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Decal (company)

From Wikipedia, the free encyclopedia

Decal is an American film distribution company owned by Neon and Bleecker Street. It was launched in February 2021 and has since theatrically released three films: Gaia, Ride the Eagle, and Stop and Go.


In January 2015, Bleecker Street signed a multi-year distribution deal with Universal Pictures Home Entertainment for the home media releases of its films.[1] By 2021, this deal was close to expiring and the company Neon came across the same problem. As a result, Neon decided to collaborate with Bleecker Street to launch Decal in February 2021. The company's purpose is to distribute and handle home entertainment releases for their films, while also handling home media releases for Greenwich Entertainment. Decal also has the ability to purchase third-party content for distribution. It is overseen by Neon's Andrew Brown and Bleecker Street's Kent Sanderson. At the time of the announcement, Sara Castillo was hired at Decal to create partnerships, serving as Senior Vice President (SVP) of Marketing and Distribution.[2][3]

In March, the company acquired the North American rights to Gaia, a South African horror-thriller.[4] It also announced that it had hired Ayo Kepher-Maat as SVP of Acquisitions, who would work alongside Catillo to oversee day-to-day operations, and Lilly Stuecklen as Distribution Manager.[5][6] In May 2021, Decal acquired Ride the Eagle, a comedy film starring Jake Johnson, D'Arcy Carden, J. K. Simmons, and Susan Sarandon; it was released the following month in 15 theaters and through on-demand.[7][8] In July, Decal purchased the rights to Recovery, a comedy from former Studio C cast members Mallory Everton, Stephen Meek, and Whitney Call.[9] The film was retitled Stop and Go and released on October 1, 2021, in select theaters and straight-to-video.[10] On October 18, Decal acquired the rights to The Last Victim, a thriller starring Ron Perlman, Ali Larter, and Ralph Ineson.[11]

In October 2021, Decal signed a multi-year deal to handle the home entertainment releases of all titles released by XYZ Films.[12]



Release date Title Ref.
June 18, 2021 Gaia [4]
July 30, 2021 Ride the Eagle [7]
October 1, 2021 Stop and Go [10]


Release date Title Ref.
2022 The Last Victim [11]


  1. ^ "Bleecker Street Finds Home Video Home At Universal". Deadline Hollywood. January 22, 2015. Retrieved October 18, 2021.
  2. ^ D'Alessandro, Anthony (February 11, 2021). "NEON & Bleecker Street Launch Joint Home Entertainment Distribution Company DECAL". Deadline Hollywood. Archived from the original on March 26, 2021. Retrieved July 11, 2021.
  3. ^ "All Films". Decal Releasing. Archived from the original on July 18, 2021. Retrieved July 18, 2021.
  4. ^ a b N'Duka, Amanda (March 5, 2021). "Decal Picks Up Horror Thriller 'Gaia' Ahead Of SXSW Debut". Deadline Hollywood. Archived from the original on March 10, 2021. Retrieved July 18, 2021.
  5. ^ Kay, Jeremy (March 25, 2021). "Neon-Bleecker Street distribution JV Decal hires Ayo Kepher-Maat as SVP". Screen Daily. Retrieved July 18, 2021.
  6. ^ Hipes, Patrick (March 25, 2021). "Neon And Bleecker Street Joint Venture Decal Adds Ayo Kepher-Maat To Exec Team". Deadline Hollywood. Retrieved July 18, 2021.
  7. ^ a b N'Duka, Amanda (May 18, 2021). "Decal Acquires 'Ride The Eagle' Comedy Starring Jake Johnson, Susan Sarandon & J.K. Simmons". Deadline Hollywood. Archived from the original on May 19, 2021. Retrieved July 18, 2021.
  8. ^ Goldsmith, Jill (July 30, 2021). "Reviving Arthouse Scene Gets A Sci-Fi Twist With Winston Duke-Led 'Nine Days' – Specialty Preview". Deadline Hollywood. Archived from the original on August 18, 2021. Retrieved August 18, 2021.
  9. ^ Donnelly, Matt (June 14, 2021). "Upstart Distributor Decal Takes U.S. Rights on SXSW Comedy 'Recovery' (EXCLUSIVE)". Variety. Archived from the original on June 25, 2021. Retrieved July 18, 2021.
  10. ^ a b Lane, Carly (September 2, 2021). "Exclusive: 'Stop and Go' Trailer Reveals a Love Letter to the Road Trip Comedy — in the Pandemic Era". Collider. Archived from the original on September 3, 2021. Retrieved September 3, 2021.
  11. ^ a b Grater, Tom (October 18, 2021). "Newly-Launched Distributor Decal Buys Ron Perlman Thriller 'The Last Victim'". Deadline Hollywood. Retrieved October 18, 2021.
  12. ^ Wiseman, Andreas (October 26, 2021). "XYZ Domestic Distribution Sets Home Entertainment Output Deal With Decal". Deadline Hollywood. Retrieved October 26, 2021.

External links

This page was last edited on 26 October 2021, at 16:12
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