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From Wikipedia, the free encyclopedia

770 Broadway
770 Broadway August 2021.jpg
770 Broadway in August 2021
General information
TypeOffice, retail
Architectural styleCast-iron
Location770 Broadway
New York, New York 10003
United States
Coordinates40°43′51″N 73°59′29″W / 40.7307°N 73.9913°W / 40.7307; -73.9913
Technical details
Floor count15
Lifts/elevators14 passenger, 6 freight[1]

770 Broadway is a large mixed-use commercial office building in NoHo, Manhattan, in Lower Manhattan, New York City. The building occupies an entire square block between 9th Street on the north, Fourth Avenue to the east, 8th Street to the south, and Broadway to the west. It was originally home to the now-defunct Wanamaker's department store.


770 Broadway was built between 1903 and 1907 by American architect Daniel Hudson Burnham as an annex to the original Wanamaker's department store in New York, which was across 9th Street to the north[2] and had started its life as A. T. Stewart's "Iron Palace" in 1862. The two buildings were connected by a sky bridge, dubbed the "Bridge of Progress", as well as a tunnel under 9th Street. The Annex originally included a central court and an auditorium with a pipe organ. The auditorium hosted ambitious musicales with top musicians and orchestras, and was also an early television studio.

In 1954, due to the northward migration of the shopping district, Wanamaker's decided to close the business. Department stores at the time were expanding to the suburbs. The northern lot was sold in 1955. A fire the next year gutted the Stewart building while it was under demolition,[3][4] injuring seventy people.[5] The annex at 770 Broadway survived and was turned into office space that quickly filled with tenants, among them Chemical Bank (now J.P. Morgan Chase).[6]

Current tenants

The building is managed by Vornado Realty Trust.[1] 770 Broadway houses several major global brands, including:

The basement, street-level, and second floor was originally the Wanamaker's store. It was tenanted by a Kmart discount department store, opened in November 1996. It closed suddenly in July 2021.[13][14] The store is expected to become a Wegmans location in late 2023.[15][16]


  1. ^ a b "770 Broadway, Midtown South, New York City - Overview and Leasing Contacts". Archived from the original on 2014-10-19. Retrieved 2014-10-11.
  2. ^ "East 9th Street Then and Now".
  3. ^ "Wanamaker's Fire". New York Journal-American. 15 July 1956. Retrieved 2020-03-05 – via Harry Ransom Center at University of Texas at Austin. Wanamaker's Fire : The scene on the streets as firemen and firetrucks battle the 25-hour long blaze at the old Wanamaker's Department Store.
  4. ^ Fletcher, Tom (18 March 2014). "New York Architecture Images - WANAMAKER'S". Archived from the original on 27 October 2005. Retrieved 2020-03-05. A second-story bridge connecting the two, seen at the left of Abbott's photograph--was called "The Bridge of Progress."
  5. ^ Morris, Larry (1956-07-15). "Wanamaker Fire Imperils IRT Line; 77 Hurt at Scene; Service Between Brooklyn Bridge and Grand Central Stations Is Halted". The New York Times. ISSN 0362-4331. Retrieved 2020-12-26.
  6. ^ tom Miller. "Daytonian in Manhattan".
  7. ^ "Our office locations". Yahoo. Retrieved 2021-10-27.
  8. ^ "THEHUFFINGTONPOST.COM, INC. Company Information". Hoover's Inc. Retrieved March 10, 2015.
  9. ^ "Contact Information". AOL Corp.
  10. ^ "A look inside Facebook's New York office". The Real Deal New York. 2016-11-26. Retrieved 2017-12-24.
  11. ^ Young, Celia; Rizzi, Nicholas; Loria, Keith (August 21, 2012). "J.Crew Expands at 770 Broadway". Commercial Observer. Retrieved August 14, 2021.
  12. ^ Kusisto, Laura (2012-08-13). "Media Turning to New Page". Wall Street Journal. ISSN 0099-9660. Retrieved 2021-08-14.
  13. ^ Offenhartz, Jake (July 12, 2021). "Kmart, An Unlikely Astor Place Icon, Shutters Without Notice". Gothamist. Retrieved July 13, 2021.
  14. ^ "Vornado Lines Up Grocer for Astor Place Kmart Space". The Real Deal New York. 2021-07-16. Retrieved 2021-07-29.
  15. ^ "Wegmans moving into old K-Mart location in Astor Place, Manhattan". ABC7 New York. July 29, 2021. Retrieved July 29, 2021.
  16. ^ "Wegmans to Open First Manhattan Store in 2023". NBC New York. July 29, 2021. Retrieved July 29, 2021.

External links

This page was last edited on 27 October 2021, at 22:18
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