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2020 Summer Olympics marketing

From Wikipedia, the free encyclopedia

Olympic rings
Part of a series on
2020 Summer Olympics

2020 Summer Olympics marketing was a long running campaign that began when Tokyo won its bid to host the games in 2013.

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  • “The Olympic Games will remain the number one sports marketing platform,” says Allianz’s Deuringer
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  • Why Tokyo is hosting Olympics 2020 🥇🥈🥉
  • How Nike Stole The Olympics
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Transcription

Symbols

Emblem

Official emblems of the 2020 Summer Olympics and the Paralympics
Official emblems of the 2020 Summer Olympics and the Paralympics
Official emblems of the 2020 Summer Olympics and the Paralympics

The official emblems for the 2020 Olympics and Paralympics were unveiled on 25 April 2016; designed by Asao Tokolo, who won a nationwide design contest, it takes the form of a ring in an indigo-coloured checkerboard pattern. The design is meant to "express a refined elegance and sophistication that exemplifies Japan".[1] The checkered design resembles a pattern called ichimatsu moyo that was popular during the Edo period in Japan from 1603 to 1867.[2] The designs replaced a previous emblem which had been scrapped due to allegations that it plagiarized the logo of the Théâtre de Liège in Belgium.[3]

Slogan

The Tokyo bid slogan was Discover Tomorrow (Japanese: 未来（あした）をつかもう, romanized: Ashita o tsukamō). While ashita literally means 'tomorrow', it is intentionally spelled as mirai 'future'.[4]

The official slogan for the Tokyo 2020 Games, United By Emotion (Japanese: 感動による団結, romanized: Kando ni yoru danketsu), was unveiled on 17 February 2020.

Mascots

Main article: Miraitowa and Someity

The Tokyo 2020 Organising Committee began accepting submissions for the official mascots of the Games from 1 to 14 August 2017. A total of 2,042 entries were received.[5] Three shortlisted entries were unveiled at the Kakezuka Elementary School on 7 December 2017. A poll was then conducted between 11 December 2017 and 22 February 2018 to choose the winning entry, with each participating elementary school class allocated one vote.[6][7] The results were announced on 28 February 2018. The winning entry was candidate pair A, created by Ryo Taniguchi, which received 109,041 votes, followed by Kana Yano's pair B with 61,423 votes and Sanae Akimoto's pair C with 35,291 votes. Miraitowa is a figure with blue checkered patterns inspired by the Games' official logo, which has old-fashioned charm and new innovation combined with a special power of instant teleportation. Both Miraitowa and Someity were named by the Organising Committee on 22 July 2018.[8]

Video games

Sega re-gained the rights to produce video games based on the Olympics, after the rights for 2018 were held by Ubisoft.[9] Sega has developed officially licensed games for various platforms since the 2008 Summer Olympics, most notably the Mario & Sonic series.[10]

At Sega Fest 2019, Sega announced they will be releasing four titles that will take place in the 2020 Olympics:[11][12]

Mario & Sonic at the Olympic Games Tokyo 2020 on the Switch released on November 5, 2019, worldwide. Olympic Games Tokyo 2020 - The Official Video Game released on July 24, 2019, for PlayStation 4 and Nintendo Switch in East Asia, while the release date for the other territories is June 22. Sonic At The Olympic Games - Tokyo 2020 released for mobile devices on May 6, 2020. The arcade game came out in 2020.

In the Konami game, eBaseball Powerful Pro Yakyuu 2020, the game includes "Tokyo 2020 Olympics Mode" where players can play at the Fukushima Azuma Baseball Stadium and the Yokohama Stadium with Tokyo 2020 branding.[13]

Corporate sponsorship and advertising

As of 2015 total sponsorship for the 2020 Games reached approximately $1.3 billion, setting an Olympics record (the 2008 Summer Olympics in Beijing attracted $1.2 billion).[14]

Sponsors

Sponsors of the 2020 Summer Olympics [15]
Worldwide Olympic Partners
Golden Partners
Official partners
Official sponsors and Suppliers

Songs and anthems

Like most Olympic Games has featured official songs for each sport event since 2021, the IOC and the Tokyo 2020 Organizing Committee to choose your favorite songs.

