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1974 London pillar box bombings

From Wikipedia, the free encyclopedia

London pillar box bombings
Part of The Troubles
1974 London pillar box bombings is located in Greater London
King's Cross
King's Cross
Piccadilly Circus
Piccadilly Circus
Victoria
Victoria
Chelsea
Chelsea
1974 London pillar box bombings (Greater London)
1974 London pillar box bombings is located in the United Kingdom
1974 London pillar box bombings
Piccadilly Circus
Piccadilly Circus
Victoria
Victoria
Chelsea
Chelsea
1974 London pillar box bombings (the United Kingdom)
LocationLondon, United Kingdom
Date25 & 27 November 1974
25 Nov: 5.50pm, 6.00pm, 6:50pm
27 Nov: 8.30pm & 8.50pm (GMT)
Attack type
Time bomb
WeaponsGelignite bomb, "come-on bomb"
Deaths0
Injured40
PerpetratorProvisional IRA

On 25 and 27 November 1974 a London-based Provisional IRA unit placed several bombs in pillar boxes and one in a hedge behind a pillar box. This was a new tactic used by the IRA in England, although a similar tactic had been used in Northern Ireland during The Troubles several times previously. 40 people were wounded from five explosions in several districts.[1]

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>> GOOD AFTERNOON. WELCOME TO THE CREATIVITY AND INNOVATION ALUMNI SPOTLIGHT SYMPOSIUM. MY NAME IS ERIC KUCKHOFF, RIT ALUMNUS FROM THE CLASS OF 1984, AND PRESIDENT OF THE RIT ALUMNI ASSOCIATION. IT'S MY GREAT PLEASURE TO WELCOME YOU TO THIS SPECIAL EVENT - PART OF OUR INAUGURAL CELEBRATION OF DR. DAVID C. MUNSON JR., THE TENTH PRESIDENT OF ROCHESTER INSTITUTE OF TECHNOLOGY. LET ME BEGIN THE PROGRAM BY THANKING THE MANY INDIVIDUALS WHO HAVE MADE THIS EVENT POSSIBLE. FIRST, JOIN ME IN THANKING OUR SIGN LANGUAGE INTERPRETERS, WHO THROUGH INCLUSIVE COMMUNICATION FOR ALL RIT COMMUNITY MEMBERS. [APPLAUSE] I WOULD ALSO ASK YOU TO PLEASE JOIN ME IN THANKING ALL OF THE FACULTY, STAFF, STUDENTS, ALUMNI, TRUSTEES, AND VOLUNTEERS WHO HAVE HELPED MAKE THIS SYMPOSIUM - AS WELL AS THE OTHER INAUGURATION EVENTS - POSSIBLE. [APPLAUSE] I'M TOLD THAT IN PLANNING FOR THIS SPECIAL TWO-DAY CELEBRATION, DR. MUNSON'S FIRST PRIORITY WAS TO CELEBRATE WITH THE STUDENTS, AND RIGHTFULLY SO. SO, THE EVENTS KICKED-OFF TODAY WITH THE STUDENT PICNIC AND FESTIVAL, AND IT WAS A GREAT AFTERNOON! I AM ALSO TOLD THAT THE NEXT QUESTION DR. MUNSON ASKED WHEN PLANNING THE INAUGURATION WAS "HOW CAN WE HIGHLIGHT OUR ALUMNI DURING THE FESTIVITIES?" AS PRESIDENT OF THE ALUMNI ASSOCIATION, AND REPRESENTATIVE OF OUR NEARLY 125,000 ALUMNI AROUND THE WORLD, I AM THRILLED THAT DR. MUNSON HAD THIS THOUGHT SO HIGH IN HIS PRIORITY LIST. HE CHOSE TO HOST THIS SYMPOSIUM, A WONDERFUL CHANCE TO CELEBRATE THE AMAZING ACHIEVEMENTS OF OUR ALUMNI BODY BY HIGHLIGHTING THE CAREERS OF FOUR CREATIVE AND INNOVATIVE ALUMNI. THESE INDIVIDUALS, BY THE WAY, WERE HAND-SELECTED BY PRESIDENT MUNSON TO PARTICIPATE ON THIS PANEL-AN HONOR I KNOW THAT THEY EACH APPRECIATE. TO ALL MEMBERS OF OUR RIT FAMILY AND SPECIAL GUESTS, I HOPE YOU FEEL INSPIRED BY THESE ALUMNI AND THEIR JOURNEYS. I ALSO ASK THAT YOU HELP US SPREAD THE WORD ABOUT OUR ALUMNI AND THEIR ACHIEVEMENTS. THEY ARE TRULY MAKING THEIR MARK ON THE WORLD THROUGH CREATIVITY AND INNOVATION AND BRINGING A LITTLE TIGER PRIDE TO THE RIT COMMUNITY. AND NOW, IT IS MY PLEASURE -- I ACTUALLY HAVE ONE PIECE OF HOUSEKEEPING BUSINESS. I'M TOLD THAT THE FEDERAL EMERGENCY AGENCY AND FCC WILL BE CONDUCTING A TEST OF OUR BROADCAST EMERGENCY SYSTEM AT 2:20 TODAY. THAT MEANS IT'S ABOUT TO HAPPEN. SO IF YOU COULD SILENCE YOUR PHONES OR PUT THEM ON VIBRATE, PLEASE DO THAT SO THIS PLACE DOESN'T LIGHT UP AND VIBRATE ALL AT THE SAME TIME. AND NOW, IT IS MY PLEASURE INTRODUCE OUR LEAD TIGER AND THANK HIM ONCE AGAIN FOR HIGHLIGHTING OUR ALUMNI DURING HIS INAUGURATION ACTIVITIES. PLEASE JOIN ME IN WELCOMING RIT'S PRESIDENT, DAVID MUNSON. [APPLAUSE] >> DR. MUNSON: THANK YOU ERIC. I'D LIKE TO START BY THANKING MY WIFE NANCY AS WELL AS MY FAMILY AND FRIENDS FOR BEING HERE TODAY. MANY OF YOU HAVE TRAVELED A GREAT DISTANCE TO JOIN ME AS I OFFICIALLY BEGIN MY RIT TENURE, AND I HOPE IN YOUR BRIEF TIME HERE YOU WILL SEE SOME OF WHAT I FIND SO SPECIAL ABOUT THIS UNIVERSITY. I AM ENERGIZED BY THE CUTTING-EDGE NATURE OF RIT, INCLUDING OUR TALENTED AND AMBITIOUS ALUMNI. THIS UNIVERSITY IS TRULY UNIQUE IN AMERICAN HIGHER EDUCATION. WE HAVE BEEN SHAPING THE WORLD THROUGH CREATIVITY AND INNOVATION AND RIT IS NOW ONE OF THE TOP FEW UNIVERSITIES WORKING AT THE INTERSECTION OF TECHNOLOGY, THE ARTS AND DESIGN. WE CAN LEVERAGE THESE STRENGTHS-THE CORE OF THE UNIVERSITY-TO CONTINUE BUILDING OUR REPUTATION. ERIC IS CORRECT · I VERY MUCH WANTED TO SHOWCASE THE TALENTS OF A FEW OF OUR ELITE ALUMNI DURING THESE INAUGURATION FESTIVITIES. THE SUCCESSES OF OUR ALUMNI ARE A TESTAMENT TO THEIR INDIVIDUAL TALENTS AND DRIVE, BUT I'D LIKE TO BELIEVE THAT THERE'S A LITTLE BIT OF RIT MAGIC MIXED IN. MY HOPE IS THAT OUR FACULTY WILL CONTINUE TO EDUCATE FUTURE INDUSTRY AND WORLD LEADERS SUCH AS THESE, AND THAT OUR STUDENTS WILL WORK HARD TO EMULATE THE SUCCESSES OF THOSE WHO CAME BEFORE THEM. TODAY'S ALUMNI PRESENTERS ARE THE EPITOME OF SUCH SUCCESSES. BEFORE I INTRODUCE THEM, I'D LIKE TO INTRODUCE OUR MODERATOR FOR THE PANEL DISCUSSION, DR. JEREMY HAEFNER. DR. HAEFNER IS PROVOST AND SENIOR VICE PRESIDENT FOR ACADEMIC AFFAIRS AT RIT AND OUR CHIEF ACADEMIC OFFICER RESPONSIBLE FOR THE EDUCATION AND RESEARCH MISSIONS OF THE UNIVERSITY. HE WILL FACILITATE THE DISCUSSION WITH OUR ALUMNI AFTER ALL FOUR HAVE PRESENTED. SO JEREMY, THANKS FOR YOUR CONTRIBUTIONS. [APPLAUSE] AND NOW I'D LIKE TO BEGIN THE INTRODUCTIONS OF OUR ALUMNI SPOTLIGHT SYMPOSIUM PRESENTERS. EACH WILL HAVE ABOUT 10 MINUTES TO PRESENT HIS OR HER TOPIC AND THE QUESTION-AND-ANSWER PERIOD WILL COME DURING THE PANEL DISCUSSION, SO I ENCOURAGE YOU TO JOT DOWN NOTES AS WE PROCEED. NOW, LET'S GET STARTED. FIRST, WE HAVE CELEBRATED VISUAL EFFECTS SPECIALIST CHRIS EDWARDS, CLASS OF 1997, FROM OUR SCHOOL OF FILM & ANIMATION IN THE COLLEGE OF IMAGING ARTS AND SCIENCES. CHRIS, PLEASE JOIN ME ON THE STAGE. AND I'LL SAY A LITTLE BIT MORE ABOUT YOU. [APPLAUSE] FOR OVER A DECADE, CHRIS EDWARDS HAS BEEN PROMOTING THE EVOLUTION AND USE OF VISUALIZATION IN MOTION PICTURES, TELEVISION, VIDEO GAMES, THEMED ENTERTAINMENT AND NEW MARKETS, INCLUDING VIRTUAL REALITY. FOLLOWING MULTIPLE YEARS AS A LAYOUT ARTIST AND CHARACTER ANIMATOR AT WALT DISNEY, HE JOINED A TEAM OF DIGITAL ARTISTS AT LUCASFILM TASKED WITH PREVISUALIZING STAR WARS EPISODE III: REVENGE OF THE SITH FROM THE "THIRD FLOOR" OF GEORGE LUCAS' SKYWALKER RANCH. MR. LUCAS HIMSELF WAS THRILLED AND THE TEAM'S RESULTS WERE SO SUCCESSFUL THAT IN OCTOBER 2004, CHRIS SPEARHEADED THE FOUNDING OF A NEW COMPANY, THE THIRD FLOOR, INC., AS A DEDICATED VISUALIZATION STUDIO IN LOS ANGELES. SINCE THEN, THE COMPANY HAS BECOME THE MOST PROLIFIC PREVISUALIZATION STUDIO IN THE WORLD, CONTRIBUTING TO HOLLYWOOD PROJECTS FROM AVATAR TO GRAVITY WITH CREDITS ON WIDE-RANGING FILM AND TELEVISION PROJECTS SUCH AS GAME OF THRONES, WONDER WOMAN, THE JUNGLE BOOK, IRON MAN, CAPTAIN AMERICA, THOR AND THE AVENGERS FRANCHISE. CHRIS IS A MEMBER OF THE ACADEMY OF MOTION PICTURE ARTS AND SCIENCES, THE VISUAL EFFECTS SOCIETY, THE ACADEMY OF TELEVISION ARTS AND SCIENCES, AND THE LA BRANCH OF THE BRITISH ACADEMY OF FILM AND TELEVISION ARTS. HOW'S THAT FOR A PEDIGREE? [APPLAUSE] CHRIS, CONGRATULATIONS ON YOUR MANY SUCCESSES SO FAR. WELCOME BACK TO RIT · THE STAGE IS YOURS. >> CHRISTOPHER EDWARDS: THANK YOU. MAN, I'VE BEEN HAVING FLASHBACKS ALL DAY AS I GO DOWN THROUGH THE HALLS AND REMEMBER ALL OF MY GOOD EXPERIENCES HERE AT RIT. AND I REALIZED THAT IN PUTTING THIS TOGETHER I WANTED TO DO A DIFFERENT PRESENTATION THAN WHAT I NORMALLY DO TALKING ABOUT WHAT WE ACCOMPLISHED. BECAUSE THIS IS ABOUT THE JOURNEY THAT YOU GUYS ARE GOING THROUGH. AND ABOUT MAYBE UNDERSTANDING THE UNDERPINNINGS OF WHY I SET OUT TO DO WHAT I DID. SO IN ORDER TO DO THAT, YOU NEED TO UNDERSTAND A LITTLE BIT MORE ABOUT MY CHILDHOOD. SO IT'S IMPORTANT TO NOTE THAT MY DAD IS A ROCKET SCIENTIST AND MY MOM IS A COSTUME DESIGNER WHO WAS VERY MUCH AN ARTISTIC SOUL. SO BETWEEN THEIR INFLUENCES. THE TECH SIDE, APPRECIATING THE POWER OF TECHNOLOGY AND APPRECIATING ART IN MY FORMS, I KNEW THAT I NEEDED TO DO A COMBINATION OF THESE THINGS. ON MY DAD'S SIDE, HE TAUGHT ME ABOUT COMPUTERS, PROGRAMMING, AND EVEN VIDEO GAMES. AND MY MOM WAS TAKING ME TO DO OIL PAINTING AND SEE CLASSIC HOLLYWOOD MOVIES, DOUBLE FEATURES, AND BRINGING MOVIES INTO MY HOME WHEN I WAS SICK, SORT OF LIKE CLOCKWORK ORANGE. [LAUGHTER] MY DAD WOULD BE LIKE WHY WITHIN THE YOU FOLLOWING THE KIT THAT I GAVE YOU. I WAS JUST USING IT FOR RAW MATERIALS BECAUSE I WAS USING IT IN A CREATIVE WAY. THEN SOMETIME AROUND JUNIOR HIGH SCHOOL I DISCOVERED THIS BOOK. AND THE BOOK WAS ABOUT THIS COMPANY CALLED INDUSTRIAL LIGHT MAGIC. IT TURNS OUT TO BE GEORGE LUCAS' COMPANY THAT HE SET UP AS A MEANS TO DO EXTRAORDINARY THINGS IN HIS STAR WARS FRANCHISE. AND THE MORE I LOOKED INTO THIS, I REALIZED THIS IS MY CALLING. I WANTED TO SOMEHOW FIND A WAY TO BE LIKE THESE SPECIAL EFFECTS ENGINEERS THAT WERE THERE IN THE EARLY DAYS PIONEERING THESE TECHNIQUES. AND MAYBE THAT WAS MY WAY TO SOMEDAY MAYBE WORK WITH OR HELP CONTRIBUTE TO THE LEGACY OF SOME OF THE FILM MAKERS LIKE GEORGE LUCAS AND STEVEN SPIELBURG THAT I ADMIRED. I NEEDED A SCHOOL THAT WAS A COMBINATION OF TECHNOLOGY AND ART, AND THAT WAS RIT. I KNEW I WAS GOING TO GET A PRACTICAL EDUCATION HERE THAT WAS GOING TO ALLOW ME TO CHOOSE MY OWN ADVENTURE INTO A CAREER THAT AT THAT MOMENT DIDN'T YET EXIST. AT FOUR CHARACTER-BUILDING WINTERS HERE IN ROCHESTER, AND THREE UNPAID INTERNSHIPS, AND LOTS OF DEDICATION, AND MY OWN PERSONAL VENDETTA TO FINISH MY THESIS ANIMATED PROJECT THAT I DID. IT WAS JUST ENOUGH TO GET MY JOB AT DISNEY FEATURE ANIMATION. I FELT LIKE INDIANA JONES WHERE THEY'RE LIKE THROW ME THE WHIP AND I GET STRAIGHT INTO THE DOOR AS IT'S CLOSING. SOMEHOW IT WAS GOOD ENOUGH FOR ME TO APPLY MY ARTS TO THE WORLD OF FEATURE ANIMATION FOR FIVE YEARS. I WORKED MY WAY UP THE RANKS AND I REALIZED THE HIGHER I GOT IN CHARACTER LAYOUT AND FEATURE ANIMATION, THE MORE I REALIZED THE FLAWS OF THAT SYSTEM. THERE ARE MANY AMAZING THINGS ABOUT WORKING IN ANIMATION TO BUILD UP A MOVIE. LIKE A PIXAR MOVIE IS BUILT TODAY. IT'S ARCHITECTED TO BE PERFECT FOR THAT AUDIENCE. I KNEW THEY COULD DO THAT MORE EFFICIENTLY AND I KNEW THAT IN THE HANDS OF THE RIGHT TEAM I COULD MAKE THAT INTO SOMETHING THAT COULD APPLY BEYOND ANIMATION AND INTO LIVE ACTION AND BEYOND. I DID THAT AT SKYWALKER RANCH, WHICH IS LIKE MY NEXT JOB. I GOT THIS GREAT JOB THAT THEY DON'T ADVERTISE. DON'T ASK ME HOW. IT'S A LONGER SPEECH. BUT WE GOT THERE AND WE WERE LITERALLY ON THE THIRD FLOOR WITH GEORGE LUCAS. MY DREAM COME TRUE. AND ONE DAY I WAS WORKING AND OH, IT'S STEVEN SPEILBERG. OH SHIT. [LAUGHTER] WE WORKED FOR TWO YEARS REALLY HARD BURNING THE MIDNIGHT OIL. AND WE REALIZED THEY'RE NOT VERY GOOD DRAFTSMAN, BUT THEY'RE GOOD AT COMING UP WITH SOME GOOD IDEAS. THOSE ARE SOME ORIGINALS. AND WE USED SOPHISTICATED NAPKINS TO DRAW SCENES WITH R2-D2. WE MADE A PAINTING TO REPRESENT THE INSPIRATION OF FILM MAKING. KIND OF LIKE A PROJECTOR MIXED WITH THE PSYCHO HOUSE FROM ALFRED HITCHCOCK. AND WE SAID LET'S MAKE THIS INTO A COMPANY. AND THAT'S WHAT WE DID. SO WE MOVED KICKING AND SCREAMING FROM SAN FRANCISCO TO LOS ANGELES, WHERE WE HAD A SENSE THAT THERE WAS SOME FILM MAKING DOWN THERE. AND WE WENT FROM THERE INTO THIS, WHICH AFTER 13 YEARS WE HAVE BECOME THE LARGEST VISUALIZATION COMPANY IN THE WORLD. SORT OF DROP THE WORD "PRE" AND NOW IT'S VISUALIZATION. BECAUSE WE CONTRIBUTE TO OVER 75% OF HOLLYWOOD BLOCKBUSTER MOVIES AND MANY OTHER MEDIUM. WE DO THIS BY A COMPANY FOR ARTISTS FOUNDED BY ARTISTS. THAT'S WHY DIRECTORS LIKE TO HANG OUT WITH US. IT'S A CLOSE COLLABORATION. WE FOLLOW THEM ALL AROUND THE WORLD. IN LOS ANGELES AND LONDON AND ABOUT TO SET SOMETHING UP IN CHINA. WORKING WITH GAME OF THRONES. EVERYONE HAS GOOD PAY, JOBS, BENEFITS, AND LOTS OF OTHER ACTIVITIES WE DO TO KEEP OUR CULTURE GOING. AND WE'RE REALLY PROUD TO SAY THAT AMONG THOSE ARE SOME REALLY ROCKSTAR AMAZING RIT GRADS. FOR EXAMPLE, SHANNON JUSTINSON WHO IS THE BELLE OF THE BALL AT MARVEL STEWED OWES. SHE WAS THE SUPERVISOR OF BEAUTY AND THE BEAST AND THE NEW THOR MOVIE. AND THEN THERE WAS JIM BAKER WHO ALSO WENT HERE AND WENT TO DISNEY AND WAS ONE OF THE SUPERVISORS OF GUARDIANS OF THE GALAXY 2 AND SUPERMAN. THESE REPRESENT THREE OF THE HIGHEST GROSSING MOVIES THIS YEAR AND ALL RIT GRADS. WE WORK ON A NUMBER OF PROJECTS AND I DON'T HAVE ENOUGH TIME TO EXPLAIN THEM ALL. BUT WE DO HAVE THIS AMAZING RELATIONSHIP WITH SOME OF OUR BIGGEST CUSTOMERS AND FRIENDS. AND HERE IS A REEL SHOWING SOME OF THAT WORK IN PRE-VIZ FORM BEFORE IT BECOMES THE FINAL MOVIE. SO TAKE A LOOK. ♪ [APPLAUSE] >> CHRISTOPHER EDWARDS: THANK YOU. IT'S A BIG TEAM EFFORT. SO HATS OFF TO THE TEAM FOR MAKING THAT POSSIBLE. AND PLEASE DON'T THINK OF THIS AS JUST A FILM MAKING TOOL. THIS IS SOMETHING THAT GOES WELL BEYOND FILM AND TELEVISION. IT'S THEME PARKS. IT'S VIDEO GAMES. ANY TIME YOU GO TO A UNIVERSAL PARK YOU'LL MORE THAN LIKELY SEE ONE OF THE ATTRACTIONS THAT WE HELPED PROTOTYPE, WORKING ON THE SCREENS AND THE ENGINEERING BEHIND THE RIDE SYSTEMS. AND SO WHATEVER YOU'RE CREATING, YOU SHOULD BE ABLE TO HELP THE CREATORS, THE DECISION MAKERS, EVEN