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British Rail brand names

From Wikipedia, the free encyclopedia

Regional Railways branding on an in-train poster, still displayed by default in 2007

British Rail was the brand image of the nationalised railway owner and operator in Great Britain, the British Railways Board, used from 1965 until its breakup and sell-off from 1993 onwards.

From an initial standardised corporate image, several sub-brands emerged for marketing purposes, and later in preparation for privatisation. These brands covered rail networks, customers services, and several classes of new trains.

With the size of British Rail's fleet, due to the time required to repaint rolling stock, in terms of the physical trains brand switchovers could be lengthy affairs lasting years. This worsened into privatisation, with the same services often using 3 or 4 different liveries.

Following privatisation, several of the brands disappeared, although some names such as ScotRail, Merseyrail, Eurostar and Freightliner still exist today.

The double-arrow symbol which was the symbol of British Rail from 1965 still remains after privatisation, as a unifying branding device used by the privatised National Rail network, and shown on most tickets, stations, timetables, publicity and road signs indicating stations, but not trains.

However, it is to be used more generally once again by Great British Railways.

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Transcription

[train passing] ♪ background music ♪ (Narrator) This is the Railway Technical Centre in Derby. It's where we at Network Rail house our fleet of 9 infrastructure monitoring vehicles. We use the vechicles to test pretty much everything there is to test on the network. From the overhead wires, down to the ballast on which the track sits. We carry out monitoring in order to predict and prevent track faults occurring. The workhorse of our monitoring fleet is the New Measurement Train. It surveys our entire mainline network every two weeks covering over 110,000 miles a year. The NMT is a modified high-speed train. Rain or shine it can record track at speeds of up to 125mph, allowing us to work during the day with minimum impact on passenger services. The NMT's array of sensory technology make it the most technically advanced train of its kind in the world. Transducers and accelerometers mechanically measure the up and down movement of the train as it travels along the rails, giving us information on track geometry. As well as mechanical devices, the NMT also carries optical instruments. This laser sensor gives us vital profile information on the rail head. A new expert system called "Plain Line Pattern Recognition" is currently being developed on the train. It employs a series of lasers and cameras with image analysis software to automatically detect faulty track components as the train passes over them. All the NMT's sensors, whether mechanical or optical, feed their information into the banks of computer equipment on board which are in turn monitored by our on-train crew. (Carl) One of the primary objectives of the New Measurement Train is recording the track in a digital format. We're looking for three main types of defect. There's "twist": this is where the two tracks are no longer parallel and one of them has dropped slightly or raised slightly. This would give the train a tilting effect as it goes over. If this was allowed to carry on far enough, you would derail. Next on top of that we're looking for a defect called "cyclic top": that is where the train basically starts a small bouncing movement. As this happens and various trains go over it, it gets worse and it gets worse with every train that passes. Eventually you'll find that a freight train will pass over this and its suspension isn't as sophisticated as, say, a passenger train. What would happen then is the freight train will go over and, eventually, bounce off of the tracks. Last of all we're looking for "gauge": gauge is the width of the track. What you'll find is, in places, things aren't quite as they should be and the track might get a little bit wide or a little bit tight. Generally what happens there is we'll monitor it and we'll never let that happen. On the New Measurement Train the simplest way of explaining this job is we're converting all the features of the track into just a digital format: basically ones and zeros. The New Measurement Train covers all of the main routes. These are the main arteries if you like of the railway network. I always find it a constant source of amazement how many miles we can cover in a day. Some of our shifts are up to 1,000 miles long. On this vehicle we've got around about 40 sensors. They can range from LDVTs, lasers, giros and accelerometers. They're constantly feeding information into the computers here behind me. That's then displayed out on these monitors. What we'll generally do is, throughout a shift, look for any serious defects. Any other minor defects are also monitored in the background and any defects that are found are stamped with a GPS location making it almost pinpoint accurate for the engineers to come and rectify. At the end of a shift we'll then package all that data up and send it out to EDC which is the Engineering and Data Centre in Derby where the information is processed further. The train's capable of testing at 125mph. That's on all systems. Initially, I got the job about 10 years ago. My previous employment I used to be a non-destructive test engineer. Non-destructive testing is quite simply testing anything without destroying it. It's non-intrusive methods of inspection i.e. looking through things rather than cutting them in half to see what's there. With the new measurement train we're doing a form of non-destructive testing at high speed. Computers make a massive difference to the job. There isn't a day go by where we don't look at a screen of some form or another. The automated analysis that the vehicle does on its own allows us to not have to block the lines. It allows trains to run freely in front and behind us. Today we're recording around about 130 miles. It would take hundreds of men to just record that. The clue's in the name: New Measurement Train is a testbed for new monitoring equipment. We have two vehicles on the train. There's the production vehicle which core job is to do the track recording and the development vehicle which we do test out very new systems on. If there was a fault serious enough to block the line we'd instantly tell the driver. He would then stop the train. This would then not only block the line with our presence on the track, we'd then go and tell the signaller what needs to be done and then we will continue testing. Many other faults we find tend to be scheduled into the maintenance regieme. On the front of the train we've got HD cameras. It's such an effective way of monitoring the track without having to come out and investigate in person. The New Measurement Train is definitely the best train we've got in our fleet. It's the fastest, it's got the most equipment, it covers the largest distance in any shift, it's somewhat of a legend. I love my job for many reasons. Firstly, the scenery out of my window is always different. It's far better than turning up to an office every day! Secondly, I'm on the cutting edge of technology. We get to work with systems worth millions of pounds. Last of all, I know that I'm making the railway a safe place to be.

Timeline of brands

Under the Transport Act 1962, responsibility for the state railway operation, British Railways, was transferred from being a trade name and subsidiary of the British Transport Commission, to a separate public corporation, under the British Railways Board.

