Christine Moorman | |
|---|---|
| Nationality | American |
| Title | T. Austin Finch Professor, Sr. |
| Academic background | |
| Education | University of Pittsburgh |
| Thesis | The effects of stimulus-induced motivation and ability on the processing of nutrition information disclosures (1988) |
| Doctoral advisor | Gerald Zaltman C. Whan Park |
| Academic work | |
| Discipline | Marketing |
| Institutions | Duke University University of Wisconsin, Madison |
Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at Fuqua School of Business, Duke University. She is known for her work on marketing strategy,[1] marketing organization and marketing research.[2] She was the Editor-in-Chief of the Journal of Marketing.[3]
Books
- Moorman, Christine and George S. Day Strategy from the Outside In: Profiting from Customer Value. McGraw Hill, 2010.[4]
Awards
- Irwin-McGraw Hill Distinguished Marketing Educator 2018, American Marketing Association.[5]
References
- ^ "Marketers Keep Spending on Social Despite Lack of Results". Ad Age. 2016-02-17. Retrieved 2021-01-20.
- ^ Seetharaman, Deepa; Woo, Stu (2016-10-10). "Facebook Rolls Out Workplace Chat Tool". WSJ. Retrieved 2021-01-20.
- ^ "Christine Moorman Named New Editor of Journal of Marketing". Archived from the original on 2018-02-26. Retrieved 2018-01-23.
- ^ "Outside the box? A timely book teaches to manage an enterprise 'outside-in' for great success". The Financial Express. 2017-08-25. Retrieved 2021-01-20.
- ^ [1][permanent dead link]
| Authority control databases: Academics |
|---|
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This page was last edited on 16 January 2024, at 16:41