THE PRODUCERS CONTROLLING THE BUDGET MAKE SURE THAT THEY ARE APPLYING THEIR RESOURCES AS CREATIVELY AS POSSIBLE AND AS EFFICIENTLY AS POSSIBLE. SO USUALLY THAT BEGINS WITH STORYBOARDS AND THEN YOU BUILD THE WORLD. ALL THE DIGITAL ASSETS. THEN YOU CAN SCALP THEM WITH VIRTUAL REALITY. THEN YOU CAN BRING THAT VISION TO LIFE AND ANIMATE IT AND DO MOTION CAPTURE OF THOSE PERFORMANCES. LENS IT IN ANY PARTICULAR WAY, TRY OUT MULTIPLE ANGLES. GO FROM THERE INTO LEARNING THINGS TECHNICALLY ABOUT WHAT WE'VE JUST CREATE SOD THAT -- CREATE SOD -- CREATED SO WE CAN REPRODUCE THEM LIVE. AND WHATEVER YOU DON'T DO ON-SET YOU CAN DO THEM IN A ROUGH POST-PROCESS. THAT'S THE BEST WAY TO WIN THE VISUAL EFFECTS OSCAR, SO FAR SO GOOD. WE'VE BEEN INVOLVED IN ALL OF THESE PRODUCTIONS AND EVERY TIME WE LEARNED SOMETHING NEW ABOUT HOW THE TECHNOLOGY CAN SERVE THE ART AND VICE VERSA. SO NOW I WANT TO SHOW YOU A CLIP FROM SORT OF THE CULMINATION OF SOME OF THOSE THINGS AS A LITTLE BEHIND THE SCENES MINI CLIP ON A PARTICULAR PART OF BEAUTY AND THE BEAST. >> CHRISTOPHER EDWARDS: SEE, EASY, RIGHT? AND MY TIME IS RUNNING OUT. BUT I WANTED TO SAY THIS IS A VERY, VERY EXCITING MOMENT IN THE HISTORY OF ALL MEDIA BECAUSE OF COURSE THE WORLDS OF GAMES AND FILM ARE COMING TOGETHER. AND THEY'VE MADE A NEW LITTLE BABY WE CALL V.R. OR A.R. VIRTUAL REALITY. AND SO WE DOVE STRAIGHT INTO V.R. ABOUT TWO AND A HALF YEARS AGO AND IT CREATED MANY EXPERIENCES ALREADY. BUT WE'RE SEEING IT NOT ONLY AS A COOL THING THAT YOU CAN DO WITH YOUR FRIENDS ON A FRIDAY NIGHT, WE'RE SEEING IT ALSO AS LITERALLY THE MEANS BY WHICH WE'RE GOING TO BE WORKING WITH THE DESIGNERS, THE DIRECTORS, THE PRODUCERS OF THE FUTURE SO THAT YOU CAN TAKE ANY STORY AND MAKE A FILM, A GAME, A V.R. EXPERIENCE, MAYBE EVEN A THEME PARK ATTRACTION OUT OF THAT COLLABORATION. AKA THE HALLOW DECK. THAT'S WHAT WE'RE WORKING ON. AT THE END OF THE DAY, RIT WAS A HUGE MOTIVATOR FOR ME. IT WAS EXACTLY WHAT I NEEDED AT THE TIME TO SHOW ME HOW TO WORK WITH PEOPLE TO PURSUE MY DREAMS. AND I WAS ABLE TO WORK WITH THOSE FILM MAKERS THAT I ASPIRE TO WORK WITH. AND I WAS ALSO ABLE TO TAKE THAT AND BUILD MY OWN BUSINESS TO HELP KEEP THAT GOING DESPITE SOME OF THE DIFFICULTIES OF HOLLYWOOD. AND THEN I WANTED TO MAKE SURE THAT ALL OF OUR HARD WORK WAS RECOGNIZED NOT JUST ON A TECHNICAL LEVEL, BUT ON AN ARTISTIC LEVEL. AND NOW THAT I'VE BEEN INDUCTED INTO THE ACADEMY AND THEY'VE CREATED A SPECIAL CATEGORY FOR US, IT'S VERY FULFILLING OF ALL OF THE WORK THAT WE'VE DONE OVER THE YEARS. AND NOW WHETHER IT BE VIRTUAL PRODUCTION, LIVE ONSET, LIKE IN BEAUTY AND THE BEAST OR THE NEXT V.R., THIS IS WHAT I'M FOCUSED ON FOR THE REST OF MY CAREER. TO REVOLUTIONIZE THE WAY THAT PEOPLE ACTUALLY CREATE MEDIA, REGARDLESS OF WHAT THEY'RE CREATING. AND LASTLY, AND THIS IS MY TRUE PASSION, TO MAKE SURE THAT WE CHANGE THE BUSINESS MODEL IN SUCH A WAY WHERE ALL OF THE CREATORS, EVEN THE GRASSROOTS CREATORS HAVE A CHANCE TO GET THEIR PROJECT FUNDED AND PROTOTYPED EARLY ON. THAT'S WHAT I'M WORKING ON, AS WELL, AND I THINK IT'S SOMETHING THAT WE'LL ALL BE WORKING ON TOGETHER BETWEEN THE UNIVERSITIES OF THE WORLD AND ENTREPRENEURIAL CREATIVE COMPANIES. CONGRATULATIONS TO PRESIDENT MUNSON. AND SO ON IN ORDER TO -- AND SO HONORED TO BE HERE. AND THANK YOU SO MUCH. [APPLAUSE] >> DR. MUNSON: THANK YOU CHRIS. IT IS NO WONDER WHY YOU'VE SEEN SUCH SUCCESS. NOW, IT IS MY PLEASURE TO INTRODUCE GLOBAL ENTREPRENEUR RENATO LIBRIC, CLASS OF 2003. RENATO EARNED A DEGREE IN HOTEL & RESORT MANAGEMENT FROM OUR RIT-CROATIA CAMPUS, MAKING HIM A TRULY INTERNATIONAL ALUMNI REPRESENTATIVE OF RIT. PLEASE JOIN ME IN WELCOMING RENATO LIBRIC TO THE STAGE. [APPLAUSE] A FEW DETAILS HERE. GO AHEAD, RENATO. RENATO LIBRIC IS ALREADY A RENAISSANCE MAN. HIS CAREER BEGAN WITH 10-YEARS' EXPERIENCE IN THE COMMERCIAL REAL ESTATE INDUSTRY · BUYING AND SELLING MODERN SHOPPING CENTERS ACROSS EUROPE. HE USED HIS KNOWLEDGE OF THE RETAIL INDUSTRY AND HIS DIRECT CONNECTIONS WITH GLOBAL BRANDS TO CREATE A NEW DIGITAL CURRENCY IN THE FORM OF DIGITAL GIFT CARDS, WHICH ARE REPLACING THE PLASTIC ONES AT A STAGGERING PACE. HE FOUNDED BOUXTIE INC. IN 2014 WHICH SEEKS TO DISRUPT THE $400 BILLION GLOBAL GIFT CARD MARKET WITH SUCH CLIENTS AS AMAZON, GAMESTOP, AND BEST BUY. HIS COMPANY GARNERED THE ATTENTION OF SIR RICHARD BRANSON, WHO HAD INVESTED IN THE IDEA AS A PART OF A UK GLOBAL ENTREPRENEUR PROGRAM. HE SUGGESTED THAT RENATO HAD A MUCH BIGGER VISION THAN CAN BE REALIZED IN EUROPE; BRANSON SAID TO REALLY CHANGE THE WORLD, THE MONEY IS IN SILICON VALLEY. SO, BEING THE SMART RIT ALUMNUS THAT HE IS, RENATO SET BOUXTIE UP IN SAN FRANCISCO. RENATO HAS BEEN FEATURED IN FORBES, THE HUFFINGTON POST AND ENTREPRENEUR MAGAZINE WHICH PLACED RENATO AS THE NUMBER ONE ENTREPRENEUR TO BE FOLLOWED IN 2017. HE ALSO WORKS WITH SEVERAL NONPROFITS TO INCREASE FINANCIAL LITERACY AMONG YOUNG PEOPLE AND HAS HELPED ESTABLISH INTERNATIONAL ENTREPRENEURSHIP CAMPUSES. HIS LIFE GOALS INCLUDE SERVING AND ENCOURAGING YOUNG PEOPLE TO FULFILL THEIR DREAMS AND CREATE A HEALTHIER, WEALTHIER, HARMONIZED, AND SUSTAINABLE SOCIETY FOR ALL. THAT SOUNDS LIKE A NOBLE LIFE TO ME. PLEASE GIVE A BIG RIT WELCOME TO RENATO LIBRIC. [APPLAUSE] >> RENATO LIBRIC: SO THANK YOU PRESIDENT MUNSON, PROVOST, FACULTY, STAFF, TRUSTEES, ALUMNAES, FRIENDS, FAMILY, AND MOST IMPORTANT, STUDENTS. IT IS AN HONOR TO BE HERE TODAY CELEBRATING DR. DAVID C. MUNSON AS THE NEW PRESIDENT OF ROCHESTER INSTITUTE OF TECHNOLOGY, OUR COLLEGE, OUR HOME. YOU SEE WHEN I THINK OF MY DAYS AT RIT, I REALIZE THAT RIT PROVIDED ME WITH FOUR AMAZING PILLARS OF LIFE, FOUR AMAZING JEWELS THAT CONSTITUTE MY LIFE TODAY. FIRST OF ALL, RIT HAS PROVIDED ME WITH THE MOST BEAUTIFUL GIRLFRIEND THAT BECAME MY WIFE. [LAUGHTER] 20 YEARS AGO. AND NOW SHE'S A WIFE AND A WOMAN AND MOTHER TO MY FIVE-YEAR-OLD SON. SO WE ARE ALSO ONE OF THE OLDEST COUPLES THAT SOME PEOPLE REMEMBER FROM CROATIA. THE FIRST YEAR TOGETHER. THE SECOND RIT PILLAR IS RESOURCES AND KNOWLEDGE TO SET OUT ON THE CREATIVE GOALS IN MY HEAD WHEN I WAS 19, 20. IN MY WILDEST DREAMS I COULDN'T IMAGINE SPEAKING IN FRONT OF YOU OR SPEAKING AT THE U.N. OR BEING WITH POPE FRANCIS IN HIS INNOVATIVE STARTUP PROJECTS WHERE WE TACKLE THE WORLD'S TOUGHEST PROBLEMS. AND CREATING A STARTUP COMPANY WAS AN AMAZING, JUST CRAZY RIDE IN JUST THE LAST FIVE OR TEN YEARS IF YOU COMBINE THE CAREER. WHICH BRINGS ME TO THE THIRD PILLAR, ONE THAT TAUGHT ME TO NEVER, EVER, EVER GIVE UP. I HAD A PROFESSOR WHO TAUGHT ME THAT SO MANY TIMES IN CROATIA. I WAS ALWAYS BEATING MY DRUM. PROFESSORS DIDN'T LIKE ME ALL THE TIME. I WAS TRYING TO BE CREATIVE, DIFFERENT. BUT THEY TOLD ME THAT IF I USE THAT ENERGY AND FOCUS IT WITH DISCIPLINE AND SHARE IT WITH THE TEAM, I CAN ACHIEVE MUCH MORE THAN JUST BEING A WHACKY INDIVIDUAL, AND THEY WERE RIGHT. THEY TAUGHT ME HOW TO TAKE ONE TASK AT A DAY AT A TIME. AND THOSE TASKS BECAME BIGGER TASKS AND THOSE TASKS BECAUSE ACTUALLY A PROJECT I WAS PROUD OF. THAT'S WHAT RIT GAVE ME, THAT DISCIPLINE FOLLOWS ME TODAY. LET ME TELL YOU ON THE FOURTH ONE, THE FOURTH PILLAR SHOWS ME THE LIMITED RESOURCES ALWAYS DRIVE YOU TO CREATOR CREATIVITY. AND -- GREATER CREATIVITY. AND THAT IS THE TOPIC OF MY SPEECH TODAY. SO LET ME TELL YOU A LITTLE STORY. I STARTED RIT CROATIA. I WAS ONE OF THE FIRST STUDENTS THAT GOT ENROLLED IN CROATIA BRANCH. THIS IS 1997 IN CROATIA. AND BOY, LET ME TELL YOU THIS WAS NOT FUN. THIS IS NOT THE PLACE WHERE PEOPLE WENT THE LAST FEW YEARS WHERE IT'S A POSH, COOL PLACE WHERE BILL GATES HANGS AROUND. THERE WAS BOMB SHELLS AND 70% OF THE BUILDINGS NEEDED RESTORATION. IT WAS A SPOOKY TOWN. A GHOST TOWN. BUT SOME SMART, BRAVE PEOPLE FROM ROCHESTER DECIDED TO OPEN A COLLEGE THERE. AND THEY ASSEMBLED 175 SOULS, WHICH I WAS ONE OF THEM, AND THOSE SOULS MADE THE FIRST BATCH OF THE MISFITS AS THEY USED TO CALL US, CRAZY ENOUGH TO START SOMETHING NEW. SOMETHING NEVER SEEN IN THE EDUCATIONAL HISTORY OF THE REGION. SOMETHING THAT NOW STANDS AS A BEACON OF HOPE. WHEN SOMEBODY TEACHES YOU HOW TO PROVIDE HOPE, IT'S UNBELIEVABLE. YOU CAN ALWAYS BE THAT BEACON OF HOPE AND SHARE THAT BEACON OF HOPE. WHEN I GO BACK TO CROATIA AND I MEET WITH THOSE STUDENTS AND I TALK WITH THEM, I SEE IN THEM YOUNG MEN AND WOMEN WHICH ENROLLED THERE. THEY ARE CHANGING THE LIFE OF THE BETTER OF TOMORROW. THEY ARE CHANGING THEIR LIFE FOR THEIR FAMILIES, FOR THEIR FRIENDS, BUT ALSO TO CREATE A BETTER TOMORROW FOR OTHERS, FOR THE SOCIETY AND PLANET AS A WHOLE. THEY REALLY TRY TO LIVE THEIR DREAMS. IF YOU GO THERE, IT REALLY TOUCHED MANY, MANY LIVES. INCLUDING MINE. OPENED MY PERCEPTION COMPLETELY TO BE BRAVE AND BOLD. TO DO THE STUFF THAT I WAS TOLD PROBABLY HUNDREDS OF TIMES NOT TO DO IN MY OWN CULTURE. LET ME GIVE YOU A PRACTICAL BUSINESS EXAMPLE. FROM THAT PART OF THE LIFETIME. ONE THING THAT I LEARNED THE MOST IS WE HAD VERY LITTLE OF RESOURCES. OF EVERYTHING. FOR EXAMPLE. WE WOULD PREPARE SHARED FOOD AS STUDENTS AND EAT THAT. AND WE WOULD ALSO STUDY FOR THE NEXT EXAM AND WE WOULD HAVE TO SHARE AMONG 40 OF US ONE PRINTER AND ONE COMPUTER. AND THROWING A HOUSE PARTY, WE DID HAVEN'T ENOUGH BEER FOR ALL OF US. [LAUGHTER] THAT SAID, LIMITED RESOURCES, GREATER CREATIVITY. AND THAT LIMITED RESOURCES MADE ME EXTREMELY RESOURCEFUL. EVEN TODAY, I TOOK THAT AS TO BE MY GUIDING STAR. LET ME EXPLAIN HOW. SO AS A PRACTICAL BUSINESS EXAMPLE, EVERY DAY I GET UP AT 4:30 A.M., DO MY EXERCISE AND MEDITATE UNTIL 6 A.M. AND AFTER TAKING A REFRESHING SHOWER AND WITH A COOL HEAD, I SPEND 15 MINUTES PLANNING MY DAY. I LIMIT MYSELF TO ONLY A FOUR-HOUR WORKING DAY. THAT'S TRUE. ONLY A FOUR-HOUR WORKING DAY. I DELIBERATELY CUT WORK TIME IN HALF IN ORDER TO MAXIMIZE MY EFFICIENCY AND PRODUCTIVITY AND LET ME TELL YOU THE RESULTS ARE ALWAYS AMAZING. FIRST OF ALL I ACCOMPLISH MORE THAN HALF OF MY COLLEAGUES IN HALF OF THE TIME. LESS IS MORE. LESS IS BETTER. WHAT I DID WAS ACTUALLY LIMIT MY TIME RESOURCE DELIBERATELY TO BOOST MY CREATIVITY AND INCREASE MY RESOURCEFULNESS. AND GET THAT STUFF THAT MATTERS. I ALSO DID SOMETHING VERY IMPORTANT BY DOING THE AFOREMENTIONED. I FREED UP THE TIME FOR THINKING AND REFLECTING ON THE DAY, WHICH I PERSONALLY BELIEVE ALL OF US LACK IN THIS CRAZY WORLD. I ALSO FREED TIME FOR MY SON AND WIFE, WHICH I'M EXTREMELY HAPPY FOR. DON'T FORGET TIME AND HEALTH ARE THE TWO MOST IMPORTANT ASPECTS OF YOUR LIFE. YOU CANNOT ROLL BACK THOSE. THERE IS A SAYING IN CREATION HEALTH IS NOT EVERYTHING AND EVERYTHING WITHOUT HEALTH IS NOTHING. SO THAT SAID A LOT OF PEOPLE WORK THEIR LIFE IN A RAT RACE AND THEY LOSE THEIR HEALTH AND THEN AT THE AGE OF 50, 60, THEY SPEND ALL THEIR MONEY HARDLY EARNED TO GO AND FIX THEMSELVES. THAT'S NOT A COOL THING TO DO. TRY TO FIX THAT AND BE AWARE THAT TIME IS PASSING BY AND DO THE BEST YOU CAN IN THAT TIME. LOVE THAT TIME. BE PASSIONATE. BECAUSE PASSION ALWAYS TRIUMPHS OVER EXPERTISE. AT LEAST IN MY COMPANY AND PEOPLE WHO SURROUND ME. BUT I AM SEEING IN THIS AUDIENCE A NEW BREED OF PEOPLE. BACK IN THE DAY WE WERE DIFFERENT. THERE IS A COMPLETELY NEW BREED OF HUMANS 2.0, AS YOU WILL SEE IT. YOU ARE A DIFFERENT GENERATION. YOU HAVE EVOLVED WAY DIFFERENT THAN WE EVER DID. IS IT TECHNOLOGY OR CONSCIOUSNESS THAT EVOLVED? I DON'T KNOW. BUT YOU HAVE EVOLVED. YOU'RE IN TUNE WITH YOURSELF. SOCIETY AND NATURE IN A HOLISTIC WAY. YOU BELONG TO THIS NEW BREED OF PEOPLE THAT HAS EMERGED. IN EVERY EVOLUTION THERE IS ALWAYS A CHANGE THAT IS INEVITABLE. ONCE YOU BECOME OR ARE BECOMING THE ONES THAT ARE SOCIALLY AND ECOLOGICALLY AWARE BUT ALSO ECONOMICALLY FIT TO CREATE DELICATE BALANCE BETWEEN THE TWO. AND THIS IS PARAMOUNT. THIS IS SO IMPORTANT. YOU'RE THE GENERATION THAT CAN REALLY FIX THIS PLANET. THE FUTURE OF THIS PLANET AS HUMANS AS A SPECIES IS IN YOUR YOU WILL DISCOVER NEW ENERGY RESOURCES THAT ARE NOT HARMFUL TO THE PLANET. YOU WILL DEVELOP NEW WAYS TO BUILD HOUSES AND FEED PEOPLE. I HAVE SEEN IT. I HAVE SEEN IT WITH POPE FRANCIS. WITH THE STARTUPS THERE. YOU CAN DO IT. BECAUSE YOU HAVE LIMITED RESOURCES. BUT HERE YOU HAVE EVEN GREATER THAN THAT. YOU HAVE MORE RESOURCES THAN YOU CAN EVER HOPE FOR. WHAT CAN YOU DO WITH THAT WHEN SOME PEOPLE HAVE LIMITED RESOURCES CAN DO SO MUCH? THIS BRINGS ME NOW TO THE LESSON LEARNED IN MY SHORT, BUT INTERESTING LIFETIME. I COLLECTED OVER TEN WISDOMS THAT BECAME TEN RULES THAT GOVERN MY LIFE. THESE RULES HAVE HELPED ME TO BECOME SO I THINK A BETTER PERSON AND MAYBE A BETTER ENTREPRENEUR. THEY FOR SURE HELP ME TO IGNORE THE NAYSAYERS AND STAY TRUE TO MY PATH. THUS, PLEASE ALLOW ME TO SHARE THESE RULES WITH YOU AND THEN MAYBE ONE DAY THEY WILL BECOME HANDY. BEFORE THAT, THERE WAS A DEFINITION WHEN MY FATHER TOLD ME, SO JUST A LITTLE DIGRESSION. HE SAID WHY DO YOU WANT TO WORK FOR YOURSELF? I SAID WELL DAD I LOOK AT YOU. YOU'RE AN ENTREPRENEUR. MY WIFE IS AN ENTREPRENEUR. YOUR GRANDFATHER WAS AN ENTREPRENEUR AND YOUR FATHER WAS AN ENTREPRENEUR. HE SAID BUT YOU CAN HAVE A NICE, SAFE LIFE WORKING IN SOME GOVERNMENT AGENCY IN CROATIA. HMM, OKAY. BUT I WOULDN'T BE TRUE TO MYSELF. EVEN IF YOU WORK FOR SOMEONE ELSE, YOU STILL WORK FOR YOURSELF. YOU'RE STILL WORKING FOR YOURSELF FOR THAT SALARY AND THEN YOU DO SOMETHING WITH IT. AND THEN I MET RICHARD BRANSON AND A FEW OTHER INTERESTING CHARACTERS IN MY LIFE. AND THEY SAID IF YOU WANT TO BE AN ENTREPRENEUR, YOU HAVE TO BE THAT CRAZY ONE THAT WORKS A HUNDRED HOURS FOR HIMSELF SO HE DOESN'T HAVE TO WORK FORTY HOURS FOR SOMEONE ELSE. THAT IS