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From Wikipedia, the free encyclopedia

Decon
Founded2002
Headquarters
Key people
Peter Bittenbender (co-founder, CEO)
Jason Goldwatch (co-founder)
Websitewww.decon.co
Footnotes / references
distributed by The Orchard Enterprises

Decon is a New York–based advertising agency and record label. Decon is known for their "Green Week" initiative for NBC Universal, which involved an installation at the 30 Rockefeller Center. Additionally, Decon has produced documentary-style profiles featuring Nissan Leaf. They were also involved in launch of the Fiat 500 in New York in the year 2011.[1]

YouTube Encyclopedic

  • 1/5
    Views:
    3 141 183
    4 256
    315
    662
    147 301
  • DDWIWDD (Dan Deacon “When I Was Done Dying”) | Off The Air | Adult Swim
  • Decon - Say You Love Me
  • Yung Mississippi feat.Decon-No Place Like Home Music Video
  • Decon - Early Memories (Original Mix)
  • MuthaF$cka (MotherFucker) - Da Deacon

Transcription

[ INTRO PLAYS ] ♪ WHEN I WAS DONE DYING, MY CONSCIENCE REGAINED ♪ ♪ SO I BEGAN MY STRUGGLE, A NOTHINGNESS STRAINED ♪ ♪ OUT A FLASH MADE OF TIME, MY NEW FORM BLASTED OUT ♪ ♪ AND IT STARTLED ME SO, AND I BURST OUT A SHOUT ♪ ♪ AT WHICH MY LEGS RAN FRANTIC LIKE BIRDS FROM A NEST ♪ ♪ AND I RAN UNTIL DRAINED, LEAVING NO CHOICE BUT REST ♪ ♪ SO I FELL ASLEEP SOFTLY AT THE EDGE OF A CAVE ♪ ♪ BUT I SHOULD HAVE GONE DEEPER BUT I'M NOT SO BRAVE ♪ ♪ AND LIKE THAT I WAS TORN OUT AND THROWN IN THE SKY ♪ ♪ AND I SAID ALL MY PRAYERS BECAUSE SURELY I'D DIE ♪ ♪ AS I CRASHED DOWN AND SMASHED INTO EARTH, INTO DIRT ♪ ♪ HOW MY SKIN DID EXPLODE, LEAVING ONLY MY SHIRT ♪ ♪ BUT FROM SHIRT GREW A TREE, AND THEN TREE GREW A FRUIT ♪ ♪ AND I BECAME THE SEED, AND THAT SEED WAS A BRUTE ♪ ♪ AND I CLAWED THROUGH THE GROUND ♪ ♪ WITH MY ROOTS AND MY LEAVES ♪ ♪ AND I TORE UP THE SHIRT, AND I ATE UP THE SLEEVES ♪ ♪ AND THEY LAUGHED OUT AT ME AND SAID, "WHAT IS YOUR PLAN?" ♪ ♪ BUT THEIR QUESTION WAS FOREIGN ♪ ♪ I COULD NOT UNDERSTAND ♪ ♪ WHEN THEN SUDDENLY I'M RIPPED UP AND PLACED IN A MOUTH ♪ ♪ AND IT SWALLOWED ME DOWN, AT WHICH TIME I HEAD SOUTH ♪ ♪ SO I SAID, "HEY, YA-E-YA, HEY, YA-E-YA, HEY, YA-E-YA ♪ ♪ HEY, HEY, HEY ♪ ♪ HEY, YA-E-YA, HEY, YA-E-YA, HEY, YA-E-YA ♪ ♪ HEY, HEY, HEY ♪ ♪ HEY, YA-E-YA, HEY, YA-E-YA, HEY, YA-E-YA ♪ ♪ HEY, HEY, HEY ♪ ♪ HEY, YA-E-YA, HEY, YA-E-YA, HEY, YA-E-YA ♪ ♪ HEY, HEY, HEY ♪ ♪ HEY, YA-E-YA, HEY, YA-E-YA, HEY, YA-E-YA ♪ ♪ HEY, HEY, HEY ♪ ♪ HEY, YA-E-YA, HEY, YA-E-YA, HEY, YA-E-YA ♪ ♪ HEY, HEY, HEY ♪ ♪ HEY, YA-E-YA, HEY, YA-E-YA, HEY, YA-E-YA ♪ ♪ HEY, HEY, HEY ♪ ♪ HEY, YA-E-YA, HEY, YA-E-YA, HEY, YA-E-YA ♪ ♪ WELL, I WOKE UP TO SEE THEM, THESE TWO MIGHTY STEEDS ♪ ♪ WITH THEIR MOUTHS GRINNING WILDLY ♪ ♪ EXPRESSING MY NEEDS ♪ ♪ AS THEY STOOD THERE ABOVE ME, BEING FLANKED ON EACH SIDE ♪ ♪ I FELT NO NEED TO FEAR THEM, NO REASON TO HIDE ♪ ♪ SO I REACHED UP TO TOUCH, BUT THEY FADED TOO SOON ♪ ♪ YET THEIR MOUTHS STILL REMAINED ♪ ♪ AND STACKED UP TOWARDS THE MOON ♪ ♪ HOW THE LADDER OF MOUTHS WAVES SO SOFT IN THE NIGHT ♪ ♪ AND I LOOKED UP IN AWE AT THAT BEAUTIFUL SIGHT ♪ ♪ AND I DREAMT ABOUT CLIMBING INTO THE NIGHT SKY ♪ ♪ BUT I KNEW, HAD I TOUCHED THEM ♪ ♪ THEY'D MOUTH BACK "BYE-BYE" ♪ ♪ SO I GOT UP AND WALKED DOWN THE PATH IN THE DARK ♪ ♪ AND THERE, DEEP IN THE DISTANCE ♪ ♪ MY EYE CAUGHT A SPARK ♪ ♪ OF A CRAB TWICE MY SIZE WITH INCREDIBLE STRENGTH ♪ ♪ OH, IT GREETED ME KINDLY, AND THEN WE ALL DRANK ♪ ♪ AND WE DROOLED OUT TOGETHER RIGHT ONTO THE GROUND ♪ ♪ AND THE OCEAN GREW QUICKLY RIGHT UP ALL AROUND ♪ ♪ AND THE EARTH LOOKED AT ME AND SAID, "WASN'T THAT FUN?" ♪ ♪ AND I REPLIED, "I'M SORRY IF I HURT ANYONE" ♪ ♪ AND WITHOUT EVEN THINKING, CAST ME INTO SPACE ♪ ♪ BUT BEFORE SHE DID THAT, SHE WIPED OFF MY OWN FACE ♪ ♪ SHE SAID, "BETTER LUCK NEXT TIME, DON'T WORRY SO MUCH" ♪ ♪ WITHOUT EARS, I COULDN'T HEAR, I COULD JUST FEEL THE TOUCH ♪ ♪ AS I FELL ASLEEP SOFTLY AT THE EDGE OF A CAVE ♪ ♪ BUT I SHOULD HAVE GONE DEEPER, BUT I'M NOT SO BRAVE ♪ ♪ I SAID "HEY, YA-E-YA, HEY, YA-E-YA, HEY, YA-E-YA ♪ ♪ HEY, HEY, HEY ♪ ♪ HEY, YA-E-YA, HEY, YA-E-YA, HEY, YA-E-YA ♪ ♪ HEY, HEY, HEY ♪ ♪ HEY, YA-E-YA, HEY, YA-E-YA, HEY, YA-E-YA ♪ ♪ HEY, HEY, HEY ♪ ♪ HEY, YA-E-YA, HEY, YA-E-YA, HEY, YA-E-YA ♪ ♪ HEY, HEY, HEY ♪ ♪ HEY, YA-E-YA, HEY, YA-E-YA, HEY, YA-E-YA ♪ ♪ HEY, HEY, HEY ♪ ♪ HEY, YA-E-YA, HEY, YA-E-YA, HEY, YA-E-YA ♪ ♪ HEY, HEY, HEY ♪ ♪ HEY, YA-E-YA, HEY, YA-E-YA, HEY, YA-E-YA ♪ ♪ HEY, HEY, HEY ♪ ♪ HEY, YA-E-YA, HEY, YA-E-YA, HEY, YA-E-YA ♪ ♪ HEY, HEY, HEY ♪ [ WAVES LAPPING ]

History

Originally named Deconstruction Company, it was founded in 2002 by Peter Bittenbender and Jason Goldwatch after the creation of their hip-hop documentary and accompanying soundtrack, One Big Trip.[2] The soundtrack was then released as a double-sided DVD/CD in 2002 with Hieroglyphic Imperium Records.[3]

In 2012, Decon earned a Promax Award for work on NBCUniversal's "Green Week" campaign.[4] That year, Misha Louy and Sacha Jenkins both joined as partners, in the Production and Entertainment divisions.[5][6]

