The I3 Ventures case, also known as Barçagate or Bartogate,[1] was an alleged defamation campaign of FC Barcelona on social media uncovered on 17 February 2020 by journalists Adrià Soldevila and Sergi Escudero of the program Què T'hi Jugues of Cadena SER.[2] This defamation campaign would consist of hiring a company called I3Ventures.sl to create states of opinion on social media, through dozens of "unofficial" accounts of the club that would be dedicated to protecting the image of Josep Maria Bartomeu (president of the club at that time) who is accused of rigging football matches for FC Barcelona and at the same time also attacking people from different areas of the Barça environment.[3] Among the objective profiles of the defamation campaign would be then players such as Lionel Messi or Gerard Piqué, former players such as Xavi, Carles Puyol and Pep Guardiola, and also local figures such as Víctor Font (pre-candidate for the presidency of the club), Joan Laporta, Jaume Roures, as well as profiles of pro-independence organizations and even political figures such as Quim Torra and Carles Puigdemont, Òmnium Cultural, the Assemblea Nacional Catalana, and the Democratic Tsunami.[4]
At first, Barça's board of directors denied having hired I3 Ventures for any social media campaign to improve the board's own image and attack other profiles causing scandals around the Barcelona camp.[5] On the day of the publication of the case, however, the club's own president Bartomeu announced that they would terminate the contract with I3 Ventures. Contract that he acknowledged that they had maintained since 2017 and that according to his statements was intended to monitor the information that was published about the club on social media.[6][7][8]
On 1 March 2021, Catalan police raided club's offices in a search and seizure operation; in addition, Bartomeu, his adviser Jaume Masferrer, CEO Oscar Grau and head of legal services Roman Gomez Bonti were arrested.[9] Bartomeu admitted that he hired I3 Ventures to improve Barcelona's image on social media, but denied that he intended to damage the reputation of individuals. The social media company had earned 980,000 euro for the campaign.[10] On the same day, FC Barcelona had released a statement in which they declared that the information and documentation requested by the judicial police force related only to the case of "contacting of monitoring services on social networks".[11]
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References
- ^ "Bartomeu es reuneix amb els capitans per donar explicacions per la polèmica del "Barçagate"". Esport3. 19 February 2020. Retrieved 20 February 2020.
- ^ Escudero, Debbie; Adrià, Sergi (17 January 2020). "El Barça tiene contratada una empresa que llegó a lanzar mensajes en las redes contra algunos de sus jugadores". Cadena SER. Retrieved 19 February 2020.
- ^ "La SER ensenya les proves que demostren el vincle entre I3 Ventures i els comptes no oficials". L'Esportiu de Catalunya. 18 February 2020. Retrieved 19 February 2020.
- ^ "Els periodistes que han destapat el cas: "El Barça ens intenta fer pena perquè no publiquem"". EL MÓN A RAC1. 18 February 2020. Retrieved 19 February 2020.
- ^ "La SER aporta nuevas pruebas que vincula a I3 Ventures con las polémicas cuentas del Barça". La Vanguardia. 18 February 2020. Retrieved 19 February 2020.
- ^ "El Barça rescinde el contrato con I3 Ventures al descubrir su vinculación con las cuentas difamatorias". La Vanguardia. 18 February 2020. Retrieved 19 February 2020.
- ^ Rico, Miguel (18 February 2020). "El Barça liquidará el contrato con I3 Ventures". Mundo Deportivo. Retrieved 19 February 2020.
- ^ López, Marcos; Domènech, Joan (18 February 2020). "FC Barcelona rescinde contrato I3 Ventures por escándalo redes". El Periódico. Retrieved 19 February 2020.
- ^ "What we know about police raid at FC Barcelona's stadium in relation to 'Barçagate'". USA Today. 1 March 2021.
- ^ "Barçagate: How much did Barcelona pay I3 Ventures for their social media campaign?". as.com. 1 March 2021.
- ^ "FC Barcelona statement". FC Barcelona. 1 March 2021.
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This page was last edited on 5 June 2024, at 02:47