TRUE. I DON'T REMEMBER IN THE LAST FEW YEARS MY WORKDAY WAS LESS THAN 12 HOURS. I'M NOT PROUD OF IT. DEFINITELY YOU TRY TO FREE THAT TIME TO BE WITH YOUR FAMILY. BUT OUT OF THE 12 HOURS, 4 HOURS I REALLY WORK. THE REST I INTERACT WITH PEOPLE. TRY TO LEARN AND TRY TO GATHER MORE INFORMATION AND CREATIVITY AND DATA FROM THEM SO I CAN MAKE THE RIGHT CHOICES. THAT SAID, RULE NUMBER ONE, LIMITED RESOURCES, GREATER CREATIVITY. WE JUST SPOKE ABOUT THIS. RULE NUMBER TWO, DON'T DREAM ABOUT SUCCESS, WORK FOR IT. MY FATHER SAID, WAKE UP AT 4 O'CLOCK IN THE MORNING. HE SAID GET UP AND HELP ME PACK THE TRUCK. YOU HAVE TO DO THAT OR YOU HAVE TO GO TO COLLEGE. I WAS LIKE I'LL GO TO COLLEGE. [LAUGHTER] WHATEVER YOU PLAN TO DO DO IT WITH FIRM DETERMINATION AND YOUR SUCCESS WILL BE ASSURED. THERE WILL BE SO MANY NAYSAYERS IN YOUR LIFETIME. THERE WILL BE SO MANY PEOPLE SAYING AND TRYING TO PULL YOU AWAY FROM YOUR PATH. YOU NEED TO STAY STRONG. YOU NEED TO STAY THROUGH THAT STORM AND EVERY TIME AFTER A RAIN THERE IS A SUN. YOU KNOW, MY FRIEND IS A PILOT AT BRITISH AIRLINES. AND HE SAID RENATO, I'M ALWAYS HAPPY. DON, HOW? EVERY DAY, REGARDLESS OF RAIN OR IN THE, AND IN LONDON, ALMOST EVERY DAY THERE IS RAIN. AND I GET UP IN THE PLANE AND ABOVE THAT IS SUN. KNOWING THAT, THAT SHALL PASS. SO BE DETERMINED IN WHAT YOU DO. RULE NUMBER FOUR, DON'T BE AFRAID TO ASK FOR HELP. BUT WHEN THE HELP COMES, TAKE THE RESPONSIBILITY. BECAUSE YOUR DECISIONS, AND FOR YOUR ACTIONS. I'VE BEEN SO MANY TIMES TO THE BOTTOM AND AFRAID OF ASKING FOR HELP BEFORE I WENT TO RIT. AFTER RIT I WAS LIKE ALMOST A PROFESSIONAL BEGGAR. HELP ME PLEASE. HELP ME PLEASE. HELP CAN BE DIFFERENT IN MANY KINDS OF WAYS. IT CAN BE FINANCIAL. IT CAN BE SOMEBODY TALKED TO YOU. MANY DIFFERENT HELPS CAN HELP IN YOUR WAY IN YOUR LIFE. DON'T FORGET THE HAND THAT GIVES IS ABOVE THE HAND THAT RECEIVES AND ONE DAY YOU HAVE TO DO THE VICE VERSA OTHERWISE THE KARMA IS NOT DOING TO TREAT YOU WELL. SHARE YOUR DREAMS WITH AS MANY PEOPLE AS POSSIBLE. THAT'S NUMBER FIVE. I SKIPPED MY SLIDE. THERE YOU GO. I DON'T HAVE MY GLASSES. SO ONE WISE MAN ONCE TOLD ME WHEN I WAS IN INDIA. HE SAID TALK ABOUT YOUR DREAMS OUT LOUD TO AS MANY PEOPLE AS POSSIBLE. I WAS LIKE WHY? SIMPLE. IF YOU TELL THOUSANDS OR HUNDREDS OF PEOPLE, THEN THEY WILL START THINKING OR BELIEVING IT'S TRUE. YOU WILL START BELIEVING IT'S ACTUALLY TRUE. AND WHAT'S GOING TO HAPPEN ONE DAY IS IT WILL BECOME REALITY. AND THAT IS DEFINITELY TRUE. I HAVE BEEN SAYING ALL MY WILDEST DREAMS ABOUT WHICH I'M GOING TO COME LATER ON ABOUT HAVING AN ELECTRIC AIRPLANE COMPANY AND EVERYBODY IS LAUGHING AT ME. BUT I'LL GIVE YOU A REALITY FACT AT THE LAST SLIDE. DON'T EVER WALK AWAY FROM YOUR DREAMS AND BE AFRAID TO SHARE THEM OUT LOUD. NOBODY IS GOING TO STEAL YOUR DREAM. DON'T BE AFRAID OF THAT. FAILURE WILL MAKE YOU STRONGER. SO FAIL FAST AND GET UP EVEN STRONGER. WHAT I LEARNED FROM MY KID, HE FELL ON HIS BOOTY SO MY TIMES. AND HE GETS UP EVERY SINGLE TIME. HE IS NOT MOANING. HE IS NOT CRYING. HE JUST GETS UP. AND ONE DAY HE WALKS. I WAS LIKE WOW. AND THEN ONE DAY HE STARTS RUNNING. AND THEN THE NEXT DAY HE IS RIDING A BICYCLE. AND I'M THINKING TO MYSELF HE IS NOT MAKING PROGRESS. HE'S MAKING QUANTUM LEAPS. AND ONE DAY HE IS GOING TO BE DRIVING A CAR AND ONE DAY MAYBE AN AIRPLANE. SKILL SETS THAT WE LEARN JUST BECAUSE HE DIDN'T ALLOW THE PAIN OF HIS TOOSHY, OR SOMETIMES ON HIS NOSE, AS WELL, TO DISCOURAGE HIM. SO REMEMBER THAT. NUMBER SEVEN. ONLY THREE MORE AND WE'RE DONE. BEHONEST WITH YOURSELF AND OTHERS. IF YOU LOOK AT YOURSELF IN THE MIRROR AND YOU'RE NOT HONEST WITH YOURSELF AND WHAT YOU LIKE TO DO, JUST DON'T DO IT. UNPLUG YOURSELF FROM THIS CRAZY SOCIAL MEDIA, AND PLUG YOURSELF INTO NATURE. TAKE A DAY OR TWO OR THREE AND LISTEN TO YOURSELF AND NATURE. FIRST YOU'RE GOING TO BE RESTLESS AND THEN IT'S GOING TO BECOME MORE QUIET AND THEN YOU'RE GOING TO FIND ANSWERS WITHIN YOURSELF. YOU ARE YOUR BEST FRIEND, SO THIS IS AN EXTREMELY IMPORTANT RULE. BE HONEST TO YOURSELF. NUMBER EIGHT. A LOT OF US REALLY FORGET AND I TALKED ABOUT THIS ALREADY. RESPECT TIME. DON'T LEAVE THINGS FOR TOMORROW. SO MANY TIMES I SAID I'M GOING TO DO THIS TOMORROW. DATE A GIRL TOMORROW. DATE A BOY TOMORROW. DO THE ESSAY TOMORROW. DON'T. DO IT TODAY. TOMORROW MAY NEVER COME. IT'S LIKE I DRIVING A CAR. YOU SEE A LITTLE BIT IN THE FUTURE AND YOU SEE A LITTLE BIT IN THE MIRROR IN THE BACK. THAT'S YOUR LIFE. AND WHAT IS ACTUALLY HAPPENING IS IN THAT CAR, IN THAT WHEEL, AS YOU'RE MOVING ALONG, AND YOU'RE HAVING THE CONTROL OF IT. OKAY? BUT IF YOU LOSE THE FOCUS , IF YOU LOSE THE DISCIPLINE, THINGS HAPPEN. ALL RIGHT? RESPECT THAT. RESPECT YOURSELF. BUT ALSO RESPECT OTHERS. IF MORE PEOPLE THAN WHAT WE THINK SHOULD BE USING THIS RULE WE WOULDN'T HAVE WARS. WE WOULDN'T HAVE DISAGREEMENTS ON ANY KIND OF LEVEL. SOCIAL, RACIAL, ET CETERA. DO RESPECT YOURSELF, BECAUSE YOU ARE WORTH A LOT. BUT ALSO RESPECT OTHERS BECAUSE THEY THINK THE SAME. HAVE THAT IN MIND. THIS IS ESPECIALLY IF WE'RE TRYING TO DO A GLOBAL BUSINESS AS WE ARE ACROSS BORDERS. AND THIS ONE IS MY FAVORITE ONE. WHEN I SOLD MY FIRST COMPANY AND WENT ONTO SABBATICAL FOR SIX MONTHS INTO INDIA AND NEPAL I FOUND THIS PERSON AND HE TOLD ME. THE STRENGTH OF YOUR ACTION LIES WITHIN THE STRENGTH WITHIN YOUR INNER SELF-DISCIPLINE. DO NOT LOSE YOUR COURAGE AND NEVER, EVER GIVE UP. THIS IS MY FAVORITE ONE. IF I EVER DOUBT MYSELF, I READ THIS, HAVE A GLASS OF COLD WATER, MAYBE BEER DEPENDING ON WHO I'M WITH, AND JUST CARRY ON. DON'T FORGET YOU CAN'T DO IT ALONE. YOU CAN NEVER DO IT ALONE. YOU BUILD A FAMILY BECAUSE YOU WANT TO SHARE STUFF. IF YOU WANT TO CHANGE THE WORLD, YOU HAVE TO FIND PEOPLE TO HELP PADDLE THAT BOAT. IF YOU DO DO IT ALONE, IT'S A PITY BECAUSE WHO ARE YOU GOING TO SHARE IT WITH? THAT BRINGS ME TO MY FINAL WORD. DON'T FORGET TO HELP OTHERS. GIVE THE LOVE AND SHARE THE LOVE. ONLY THROUGH GIVING AND SERVING OTHERS WE MIGHT FIND THE TRUE MEANING OF OUR LIFE. THROUGH MY COMPANY I SERVE OTHERS, ALLOWING PEOPLE TO USE DIGITAL GIFT CARDS AND CAPTURE MEMORIES ACROSS THE GLOBE. TRY TO DO SOMETHING IN YOUR REALM THAT RESEMBLES THIS. AND DREAM BIG. WE COME BACK TO THE CRAZY STORY OF THE AIRPLANES. YOU HEARD THIS BEFORE, BUT REALLY DREAM BIG. EVERYBODY LAUGHED AT ME WHEN I STARTED SAYING BY 2025 I'LL DO FOR AVIATION INDUSTRY WHAT TESLA MOTORS DID FOR THE AUTOMOBILE INDUSTRY. I STARTED SAYING THIS TO SO MANY PEOPLE. THEY SAID WHAT IS YOUR PASSION. I SAID I LIKE TO CREATE AN ELECTRIC PLANE THAT TO GOES LIKE THIS AND LIKE THIS AND LANDS LIKE THIS. IS IT POSSIBLE? THEY SAID YES IT IS. WE'RE ACTUALLY GOING TO CONNECT YOU WITH A COMPANY THAT IS POWERED BY ONE OF THE FAMOUS DOCTORS OF THE INDUSTRY, OF THE AVIATION. AND THEY SAID YOU KNOW WHAT, WHY DON'T YOU INVEST WITH US. I INVESTED. AND NOW BY 2020 THEY WILL DELIVER FIRST 18 PLANES. THEY HAVE A DEAL WITH AIRPLANE, AS WELL. AND THEY WILL BE ABLE TO FLY FROM NEW YORK TO ROCHESTER ON THOSE KINDS OF PLANES, COMPLETELY ELECTRIC. I'M IN OCTOBER GOING TO GET A FINAL CERTIFICATION. THIS IS ALL IN TWO YEARS BECAUSE STUDENTS LIKE YOU IN A COLLEGE DOWN THERE DID SOME CRAZY STUFF. IT IS POSSIBLE IF YOU DREAM BIG. WITH THAT SAID, I'M GOING WRAP IT UP HERE. THANK YOU FOR YOUR TIME. GO GET THEM TIGERS. IF YOU WANT A SHORTER VERSION OF THIS, THIS IS MY REAL CLASSIC. I HAVE IT SAVED ON MY FACEBOOK. AND HE REALLY CRACKS ME UP EVERY TIME. TRY TO IMAGINE HIS VOICE SAYING THIS. YOU CAN GOOGLE HIM AND FIND IT. BUT DO STUFF THAT MAKES YOU HAPPY. BELIEVE IN YOURSELF. NEVER, EVER GO DOWN TO NAYSAYERS. WHAT IS MOST IMPORTANT IS HAVE FUN ALONG THE WAY. SMILE. IT TAKES LESS TO SMILE THAN TO BE GRUMPY. LESS MUSCLES. BE GOOD TO YOURSELF AND OTHERS. THAT WAS KIND OF MY MESSAGE FOR YOU AT THIS SYMPOSIUM. THANK YOU SO MUCH. [APPLAUSE] >> PRESIDENT DAVID MUNSON: THANK YOU RENATO FOR SHOWCASING OUR RIT TALENTS AROUND THE WORLD! NEXT, I'D LIKE TO WELCOME DISTINGUISHED ALUMNUS AND FACULTY MEMBER WILLIAM SNYDER TO THE STAGE. WILLIAM, CAN YOU COME UP? [APPLAUSE] CURRENTLY CHAIR OF RIT'S PHOTOJOURNALISM PROGRAM, WILLIAM SNYDER, GRADUATED IN 1981, WITH HIGHEST HONORS, FROM OUR PROFESSIONAL PHOTOGRAPHY PROGRAM. HE JOINED THE MIAMI NEWS AND TWO YEARS LATER MOVED TO THE PHOTOGRAPHY STAFF OF THE DALLAS MORNING NEWS WHERE HE SERVED AS A STAFF PHOTOGRAPHER FOR 15 YEARS. IT WAS DURING THESE YEARS WHEN HE WON NOT ONE · NOT TWO · BUT THREE COVETED PULITZER PRIZES FOR HIS PHOTOJOURNALISM WORK. THEN, IN 2005 HE WAS NAMED THE MORNING NEWS' DIRECTOR OF PHOTOGRAPHY AND GUIDED HIS STAFF TO A 2006 PULITZER PRIZE FOR THEIR COVERAGE OF HURRICANE KATRINA - YES, IF YOU'RE KEEPING COUNT, THAT MAKES FOUR! HE ALSO PRODUCED "EYES OF THE STORM," A 256-PAGE BOOK FEATURING IMAGES FROM HURRICANES KATRINA AND RITA THAT SOLD OVER 14,000 COPIES. WILLIAM HAS ALSO FREELANCED AS A SPORTS PHOTOGRAPHER AND AS TOUR PHOTOGRAPHER FOR THE ROCK GROUP THE WHO FOR OVER 17 YEARS. WOW! HE HAS WON NUMEROUS AWARDS FROM LOCAL, STATE, NATIONAL AND INTERNATIONAL COMPETITIONS. HE HAS LECTURED AT NUMEROUS UNIVERSITIES AND JOURNALISM ASSOCIATIONS, AND HAS BEEN PUBLISHED IN DOZENS OF PERIODICALS. HE ALSO SERVES ON RIT'S ALUMNI ASSOCIATION BOARD OF DIRECTORS, IS AN ADVISOR TO THE REPORTER MAGAZINE AND WAS RECOGNIZED AS AN RIT DISTINGUISHED ALUMNI IN 2008. PLEASE JOIN ME IN THANKING WILLIAM FOR HIS SERVICE TO RIT AND WELCOMING HIM TO THE PODIUM. [APPLAUSE] >> WILLIAM SNYDER: WELL THANKS VERY MUCH FOR HAVING ME HERE. I WANT TO THANK THE TRUSTEES, THE ALUMNI, THE FACULTY, THE STAFF, ESPECIALLY THE STUDENTS. AND AS LONG AS WE'RE TALKING ABOUT THE ALUMNI ASSOCIATION, ERIC KUCKHOFF. THANK YOU VERY MUCH. A LITTLE BIT EARLIER TODAY RENATO ASKED ME IF I FIGURED OUT WHAT MY PURPOSE IN LIFE IS. HE WAS SORT OF SURPRISED TO HEAR YEAH I'VE KIND OF FIGURED THAT OUT. I'M A STORYTELLER. I ALWAYS HAVE BEEN. AND I THINK I WILL BE UNTIL I DIE. I STARTED OUT JUST AS A KID TAKING PICTURES AND THEN WENT TO SCHOOL, DID IT AS A PROFESSION, AND NOW I TRY TO PASS THAT ONTO ALL MY STUDENTS. WE'VE BEEN HEARING STORIES ABOUT PEOPLE'S JOURNEYS. AND THEY'VE INVOLVED A LOT OF INDIVIDUALS IN THEIR JOURNEYS. MINE IS SORT OF A SINGULAR PATH AND A SOLO PATH BECAUSE AS A PHOTOJOURNALIST YOU HAVE A TENDENCY MANY, MANY TIMES TO WORK ALONE. BUT LET ME BACK UP A LITTLE BIT AND GO BACK TO THE BEGINNING. WHEN I WAS YOUNG I ALWAYS LOOKED AT PHOTOGRAPHS. YOU KNOW? THEY WERE IN MAGAZINES THAT CAME TO OUR DOORSTEP EVERY WEEK, EVERY MONTH. NATIONAL GEOGRAPHIC. LOOK MAGAZINE. SOME OF YOU WHO ARE OLD ENOUGH WILL REMEMBER LOOK MAGAZINE. MOST OF YOU WON'T. AND LIFE MAGAZINE. AND I USED TO LOOK AT THOSE AND I LIVED IN A LITTLE SMALL TOWN IN KENTUCKY, BEARLY 20,000 PEOPLE. AND IT TOOK ME TO OTHER PLACES AND ALLOWED ME TO SEE THE REST OF THE WORLD. BUT THE OTHER THING THAT HAPPENED AROUND THAT TIME WHEN I WAS REALLY VERY LITTLE. I HAD AN OLDER BROTHER. HIS NAME WAS CHARLIE. HE WAS NAMED AFTER OUR FATHER. AND WHEN I WAS VERY YOUNG HE WAS KILLED BY A DRUNK DRIVER. SO THIS WAS PRETTY DEVASTATING TO THE FAMILY. AND AS YOU CAN SEE THESE NEWSPAPERS BACK IN THOSE DAYS WERE ABOUT TWICE THE SIZE. SO THIS WAS MY FIRST EXPOSURE TO PHOTOJOURNALISM ON A VERY, VERY PERSONAL LEVEL. IT DIDN'T HURT US. IT ACTUALLY SORT OF HELPED US HEAL. BUT THE OTHER THING THAT HELPED US HEAL, IT HELPED ME SORT OF REMEMBER MY BROTHER WAS THIS LITTLE BOX OF PHOTOGRAPHS THAT MY MOTHER HAD. IT WAS A SHOE BOX. IT WAS IN THIS CABINET IN THE FRONT LIVING ROOM. AND I USED TO SPEND A LOT OF TIME GOING THROUGH THAT. AND IT KEPT MY BROTHER'S MEMORY ALIVE FOR ME. SO I REALIZED THAT WITH THESE PICTURES I BEGAN TO ASSOCIATE PHOTOGRAPHY WITH MEMORIES. AND MORE SPECIFICALLY WITH EMOTIONAL MEMORIES. THIS IS ME AND MY BROTHER ON OUR LAST VACATION BEFORE HE WAS KILLED. ME IN MY WHITEY TIGHTIES. THEY'RE NOT THAT TIGHT AND PROBABLY NOT THAT WHITE EITHER. [LAUGHTER] I BEGAN TO ASSOCIATE PICTURES WITH MEMORIES AND EMOTIONS. AND ALSO AT THAT TIME IT WAS THE '60S. SO IN THE '60S, WE SAW A LOT OF THINGS HAPPENING AROUND THE WORLD, YOU KNOW, THE START OF THE VIETNAM WAR, THE KENNEDY ASSASSINATION, CIVIL RIGHTS, YOU KNOW, HORRIBLE THINGS HAPPENING IN VIETNAM, MARTIN LUTHER KING, JR., BOBBY KENNEDY, KENT STATE. YOU KNOW, THIS HORRIBLE, HORRIBLE PICTURE THAT REALLY HELPED HASTEN THE END OF THE VIETNAM WAR AND THE END ITSELF. THE ESCAPE FROM HANOI. I GOT TO SEE THE WORLD THROUGH ALL THESE PICTURES. MANY OF THESE PICTURES ARE PULITZER PRIZE WINNING PICTURES. AND WHEN YOU'RE A LITTLE KID, THAT SOUNDS REALLY AMAZING. ACADEMY AWARDS, PULITZER PRIZES. WHEN I WENT TO HIGH SCHOOL WE HAD AN ASSIGNMENT. WE HAD TO TAKE PICTURES AND THEN WRITE SOMETHING ABOUT THE PICTURES THAT WE HAD MADE. AND I DIDN'T KNOW ANYTHING ABOUT PHOTOGRAPHY. WE HAD ALWAYS HAD THOSE CAMERAS. WE HAD ALWAYS HAD PICTURES IN THE HOUSE. BUT, YOU KNOW, I DIDN'T HAVE THAT. AND I WAS DOING TO GO TO EUROPE THAT SUMMER. AND MY PARENTS WERE KIND ENOUGH TO BUY ME A REAL CAMERA. SO I BEGAN TO TAKE PICTURES. AND THIS IS SORT OF, YOU KNOW, THIS WAS ME IN HIGH SCHOOL. THIS THING WAS ALWAYS IN FRONT OF MY FACE. AND THE THING THAT I LOVED THE MOST ABOUT IT THAT IT ALLOWED ME TO GO AND BE PLACES WHERE MOST OTHER PEOPLE COULDN'T. I COULD SKIP CLASSES AND BREAK INTO OTHER CLASSES WITH IMPUNITY AND MAKE PICTURES BECAUSE I WORKED FOR THE YEARBOOK. AND SORT OF JUST ROAM THE HALLS AND DO ALL OF THOSE THINGS THAT YOU'RE NOT SUPPOSED TO DO IN HIGH SCHOOL. BUT I BEGAN TO TAKE A LOT OF PICTURES. AND PEOPLE BEGAN TO, YOU KNOW, ENCOURAGE