Decon Records

Decon Records is an independent record label functioning as a division of Decon. [7] It was established in 2003, with a focus on underground hip-hop recordings. In 2013, Decon Records was noted as one of Billboard’s 50 Best Independent Labels in America.[8][9] Decon Records began working with the west coast collective Project Blowed to release Love & Hate by Aceyalone, which features production from El-P and RJD2.[10] Decon Records also partnered with The Roots to establish Okayplayer Records.[11] The label also released RJD2's Magnificent City Instrumentals (2006) and Evidence's Red Tape Instrumentals (2007).[12] In 2008, the label released an album from 88-Keys, called The Death of Adam.[13] The album featured Kid Cudi and Redman and was executive produced by Kanye West.[14] The video for the lead single “Stay Up! (Viagra)” was directed by Decon co-founder Jason Goldwatch and premiered on MTV.[15]

The following year, Decon licensed RJD2’s “A Beautiful Mine” as the theme song for the AMC show Mad Men.[16] That year, Decon released Jay Electronica's Just Blaze-produced tracks "Exhibit A" and "Exhibit C".[17][18]

The Alchemist's Russian Roulette, Gangrene's Vodka & Ayahuasca, and Roc Marciano’s Reloaded all made the HipHopDX 2012 records of the year awards list,[19] and were favorably reviewed in Complex Magazine.[20][21] XXL singled out Roc Marciano's Decon Records release, Reloaded, as the “Best Slept-On Album” of that year.[22] In 2011, Decon earned recognition from Billboard as one of the 50 Best Indie Labels in America.[23]

Roster

Selected discography

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

  • Aaron Cohen- Potential Fans[24]

See also

References

  1. ^ Frazer, Bryant (May 30, 2012). "Five Questions: Peter Bittenbender, Co-Founder and CEO, Decon". Studio Daily.
  2. ^ Soleimanpour, Arthur (March 25, 2010). "Brands Who Became Agencies: Decon Creative Group". PSFK.
  3. ^ "Del, Automator, Dilated Take 'Big Trip'". Billboard. Retrieved 31 July 2013.
  4. ^ "2012 Promax BDA design north America awards winners list" (PDF). PromaxBDA. Archived from the original (PDF) on 2016-03-04. Retrieved 2013-06-06.
  5. ^ Wolfe, Jennifer (March 20, 2012). "Misha Louy Partners with Decon as Executive Producer". AWN.
  6. ^ "Decon Keeps Rolling with Sacha Jenkins". Newsle. May 2, 2012.
  7. ^ Ugwu, Reggie (August 10, 2013). "Double Agents: Hybrid label/creative agencies thrive by mixing brands and bands better than the competition". Billboard. p. 7.
  8. ^ "Billboard Pro's D.I.Y. 50 Indie Labels (Part II)". Billboard. Retrieved 30 July 2013.[dead link]
  9. ^ "BEST SOUNDTRACK: One Big Trip". High Times. Archived from the original on 10 August 2014. Retrieved 31 July 2013.
  10. ^ "Aceyalone - Love & Hate". Splendid. Retrieved 7 August 2014.
  11. ^ "The Roots Launch Okayplayer Records". Glide Magazine. 23 January 2004. Retrieved 31 July 2013.
  12. ^ "Label - Decon". Discogs. Retrieved 31 July 2013.
  13. ^ "88-Keys - The Death of Adam". The Phoenix. Retrieved 7 August 2014.
  14. ^ "The Death of Adam - 88-Keys". Allmusic. Retrieved 31 July 2013.
  15. ^ Reid, Shaheem. "Kanye West, 88-Keys Become Dirty Old Men For 'Stay Up (Viagra)' Video". MTV. Retrieved 31 July 2013.
  16. ^ Kujundzic, Petar. "HYPETRAK INSIGHTS with Peter Bittenbender, Co-founder of Decon Records". HYPETRAK. Retrieved 31 July 2013.
  17. ^ "Jay Electronica - Exhibit A". Discogs. Retrieved 31 July 2013.
  18. ^ "Jay Electronica - Exhibit C". Discogs. Retrieved 31 July 2013.
  19. ^ "HipHopDX's Top 25 Albums Of 2012". DX Staff. 26 December 2012. Retrieved 31 July 2013.
  20. ^ "The 50 Best Albums of 2012 (So Far)". Complex Magazine. Retrieved 31 July 2013.
  21. ^ "The 50 Best Albums of 2012 - Roc Marciano - Reloaded". Complex. Retrieved 31 July 2013.
  22. ^ "First Annual XXL Awards Winners". XXL. Retrieved 31 July 2013.
  23. ^ "Billboard Pro's D.I.Y. 50 Indie Labels (Part II)". Billboard. August 15, 2011.
  24. ^ "Aaron Cohen – Potential Fans (Mixtape) | Nah Right". nahright.com. Archived from the original on 2013-11-11.

External links

This page was last edited on 31 January 2024, at 22:05
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