  • JapanUnited StatesSouth KoreaSouth Africa Colorful J-pop artists have been tapped for a new song called “Colorful,” the official song produced by Team Coca-Cola for the Tokyo 2020 Summer Olympics and Paralympic Games The following artists participated in the recording of the track celebrating diversity: Ai, Motohiro Hata, Little Glee Monster, Daichi Miura, Perfume, Taemin (SHINee), MIYAVI, Nasty C, Sabrina Carpenter, Ayumu Imazu, Blue Vintage, Mizki, Sanari, and Chikuzen Sato (Sing Like Talking).[70]
  • Japan Paprika (パプリカ) is a song by the children choral group Foorin. NHK invited Kenshi Yonezu to produce it as a cheer song for the 2020 Summer Olympics.
  • United Nations Wave Your Flag is song the international global pop music group Now United.
  • South KoreaASAP is a song recorded by South Korean girl group STAYC for their second single album Staydom.[71]
  • JapanKite the Japanese boy band Arashi The song "Kite" served as the theme song for NHK's coverage of the 2020 Summer Olympics, including the special program "2020 Stadium" (2020スタジアム) hosted by the group.
  • Japan Naoki Satō composed the music for the medal ceremonies. Satō chose not to employ any musical elements distinctive to Japan "because victory ceremonies are for athletes from around the world" and he wanted all medalists to "feel at ease" when taking their places on the podium, regardless of their nationality.[72]
  • JapanSpainUnited StatesSouth AfricaNew ZealandGermany Imagine pre-recorded version of the song performed by John Legend, Keith Urban, Alejandro Sanz and Angélique Kidjo and Suginami Junior Chorus, with musical arrangement by Hans Zimmer, was featured in the opening ceremony for the 2020 Summer Olympics in Tokyo in July 23 2021.[73]
  • Colombia 200 Copas The colombian singer Karol G this new single 200 Copas.
  • South Korea Dreamers The South Korean Boy Group Ateez released their first Japanese single, which serves as the fifth ending theme for the 2020 reboot anime series Digimon Adventure. [74]
  • United States Remember This the 2020 Tokyo Olympics came to a close. Luckily, the Jonas Brothers couldn't have brought a more perfect performance for the occasion with their upbeat hit single “Remember This”. on NBC.

See also

References

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  2. ^ "Tokyo 2020 Logos". Tokyo 2020. The Tokyo Organising Committee of the Olympic and Paralympic Games. Archived from the original on 24 July 2021. Retrieved 27 July 2021.
  3. ^ McCurry, Justin (2015-09-01). "Tokyo 2020 Olympics logo scrapped after allegations of plagiarism". the Guardian. Archived from the original on 2015-09-02. Retrieved 2021-08-14.
  4. ^ "国際スローガン "Discover Tomorrow" 並びにルックプログラムを発表" [Tokyo Extends an Invitation to "Discover Tomorrow" through 2020 Bid Campaign]. The Tokyo Organising Committee of the Olympic and Paralympic Games (in Japanese). 19 July 2012. Retrieved 23 February 2019.
  5. ^ "Tokyo 2020 Games Mascots". Archived from the original on 8 September 2017. Retrieved 7 September 2017.
  6. ^ "2020 Tokyo Olympic organizers begin soliciting mascot ideas". The Japan Times. 1 August 2017. Archived from the original on 8 September 2017. Retrieved 7 September 2017.
  7. ^ "Tokyo 2020 lets children choose mascots from 3 finalists". NBC Sports. 7 December 2017. Archived from the original on 19 February 2018. Retrieved 17 February 2018.
  8. ^ "10th Meeting of the Mascot Selection Panel" (Press release). Tokyo Organising Committee of the Olympic and Paralympic Games. 30 May 2018. Archived from the original on 18 June 2018. Retrieved 30 May 2018.
  9. ^ Fuller, Alex. "Star Ocean: Anamnesis Shutting Down in November, SQEX-UBIA's Million Arthur Arcana Blood and Star Ocean Anamnesis are the official game of the Seoul-Tokyo 2020 Campaign in Japan". RPGamer. Retrieved 7 August 2019.
  10. ^ Makuch, Eddie (27 October 2016). "Sega Making Video Games for 2020 Summer Olympics". GameSpot. Archived from the original on 8 July 2018. Retrieved 8 July 2018.
  11. ^ Brian, N. E. (30 March 2019). "SEGA shows off its upcoming 2020 DJM2000G-GJSAG and the 2020 Summer Olympics games in new video". Nintendo Everything. Retrieved 30 March 2019.
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This page was last edited on 30 December 2023, at 08:07
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