ME. I BEGAN TO WORK FOR MY LOCAL NEWSPAPER. I WENT ON TRIPS. I TOOK PICTURES ALL OVER THE PLACE. AND IT WAS ONE OF THOSE THINGS PEOPLE USED TO JOKE AND SAY OH, THE PULITZER PRIZE WINNER IS HERE. I WOULD WALK INTO A CLASSROOM AND THEY WOULD START ALL THAT. IT BECAME ONE OF THOSE THINGS. EARLIER PEOPLE TALKED ABOUT THEIR DREAMS. THAT BECAME ONE OF MY DREAMS. I WANTED TO BE WHAT WE CALL A GLOBE-TROTTING PHOTOJOURNALIST. I WAS INTERESTED IN THE OUTSIDE STUFF. AND FOR A LITTLE WHILE THERE I GOT AWAY FROM THE EMOTIONAL CONNECTION I HAD WITH PICTURES. BUT WHEN I CAME TO RIT, RIT TAUGHT ME SEVERAL THINGS. FIRST OF ALL THEY TAUGHT ME ABOUT HARD WORK. AND I WASN'T THE SMARTEST GUY. AND I WASN'T THE MOST TALENTED PHOTOGRAPHER. BUT I KNEW IF I WORKED REALLY, REALLY HARD I COULD SLOWLY BUT SURELY MEET ALL MY GOALS. THOMAS ALVA EDISON ONCE SAID AND I'M GOING TO PARAPHRASE HIM HERE. HE SAID OPPORTUNITY, AND I WOULD LIKE TO THINK OF IT AS CREATIVITY, AND IS MISSED BY MOST PEOPLE BECAUSE IT COMES DRESSED IN OVERALLS AND LOOKS LIKE WORK. I LEARNED THAT AT RIT. I BEGAN TO MAKE PICTURES AT RIT AND TRIED TO GET IN A LITTLE BIT DEEPER. RIT TAUGHT ME ABOUT CRAFT. BUT RIT ALSO TAUGHT ME ABOUT THE POSSIBILITIES. POSSIBILITIES IN THE CRAFT, POSSIBILITIES IN THE WORLD, POSSIBILITIES OF WHAT I COULD DO WITH MYSELF. AND SO I FINISHED UP AT RIT AND IMMEDIATELY I WAS LUCKY ENOUGH TO GET A JOB STRAIGHT OUT OF SCHOOL THANKS TO A GENTLEMAN SITTING HERE WHO WASN'T A TEACHER OF MINE, BUT HE WAS A GOOD FRIEND OF MINE, GUNTHER CARTWRIGHT. HE SENT ME ON THE WAY TO THIS JOB IN MIAMI. I DON'T HAVE A LOT OF TIME, BUT I'M GOING TO CUT THROUGH THAT TIME IN MIAMI AND MY EARLY TIME IN DALLAS. BUT AS I WORKED IN DALLAS, IT BECAME MORE AND MORE APPARENT THAT THE THING THAT WAS THE MOST IMPORTANT THING IN IN PHOTOGRAPHY WAS EMOTION. GOING FOR EMOTION. AND I HAD SEEN THIS QUOTE. A MAN WHO HAS NOT SEEN A THING HAS NOT FELT IT. AND THAT QUOTE ALWAYS STUCK WITH ME. AND I BEGAN TO APPLY IT. SO MANY PEOPLE ASK ABOUT THE PULITZERS. WELL I'M JUST GOING TO SHOW THEM TO YOU HERE. THEY'RE GOING TO GO BY KIND OF FAST, BUT I WANT TO TALK ABOUT THEM A LITTLE BIT AND HOW THAT BASIC IDEA HAS INFORMED EVERY SINGLE ONE I'VE DONE. THE FIRST ONE WAS HOW THE NATIONAL SAFETY TRANSPORTATION BOARD CONDUCTS AN AIR CRASH INSPECTION. IT'S A VERY BORING THING. MY JOB WAS TO TRY TO FIND OUT HOW TO BRING SOME SORT OF HUMANITY TO THIS AND IT WAS NOT EASY. AND I HAD TO DO IT THROUGH THESE INVESTIGATIVE TEAM AND SOME OF THE MEMBERS THAT ARE LEFT OVER. THESE AREN'T ALL THE PICTURES. BUT THESE ARE SOME OF THEM. AND I TRIED TO SHOW YOU A LITTLE BIT ABOUT THE PROCESS AND THE METICULOUSNESS ABOUT WHAT HAPPENED. WHY A PLANE THAT TOOK OFF INTO NEW JERSEY BASICALLY WENT 90 DEGREES INTO THE GROUND IN EAST TEXAS. THIS IS WHAT THEY DO. THEY PUT THE PLANE BACK TOGETHER AGAIN IN A HANGER LIKE THIS. THEY TRY TO FIND ALL FOUR POINTS AND OUT OF THAT HOLE THAT'S ALL THEY COULD PULL OUT. EVEN THINGS AS SMALL AS A FILAMENT IN A LIGHTBULB CAN GIVE YOU GREAT EVIDENCE. IT'S MY JOB TO TELL THIS STORY. AND IT ENDS UP IN A BOARD ROOM SOMEWHERE WITH RECOMMENDATIONS. ROMANIAN ORPHANS WAS THE NEXT ONE I DID. HOME FOR THE IRRECOVERABLES. THIS IS WHERE I BEGAN TO GET DEEPER. IT'S ONLY WITH THE HEART THAT ONE CAN SEE RIGHTLY. WHAT IS ESSENTIAL IS INVISIBLE TO THE EYE. I WANT EVERYBODY TO THINK ABOUT THAT. BECAUSE SO MANY TIMES WE THINK ABOUT PHOTOGRAPHY IS JUST BEING SOMETHING THAT YOU LOOK AT. IT'S THIS OBJECT. AND THE BEST PHOTOGRAPHS ARE THE ONES THAT YOU FEEL. NOT THE ONES THAT YOU SEE. BUT THE ONES THAT YOU FEEL. AND SO I WENT ON THIS TRIP. IT WAS SELF-FINANCED. IT WAS SELF-PRODUCED BECAUSE MY BOSS AT THE NEWSPAPER DIDN'T THINK THAT IT WAS THAT IMPORTANT OR THAT GOOD. SO I WENT OFF AND DID IT ON MY OWN. AND WHAT I FOUND WERE THESE HORRIBLE CONDITIONS WITH THESE CHILDREN. AND IT WAS ONE OF THOSE SORT OF LIFE-CHANGING EVENTS. BUT THE THING THAT I'M MOST PROUD OF WAS A FEW YEARS LATER I WAS TALKING TO A FRIEND OF MINE WHO WAS DOING MISSIONARY WORK IN ROMANIA. AND HE WAS TRYING TO GET PERMISSION FROM THE ROMANIAN GOVERNMENT TO BE THERE. AND THEY SAID WELL WE DON'T KNOW IF WE WANT YOU TO DO THIS. AND HE WAS LIKE WELL WHY NOT? THEY SAID WE DON'T WANT YOU TO EMBARRASS US LIKE THAT GUY DID A FEW YEARS AGO WITH THE PULITZER PRIZE. I FELT GOOD ABOUT THAT THAT I COULD EMBARRASS AN ENTIRE GOVERNMENT INTO AT LEAST MAKING SOME CHANGES. BARCELONA OLYMPICS. HOW DO YOU HUMANIZE A SUPER BIG TRACK MEET? YOU TRY TO GET IN THERE AND SHOW PEOPLE WHAT IT FEELS LIKE TO BE ONE OF THESE ATHLETES. WHETHER IT'S CELEBRATING A WIN IN ANY WAY THIS YOU POSSIBLY CAN. YOU KNOW, HAVING FUN FLYING THROUGH THE AIR. OR YOU'RE DISAPPOINTED BECAUSE YOU DIDN'T WIN. GETTING TO THE FEELING OF IT ALL. AND FINALLY I FINISH UP WITH HURRICANE KATRINA. I DIDN'T MAKE ANY OF THESE PICTURES, BUT I TALKED TO THE PHOTOGRAPHERS. EACH PHOTOGRAPHER WENT OUT. AND THE WHOLE IDEA BEHIND THESE PICTURES IS OKAY THE FIRST COUPLE L OF PICTURES THAT WE'VE GOT, WE SEE THAT IT'S A BIG FLOOD. BUT WHO REALLY CARES ABOUT THE BUILDINGS? IT'S THE PEOPLE THAT ARE IMPACTED BY THIS THING THAT IS THE MOST IMPORTANT THING. TELL THEIR STORY. DON'T JUST SHOW, YOU KNOW, DESTRUCTION. AND DON'T NECESSARILY SHOW DEATH. BUT SHOW HOW PEOPLE ARE TRYING TO SURVIVE AND TRYING TO START THEIR LIVES OR AT LEAST KEEP THEIR LIVES TOGETHER. SO THAT IS ONE OF THE THINGS THAT WE DID BETTER THAN ANYBODY ELSE. IT GOT TO THE POINT WHERE AFTER A COUPLE OF DAYS NEWSPAPERS ACROSS THE COMPANY WERE WAITING TO PUT THEIR PAPERS TOGETHER UNTIL THEY SAW WHAT WE DID. BECAUSE WE WERE TELLING STORIES ABOUT PEOPLE. WE WEREN'T TELLING STORIES ABOUT A FLOOD. WE WEREN'T TELLING STORIES ABOUT BUILDINGS THAT WERE KNOCKED DOWN. WE WERE TELLING STORIES ABOUT PEOPLE AND HOW THEY WERE IMPACTED BY THIS. AND SO IN CLOSING BECAUSE MY TIME IS NOW UP, I WOULD JUST LIKE TO REMIND EVERYBODY THAT PHOTOGRAPHY IS A VERY, VERY POWERFUL MEDIUM FOR STORYTELLING. BUT IF IT'S ONLY ABOUT THE WAY THINGS LOOK, THEN IT'S NOT UTILIZING ITS STRENGTHS TO ITS MOST. IT HAS TO BE ABOUT PEOPLE. IT HAS TO BE ABOUT THEIR STORIES. IT'S NOT ABOUT THE PHOTOGRAPHER. IT'S ABOUT WHAT EVERYBODY'S LIFE IN THIS ROOM IS ABOUT. AND WHETHER YOU CAN TELL THAT STORY AS A PHOTOGRAPHER. AND THAT'S WHAT I TRY TO TEACH MY STUDENTS. SO THANK YOU VERY MUCH. [APPLAUSE] >> PRESIDENT DAVID MUNSON: THANK YOU WILLIAM, FOR BRINGING SUCH NOTORIETY TO RIT. AND FOR TELLING US SUCH A PERSONAL STORY TODAY. AND, LAST BUT NOT LEAST, OUR FINAL PRESENTER. AND BEFORE I GET HARASSED FOR PLACING THE SINGULAR FEMALE ON THE PANEL LAST, LET ME TELL YOU THAT SHE SELECTED HER SPOT. PLEASE JOIN ME IN WELCOMING INFLUENTIAL INDUSTRIAL DESIGNER, 1974 GRADUATE IN ART & DESIGN, PATRICIA MOORE, TO THE STAGE. PATRICIA? [APPLAUSE] PATTIE MOORE HAS BEEN A GUIDING FORCE FOR A MORE HUMANE AND LIVABLE WORLD, BLAZING A PATH FOR INCLUSIVENESS THROUGH UNIVERSAL DESIGN. SHE IS AN INTERNATIONALLY RENOWNED GERONTOLOGIST AND DESIGNER, AND A LEADING AUTHORITY ON CONSUMER LIFESPAN BEHAVIORS AND REQUIREMENTS. FOR A PERIOD OF THREE YEARS, FROM 1979 TO 1982, IN AN EXCEPTIONAL AND DARING EXPERIMENT, PATTIE TRAVELED THROUGHOUT THE UNITED STATES AND CANADA DISGUISED AS A WOMAN MORE THAN EIGHTY YEARS OF AGE. WITH HER BODY ALTERED TO SIMULATE THE NORMAL SENSORY CHANGES ASSOCIATED WITH AGING, SHE WAS ABLE TO RESPOND TO PEOPLE, PRODUCTS, AND ENVIRONMENTS AS AN ELDER. SHE WROTE ABOUT HER EXPERIENCES IN HER BOOK DISGUISED: A TRUE STORY. PATRICIA HAS BEEN RECOGNIZED BY ID MAGAZINE AS ONE OF THE 40 MOST SOCIALLY CONSCIOUS DESIGNERS IN THE WORLD AND WAS SELECTED BY A CONSORTIUM OF NEWS EDITORS AND ORGANIZATIONS, AS ONE OF THE 100 MOST IMPORTANT WOMEN IN AMERICA. SHE IS ALSO A 2012 INDUCTEE IN RIT'S INNOVATION HALL OF FAME AS WELL AS A DISTINGUISHED ALUMNI AWARD RECIPIENT IN 1982. SHE HAS LECTURED AT UNIVERSITIES THROUGHOUT NORTH AMERICA, AUSTRALIA, CHINA, EUROPE, KOREA, JAPAN, NEW ZEALAND, AND RUSSIA AND WE ARE EXTREMELY LUCKY TO HAVE HER HERE TODAY. PLEASE GIVE A WARM RIT WELCOME TO PATRICIA MOORE. [APPLAUSE] >> PATRICIA MOORE: WHEN I CAME TO RIT WE WERE IN THE MIDDLE OF THE VIETNAM WAR. HAVING A FRONT ROW SEAT FOR THE ATROCITY HAS BECOME A SURPRISE PIECE OF WORK IN MY LIFE. I AM HUMBLED BY IT. I AM HONORED TO SERVE. I'LL NEVER TOUCH A GUN. I'VE NEVER WORKED ON MUNITIONS. BUT I'M PLEASED TO TRY AND PUT LIVES BACK TOGETHER WHEN THEY HAVE BEEN DESTROYED BY THE ULTIMATE VULGARITY. FOR ME KENT STATE WAS VERY PERSONAL. I CAME HERE AT THE AGE OF 17. MY BOYFRIEND, A PHOTOGRAPHER MAJOR, WAS NUMBER FOUR FOR THE DRAFT. I WAS DEVASTATED TO KNOW HE WAS GOING TO DIE IN A RICE PADDY FOR SOMETHING THAT FOR US AS STUDENTS MADE NO SENSE. AND YOU SAW THE BEAUTIFUL ILLUSTRATIONS JUST A MOMENT AGO THAT MADE THE REST OF AMERICA START TO QUESTION WHY ARE WE DOING THIS. AND WHY HAS BECOME A VERY BIG PIECE OF MY CAREER. I CAME HERE THINKING I WOULD PAY MY BILLS BY BECOMING A MEDICAL ILLUSTRATOR. I WAS SUPPOSED TO BE AN ARTIST, BUT I ALSO HAD SORT OF A FINANCIAL BENT AND I KNEW I WOULD STARVE TO DEATH UNLESS I COULD GET A J-O-B AND THEN I WOULD BE FAMOUS AS A PAINTER. AND I HAVE ALWAYS LOVED BEING ABLE TO CREATE WITH PAPER AND PENCIL AND PEN AND BRUSH AND PAINT AND INK. I THRIVE IN THOSE MOMENTS. THOSE ARE MY QUIET MOMENTS WHERE EVERY DAY I MUST DO SOMETHING ARTISTIC. BUT WHILE I WAS A SOPHOMORE HERE, A GROUP OF MEN IN SUITS CAME TO THE DEAN'S OFFICE AND I WAS SENT FOR AND I COULDN'T REALLY THINK WHY I WAS BEING SUMMONED YET AGAIN. [LAUGHTER] I'M IRISH AND I'M FROM BUFFALO. THE DEAN EXPLAINED THAT THESE GENTLEMEN WERE FROM NEW YORK CITY AND IF I WAS WILLING, THEY WOULD LIKE TO HIRE ME. AT THE SAME TIME I WAS REALIZING I WASN'T GOING TO BE A PAINT AND ARE -- PAINTER AND I WAS SEDUCED BY INDUSTRIAL DESIGN. SO SIMULTANEOUSLY I WAS SOUGHT AFTER BECAUSE I WAS A BROAD, TRUTHFULLY. AND A PROFESSOR HERE THOUGHT I HAD THE RIGHT STUFF TO BE A WOMAN IN DESIGN. SO MY DRAWING CHANGED, MY ART CHANGED, AND MY LIFE CHANGED. WHEN I BECAME AN INDUSTRIAL DESIGNER. BUT TYPICALLY AS THE ONLY BROAD IN THE ROOM, I REALIZED THAT SOMETHING WAS WRONG WITH THE FORMULA OF INNOVATION AND PRODUCT DEVELOPMENT AND WHAT WE WERE DOING AND I BEGAN TO ASK WHAT ABOUT THOSE OTHER PEOPLE. THE PEOPLE LIKE MY GRANDPARENTS I GREW UP WITH. AND WHEN I TOLD MR. LOWEI WAS TIRED OF DESIGNING JUST FOR PEOPLE WITH MONEY AND PEOPLE WITH CAPACITY, HE WAS ENTHRALLED. AND HE ASKED WHY. AND I SAID EXACTLY WHY. AND WHY NOT? WHY AREN'T WE LOOKING AFTER THE DISENFRANCHISED, THE PEOPLE WHO ARE RELYING ON US MORE THAN MOST TO CARE FOR THEM AND CARE ABOUT THEM? AND WHEN I WAS BOLD ENOUGH TO USE THE WORD EMPATHY IN DESIGN PEOPLE THOUGHT I WAS ABSOLUTELY OUT OF MY MIND. AND WHEN I ASKED TO GO TO MEDICAL SCHOOL, HE SAID YES BUT PEOPLE STARTED ASKING "DON'T YOU WANT TO BE A DESIGNER ANYMORE" BECAUSE SADLY BACK IN THE '70s WE DIDN'T THINK ABOUT A MULTIDISCIPLINARY APPROACH TO ANYTHING. AND OF COURSE NOW I'VE LIVED LONG ENOUGH THE SEE IT AS THE ONLY THING. WHEN I WAS IN CHARACTER, I REALIZED THAT THE FUTURE HELD JOYS AND TRIALS, BUT THAT AT ALL AGES WE WERE GOING TO WANT TO BE MADE ABLE BY DESIGN. AND SO I NEVER USED THE WORD "DISABILITY." I DON'T BELIEVE IN IT. I THINK WE ALL HAVE CAPACITY. AND IT'S MY JOB TO EMBRACE YOURS AND COMPENSATE FOR ANYTHING YOU WISH. BUT WHEN I WAS EMBEDDED IN THE USSR, I LEARNED SOMETHING ABOUT THE WORLD AS A LITTLE BUFFALO GIRL THAT I NEVER COULD HAVE IMAGINED. A POLITICAL AGENDA THAT HURT PEOPLE THROUGH NO FAULT OF THEIR OWN. AND A POLITICAL AGENDA THAT WAS SO HELL BENT ON DESTRUCTION THAT CONSUMERISM DIDN'T EXIST. THIS IS A HYDROFOIL THAT THE LOWE GROUP REDESIGNED UNDER THE SOVIET DETANT AGREEMENT, PRESIDENT NIXON. PROBABLY THE BEST THING HE DID. BUT WE WERE UNABLE TO GET THIS PRODUCED IN THE COMMUNIST BLOC OR BY THE USSR BECAUSE THEY SIMPLY DIDN'T HAVE THE WILL TO CHANGE. AND IF I HAVE ANY SENSE OF FAILURE IN MY CAREER THUS FAR IT'S THAT WE HAVEN'T GOTTEN ANY FARTHER THAN THAT MOMENT. WITH MY WORK HAS COME GREAT MEDIA ATTENTION. THAT HAS BEEN ONE OF MY MOST POWER TOOLS. BEING A VOICE FOR DESIGN AND RECOGNIZING THE ROLE OF DESIGN IN ALL OF OUR LIVES HAS GIVEN ME AN OPPORTUNITY TO ASK A LOT OF "WHY'S." AND WHY NOTES. AND TO CHANGE ATTITUDES. AND DIRECTIONS. AND IT TAKES POWERFUL FRIENDS. I'VE KNOWN OPRAH SINCE SHE HAD AN AFRO. AND SHE GOT ONE AGAIN RECENTLY. AND I'VE WORKED WITH PEOPLE WITH VERY DEEP POCKETS LIKE THE FARBERS TO START COMPANIES THAT DID SMALLER THINGS BUT IN A WAY MAJOR MOVES TO HELP PEOPLE CARE FOR THEMSELVES. TO BE ABLE TO COOK YOUR OWN MEAL BECAUSE YOU HAVE UTENSILS THAT YOUR ARTHRITIC HAND CAN HOLD. AND EVERY TIME I MEET A CHILD THROUGH AN ANOMALY AT BIRTH OR THROUGH AN INJURY OR AN ILLNESS, I'M ALWAYS REMINDED THAT THEIR WORK IS PLAY AND MY JOB IS TO MAKE SURE THEY HAVE A LOT OF FUN. AND I WOULD NEVER BE SO BOLD OR STUPID AS TO POINT TO A CHILD, RIDICULE ANY PERSON OF ALL ABILITY, AND SAY THERE IS SOMETHING WRONG WITH YOU, OR YOU'RE HANDICAPPED OR YOU'RE DISABLED. BY DESIGN WE GIVE PEOPLE THE CHOICES SO THAT THEY CAN HAVE CONTROL OVER THE QUALITY OF THEIR LIFE. I CAN THINK OF NOTHING TO BE MORE PROUD. THESE ARE HOSPITAL ENVIRONMENTS THAT WE MAKE FOR PEOPLE OF ALL AGES SO THEY CAN RELEARN THE SKILLS THAT THEY LOST TO THOSE ILLNESSES AND INJURIES. WHERE WE NORMALIZE HEALING IN A CONSUMER WORLD. BUT AS I HINTED, THE TOUGHEST JOB I HAD TO DATE IS WORKING WITH OUR WOUNDED WARRIORS ALL OVER THE WORLD. MY WORK WITH NATO HAS TAUGHT ME ONE THING: THE HUMAN SPIRIT NEVER