As the last steam locomotives were being withdrawn (completed in 1968) under the 1955 Modernisation Plan, the corporation's public name was re-branded in 1965 as British Rail, which introduced the double-arrow symbol, a standard typeface (named Rail Alphabet) and the BR blue livery, applied to nearly all locomotives and rolling stock.

The first major BR sub-brand to appear was InterCity brand. This was augmented with the InterCity 125 brand in 1976, in conjunction with the introduction of the InterCity 125 High Speed Train.

In the 1980s under sectorisation blue livery was phased out as the organisation converted from a regional structure to being sector-based. The Intercity brand was relaunched, and passenger brands Network SouthEast and Regional Railways introduced, seeing these divisions introduce many sub-brands. Freight operations were split into the Trainload Freight, Railfreight Distribution and Rail Express Systems sectors.

In the late 1980s and early 1990s, new multiple-unit train designs being introduced to replace rolling stock also brought new brand names, often linked to other branding exercises, such as the Networkers specially built for Network SouthEast.

In the 1990s, BR created the European Passenger Services division, to run passenger services through the Channel Tunnel, under the Eurostar brand. After construction delays, this was operated from 1994, until it passed to the London and Continental Railways consortium in 1996 as Eurostar.

In preparation for privatisation, the freight sectors were further split into smaller business functions, as regional splits of Trainload Freight, or further splits along customer market, such as inter-modal traffic, each with their own branding. With almost all freight businesses going straight to EWS, most of these brands were short lived.

List of brands

Networks

A First North Western Class 156 at Romiley Junction station, near Manchester in 2001. It is painted in its former Network NorthWest Regional Railways livery.
  • Network SouthEast (originally London & South Eastern) - commuter and medium-distance trains operating in an area bounded roughly by King's Lynn, Peterborough, Worcester, Bedwyn, Exeter and Weymouth and included the Waterloo & City line, which is now part of the London Underground.
  • Regional Railways (originally Provincial) - other passenger services in England and Wales, often suffixed by a regional description, e.g. Regional Railways North West
  • Ryde Rail - passenger services on the Isle of Wight (Ryde - Shanklin) 1985–1989.[2] Part of Network SouthEast from 1987.
  • ScotRail - passenger services within Scotland (officially part of Regional Railways, but with a distinct identity)
  • Strathclyde Transport - brand operated by ScotRail on behalf of Strathclyde Regional Council. Strathclyde transport operating commuter services within Greater Glasgow and the wider Strathclyde area, and had its own distinct livery (orange/black from 1983, carmine/cream from 2000 onward). The brand survived privatisation and was later shortened to SPT, but disappeared completely when responsibility for co-ordinating rail services was taken away from SPT following the Transport (Scotland) Act 2005 when Strathclyde Passenger Transport Executive (and Authority), along with the WESTRANS voluntary regional transport partnership, were replaced by the Strathclyde Partnership for Transport..
  • Tynerail and Tynerider - passenger service brand for Tyneside (pre Tyne & Wear Metro).

Express passenger services

  • Alphaline - sub-brand of Regional Railways, for regional express services on secondary routes, operated using 90 mph Class 158 trains, complementing the InterCity network.
  • Eurostar - an international high speed passenger train service connecting London with Paris and Brussels through the Channel Tunnel using Network SouthEast mainline tracks in Britain.
  • InterCity - high-speed express trains connecting major towns and cities.
  • TransPennine Express - sub-brand of Regional Railways, for regional express services on secondary routes in the Northeast, complementing the InterCity network.
Class 90 at Manchester Piccadilly under British Rail as part of InterCity.

Other services

  • Motorail - long-distance passenger services that also carried cars (operated as part of InterCity)
  • Pullman - first Class carriages in InterCity trains offering a full at-seat catering service (mainly marketed to business travellers)
  • Railair - through ticketing service for coach links to airports.
  • Sealink - ferry services.

Freight Services

Rolling stock classes

Brand name Unit Classes
Diesel Units
Blue Pullman 251
Trans-Pennine 124
Heritage 100 to 131
InterCity 125 (or High Speed Train) 253, 254 (later Class 43 and Mark 3 hauled coaching stock)
Pacer (or Skipper on Western Region) 140, 141, 142, 143, 144
Sprinter
family
Sprinter 150
Super-Sprinter 153, 155, 156
'Express-Sprinter' or 'Express' 158
South Western Turbo 159 (Network SouthEast)
Turbo
family
Network Turbo 165
Network Express Turbo 166
Clubman 168
Electric Units
Advanced Passenger Train 370
Blue Train 303, 311
Clacton Express 309
Eurostar 373
InterCity 225* 91 and Mark 4 hauled coaching stock
Networker 365, 465, 466
Wessex Electric 442

The Clubman was never operated by British Rail. Network SouthEast planned it for their new service to Birmingham (via the Chiltern Main Line) and nicknamed it the Clubman; but privatisation intervened. In 1996, new private operators Chiltern Railways (former Chiltern Line managers) ordered five 168/0s, which were only cosmetically different from the units planned by NSE.

* The InterCity 225 is not a multiple unit: sets are made up of a single Class 91 electric locomotive, 9 Mark 4 coaches and a Mark 4 Driving Van Trailer.

References

  1. ^ "Summary of Events: 1986 to 2002 - Greater Manchester's Museum of Transport". Archived from the original on 16 November 2013. Retrieved 30 June 2014.
  2. ^ Hardy, Brian (2003). Tube Trains on the Isle of Wight. Harrow Weald, Middlesex: Capital Transport. pp. 38, 75. ISBN 1-85414-276-3.
This page was last edited on 3 March 2024, at 17:38
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