it was meant to represent the mobile app, which was never available for the country.[10]

On Friday, August 1, 2014 Disney Channel Russia, along with other Disney Channels Worldwide, rebranded with the new logo and identity, during its worldwide rebranding campaign.[11]

Post-launch

Since January 2016, after the amendments to the media law entered into force, according to which the participation of foreign capital in the domestic media is limited to 20%, UTH Holding became the owner of 80% of the TV channel, while The Walt Disney Company retained 20%.[12]

In the fall of 2018, the Russian Disney Channel changed its own identity for the second time, as well as logo animation. This time they used a new identity, which is exclusive to the Russian channel.[13] The logo has remained unchanged, although it was moved from the lower left to the lower right corner of the screen and now it uses a little lighter blue color and a different animation. Since then Disney Channel Russia never uses the same logo animation or channel identity as any other version of the channel.

During Summer 2019, a new flat version of the logo was introduced, although the older 3D version of the logo still remains in more active use as of July 2021.[14]

On 19 July 2021 Disney Channel updated to 16:9 picture format.[15]

Programming

Unlike other regional versions, Disney Channel Russia broadcasts kids-targeted content for younger audiences. Since 2014 it primarily broadcasts Disney XD and Disney Junior animated series, with some rare exceptions. Starting from August 12, 2010, Disney Channel broadcast Playhouse programming. When the block used the said brand (using the localized version of the Playhouse Disney logo) it was starting early in the morning and it was staying on air until 12:00 p.m. This also applied to the block when it used the Russian localized version of the Disney Junior logo. Every year the block was airing less time than before until it ceased using said branding on May 1, 2020.

Early programming

In the past it used to copy Eastern European Disney Channel feed, with the inclusion of former Jetix programming. This means there were primarily Disney Channel and Disney XD original live action series (Jessie, Austin & Ally, Good Luck Charlie, Lab Rats, Mighty Med, etc.) and rare animation from Disney Channel and Jetix (Phineas and Ferb, Kid vs. Kat, etc.).

2014-2019

This, however, changed with the 2014 rebranding, when the channel slowly switched to kids television animation, including Disney XD and Disney Junior animated series, like Gravity Falls, Star vs. the Forces of Evil, DuckTales, Amphibia, as live action series were faded away to the point there were no any old or new shows presented on the channel due to different family and cultural values in Russia and financial problems.[16]

Playhouse Disney was rebranded to use Disney Junior-like logo and identity. Also, starting that year, Disney Channel Russia introduced a new evening prime time block called "Большая Анимация" ("Full-length animation", literally Great/Big Animation). It consists of Disney's theatrical movies. The block airs every day and starts in 7:30 pm daily. It was intended to be a replacement to the earlier block "Your Bright Night!" (Russian: Твой Яркий Вечер!), which broadcast Disney Channel Original Movies and was shortly removed off the air after the 2014 rebranding.

2020-2021

During the 2020 COVID lockdown, live-action series returned to the network's schedule, along with Gabby Duran & the Unsittables during summer 2020.[17]

Disney Channel Russia Original Productions

  • Bolshie semeynye igry ("The Great Family Game", Большие семейные игры)
  • Eto moy rebenok?! ("Is this my child?!", Это мой ребенок?!)
  • Eto moya komnata! ("This is my room!", Это моя комната!)
  • Mama na 5+ ("Mama 5+", Мама на 5+)
  • Pravila stilya ("Style rules", Правила стиля)
  • Posle shkoly ("After School", После школы)
  • Prikoly na peremenke: Novaya shkola ("As the Bell Rings: A New School", Приколы на переменке. Новая школа)
  • Ustami mladentsa ("The mouth of the baby", Устами младенца)

See also

References

  1. ^ "Канал Disney – развлекательный телеканал для всей семьи!". kanal.disney.ru. Retrieved 2021-07-07.
  2. ^ http://www.rbcdaily.ru/2010/03/16/media/464670 "Книга мастеров" пошла по миру ([The film] The Book of Masters goes around the world) (in Russian)
    In the interview, Walt Disney Company CIS director Marina Zhigalova-Ozkan says:

    We decided to give up our plans to enter the over-the-air TV segment. Currently all our efforts are centered on the development of our Jetix channel. Apart from that, we recently filed documents with Roscomnadzor for the registration of the Disney Channel. Now the document review period has been extended to six months.

  3. ^ "Disney going to start". ComNews.
  4. ^ "Russian viewers will be able to watch Disney channel programs of August". Lenizdat.Ru.
  5. ^ "One of Disney will be more". Izvestiya.Ru. Archived from the original on 2012-08-02.
  6. ^ "The new Disney Channel will appear on the cable and satellite TV in Russia". RIA Novosti. 20 May 2010.
  7. ^ http://disney.ru/DisneyCMS/Content/CompanyNews/104.jsp
  8. ^ End of Jetix Russia, start of Disney channel, archived from the original on 2021-12-15, retrieved 2021-07-07
  9. ^ Smith, Ethan; White, Greg (October 28, 2011). "Disney to Launch Russia Channel". Wall Street Journal. Retrieved June 27, 2014.
  10. ^ "Звезда сцены" на Канале Disney!, archived from the original on 2021-12-15, retrieved 2021-07-07
  11. ^ Ng, Philiana (2014-05-22). "Disney Channel to Debut New Logo". The Hollywood Reporter. Retrieved 2021-06-29.
  12. ^ "ЮТВ стал владельцем 80% канала Disney". www.cableman.ru (in Russian). Retrieved 2021-06-29.
  13. ^ Мультсериал "Зак Шторм – Суперпират". Премьера на Канале Disney!, archived from the original on 2021-12-15, retrieved 2021-07-07
  14. ^ Программа "Правила стиля". Новый сезон на Канале Disney!, archived from the original on 2021-12-15, retrieved 2021-07-07
  15. ^ "Стал известен более точный срок перехода Канала Disney в 16:9". www.vk.com. Retrieved 2021-06-30.
  16. ^ "Гендиректор Disney в России о том, что кризиса не существует" (in Russian). Rambler News Service. 2016-07-01.
  17. ^ "Встречай Джесси и Габби на Канале Disney!". kanal.disney.ru. Retrieved 2021-06-29.

External links

This page was last edited on 21 January 2022, at 20:16
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