DIES. AND EVEN THOSE OF US WHO HAVE BEEN MOST INJURED TODAY HAVE OPPORTUNITIES LIKE NEVER BEFORE. IF YOU LOOK CLOSELY THIS MARINE HAS TWO TOOLS THAT MY GRANDFATHER DIDN'T HAVE WHEN HE WAS INJURED IN WORLD WAR I. WITH THE MOBILES, WITH THE COMPUTERS, WITH THE TECHNOLOGY, WE CAN COMBINE SOFT TECH SOLUTIONS SO THAT QUALITY OF LIFE CAN BE RETURNED NO MATTER HOW HARD THE CHALLENGE. IF YOU KNOW ANYTHING ABOUT MR. LOWE, YOU KNOW THAT HE IS THE FATHER OF STREAMLINING AND HE LOVED TRAINS. MORE THAN SHELDON COOPER, HE LOVED TRAINS. I'M VERY FOND OF TRAINS ESPECIALLY WHEN I TRAVEL ON THEM, BUT I NEVER THOUGHT OF MYSELF HAVING DESIGNED TRAINS. HE'S PROBABLY LAUGHING AT ME NOW BECAUSE HE SAID I TOLD YOU WOULD DO TRAINS. AND NOW I DO TRAINS. BUT IN BEING HIRED TO DO TRAINS, I HAD ONE CAVEAT. MY CLIENTELE WOULD BE THE FORGOTTEN. WE HAVE TRIED ALL OVER THE WORLD TO DESIGN FOR PEOPLE WHO NEED THE US THE MOST, TO RECOGNIZE WITHOUT DESIGN IN THEIR LIVES AS IT IS IN ALL OF OUR LIVES, THERE WAS NO HOPE FOR THEIR SUCCESS OR HAPPINESS. AND SO I DO TRAINS AND LOTS OF TRAINS. AND IF YOU WANT TO HAVE A COMPLETE MENTAL BREAKDOWN, DO CIVIL ENGINEERING. [LAUGHTER] I HAVE ONE RESPONSE IN THAT ARENA AND THAT IS WE NEED MORE ESTROGEN. [LAUGHTER] I PROMISED JEREMY I WOULD BEHAVE. [LAUGHTER] AS A BABY BOOMER, I'M NOT ONE OF THOSE PEOPLE THAT IS TAKING TO HEART THE COMMAND THAT WE GIVE PEOPLE AN OPPORTUNITY TO AGE IN PLACE. THAT DOESN'T MEAN BECOME STATUTES IN OUR HOME. BUT IT RECOGNIZES THE GOAL OF GIVING PEOPLE A CASA, A NEST TO CALL THEIR OWN, AND ONE THAT THEY CAN MAINTAIN AND MANAGE FOR THE ENTIRETY OF THEIR LIFE. WE DON'T HAVE THAT YET TODAY. AND WE'RE STILL A LONG WAY OFF. BUT WHAT WE SEE HERE AT RIT AND INTERIOR DESIGN AND SUSTAINABILITY AND IN ALL OF THE WORK THAT WE'RE DOING IN TECHNOLOGY, IT GIVES US HOPE FOR THE FUTURE. SO THAT WE CAN SIMPLY LIVE AS WE WISH TO. I'VE JUST COMPLETED A TEN-YEAR STUDY IN CHINA WHERE I WENT TO VILLAGES TO SEE HOW ELDERS WERE BEING TREATED. AND WHAT OF COURSE WE HAD TO REPORT, SORRY, THAT WAS ME. WHAT WE HAD TO REPORT WAS SADLY WE HAVE PEOPLE, THIS WOMAN OF 94 CARING FOR CHILDREN WHO CAN'T CARE FOR THEMSELVES. AND SO ONCE AGAIN USING AGE AS A MARKER FOR ANY WORK SIMPLY MAKES NO SENSE. WE HAVE TO LOOK AT LIFE SPAN DESIGN AND INNOVATION FOR ALL OF OUR DAYS. AND WE HAVE TO PRAY FOR THE ELDERS OF CHINA BECAUSE WHAT I SAW, OF COURSE THE GOVERNMENT DOESN'T WANT PUBLISHED. BUT JUST AS IT IS WITH LITTLE GIRL BABIES, THEY ARE BEING KILLED WITH THEIR GRANDPARENTS ON THE BASIS OF NOT ENOUGH MEANS FOR CARE. AND SO WE LOOK TO A FUTURE WITH THE HOPE THAT ALL OVER THE WORLD WE'LL RECOGNIZE WITH TECHNOLOGY THE OPPORTUNITIES WE ALL SHARE. THE DIGITAL DIVIDE IS SOMETHING THAT I WORK WITH QUITE A BIT, AS WELL. I'M OFTEN REMINDED WHEN I'M ON CAMPUS AT GOOGLE THAT I'M THE OLDEST PERSON THERE AND THE STUDENTS SIMPLY DON'T UNDERSTAND WHY I WOULD BE THERE. BUT IF WE DON'T GET THIS RIGHT, IF WE DON'T GET A DIGITAL RESPONSE FOR ALL AGES AND ALL ABILITIES WE WILL HAVE FAILED. SO NOW WE'RE WORKING WITH ALL SORTS OF NON-INVASIVE MAINTENANCE FOR HEALTH, IDEAS, AND YES, I'M CHIPPED. I'M CHIPPED BECAUSE I TRAVEL ALL OVER THE WORLD AND STILL OUR GOVERNMENT WANTS TO FIND ME. SO IF IN FACT I GO MISSING THEY STAND A BETTER CHANCE. BUT THE BIG SURPRISE FOR ME AND MY GREATEST GRATITUDE PRESIDENT MUNSON IS THE FACT THAT HERE I LEARNED TO SPEAK UP. HERE I LEARNED TO QUESTION EVERYTHING. AND HERE I LEARNED THAT ONE PERSON HAS THE CAPACITY TO CHANGE THE WORLD. I'M KNOWN AS AN AMBASSADOR OF DESIGN. AND I'M HAPPY ABOUT THAT. BUT THE MORE I THINK ABOUT IT, AND IT WON'T BE ME, I THINK WE NEED A PRESIDENT WHO'S A DESIGNER. [APPLAUSE] I LOVE MY LAWYER. HE'S ABOUT TO FAINT IN NEW YORK CITY. BUT WE NEED FEWER LAWYERS IN THE CONGRESS. AND MORE INNOVATORS. I WANT A WORLD SOMEDAY WHERE THE JOY THAT COMES WITH THE BIRTH OF A CHILD IS THE SAME LEVEL OF HAPPINESS THAT WE CAN BE ENVELOPED IN IN OUR LAST MOMENTS OF LIFE. AND SADLY WE HAVE A POLARITY THAT IS UNSPEAKABLE. IN OUR FINAL MOMENTS WE ARE SPENDING 90% OF OUR RESOURCE TO DIE, AND NOT TO DIE WELL. THE ATROCITY OF WAR STILL HAUNTS US. AND EVEN THOUGH WE'RE BEING TOLD THERE IS NO GLOBAL WARMING, I'M AN AL GORE GIRL AND I CAN PROMISE YOU I'M AS WORRIED FOR THE POLAR BEARS AS I AM FOR OURSELVES. SO LET'S HOLD HANDS AND CROSS THE STREET TOGETHER AND TAKE CARE TO BE KIND. BUT DON'T BE AFRAID TO ASK WHY NOT. GOD BLESS US ALL. [APPLAUSE] >> PRESIDENT DAVID MUNSON: THANKS VERY MUCH PATTIE FOR ILLUSTRATING YOUR EXCEPTIONAL THINKING AND WORK. AND NOW I'D LIKE TO INVITE OUR FOUR PRESENTERS BACK TO THE STAGE AS A GROUP TO BEGIN THE PANEL DISCUSSION AND Q&A PORTION OF THE SYMPOSIUM MODERATED BY DR. JEREMY HAEFNER. JEREMY? >> DR. HAEFNER: IT IS ABSOLUTELY A DELIGHT TO BE UP HERE ON THE STAGE WITH YOU. THE VOLUME AND THE POWER AND THE CREATIVITY THAT YOU ALL REPRESENT SENDS SHIVERS UP OUR SPINES AS WE LISTEN TO YOUR STORIES. THE OBJECTIVE IS TO PEEL THE ONION BACK WHEN WE THINK ABOUT CREATIVITY. AND I ASK THAT YOU THINK ABOUT HOW OUR STUDENTS MIGHT BENEFIT FROM YOUR YEARS OF EXPERIENCE AND KNOWLEDGE AND FORESIGHT. I'M GOING TO START WITH POKING AT THE CREATIVE PROCESS. AND THE FIRST QUESTION IS I WOULD LIKE YOU TO THINK ABOUT EITHER AN EXPERIENCE THAT FOR YOU EXEMPLIFIES THE CREATIVE PROCESS THAT YOU HAD SOMEWHERE IN YOUR LIFE THAT SAYS THATS THE MOMENT WHEN I GOT JAZZED ABOUT CREATIVE. OR WHAT YOU DO MAYBE CURRENTLY WITH YOUR EMPLOYEES THAT HELP THEM REALLY GET INTO THAT CREATIVE MOMENT IN ONE FORM OF ANOTHER. I'M GOING TO START WITH WILLIAM. >> WILLIAM SNYDER: EARLIER I SHOWED YOU A PICTURE OF ROMANIA AND THERE IS A PICTURE OF A COUPLE OF CHILDREN LYING ON A BED. AND AT THAT MOMENT WHEN I WAS SHOOTING THAT PICTURE I WAS REMINDED THAT I HAD A SON ABOUT THE SAME AGE. AND I WAS OVERCOME WITH EMOTION. STILL DOES. AND IT WAS AT THAT MOMENT THAT I REALIZED THAT IN ORDER TO DO MY WORK REALLY, REALLY WELL NOT ONLY DID I HAVE TO EMPATHIZE WITH THE SUBJECTS THAT I WAS TRYING, WHOSE STORY I WAS TRYING TO TELL, BUT I ALSO HAD TO EVOKE SOME SORT OF REACTION FROM MY AUDIENCE. I WAS INCREDIBLY UPSET. I WAS INCREDIBLY ANGRY. I COULD SEE MY CHILD LYING THERE. SO WHAT I WANTED TO DO IS I WANTED TO PISS EVERYBODY OFF THAT SAW MY PICTURES. I WANTED THEM TO BE UPSET. I WANTED THEM TO REACT TO MY PHOTOGRAPHY. I WANTED THEM AS THOSE QUOTES SAID I WANTED THEM TO FEEL WHAT WAS THERE. BECAUSE THERE WAS NO WAY THEY COULD SMELL IT, THEY COULD HEAR IT, THEY COULD FEEL THE GRIT IN THE AIR. BUT I WAS TRYING THROUGH MY PHOTOGRAPHY AND FROM THAT POINT ONTO REALLY DIG INTO THE EMOTIONAL CONNECTION AND THE PERSONAL RELATIONSHIP BETWEEN ME AND WHATEVER IT WAS THAT I WAS PHOTOGRAPHING. >> JEREMY HAEFNER: AND CERTAINLY WE SAW THAT BY THE IMAGES THAT YOU GAVE US. WHO ELSE? CHRIS? >> CHRISTOPHER EDWARDS: I WANTED TO BRING ATTENTION TO I THINK A THEME THAT WE'VE ALL DISCUSSED AND IT'S THOSE SLIDING DOORS MOMENTS. THOSE MOMENTS IN TIME WHEN YOU REALIZE YOU NEED TO BRING WHATEVER'S NEXT AND NO ONE IS GOING TO JUST DISH IT OUT TO YOU. I THINK RENATO YOU WERE SAYING THAT STUDENTS OPPORTUNITY LOOKS LIKE A LOT OF WORK. AND THOSE ARE THE MOMENTS WHERE YOU EITHER LET THAT OPPORTUNITY PASS OR YOU PROCEED TO DO, YOU ATTEMPT THAT OPPORTUNITY AND DON'T GIVE UP UNTIL IT'S DONE. I HAD A MOMENT LIKE THAT WHEN I WAS INVITED TO SEE SOME OF THE FRUITS OF OUR LABOR ONSET WHEN WE WERE WORKING ON A MOVIE CALLED WAR HORSE. AND IT WAS PRETTY INCREDIBLE JUST TO BE THERE, JUST SITTING IN THE DIRECTOR'S CHAIR NEXT TO STEVEN SPEILBERG WHILE WE JUST SORT OF WATCHED HIM RECREATE THIS MOMENT THAT WE HAD CONTRIBUTED TO. AND THEN IT WASN'T UNTIL AFTER LUNCH WHEN I'M STILL LIKE BUZZING WITH EXCITEMENT THAT THIS WAS A LIFE-CHANGING MOMENT WHEN IT WAS PUT INTO PERSPECTIVE BY THE PRODUCTION DESIGNER. A HIPPIE WHO GREW UP. HE FOLLOWS STEVEN AND MAKES INCREDIBLE THINGS. HE SAID CHRIS DO YOU KNOW WHAT THIS MOMENT IN TIME REPRESENTS? YOU'RE SITTING NEXT TO ONE OF THE BEST DIRECTORS ON THE PLANET. HE RESPECTS YOU. WHAT ARE YOU GOING TO DO? I WAS LIKE FLUSTERED LIKE I DON'T KNOW. NO, NO. THINK ABOUT THIS. HE IS GOING TO DO I DON'T KNOW TEN MORE FILMS IN HIS LIFETIME AND THEN HE IS GOING TO HAND THE KEYS OVER TO YOU AND OTHERS THAT ARE LIKE YOU. JUST NATURALLY SOMEONE HAS TO RISE UP AND DO IT. SO WHAT DO YOU WANT TO DO? SO I TOLD HIM JUST PASSIONATELY IN THIS MOMENT THIS IS WHAT I WANTED TO PROPOSE. HE'S LIKE WHY AREN'T YOU DOING IT? AND I'M LIKE YOU'RE RIGHT. SO THAT PUSH LED ME TO PUSH A MORE VIGOROUS RELATIONSHIP WITH STEVEN SPIELBERG, A VIRTUAL REALITY ENDEAVOR. I ENCOURAGE YOU TO LOOK FOR THOSE MOMENTS IN TIME WHERE YOU GET A SPIDY SENSE THAT YOU NEED TO STEP IT UP. IT MAY NOT BE A DIRECT ROUTE TO YOUR GOAL, BUT IT'S WORTH PURSUING. >> JEREMY HAEFNER: RENATO, YOU AND PATTIE HAD SOME COMMONALITY THERE WHERE YOU PUSH YOUR TEAM AND THOUGHT PROCESS AROUND CREATIVITY. PEN AND PAPER. >> RENATO LIBRIC: WE HAD THIS DISCUSSION OVER LUNCH. IT WAS INTERESTING. YOU SAID SOMETHING, HARD WORK PAYS OFF. IT DOES. BUT I LEARNED THAT WORKING SMART PAYS OFF BETTER. SO AS WE SPOKE OVER LUNCH, MY TEAM OBVIOUSLY CONSISTED AT THAT TIME 15 CODERS, PROGRAMS. I DON'T KNOW HOW TO CODE A SINGLE LINE OF CODE. THESE GUYS HAVE BEARDS, SHAVED HEADS, VEGANS. THEY SMOKE THEIR PIPES. AND WE HAD A PROBLEM AFTER A YEAR IN THE U.K., WE HAD TO GO TO THE UNITED STATES. AND OUR CLIENTS DIDN'T USE OUR TECHNOLOGY. THEY SAID OUR TECHNOLOGY DOESN'T WORK WITH OUR TECHNOLOGY. OH MY GOD WE HAVE TO CLOSE THE COMPANY. I JUST BURNED A MILLION BUCKS. THEY SAID IT IS WHAT IT IS. I WILL NOT GIVE UP. THAT IS NOT THE ANSWER. EVERYBODY, WE GOT IN A MINI VAN AND WE GOT DROVE UP TO SLOVENIA. A SMALLER COUNTRY. I WOULDN'T LET THEM OUT UNTIL THEY FOUND A SOLUTION. THERE IS NO SIGNAL THERE. THERE IS NO MOBILE PHONE. THERE IS NO COMPUTERS. AND THEY STARTED GOING CRAZY AFTER THREE DAYS. THEY SAID WE CAN'T DO THIS. WE NEED OUR COMPUTERS TO CODE. WE NEED INTERNET TO SEARCH. NO. TAKE THE PEN AND THE PAPER AND TRY TO CRACK THE CODE. AND AFTER THE FOURTH DAY, THEY WERE THERE FOR SEVEN DAYS, AFTER THE FOURTH DAY THEY START COMING UP WITH IDEAS. THEY START WRITING STUFF ON THE PAPER AND THEY DON'T WRITE VERY NICE. THEY HAVE TO WRITE AGAIN AND AGAIN SO THEY CAN READ IT. IT WAS FUNNY. IT WAS TEDIOUS. AND AFTER THE FIFTH DAY THEY START LOVING IT. I JUST HAVE TO MAKE SURE THERE IS ENOUGH BEER, COFFEE, AND PIZZA ALL THE TIME. ON THE DAY SIX, THIS GIRL, WHO IS NOT A PROGRAMMER, NOT A CODER, SHE SAID UH-HUH, BING, I HAVE AN IDEA. AND SHE PRESENTED IT TO US AND WE'RE LIKE WOW. THAT IS WHAT HAPPENS WHEN YOU DISCONNECT PEOPLE FROM WHAT THEY USUALLY DO. THEY'RE LIKE RACEHORSES. AND YOU TAKE THEM SOMEPLACE WHERE THEY DON'T BELONG. AND THEN IF YOU BREAK THEM AND THEY ARE LOYAL AND THEY ARE PASSIONATE,S THEY WILL START COMING UP WITH INTERESTING, CREATIVE IDEAS. SO SHIP AWAY FROM THEM WHAT IS THE MOST DEAR TO THEM, CODING, COMPUTER, INTERNET, AND WENT BACK TO THE GRASSROOTS. BECAUSE OF THAT WE ARE NOW 18 MONTHS CONSTANTLY AHEAD OF THE GAME. WE GO TO THE SMOKE ROOM JUST FOR FUN. THEY DON'T SMOKE ANYMORE THERE. THERE IS MORE PIZZA. AND THE TEAM IS GROWING. BUT IN ESSENCE WE CONSTANTLY SOLVE PROBLEMS LIKE THAT WHICH ARE DEFINITELY LIGHT YEARS AWAY FROM OTHERS. WHY? BECAUSE THEY TOOK TIME TO REFLECT ON THEMSELVES, TO BE ANGRY WITH THEMSELVES. WE FOUGHT. OH MY GOD. I WAS NOT NICE IN THAT ROOM. WE SAID SOME NASTY WORDS TO EACH OTHER. BUT LIKE IN ANY RELATIONSHIP, WE WENT THROUGH THAT. WE UNDERSTOOD THE PROBLEMS. AND NOW THIS IS THE TEAM THAT WILL PUT THEIR HAND IN THE FIRE FOR ME. I WILL DO THE SAME FOR THEM. THAT'S HOW YOU BUILD AN AMAZING TEAM. AND THAT'S WHAT WAS THE STORY ABOUT THE PEN AND THE PAPER OVER THE LUNCH. THANK YOU FOR REMINDING ME. >> PATRICIA MOORE: WELL SHOCKS OF ALL SHOCKS, WHEN I LEFT RIT AND WENT TO NEW YORK FOR RAYMOND LOWE, I DISCOVERED IN A MEETING PEOPLE PUT DOWN YOUR IDEAS. HERE THEY WERE ENCOURAGED. I THOUGHT THESE PEOPLE DON'T KNOW HOW TO PLAY WELL WITH OTHERS. IT'S NICE TO BE NICE TO THE NICE. FRANK BURNS, MASH. THE TV THING. SORRY. I'M A CHILD OF THE '50s. I WAS ALWAYS SAYING WHY OR WHY NOT. BUT THERE WAS ONE DAY WHEN WE WERE WORKING ON A REFRIGERATOR UNDER THE SOVIET DETANT AGREEMENT BECAUSE REMARKABLY THE DEVICES THEY HAD IN THE SOVIET UNION WERE JUST COMICAL. AND I WAS WATCHING THE MEN SHOW HOW WOMEN USE REFRIGERATORS. AND TRYING MY VERY BEST TO BE GOOD GIRL AND WAITING. TIMING IS EVERYTHING. SO THE LEAD ENGINEER SAID AND SO YOU'RE GOING TO PULL DOWN ON THIS CRANK AND THE DOOR COMES WITH IT AND YOU PUSH IT BACK UP AND LOCK IT IN PLACE. YOU COULD NOT HAVE OVERDESIGNED ANYTHING WORSE. IT WAS RIDICULOUS. IT WASN'T CLOSING A VAULT. IT WAS A REFRIGERATOR. I SAID WHAT ABOUT PEOPLE WITH ARTHRITIS? OR SOMEONE WHO HAS HAD A STROKE OR SOMEONE WHO DOESN'T HAVE AN ARM? HOW ARE THEY GOING TO OPEN THE REFRIGERATOR? AND HE IMMEDIATELY SAID WE DON'T DESIGN FOR THOSE PEOPLE. AND THAT WAS IT. I HAD MY BUMPER STICKER AND MY ENTIRE CAREER HAS BEEN ABOUT THOSE PEOPLE. SO WHOEVER I'M WORKING WITH, WHATEVER THEIR AGENDA, I'M ALWAYS THINKING OF THE "THOSE PEOPLE." WHO ARE WE LEAVING OUT? I DO IT ON EVERYTHING ACROSS ALL PRICE POINTS, ALL CHALLENGES. NEVER STOPPED. >> JEREMY HAEFNER: SO FROM THAT POINT ON YOU'VE REALLY ZEROED IN ON THIS NOTION OF LOOKING OUT FOR THE PERSON WHO WAS LEAST LIKELY TO -- . >> PATRICIA MOORE: I REMEMBERED AS A PRESCHOOLER BEING AT THE KITCHEN TABLE IN OUR HOME. I LIVED WITH MY GRANDPARENTS. WE WERE AN EXTENDED FAMILY. MY GRANDMOTHER, I