Bodega Aurrerá

Bodega Aurrerá

A store in Macuspana, Tabasco
Company type	Subsidiary
Industry	Retail
Founded	1958; 66 years ago (1958) (as Aurrerá)
Headquarters	Mexico City, Mexico
Parent	Walmart de México y Centroamérica

Bodega Aurrerá is a Mexican discount store owned by Walmart de México y Centroamérica. The chain was first established in 1970 in Mexico City. Though every Aurrerá store was converted into Walmart, both Aurrerá and Bodega Aurrerá names survived, the former as a product brand and the latter as a store.^[1]

History

In Mexico, the Arango brothers, Jerónimo, Placido and Manuel, founded the stores Aurrerá thinking in a supermarket model, with household items and clothing at cheaper prices. Aurrera in Basque means “Come on”, “Forward” .

• 1958: Opens the first Aurrerá store, with the Bolívar location.
• 1960: Begins to operate the store brand of Superama.
• 1964: Starts the operation of Vips Restaurants.
• 1970: Begins the operations of the Suburbia and Bodega Aurrerá store brands.
• 1976: Inaugurates the first Distribution Center in Mexico (in Spanish, CEDIS).
• 1978: Opening of the restaurant chain El Portón (The Gate).
• 1986: Creates the organization Grupo Cifra, for the administration of stores and restaurants in Mexico.
• 1990: Aurrerá starts the usage of the barcode system in Mexico.
• 1991: Walmart and Cifra create a joint venture, the International Division of Walmart Stores, and Walmart signs a partnership agreement with Cifra. The first Sam's Club store in Mexico opens.
• 1993: They begin operations as Walmart Supercenter stores. The Aurrerá supermarkets change their style and design, as Walmart stores.
• 1994: The brands of Suburbia and Vips are joined, under the association Cifra/Walmart Distribuidora, S.A. de C.V.
• 1997: Walmart buys most of the shares, and acquires control of the company.
• 2000: Grupo Cifra is renamed as Walmart de Mexico.
• 2001: Aurrerá stores become Walmart Supercenters and Warehouse Aurrerá.
• 2005: Walmart Mexico creates the store brand Mi Bodega Aurrerá, which currently has over 50 units in various parts of the Mexican Republic. It is a variant of Bodega Aurrerá, with less store area and fewer products.
• 2007: Bodega Aurrerá has about 300 locations, driving retail prices lower for much of the Mexican Republic.
• 2012: Bodega Aurrerá has 372 stores.

See also

• Aurrerá (Bodega Aurrerá's prior parent company)
• Walmart de México y Centroamérica, the subsidiary supermarket division, which operates Bodega Aurrerá in Mexico.

References

External links

• Official website

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This page was last edited on 10 April 2024, at 23:26