 | |
| Company type | Private limited company |
|---|---|
| Industry | Bakery |
| Founded | 13 September 2012 |
| Headquarters | London, England |
Number of locations | 7 (2022) |
Key people |
|
| Products | bread, doughnuts, sandwiches, soups, and cakes |
| Website | breadahead |
Bread Ahead is a chain of bakeries that also provide baking classes in London, United Kingdom. It was founded in 2013 by Matthew Jones[1] in London's Borough Market.[2] Under Jones' guidance as founder and head baker, it has specialised in[3] doughnuts,[4] using British sourced ingredients from traders in Borough Market and Chelmsford in Essex.[5] It also sells sourdough breads, cakes, pizza, coffees and pastries.[6]
Locations
As of June 2023, there are seven outlets in London, one in Saudi Arabia and one in Dubai.[7][8][9][10][11] During the months between September 2021 and February 2022 Bread Ahead had a temporary residency at the Southwark Cathedral Cafe.[12]
| Year | Location | Status |
|---|---|---|
| 2013 | Borough Market | Open |
| 2023 | Bromely | Open |
| 2016 | Pavilion Road | Open |
| 2019 | Wembley | Open |
| 2022 | South Kensington | Open |
| 2023 | The Tea House | Open |
| 2022 | Jeddah, Saudi Arabia | Open |
| 2022 | Dubia, UAE | Open |
| 2023 | Riyadh, Saudi Arabia | Open |
Baking school
In 2014, Bread Ahead set up a bakery school to teach customers.[13][14][15][16][17] During the lockdown in 2019/20 they moved the baking classes online.[18][19] The live baking workshops ran every day at 2pm on their Instagram account, where viewers could tune in for a live baking lesson.[20]
Matthew Jones
Matthew Jones founded Bread Ahead Bakery and Baking School,[3] after having spent 15 years working in Michelin-starred restaurants.[21]
In 2017 Jones published Baking School: The Bread Ahead Cookbook,[22] and in 2021 Jones published the book Bread Ahead: The Expert Home Baker: A Masterclass in Classic Baking.[23]
References
- ^ "Our Story". Bread Ahead. Retrieved 26 May 2022.
- ^ Business, Twisper. "Keeping up the pace during lockdown | TWISPER Business". business.twisper.com. Archived from the original on 26 June 2022. Retrieved 17 February 2022.
{{cite web}}:|last=has generic name (help) - ^ a b Abrahams, Luke (29 December 2017). "Doughnut mecca Bread Ahead is opening a new branch in Soho". www.standard.co.uk. Retrieved 17 February 2022.
- ^ "Bread Ahead • The Cult London Bakery With The Legendary Doughnuts". Secret London. 4 June 2021. Retrieved 17 February 2022.
- ^ Stewart, Victoria (9 April 2015). "Made in London: meet baker Matt Jones of Bread Ahead Bakery". www.standard.co.uk. Retrieved 17 February 2022.
- ^ "Bread Ahead is opening a huge restaurant, bakery and school in Wembley". Hot Dinners. 20 March 2019. Retrieved 17 February 2022.
- ^ "Dubai Expo 2020 nearing an end: Some must-have culinary experiences at the Expo". The Financial Express. 13 February 2022. Retrieved 17 February 2022.
- ^ "Interview with Founder & Head Baker of Bread Ahead Matt Jones". Healys LLP. 21 September 2021. Retrieved 17 February 2022.
- ^ "Learn to bake in Dubai at Borough Market's famous Bread Ahead". What's On. 3 November 2021. Retrieved 17 February 2022.
- ^ Cooper, Leonie (September 2021). "Holy dough! Bread Ahead for Southwark Cathedral café residency". Time Out London. Retrieved 17 February 2022.
- ^ Hansen, James (23 July 2020). "One of London's Destination Bakeries Thinks Staying Local Is the Future". Eater London. Retrieved 17 February 2022.
- ^ Cooper, Leonie (September 2021). "Holy dough! Bread Ahead for Southwark Cathedral café residency". Time Out London. Retrieved 19 May 2022.
- ^ bighospitality.co.uk (15 December 2017). "Bread Ahead to open Soho cafe amid bakery sector boom". bighospitality.co.uk. Retrieved 17 February 2022.
- ^ Plim, Alex (16 February 2017). "Bread Ahead Bakery School: Doughnut Workshop". Time Out London. Retrieved 17 February 2022.
- ^ "Bread Ahead launch interactive online baking workshops". Hot Dinners. 13 May 2020. Retrieved 17 February 2022.
- ^ "Luxury Hospitality Magazine talks to Matthew Jones, the Founder of Bread Ahead - Luxury Hospitality Magazine". Retrieved 21 February 2024.
- ^ Howells, Tom (13 June 2017). "No dough? Bread Ahead is running free sourdough classes this summer". Time Out London. Retrieved 17 February 2022.
- ^ Alabi, Leke Oso (26 March 2020). "UK entrepreneurs forced to adapt to survive". Financial Times. Retrieved 17 February 2022.
- ^ "Borough Market Diaries: behind the... | Great British Food Awards". Great British Food. Retrieved 17 February 2022.
- ^ "Improve your baking skills with an online course". The Independent. 3 June 2020. Retrieved 19 May 2022.
- ^ "Recipes for success: London's Bread Ahead founder chef Matthew Jones offers cinnamon bun recipe for Ramadan". Arab News. 31 March 2023. Retrieved 21 February 2024.
- ^ "Baking School: The Bread Ahead Cookbook by Justin Gellatly | WHSmith". 'WHSmith. Retrieved 21 February 2024.
- ^ Bread Ahead: The Expert Home Baker : A Masterclass in Classic Baking. 11 November 2021. ISBN 978-1-78488-456-7.
External links
This page was last edited on 22 February 2024, at 10:36