WAS THE ELDEST GRANDCHILD. SHE WOULD GIVE ME BUSYWORK AND PUT ME AT THE TABLE AND GIVE ME A PILE OF GREEN BEANS AND HAVE ME COUNT THEM INTO PILES OF TEN BECAUSE THAT WAS VERY IMPORTANT TO SERVING THE MEAL. AND I KNEW SHE WAS DOING THAT. BUT I WAS CHARMED BY IT BECAUSE IT STILL MEANT I COULD BE WITH MY GRANDMOTHER AND CHAT WITH HER WHILE SHE COOKED. AND I REMEMBER THE DAY WHEN I SAW HER WALK TO THE REFRIGERATOR MID SENTENCE AND SUDDENLY THERE WAS A STRANGE, SHARP MOUSE NOISE, A SQUEAK ALMOST. A CRY OF SOME KIND. AND IT STARTLED ME AND I LOOKED UP IN TIME TO SEE MY GRANDMOTHER TAKE HER INJURED WING AND TUCK IT UNDER HER ARM. AND THEN SHE SLOWLY WALKED OUT OF THE KITCHEN AND DOWN THE HALL AND INTO HER BEDROOM. AND IN MY STUNNED SILENCE I REALIZED I HAD TO GET MOMMY AND I RAN TO MY MOTHER AND SAID SOMETHING WAS WRONG WITH GRANDMA BECAUSE SHE WAS CRYING. THAT WAS THE MOMENT, THE TIPPING POINT WHERE HER ARTHRITIS WAS SO BAD SHE COULD NO LONGER GRASP THAT AND THE HANDLE AND PULL OPEN THE REFRIGERATOR DOOR. SHE WAS DEAD SOON THEREAFTER. AND AT THAT POINT, EVEN THOUGH I DIDN'T REALIZE WHAT I WOULD REALIZE LATER, IT WAS A RECKONING WITH THE FACT THAT WE BLAME OUR ELDERSES AND PEOPLE WHO CAN'T DO THINGS AND SPEAK IN TERMS OF NEGATIVITY AND THAT THERE IS SOMETHING WRONG WITH THEM. OR YOU'RE DISMISSIVE AND SAY "WELL YOU'RE OLD. WHAT DO YOU EXPECT?" WHAT I EXPECT IS COMPENSATION. AND WHAT I EXPECT IS EQUITY AND WHAT I EXPECT IS DESIGN. >> JEREMY HAEFNER: WE STARTED TO UNPEEL THE CREATIVE PROCESS. WHEN YOU GRADUATED AND I THINK A LOT OF OUR STUDENTS ARE IN THIS BOAT, YOU WERE FILLED WITH ENTHUSIASM AND ENERGY TO GO OUT AND CHANGE THE WORLD OR CREATE NEW PRODUCTS OR DO NEW THINGS. I THINK WHAT I'M CURIOUS ABOUT IS, YOU KNOW, IN THAT FIRST COUPLE OF YEARS THAT YOU HAD IN THAT BEGINNING PART OF YOUR CAREER, WERE THERE SURPRISES THAT YOU FOUND THAT GOT IN THE WAY OF THAT ENTHUSIASM? OR ENCOURAGED THAT ENTHUSIASM IN A WAY? WERE THERE PEOPLE THAT YOU, THAT WERE YOUR CHAMPIONS? OR WERE THERE PEOPLE THAT WERE YOUR BARRIERS? >> I LEARNED A LOT ABOUT THE POWER OF DELEGATION. YOU KNOW, AT FIRST YOU'RE A BAND OF BROTHERS AND SISTERS AND YOU'RE OUT THERE AND YOU GOT YOUR TIGHT TEAM, YOU FIND YOUR DREAM TEAM, THERE'S SOMETHING SPECIAL ABOUT THAT. YOU CAN DO AMAZING THINGS IN THAT SMALL GROUP. BUT EVERYONE ALWAYS TALKS ABOUT THIS. BUT IT'S JUST LIKE YOU GO THROUGH THESE GROWING PAINS OF A COMPANY WHERE YOU REALIZE THAT IF YOU MICRO MANAGE IT WITH JUST THOSE SIX PEOPLE DOING THE SAME THING OVER AND OVER AGAIN, THEN YOU'RE DOING THE ENTIRE ECOSYSTEM A DISSERVICE. THAT'S BEEN THE REAL LEARNING LESSON FOR ME. OKAY. A COMPANY THAT'S 30 PEOPLE IS VERY DIFFERENT THAN 6. AND A COMPANY THAT IS OVER A HUNDRED IS VERY DIFFERENT FROM THAT. NOW WE'RE AT 350 AND GROWING. AND IT'S TO THE POINT WHERE I NEED TO TRUST ALL OF THE LIEUTENANTS. AND THEN, YOU KNOW, MY MENTOR, ONE OF OUR JOINT VENTURES IS WITH A COMPANY CALLED FRAME STORE THAT DOES HIGH-END VISUAL EFFECTS OUT OF EUROPE AND ALL AROUND THE WORLD. THAT MENTOR, SIR WILLIAM SERGEANT, KNIGHTED BY THE QUEEN. HE SAID MY MAIN JOB RIGHT NOW IS I'M JUST A GOOD JUDGE OF CHARACTER. I HAVE TO GO OUT AND FIND THE PEOPLE WITH THE RIGHT ETHOS AND THE RIGHT MENTALITY. THE SKILLS ARE A GIVEN. THERE ARE SO MANY PEOPLE OUT THERE THAT HAVE THE RIGHT SKILLS ON PAPER OR EVEN CAN DELIVER THOSE SKILLS. BUT IT'S HOW THEY DELIVER THEM AND WHAT IS THEIR MINDSET AND HOW WILL THAT CHEMISTRY JIVE BETWEEN THIS PERSON ENTERING THE ECOSYSTEM AND ALL THE OTHER PEOPLE THAT YOU KNOW THE MOST ABOUT, THEIR PARTICULAR WAY OF WORKING. SO IT'S IN THAT MATCH MAKING, THAT'S WHERE YOU CAN MAKE A GOOD COMPANY GREAT. AND THEN IF YOU DO IT PROPERLY, YOU CAN ACTUALLY TAKE A STEP BACK FROM THE PAINTING JUST LIKE ALL YOUR PHOTOGRAPHERS AND FINE ARTISTS OUT THERE. YOU HAVE TO TAKE A STEP BACK AND TAKE IT ALL IN. OR MAYBE EVEN A BODY OF WORK AND THEN GO WHAT IS HAPPENING HERE. AND MORE IMPORTANTLY, WHAT DO I WANT TO DO NEXT WITH IT. SO THAT'S MY BIG LESSON. TO LEARN HOW BEST TO CHOOSE YOUR TEAM AND TO HAVE THE FAITH IN THEM TO ALLOW THEM TO FAIL, TO DELEGATE TO THEM, AND SEE THEM RISE UP AS A RESULT OF THE TRUST THAT YOU'VE GIVEN THEM. >> JEREMY HAEFNER: AND ENCOURAGE THEIR DIFFERENCES. >> CHRISTOPHER EDWARDS: ENCOURAGE THEIR DIFFERENCES, BUT ALSO BE A SHEPHERD IF YOU WILL. I ASPIRE SOMEDAY TO BE SOMEONE LIKE WALT DISNEY. HE WAS AN ANIMATER, BUT HE DIDN'T ANIMATE VERY MUCH AFTER HE STARTED RUNNING THE COMPANY. BECAUSE HE REALIZED HE WAS ANIMATING OTHER PEOPLE AND THEIR ENTHUSIASM TO DO MUCH BETTER ANIMATION THAN THEY COULD DO. AND HE WOULD POP AROUND FROM THIS SHOW TO THE NEXT AND INSPIRE AND ADD A FEW NEW IDEAS INTO THE MIX AND STIR THE POT. AND HE ALWAYS KNEW, I THINK, LIKE STEVEN SPIELBERG, HE HAS TO ASK FOR A LITTLE BIT MORE THAN WHAT HE THINKS IS POSSIBLE BECAUSE THE LEAST COMMON DENOMINATOR IS WHAT GETS PUBLISHED. >> WILLIAM SNYDER: I RAN A 50-PERSON DEPARTMENT. CERTAINLY NOT LIKE YOURS. THE THING I LEARNED IS YOU GOT TO GET EVERYBODY SORT OF MARCHING IN THE SAME DIRECTION. IT DOESN'T ALL HAVE TO BE LOCKSTEP AND SINGLE FILE, BUT IT ALL HAS TO BE IN THAT DIRECTION. YOU CAN'T HAVE SOMEBODY RUNNING OVER HERE. SO ONCE I SORT OF DID THAT, THEN WHAT I SAW MY JOB, AND I KIND OF SEE THAT AS A TEACHER IS, YOU KNOW, GIVE THEM ROOM. DEVELOP THEM. BECAUSE IF YOU DON'T DEVELOP THE PEOPLE THAT WORK FOR YOU OR WORK WITH YOU THEN YOU'RE NOT REALLY DOING YOUR JOB. YOUR JOB IS TO HIRE SMARTER PEOPLE THAN YOU AND GIVE THEM THE RESOURCES AND THE FREEDOM TO DO WHAT THEY NEED TO DO. OF COURSE YOU'VE HIRED PEOPLE THAT ARE GOING IN YOUR SAME DIRECTION BECAUSE THEY'RE GOING TO DO THINGS THAT I CAN'T DO. THEY'RE THINKING OF THINGS THAT I DON'T THINK ABOUT AND THAT'S WHY I HIRED THIS. IT'S THE SAME THING WITH MY STUDENTS. SOME OF MY STUDENTS MAY DISAGREE WITH THIS. BUT I THINK GETTING STUDENTS SORT OF FOCUSED ON THE RIGHT THINGS AND THEN SORT OF PUSHING THEM TO GET PAST THEIR FEARS, TO PUSH THEM PAST THEIR COMFORT ZONE, TO GIVE THEM THE SPACE TO, YOU KNOW, FAIL. AGAIN SOME OF MY STUDENTS MAY NOT AGREE WITH THAT. THEY MAY SAY THAT I DON'T NECESSARILY DO THAT. BUT I DO. I THINK IT'S IMPORTANT THAT THEY FAIL AND THEY FAIL HERE AT RIT BECAUSE IF THEY DON'T FAIL HERE IT'S GOING TO BE A LOT MORE COSTLY OUT THERE. YOU KNOW, AND IF YOU'RE FAILING BECAUSE YOU'RE TRYING AND YOU'RE GOING OUT AND YOU'RE DOING REALLY DIFFERENT THINGS AND YOU'RE REALLY PUSHING THE ENVELOPE, THAT'S WHAT IT SHOULD BE. SO, YOU KNOW, WHETHER YOU'RE TALKING ABOUT A COMPANY YOU'RE RUNNING OR STUDENTS OR FACULTY THAT I MIGHT HIRE OR WHATEVER, IT'S LIKE, YOU KNOW, TRUST THEM. PUSH THEM. TRUST THEM. AND LIKE YOU SAID, RAISE THAT BAR A LITTLE BIT. I ALWAYS TALK, THERE'S THAT QUOTE ABOUT, YOU KNOW, IF YOU REACH FOR THE STARS YOU MIGHT HIT THE MOON. IF YOU SHOOT THE MOON YOU MAY NEVER LEAVE THE ATMOSPHERE. I'M ALWAYS PUSHING PEOPLE TO DO THAT. BECAUSE I THINK MOST PEOPLE GIVEN AN OPPORTUNITY, ESPECIALLY CREATIVE PEOPLE, WE WANT TO DO SOMETHING. WE WANT TO LEAVE SOMETHING BEHIND. THAT'S WHY WE'RE CREATIVE. WE WANT TO HAVE AN IMPACT ON THE WORLD, WHETHER IT'S DESIGNING THINGS FOR, YOU KNOW, THE OTHER CAPPED OR THE ELDERLY OR TELLING SOMEBODY A STORY OR ENTERTAINING SOMEONE OR CHANGING THE WAY THINGS ARE DONE IN THE WORLD, WE WANT TO DO SOMETHING. WE WANT TO LEAVE SOMETHING BEHIND. AND YOU CAN'T, IF YOU HOLD ONTO IT TOO TIGHT, IF YOU MICRO MANAGE IT, YOU'RE NOT GOING TO LEAVE ANYTHING BEHIND. BECAUSE ONCE YOU'RE GONE, IT'S GONE. >> IT'S LIKE, IMAGINE GOING TO WAR. THE BEST LEADERS HAVE TO TRUST THEIR SNIPER, THEIR COMMUNICATIONS OFFICER, THEIR HEAVY MUNITIONS GUY AND ALL PARTS OF THE ECOSYSTEM HAVE TO BE WORKING FOR YOU TO HAVE THE BOLDNESS TO LEAD THEM INTO VALUE WITH SOME FAITH THAT YOU MIGHT BE SUCCESSFUL. THAT'S THE WAY I APPROACH IN A LITTLE BIT HAPPIER WAY ENTERTAINMENT. [LAUGHTER] >> PATRICIA MOORE: I LIKE TO THINK OF CAKE BATTER. >> CHRISTOPHER EDWARDS: THAT'S A BETTER ANALOGY. >> PATRICIA MOORE: SAVE YOU A LOT OF PSYCHOLOGY HOURS. >> CHRISTOPHER EDWARDS: SAVE ONE OF THOSE COOKIES FOR ME. >> PATRICIA MOORE: I'M TEASING. NO, I'M NOT. I HAVE TO ADMIT AS SOMEONE WHO GREW UP IN A VERY POLLYANNA ENVIRONMENT OF THE WORLD, I WASN'T PREPARED. I DIDN'T KNOW ABOUT RACISM OR ABOUT GENDER INEQUITY UNTIL I GOT TO NEW YORK. AND WHEN I MET A NEW DESIGNER WHO CAME TO US FROM SYRACUSE UNIVERSITY, A FIVE-YEAR PROGRAM. AND HE SAID I DON'T KNOW HOW I'M GOING TO LIVE ON AND HE TOLD ME HIS SALARY. AND HE DIDN'T REALIZE, AND I DIDN'T KNOW EITHER THERE ARE UNWRITTEN RULES THAT YOU DON'T SHARE SALARIES BECAUSE EVERYONE'S IS DIFFERENT. I GREW UP IN A UNION HOUSEHOLD WHERE PAY GRADES, EVERYONE WAS THE SAME. I DIDN'T REALIZE THIS THING EXISTED. I HAVE NO PROBLEM GIVING PEOPLE HUGE BONUSES FOR DOING BEYOND THE SCOPE OF THEIR JOB DESCRIPTION. BUT I WAS UNPREPARED FOR PAY INEQUITY. SO WHEN I FOUND OUT THAT HE WAS A NEW HIRE AND I HAD BEEN THERE A YEAR AND I WAS MAKING $5,000 LESS BECAUSE I DON'T HAVE DANGLY BITS, I WAS IRRITATED. [LAUGHTER] THE WAY I HANDLED IT. >> YEAH, THIS IS IMPORTANT. >> PATRICIA MOORE: I JUST BROKE A PROMISE TO JEREMY. I WENT TO THE V.P.'S OFFICE AND MADE AN APPOINTMENT AND SAT DOWN POLITELY AND I SAID DAVE. TRUE STORY, DAVE. I JUST FOUND OUT THERE'S BEEN A MISTAKE AND I'M GOING TO NEED A SALARY ADJUSTMENT. THIS POOR MAN WENT JUST AS WHITE AS MY OUTFIT. YOU COULD SEE THE CARTOON BUBBLES LIKE OH SHIT HOW DID SHE FIND OUT AND OH SHIT I'M GOING TO KILL HIM. IT WAS A REALLY ANGER MOMENT FOR HIM BUT HE WAS A NICE GUY. HE WAS A NAVY MAN AND A SWEETIE AT HEART. HE WAS MARCHING TO THE ORDERS OF THE COMPANY. HE TOOK A LITTLE BREATH AND SAID HOW WOULD YOU SUGGEST WE RESOLVE IT. AND I HAD A LITTLE PIECE OF PAPER THAT I PULLED OUT OF MY BRA AND I HANDED IT TO HIM JUST TO MAKE SURE HE WAS REALLY NERVOUS AND UPSET. AND HE OPENED THE PAPER AND HE SAID I'LL GET BACK TO YOU. AND I ASKED FOR A $10,000 PAY RAISE AND I GOT IT. [APPLAUSE] >> JEREMY HAEFNER: SO ALL YOU STUDENTS OUT THERE JUST REMEMBER TUCK THAT LITTLE PIECE OF PAPER. >> I SEE A LOT OF HOPE IN SOME NEW EXAMPLES COMING FROM SILICON VALLEY AND OTHER AREAS OF THE INDUSTRY THAT I TOUCH THAT ARE A LITTLE BIT NOT STANDARD HOLLYWOOD. FOR EXAMPLE, I JUST GOT TO VISIT A COMPANY CALLED RIOT GAMES. THEY SHOULD REALLY BE CALLED RIOT GAME BECAUSE THEY HAVE ONLY MADE ONE GAME. IT WAS THE MOST POPULAR SELLING GAME IN THE WORLD CALLED LEAGUE OF LEGENDS. NOT MANY PEOPLE KNOW IT. THEIR FANS USE IT SO MUCH THAT THEY'RE IN A COMMUNITY THAT IS INCESTUOUS IF YOU WILL. WHAT IS INSPIRING ABOUT THE TWO GUYS WHO STARTED THE COMPANY IS THEY SAID WE'RE GOING TO RUN THIS COMPANY LIKE AN ENCLAVE OF FANS. WE ALL HAVE TO PLAY THE GAME. WE ALL HAVE TO ENJOY AND UNDERSTAND THE REASONS WHY PEOPLE LIKE PLAYING OUR GAME. AND WE'RE GOING TO IMMERSE OURSELVES IN THE WORLDS WE'RE CREATING FOR SEE SEQUELS TO THE GAME. IT'S A MIX BETWEEN WHAT YOU IMAGINE GOOGLE IS, PROBABLY, IF YOU HAVEN'T BEEN THERE, ALL THAT TAKING CARE OF THE EMPLOYEES AND GIVING THEM FOOD AND ALL THIS OTHER STUFF, WITH THIS GAME CULTURE. AND THE NICE THING IS THEY HAVE STAYED TRUE TO THEIR MISSION AND RESIST TEMPTATION TO WATER DOWN THE POTENCY OF THEIR STYLE, OF THEIR WHAT THEY'RE DOING IT FOR, FOR THEIR CORE AUDIENCE. AND THAT CORE AUDIENCE BECAUSE OF THE INTERNET, BECAUSE OF THE GLOBAL MARKET IS BIG ENOUGH TO BECOME THE NUMBER ONE GAME IN THE WORLD. SO YOU CAN APPLY THAT TO JUST ABOUT ANY INDUSTRY. AND NOT EVERYONE WILL HIT IT INTO THE STRATOSPHERE AND BECOME NUMBER ONE, BUT IF YOU HAVE THAT ETHOS TO RECOGNIZE PEOPLE'S DIFFERENCES AND TO REALLY ALLOW THEM TO DO WHAT THEY'RE REALLY GOOD AT AND PROMOTE THAT AND JUST LIKE YOU SAID JUST GIVE THEM THE RESOURCES. YOU KNOW, I TELL MY STAFF DON'T COME INTO MY OFFICE AND WASTE AN HOUR OF MY TIME, WHICH IS THE PRECIOUS HOUR THAT WE HAVE, TELLING ME ALL THE WONDERFUL THINGS THAT ARE HAPPENING. BECAUSE I JUST ASSUME THAT IT'S ALL WONDERFUL ALL THE TIME. I MEAN IF THERE'S A FEW HIGHLIGHTS THAT YOU WOULD LIKE TO TALK ABOUT, I WOULD LOVE TO TALK ABOUT THAT IN THE PREAMBLE AS WE GET INTO THE MEETING, BUT THEN LET'S TALK ABOUT WHAT YOU'RE HAVING CHALLENGES IMPLEMENTING. TELL ME IF YOU NEED HELP FROM ME. BECAUSE OTHER THAN THAT YOU SHOULD JUST BE DOING IT IF YOU DON'T NEED ANY HELP FROM ME. SO I THINK THAT'S REALLY EMPOWERED PEOPLE AND ALLOWED PEOPLE TO STEP UP AND DO THINGS THAT THEY WOULDN'T HAVE NORMALLY DARED TO DO HAD I NOT SENT THAT MESSAGE THAT, YOU KNOW, ALL YOUR DIFFERENCES MATTER. AND HOPEFULLY THAT COMBINATION OF THESE THINGS IS WE'LL LEAD THE CHARGE FOR THE NEXT GENERATION OF COMPANY AND ENTREPRENEURSHIP AND THE FUTURE. AND HOPEFULLY THE REST OF THE OLD SYSTEM WILL TAKE NOTICE OF THAT AND REALIZE THAT THEY'RE LOSING KEY EMPLOYEES TO THIS KIND OF COOLER ECOSYSTEM AND MAYBE IMPROVE THE STATUS QUO, AS WELL. >> RENATO LIBRIC: GOING BACK TO THE BEGINNING OF THE QUESTION. WE WERE ALL ENTHUSIASTIC AFTER COLLEGE. HECK NO. I DIDN'T KNOW WHERE MY HEAD OR MY TOES WERE. I WAS SO CONFUSED. I FINISHED MY HIGH SCHOOL OR COLLEGE AND I WAS LIKE WHAT THE HECK AM I GOING TO DO. I REALLY WANTED TO BE CREATIVE AND WORK IN A CREATIVE AGENCY. I KNOCKED ON SO MANY DOORS. THEY SAID NO, NO, NO, NO. OKAY, COOL. THIS IS CROATIA BY THE WAY. I SAID OKAY MAYBE I SHOULD TRY OUTSIDE. I WENT OUTSIDE AND I GOT EMPLOYED AT FEDEX AS A SALES AGENT. CALLING HUNDREDS OF PEOPLE A DAY, HAVING A BOSS YELLING AT ME, AND I CAME HOME CRYING TO MY GIRLFRIEND, NOW MY WIFE EVERY SINGLE DAY. SHE'S LIKE WHY ARE YOU DOING THAT? SHE