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From Wikipedia, the free encyclopedia

Aral AG
Aktiengesellschaft
IndustryOil and natural gas, alternative fuels, convenience stores
Founded1898 as Westdeutsche Benzol-Verkaufsvereinigung
HeadquartersBochum, Germany
Area served
Germany, Luxembourg
Key people
Patrick Wendeler, CEO
ProductsAral service stations
ParentBP Edit this on Wikidata
Websitewww.aral.de
An Aral petrol station (2007)
An Aral petrol station (2007)

Aral is a brand of automobile fuels and petrol stations, present in Germany and Luxembourg, but formerly used in most countries of Western and Central Europe. The company behind the brand name, Aral AG (previously Veba Öl AG), is owned by BP, but was established in 1898 as Westdeutsche Benzol-Verkaufs-Vereinigung GmbH (West German Benzene Marketing Corporation). The Aral brand was introduced in 1924 and is a portmanteau of the German words "Aromaten" and "Aliphaten", alluding to the aromatic and aliphatic components found in gasoline, respectively.

On 15 July 2001 Deutsche BP AG agreed to acquire 51% of Veba Öl AG. The acquisition was completed on 1 February 2002. The Aral brand name was retained, and 650 BP stations in Germany were rebranded Aral.[1] Six BP branded filling stations remained in operation in Germany to protect the company's rights to the name. Elsewhere, in Poland and Austria, Aral stations became BP ones. Aral changes in other countries were sold. Aral's slogan is "Alles super".

Products

Aral sells various petroleum products: Besides classical gasoline, diesel fuel and lubricants, it also sells natural gas, liquefied petroleum gas, such as propane or butane, liquid and gaseous hydrogen and heating oil.

Many Aral gas stations also sell other items under the convenience store name "Aral Store". During the 70's and 80's the brand name used was often "Aral Boutique". Many shops currently have a PetitBistro. Some stations also provide car washes under the name Ultimate SuperWash.

For businesses, Aral offers different types of fuel cards: Aral CardKomfort for small businesses, Aral CardPlus for larger companies and Aral CardTruck with additional truck-related services.[2]

In a customer study on the quality of offers and service in gas stations by the Deutsche Gesellschaft für Verbraucherstudien (DtGV, German Association for CStudies) in cooperation with N24, Aral finished third, behind Q1 and OIL!.

Commercial automotive and motorcycle partnerships

Aral AG is an official long-term recommended fuel of various Volkswagen Group marques (including Volkswagen, Audi, Lamborghini, SEAT and Škoda), Honda (including Acura), BMW (until late 2014), Ford, Jaguar Land Rover, Mazda, McLaren, Renault (including Alpine and Dacia) and Volvo for automobiles as well as MAN for trucks and buses in Germany. Aral AG is also an official long-term recommended fuel of Honda and Triumph for motorcycles in Germany.

Motorsports

Aral AG is an official long-term fuel retailer and convenience store for the touring car racing series Deutsche Tourenwagen Masters since 2005 as well as Formula 3 Euro Series since 2005 later FIA European Formula Three Championship since 2012 until 2018 with Aral Ultimate 102 unleaded racing fuel. Aral AG also supplied Volkswagen Scirocco R-Cup since 2005 until 2014 later Audi Sport TT Cup in 2015 until 2017.

References

  1. ^ "Neues vom Auto". Auto Motor u. Sport. Heft 15 2001: Seite 9. 21 July 2001.
  2. ^ Aral Fuel Cards

External links

This page was last edited on 7 September 2020, at 09:57
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