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Boing (Italian TV channel)

From Wikipedia, the free encyclopedia

Logo Boing.png
Broadcast areaItaly
Picture format576i (SDTV)
Timeshift serviceBoing Plus
OwnerBoing S.p.A.
(Mediaset, 51%; WarnerMedia International, 49%)
Sister channelsWarnerMedia
CNN International
Cartoon Network
Canale 5
Rete 4
Mediaset Extra
LaunchedNovember 20, 2004; 16 years ago (November 20, 2004)
ReplacedPop (Boing Plus)
Digital terrestrial televisionChannel 40
Channel 45 (Boing Plus)
UPC SwitzerlandChannel 70 (Plus) / 71 (Ticino)
Channel 570 (Plus) / 571
TivùsatChannel 40
Sunrise (Switzerland)Channel 174
FL1 (Liechtenstein)Channel 138

Boing is an Italian free-to-air television channel marketed at children and teenagers, owned by Boing S.p.A., a joint venture of Fininvest's Mediaset (through its RTI subsidiary) and AT&T's WarnerMedia (through its International division).[1][2] It is available on digital terrestrial television and free-to-air satellite provider Tivùsat.


The channel launched on November 20, 2004, at 8:00 pm, after replacing VJ TV some months prior with a sign that said Boing, in arrivo. (Boing, coming soon.). In 2006 the channel rebranded to a new transparent screenbug and logo in promos, to follow the brand identity of Mediaset's other channels. The change included a new graphics package, introducing Animadz. Most of the Animadz lasted until August 2020. With the birth of Cartoonito in 2011, the channel increased its demographic to include 7–16-year olds. All preschool programs and blocks were moved to Cartoonito's schedule.

Boing rebranded to a new graphics package along with its Spanish and French versions developed by Lumbre on March 7, 2016, teased from the week prior. Most of the Animadz remained with a new look, however many were removed.[3]

On July 11, 2019, another channel, Boing Plus, was launched, replacing Pop. This channel is a 1-hour timeshift feed of both Boing and Cartoonito, with Cartoonito's programming being shown from 4:00 am–1:00 pm and Boing's programming for the rest of the day.[4]

On August 30, 2020, Boing rebranded again to a new graphics package by Art&Graft, with only 2 Animadz remaining.[5]

See also


  1. ^ Feiner, Lauren (March 4, 2019). "WarnerMedia reorganizes its leadership team after AT&T acquisition". CNBC. Retrieved March 4, 2019.
  2. ^ "Mediaset Group – Corporate – Free channels". Retrieved December 9, 2018.
  3. ^ "Boing Italy Rebrands Monday 7th March". RegularCapital: Cartoon Network International News. Retrieved September 3, 2016.
  4. ^
  5. ^ "Boing, via al rebrand del canale con un nuovo look & feel – Digital-News". (in Italian). September 1, 2020. Retrieved March 17, 2021.

External links

This page was last edited on 25 July 2021, at 17:24
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