WASN'T WORKING AT THAT TIME. I WENT BACK AND I FAILED EVERY SINGLE FREAKING DAY. IT WAS MISERABLE. FOR FOUR MONTHS, FOUR OR FIVE MONTHS IT WAS JUST MISERABLE. SO I ASKED MYSELF WHY AM I DOING THIS? OBVIOUSLY I WAS TRYING TO SELL TO PEOPLE SOMETHING THAT THEY DON'T NEED. WE WERE THINKING THAT THEY NEED IT, BUT THEY REALLY DON'T NEED IT. MY WIFE SAID TO ME WHY DON'T YOU QUIT. WE NEED THE MONEY. WHY DON'T YOU QUIT? WHAT DO YOU WANT TO DO? I WEPT -- WENT BACK TO THE WHAT DO YOU WANT TO DO. BE TRUE TO YOURSELF. I LIKE ARCHITECTURE, MAYBE I SHOULD TRY SOMETHING ALONG THOSE LINES. ONE THING LED TO ANOTHER, I QUIT THE JOB. A MONTH LATER SOMEBODY INTERVIEWED ME, I PASSED AND I GOT ENROLLED AT THE CVRE, WHICH IS ONE OF THE LARGEST COMMERCIAL AGENCIES GLOBALLY. BUT I WAS LUCKY ENOUGH TO FALL INTO THE SHOPPING CENTER DEPARTMENT WHERE YOU GET TO PLAY WITH ARCHITECTURE AND TRAVEL A LOT AND SEE THE WORLD, WHICH IS PROBABLY ONE OF THE BEST TEN YEARS OF MY LIFE. AND WHAT WE HAVE DONE THERE I LEARNED A SKILL, WHICH IS CALLED AND MY MENTOR THERE SAID USE YOUR EARS AND YOUR MOUTH IN PROPORTION. RIGHT? WHEN I STARTED DOING THAT I BECAME A CONSULTANT. I STARTED ACTUALLY LISTENING TO PEOPLE'S PROBLEMS. AND WHEN YOU LISTEN TO PEOPLE'S PROBLEMS, THEY CAN CARE FOR THE ONES IN NEED. ON MY SIDE, I WAS TRYING TO UNDERSTAND WHAT THE REAL PROBLEM WAS. AND MOST OF THE TIME PEOPLE CAME TO A STORE TO BUY A DRILL TO MAKE A HOLE IN THE WALL. AND I WOULD SAY TO THEM THAT'S NICE. BUT YOU NEED A HOLE IN THE WALL. YOU DON'T NEED A DRILL. IS THERE ANOTHER WAY WE CAN MAKE A HOLE? THEY'RE LIKE WOW. I WASN'T SKIMMING THEM. I WAS PROVIDING THEM A SOLUTION. THAT'S WHERE MY SKILLS FROM RIT CAME BACK. UNDERSTANDING HOW TO STRUCTURE EVERYTHING AND PROVIDE THE RIGHT SOLUTION. I WAS BETTER THAN MY OTHER COLLEAGUES IN THE FIELD. BUT LONG STORY SHORT, I HAVE UNDERSTOOD THE MOST IMPORTANT LESSON IN ANYTHING THAT I DO IN LIFE. USE YOUR EARS AND YOUR MOUTH IN PROPORTION. AND TO CHALLENGE YOU LATER ON WHEN WE WENT BACK WITH MY TEAM AND BUILT MY COMPANY, BECAUSE YOU LEARN A LOT IN BIG CORPORATIONS HOW NOT TO DO THINGS AND YOU TRY TO CORRECT IN YOUR COMPANY HOW TO DO THINGS AND YOU ALSO FAIL. BUT ONE OF THE THINGS THAT WE DID IS I WAS CONSTANTLY CHALLENGED AND PUSHED BY MY BOSS TO DO BETTER, TO DO BETTER. THE MORE YOU DO. TODAY I CHALLENGE MY TEAM. WE HAVE 15 MINUTES, STAND UP, STANDARD THING IN THE MORNING, HAVING COFFEE. BUT IT WORKS. TELL ME YOUR PROBLEMS. DON'T GIVE ME THE GOOD STUFF. WHEN THEY DO THAT I SAY IS THAT REALLY THE BEST THING YOU CAN DO SHANA OR JENNY? THEY FEEL BAD. I EXPECT MORE OF YOU. AT THE END OF THE DAY THEY COME WITH THREE SOLUTIONS. THERE YOU GO. AND IT WORKS. THAT'S HOW YOU HELP THEM GROW BY LETTING THEM OWN THEIR OWN TURF. AND KEEPING THEM RESPONSIBLE FOR THAT. BECAUSE IF YOU ALLOW YOUR TEAM TO DO THAT AND THEN THEY BECOME STAKEHOLDERS IN THE COMPANY, ENGAGED EMOTIONALLY, AND THEY START USING THEIR FREAKING EARS AND MOUTH IN PROPORTION. >> NICE. >> RENATO LIBRIC: AND I LEARNED AN INTERESTING SAYING WHEN I WAS IN INDIA, NEPAL. TIME AND PLACE. SOMETIMES YOU WANT STUFF RIGHT NOW. AND WE'RE NOT PATIENT. BY NATURE. I'M NOT. BUT I LEARNED HOW TO BE PATIENT. AND IT WAS THE HARDEST THING I LEARNED IN MY LIFE. I LEARNED WHEN MY KID WAS GROWING YOU HAVE TO BE PATIENT. SOMETIMES THE THING WILL COME TO YOU BUT IT'S NOT YOUR TIME AND PLACE AT THE MOMENT. MAYBE IT WILL. YOU NEVER KNOW. BUT USUALLY IF YOU PUT YOUR ENERGY AND RESOURCES TO IT AND USE YOUR EARS AND MOUTH IN PROPORTION, IT USUALLY DOES BECAUSE THEN THE THINGS START OPENING TO YOU BECAUSE YOU LISTEN INSTEAD OF BLABBER. THAT'S MY TWO CENTS TO THIS. >> JEREMY HAEFNER: SPEAKING OF TIME AND PLACE, WE NOW WANT TO TURN TO OUR AUDIENCE AND ENCOURAGE THEM TO ALL COME FORWARD. WE HAVE THREE DIFFERENT MICROPHONES SCATTERED AROUND. TWO IN THE FRONT AND ONE IN THE BACK. SO PLEASE COME AND FORM A LINE AND ASK A QUESTION DIRECTED TO ALL OR INDIVIDUAL MEMBERS. AND WHILE WE WAIT FOR THE AUDIENCE TO COME ON DOWN, AND REMEMBER THE MICROPHONE MAY BE BEHIND YOU, HERE IS A QUICK LIGHTNING ROUND OF SOME QUESTIONS. ALL RIGHT? SO IF YOU HAD TO GIVE A NEW TED TALK, A BRAND NEW TED TALK AND YOU HAD TO GIVE THE TOPIC IN ONE MINUTE, WHAT WOULD THAT TOPIC BE? QUICK. >> PATRICIA MOORE: I WOULD PUT EVERYBODY IN A HOSPITAL BED THAT'S IN THE CONGRESS RIGHT NOW. I WOULD. [APPLAUSE] AND I WOULD PUT THEM IN NAKEDNESS AND USING BEDPANS AND THEN I TELL THEM THEY HAVE NO MONEY. HOW ARE YOU GOING TO PAY FOR THIS? I WOULD MAKE THEM GO THROUGH THAT. >> JEREMY HAEFNER: NANCY MUNSON? >> AUDIENCE: (AWAY FROM MICROPHONE). >> PATRICIA MOORE: WHEN I WAS IN CHARACTER AS ELDERS I DID NINE DIFFERENT SOCIOECONOMIC STRATA. I WAS A HOMELESS WOMAN, WHICH YOU SAW ONE PICTURE. AND A VERY WEALTHY WOMAN. NOT MEANING DISRESPECT, BUT PEOPLE WOULD OFTEN SAY OH YOU'RE LIKE NANCY REAGAN BECAUSE SHE WAS QUITE DEMANDING AND DIFFICULT. THEN WE REALIZED WE WEREN'T LEARNING ANYTHING ABOUT AGE WITH THIS CHARACTER. WE WERE LEARNING ABOUT THE PRESENCE OR THE ABSENCE OF MONEY. SO I STOPPED DOING THE VERY WEALTHY WOMEN AND I JUST DID THE HOMELESS AND THE MIDDLE INCOMED. AND WHAT THRILLED ME EACH NEW DAY WAS ANY TIME I MET WITH A SMILE. OR IF SOMEONE EVEN TOUCHED MY HAND. OUR SKIN IS OUR LARGEST ORGAN. AND I CAN TELL YOU I WENT DAYS WITHOUT ANYONE TOUCHING ME. AND YOU FELT THAT REJECTION. AND ALL YOU WANTED WAS A HUG AND A LITTLE CONVERSATION. SO THOSE WERE OFTEN THE KINDEST THINGS THAT HAPPENED. WHEN I WAS HOMELESS, SEEING THE SAME GUY RUN FOR HIS SUBWAY EVERY MORNING WHEN I WAS SITUATED IN NEW YORK. I WAS IN 116 CITIES ALL THROUGHOUT THE U.S. AND CANADA, SO IT MADE A DIFFERENCE. BUT THIS ONE FELLA WOULD GO BY AND ABOUT A WEEK INTO THIS ROUTINE, ONE DAY THERE WAS A LITTLE COFFEE CUP AND A BAGEL IN A BAG. AND IT WAS THE KINDEST THING BECAUSE I WAS HUNGRY. AND THE CRUELEST THING, I THINK PEOPLE WHO KNOW A LOT ABOUT THE WORK ASSUME IT MUST HAVE BEEN WHEN I WAS ATTACKED BY A GANG AND BEATEN NEAR DEATH. AND SOMETHING FLASH FORWARD WHEN I GOT MARRIED WE REALIZED I COULDN'T BEAR CHILDREN AS A RESULT OF THE INJURIES. IT WAS UNDETECTED AT THE TIME. THEY MIGHT HAVE BEEN ABLE TO FIX IT, BUT IT WAS TOO LATE. BUT THAT REALLY ISN'T WHAT STANDS OUT TO ME. IT WAS EVERY TIME SOMEONE SAID SOMETHING ABSOLUTELY RUDE OR CRUDE OR MEAN SPIRITED. LIKE GET OUT OF THE WAY YOU OLD BAG OR HURRY UP OLD LADY. JUST TERRIBLE NONSENSE WHEN I WAS DOING THE BEST I COULD TO CROSS THE STREET QUICKLY. I WASN'T JUST IN COSTUME. I WAS PROSTHETICALLY ALTERED. I HAD LOST ALL MY CAPACITY OF A WOMAN IN HER TWENTIES. I COULDN'T RUN IF I HAD TO. SEVERAL TIMES I WAS ALMOST STRUCK BY A CAR WHICH REMARKABLY I WAS IN FEBRUARY, WHICH IS WHY I'M NOT QUITE A HUNDRED PERCENT SO FAR. BUT I HAD FELLOW CITIZENS, MEN, THANK YOU MEN, PICK ME UP OUT OF THE WAY AND HAVE A HARD ATTACK. LADY YOU ALMOST GOT KILLED. THANK YOU. AND THEN YOU WENT ON YOUR WAY. SO I THINK THAT WOULD SUM IT UP. JUST THAT SMILE AND THAT TOUCH. THEY'RE SO IMPORTANT. AND NOT TO FORGET WE'RE ALL THE SAME. WE MIGHT LOOK DIFFERENT, BUT WE ARE AFTER ALL ALL THE SAME. >> JEREMY HAEFNER: WE HAVE ANOTHER QUESTION HERE. >> AUDIENCE: [OFF MIC] >> CHRISTOPHER EDWARDS: UNFORTUNATELY THE EVIL GUYS HAVEN'T PROPOSED ANY PROJECTS YET. BUT, YOU KNOW, I THINK WE'RE ALL AT LEAST SPEAKING FROM OUR COMPANY WE'RE ALL STRIVING TO MAKE GOOD WORKS THAT INSPIRE PEOPLE AND SOMETIMES WE DO PROJECTS THAT DON'T REALLY INSPIRE ANYONE. THEY'RE JUST KIND OF MINDLESS ENTERTAINMENT, BUT THAT'S OKAY FOR A CERTAIN DEMOGRAPHIC. BUT WHAT WE REALLY ASPIRE TO DO IS TO HAVE THOSE HEARTWARMING MOMENTS. JUST LIKE AN AMAZING PHOTOGRAPH OR A DOCUMENTARY CAN DO THAT ACTUALLY TOUCHES SOMEONE'S SOUL. THAT USUALLY COMES IN OUR WORLD FROM THE CREATOR OR THE WRITER, THE TRUE STORY THAT IT'S BASED ON. YOU KNOW, I CAN SEE THAT AS YOU'RE SAYING, ANY OF THESE TOOLS COULD BE USED TO CREATE AN IMPRESSION OF ANYTHING FOR ANYONE'S ULTERIOR MOTIVES. BUT I THINK IT'S INCUMBENT UPON THE BEST CREATORS, THE PEOPLE WHO HAVE SET UP THESE PLATFORMS TO TRY TO FILTER IT TO THE BEST OF THEIR ABILITY. BUT AT SOME POINT IT'S JUST A TOOL THAT ANYONE CAN USE. BUT WE DON'T HAVE TO CHOOSE TO WORK WITH THOSE PEOPLE. >> PATRICIA MOORE: ONE OF THE THINGS THAT I ENCOUNTER A LOT NOW WITH ALL THIS WOUND -- WONDER ROWS -- WONDERROUS TECHNOLOGY NOW THAT WE'RE ALL BEING HACKED TO DEATH. WE DIDN'T THINK OF WHAT WE SHOULD DO. I DO A LOT OF FORENSIC TECHNOLOGY NOW THAT COMPANIES BRING US IN TO THINK OF TECHNOLOGY THAT THEY'RE THINKING OF APPLYING TO AN ELDER AUDIENCE OR PEOPLE WITH PARAPLEGIA. THIS IS WHAT THE GOOD SIDE OF THE COIN IS GOING TO BE, TELL US WHAT THE DANGER POINTS ARE. WHEN I HEARD LAST WEEK THERE IS AN OFFERING TO NOT ONLY DELIVER YOUR GROCERIES, BUT ALSO ENTER YOUR HOME AND PUT THEM AWAY FOR YOU. EW. MY MIND WAS FLYING AND MY HEAD BLEW UP. OH, I DON'T THINK SO. AGING IN THE WORLD RIGHT NOW IS NOT A MEDICAL ISSUE. IT'S A LABOR ISSUE. WE DON'T HAVE ENOUGH HANDS-ON CAREGIVERS. WE DON'T HAVE AUTONOMOUS ENTITIES CARING FOR US, HELPING US TO DO THE MOST HUMBLE OF TASKS LIKE TOILETING AND BATHING AND FEEDING OURSELVES. AND SO RIGHT NOW WE'RE PLAYING A GAME IN DESIGN WHERE WE ARE LOOKING FOR THE BAD GUYS. WE ARE LOOKING FOR THE STUFF THAT CAN GO WRONG AND TRYING TO DESIGN IT OUT EVEN BEFORE WE INTRODUCE IT. WHAT I TELL STUDENTS ALL OVER THE WORLD IS THAT EVEN THOUGH I AM ENAMORED WITH ALL THE POTENTIAL OF TECHNOLOGY IS THERE IS NOT ALWAYS AN APP FOR THAT. >> RENATO LIBRIC: FOR ME IT'S MEDITATION, WHICH I LEARNED ABOUT 15 YEARS AGO. AND THE DISCIPLINE OF THAT. AND I'LL COMBINE TWO STORIES. MY SHORT ONE AND THEN THE ONE FROM THE YOUNG MARINE. BECAUSE WE, MY COMPANY PROVIDED SUPPORT TO VETERANS AND HE TOLD ME SOMETHING SIMILAR. TWO PEOPLE FROM DIFFERENT PARTS OF THE PLANET COME TO THE SAME CONCLUSION. FOR ME, I SIT IN THE MORNING AND BREATHE. MEDITATION BRINGS YOU TO THE CALMER MIND. CALMER MIND BRINGS YOU TO AWARENESS. HIGHER CONSCIOUSNESS USUALLY BRINGS YOU TO THE MOST VALUABLE TOOL THAT WE HAVE. INTUITION. FEMALES HAVE IT MUCH BETTER BY DEFAULT. THE GUYS REALLY HAVE TO WORK FOR IT. WHICH IS TRUE. NOT A JOKE. SO COMING TO THE INTUITION, I MET THIS GUY WHO SAVED A LOT OF LIVES. THEY WERE IN, IF I RECALL CORRECTLY AFGHANISTAN. EARLY AFGHANISTAN. YOUNG KID LIKE 21. AND I SAID TO HIM HOW DO YOU FEEL, WHY ARE YOU DOING THIS, HE SAID I'M TRYING TO HELP SOME OF MY FRIENDS, COLLECT THE MONEY. WHAT IS THE TOOL THAT YOU USE THE MOST? WE GOT DRILLED TO THE POINT, BREAKING DOWN AND ASSEMBLING AGAIN. SPECIAL FORCES MARINE. HE SAID THEY DRILLED INTO US THE GUT INSTINCT, WHICH IS THE SAME THING AS INTUITION. HE SAID MY GUT INSTINCT WAS THE SAME AS THE DOG. THEY HAVE THE DOGS TO SNIFF THE BOMBS. HE SNIFFED 5,000 POUNDS OF BOMBS. SOMETHING WAS WRONG. I WOKE UP. AND I DIDN'T FEEL IT WAS RIGHT. SO I SAID MAYBE WE SHOULD DIRECT OUR CONVOY WITH HUMVEES THERE AND SOMEBODY SHOULD CHECK THERE. THE BOMB SQUAD CHECKED. THERE WAS A BOMB. IT WOULD HAVE PROBABLY WIPED ALL THE PEOPLE THERE. BUT WHAT ABOUT THE KIDS AT HOME, AND THE KIDS THAT THEY WOULD HAVE. HE SAVED PROBABLY THREE GENERATIONS OR MORE IF YOU THINK IN THAT ASPECT. JUST BECAUSE IN THE UNITED STATES AND THE ARMY OBVIOUSLY THEY HAVE A WAY THEY HAVE TO DRILL AND BRING IT TO THAT POINT THAT YOUR GUT INSTINCT OR YOUR AWARENESS IS EXTREMELY HIGH. YOU CAN ACHIEVE THAT THROUGH AN EASIER WAY, NOT GOING TO THE ARMY, AND TRYING TO MEDITATE, WHICH IS WHAT I'M TRYING TO DO. BUT THE RESULT IS THE SAME. INCREASE THE AWARENESS AND INTUITION THAT WILL GET YOU AWAY FROM MOST OF THE PROBLEMS. IF THERE IS SMOKE THERE IS A FIRE. THAT'S AN OLD SAYING. JUST BE AWARE OF WHATEVER YOU'RE DOING IN LIFE NOT TO GET BURNED. PEOPLE LIKE TO BELIEVE IN OTHER PEOPLE. BUT IN BUSINESS AND IN LIFE AND IN RELATIONSHIPS THERE ARE GOING TO BE DIFFERENT KINDS OF PEOPLE, DEPENDING ON YOUR KARMA. USE YOUR INTUITION. >> JEREMY HAEFNER: THIS HAS JUST BEEN ABSOLUTELY TERRIFIC. I THINK THE ENGAGEMENT HERE AND THE IDEAS THAT YOU'VE SHARED AND THE EXPERIENCES THAT YOU'VE HAD HAS BEEN EXACTLY WHAT WE WANTED TO TOUCH ON IN THIS SESSION. I'M GOING TO INVITE DR. MUNSON TO COME BACK UP AND GIVE SOME CLOSING THOUGHTS. AND DAVE, AS YOU COME ON UP, I THINK WHAT I TAKE AWAY ABOUT THESE FOUR INDIVIDUALS IS EXEMPLARY OF THE KIND OF UNIVERSITY THAT YOU'RE BEGINNING TO ARTICULATE THAT WE WANT TO HAVE. THESE ARE PEOPLE NOT JUST WHO HAVE BUILT CAREERS, BUT THEY HAVE BUILT LIVES WITH PURPOSE. AND I THINK WE'VE HEARD THAT IN ABUNDANCE TODAY. >> PRESIDENT DAVID MUNSON: I AGREE, JEREMY. I COULDN'T BE MORE PLEASED. PLEASE JOIN ME ONCE IN THANKING OUR DISTINGUISHED SPEAKERS. [APPLAUSE] I THINK THEY'VE DONE A WONDERFUL JOB IN REPRESENTING THE OUTSTANDING CREATIVITY AND INNOVATION OF OUR ALUMNI. IN MY SHORT TIME HERE, I HAVE ALREADY MET MANY OUTSTANDING ALUMNI. AND I CAN ASSURE YOU THAT DURING MY TIME AS PRESIDENT, I PLAN TO LEVERAGE THE STRENGTHS OF OUR ALUMNI TO HELP BUILD OUR UNIVERSITY'S REPUTATION ON A GLOBAL SCALE. I HOPE YOU'LL JOIN ME IN THIS PURSUIT AND HELP SPREAD THE WORD ABOUT HOW TRULY CREATIVE AND INNOVATIVE OUR ALUMNI ARE. THEY ARE MAKING THEIR MARK ON THE WORLD AND THIS IS JUST THE BEGINNING. THANK YOU AGAIN TO CHRIS, RENATO, WILLIAM, PATRICIA AND JEREMY FOR THIS WONDERFUL SYMPOSIUM. IT WAS AN HONOR TO PARTICIPATE TODAY IN MY OWN SMALL WAY. THERE IS A COFFEE AND DESSERTS RECEPTION WITH OUR SPEAKERS BEGINNING NOW IN FIRESIDE LOUNGE, JUST TO THE LEFT WHEN YOU EXIT THE AUDITORIUM; I HOPE TO SEE YOU THERE. THANK YOU FOR JOINING US TODAY!

