Clorets

Clorets is a line of chewing gum and mints made by Cadbury Adams. It was introduced in 1951. Clorets gum and candy contain Actizol, a proprietary ingredient that contains chlorophyll, which purportedly acts as an active ingredient to eliminate mouth odors.^[1] Clorets was originally owned by American Chicle, then by Warner-Lambert in 1962 under its Adams division until Pfizer took over in 2000.^[2] The Adams division was sold to Cadbury-Schweppes in 2002, which is now known as Cadbury Adams (later acquired by Kraft Foods).

Clorets is widely available in South America, Central America, South Africa, West Asia and South-East Asia. The largest markets for Clorets are Mexico, Thailand, Egypt, Morocco and Japan.^{[citation needed]}

Packaging and flavor varieties

Packaging sizes

• Gum in 2s carton
• Gum in 12s carton
• Small mints (in a pack of 50)
• Candy-style mints (in a pack of 6)
• Tablet mints (in a pack of 35)
• Val-U-Pak (in a pack of 30)

Flavors

• Original/Cool Mint
• Arctic/Ocean Mint
• Orange Mint
• Dark Secret Mint (Thailand)
• Cinnamon (Japan and Morocco)
• Cool Berry Mint
• Pink Grapefruit Mint
• Broccoli

Clorets Infinity

• Peppermint
• Spearmint

See also

• List of chewing gum brands
• List of breath mints

References

Further reading

• Bhushan, Ratna (January 18, 2001). "Money is where the mouth is". The Hindu Business Line. Retrieved February 22, 2013.
• Singh, Namrata (2000). "Warner-Lambert's 50p strategy for Clorets extended to Halls". Indian Express. Archived from the original on March 5, 2016. Retrieved February 22, 2013.
• "Cadbury looks to boost presence in mouth freshener category". The Hindu Business Line. May 26, 2005. Retrieved February 22, 2013.
• "Clorets takes on Smint with 'mini mint' brand". Marketing Week. June 18, 1998. Retrieved February 22, 2013.

This page was last edited on 13 January 2024, at 18:34