Contents

Background

The IRA began their bombing campaign of England in early 1973 when they bombed the Old Bailey courthouse, the seat of justice in Britain, they used a car bomb to attack it which injured over 200 people, caused extensive damage and one person died from a heart attack.[2]

1974 was to be the IRA's most deadly year in mainland Britain with close to 50 people being killed and with around 500 being injured. The year started with the M62 coach bombing a military coach which had soldiers and their families on it. Nine soldiers were killed and three civilians with just under 40 being injured, many seriously.[3][4]

The Provisional IRA's Balcombe Street Gang (nicknamed that because they were caught at the Balcombe Street siege in late 1975) had been bombing targets in and around the London area since October 1974 including, the Guildford pub bombings on 5 October and the Woolwich pub bombing on 7 November. Seven people were killed from these two bombings alone (5 British military personnel & 2 civilians) and almost 100 people were injured.[2][5]

On 21 November the Birmingham pub bombings killed 21 and injured close to 200. The Prevention of Terrorism Act 1974 (PTA 1974) was passed through parliament quickly to give the police special powers in dealing with the IRA and similar groups. The powers gave the police powers to hold people in custody for up to seven days without charge.[6] There was a strong desire to respond to what was perceived as "the greatest threat [to the country] since the end of the Second World War." Six men who were wrongly convicted of the bombings was a group known the Birmingham Six who spent 17 years in English jails until their convictions were overturned in 1991. The PTA 1974 was also used to convict other innocent people like Judith Ward of the M62 coach bombing and it was also used to convict the eleven members of the Guildford Four and Maguire Seven of the Guildford bombings. All these convictions were also overturned in the late 1980s/early 1990s.[7][8]

Bombings

Casualties
Caledonian Road 2
Piccadilly Circus 16
Victoria Street 2
Tite Street (1st) 0
Tite Street (2nd) 20

The IRA Balcombe Active Service Unit decided to send a message of defiance to the government over the PTA and to show that the IRA was very much still operational in England. They created bombs concealed in packets small enough to fit in a standard-sized pillar post box. They were mailed by Edward Butler from the Balcombe Street Gang.[9]

On 25 November 1974 they exploded bombs inside pillar boxes in various places around London. They made three small gelignite laden bombs with pocket watch timing devices. The first bomb on Caledonian Road, nearby King's Cross and Pentonville Road,[9] went off at 5:50 pm that injured two people. Ten minutes later a second bomb went off outside Piccadilly Circus at 6:00 pm. This was the worst bomb of the day as it injured 16 people. The last bomb detonated near Metropole Cinema, just outside London Victoria station, and went off at 6:50 pm, injuring another 2 people. This brought the total injured to 20 for the day.

The Metropolitan Police called in the army bomb squad to check all pillar boxes in the W1 and N1 postal areas. In addition, false alarms throughout other places in London caused traffic chaos. The next day, many nervous post workers in central London refused to open boxes in fear that there could be a bomb.[9]

Two days later on 27 November, a twin bomb attack near the National Army Museum on Tite Street in Chelsea occurred - again time bombs inside pillar boxes. The first bomb was small and designed to lure security services to the scene before a much larger bomb went off 21 minutes later in a hedge close by.[10] The second explosion injured 20 people including an explosives officer, six policemen and two ambulancemen. Investigations showed that the second bomb had 3 to 5 lb of gelignite and 200 nails incorporated to make a claymore-type device.[11] The second bomb was aimed to kill those on the scene. These two devices were planted by Butler and Joe O'Connell.[9]

Aftermath

The secondary 'come-on' bomb in Chelsea - the first time it was deployed in London - forced the Metropolitan Police to make changes to responses to explosions. It required all police officers attending an explosion to carry out an immediate search around the scene and cordon the area off to ensure there would be no second bomb.[11]

See also

Sources

References

  1. ^ Melaugh, Dr Martin. "CAIN: Chronology of the Conflict 1974". cain.ulst.ac.uk. Retrieved 31 May 2018.
  2. ^ a b Sutton, Malcolm. "CAIN: Sutton Index of Deaths". cain.ulst.ac.uk. Retrieved 31 May 2018.
  3. ^ Sutton, Malcolm. "CAIN: Sutton Index of Deaths". cain.ulst.ac.uk. Retrieved 31 May 2018.
  4. ^ Melaugh, Dr Martin. "CAIN: Chronology of the Conflict 1974". cain.ulst.ac.uk. Retrieved 31 May 2018.
  5. ^ Sutton, Malcolm. "CAIN: Sutton Index of Deaths". cain.ulst.ac.uk. Retrieved 31 May 2018.
  6. ^ Melaugh, Dr Martin. "CAIN: Chronology of the Conflict 1974". cain.ulst.ac.uk. Retrieved 31 May 2018.
  7. ^ "Justice - Miscarriages of justice". sixthformlaw.info. Retrieved 31 May 2018.
  8. ^ Melaugh, Dr Martin. "CAIN: HMSO: Prevention of Terrorism (Temporary Provisions) Act 1974". cain.ulst.ac.uk. Retrieved 31 May 2018.
  9. ^ a b c d Moysey, Steve (19 November 2013). The Road to Balcombe Street: The IRA Reign of Terror in London. Routledge. ISBN 9781317856078. Retrieved 31 May 2018 – via Google Books.
  10. ^ https://books.google.com/books?id=oR8_DwAcAQBAJ&pg=PT111&lpg=PT111&dq=november+1974+bomb+london+piccadilly+circus&source=bl&ots=xPamrHDblf&sig=DWyF7OcdQgj6lKO-sKeNyFIcUUA&hl=en&sa=X&ved=0ahUKEwiFnp7u2q7bAhUkAsAKHXn9Bbo4ChDoAQgtMAA#v=onepage&q&f=false
  11. ^ a b Jones, Ian (31 October 2016). London: Bombed Blitzed and Blown Up: The British Capital Under Attack Since 1867. Frontline Books. ISBN 9781473879010. Retrieved 31 May 2018 – via Google Books.
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