1952–53 United States network television schedule (daytime)

The 1952–53 daytime network television schedule for the four major English-language commercial broadcast networks in the United States covers most of the weekday daytime hours from September 1952 to August 1953.

Talk shows are highlighted in yellow, local programming is white, reruns of prime-time programming are orange, game shows are pink, soap operas are chartreuse, news programs are gold and all others are light blue. New series are highlighted in bold.

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Fall 1952

	7:00 am	9:00 am	9:30 am	10:00 am	10:30 am	11:30 am	noon	12:30 pm	1:00 pm	1:30 pm	2:00 pm	2:30 pm	3:00 pm	3:30 pm	4:00 pm	4:30 pm	5:00 pm	5:30 pm
ABC	local programming
CBS	local programming		9:30 AM: Local News; 9:45 AM: CBS Morning News (to 10:30 AM F); 10:00 am: Wheel of Fortune (to 11:00 AM M-Th); 10:30 AM:Arthur Godfrey Time (to 11:00 AM F); 11:00 am: There's One in Every Family (to 11:30 AM)			Strike It Rich	Noon: Bride and Groom 12:15 pm: Love of Life	12:30 pm: Search for Tomorrow 12:45 pm Local programming	local programming	The Garry Moore Show	Double or Nothing (M/W/F) Everywhere I Go (Tu/Th)	2:30 pm The Guiding Light 2:45 pm Art Linkletter's House Party	3:15 pm Mike and Buff		Homemaker's Exchange	The U.N. in Action	local programming
NBC	The Today Show	local programming		Ding Dong School	local programming								The Big Payoff	Welcome Travelers	The Kate Smith Hour		5:00 pm: Hawkins Falls 5:15 pm: The Gabby Hayes Show	Howdy Doody
DMN	?								Ladies' Date (since 10/13)	?		2:45 PM: One Woman's Experience (since 10/6)	?

Winter 1952-1953

-	7:00 am	9:00 am	9:30 am	10:00 am	10:30 am	11:30 am	noon	12:30 pm	1:00 pm	1:30 pm	2:00 pm	2:30 pm	3:00 pm	3:30 pm	4:00 pm	4:30 pm	5:00 pm	5:30 pm
ABC	Local News & Programs
CBS	Local News & Programs		9:30 am Local News & 9:45 am CBS Morning News (to 10:30 am on F)	10:00 AM: Arthur Godfrey Time (to 11:30& am M-Th); 10:30 AM: Wheel of Fortune (to 11:00 AM); 11:00 AM: There's One In Every Family (to 11:15 AM on F); & 11:15 AM: The Bill Cullen Show (to 11:30 am on F)		Strike It Rich	Noon: Bride and Groom & 12:15 pm Love of Life	12:30 pm Search for Tomorrow & 12:45 pm The Guiding Light	Local News & Programs	The Garry Moore Show	2:00 pm Double or Nothing (M/W/F)/Local News & Programs (Tu/Th)	Art Linkletter's House Party	3:00 pm Mike & Buff	Local Programs	Action in the Afternoon	The U.N. In Action	Local News & Programs
NBC	The Today Show	Local Programs		Ding Dong School	Local News & Programs								The Big Payoff	Welcome Travelers	The Kate Smith Hour		5:00 pm Hawkins Falls & 5:15 pm The Gabby Hayes Show (M/W/F) & Local News & Programs (Tu/Th)	5:30 pm Howdy Doody
DMN	?								Ladies' Date	?		2:45 PM: One Woman's Experience	?

Spring 1953

-	7:00 AM	9:00 am	9:30 am	10:00 am	10:30 am	11:30 am	12 noon	12:30 PM	1:00 pm	1:30 pm	2:00 pm	2:30 pm	3:00 pm	3:30 pm	4:00 pm	4:30 pm	5:00 pm	5:30 pm
ABC	Local News & Programs
CBS	Local News & Programs		9:30 AM: Local News 9:45 AM: The Morning News	10:00 AM: Arthur Godfrey Time (M-W to 11:00 AM & Th to 11:30 AM), Wheel of Fortune (F to 11:00 AM); 11:00 AM There's One in Every Family M-W & F to 11:30 AM		Strike it Rich M-F / Rod Brown of the Rocket Rangers Sat	12 noon: Bride and Groom 12:15 PM: Love of Life	12:30 PM: Search for Tomorrow 12:45 PM The Guiding Light	Local News & Programs	The Garry Moore Show	2:00 PM Double or Nothing M, W & F & 2:15 PM: Freedom Rings Tu & Th	Art Linkletter's House Party	The Big Payoff	Local Programs	Action in the Afternoon	The U.N. in Action	Local News & Programs
NBC	The Today Show starring Dave Garroway	Local News & Programs		Ding Dong School	Local News & Programs								Break the Bank	Welcome Travelers	The Kate Smith Hour		5:00 PM: Hawkins Falls 5:15 PM: The Gabby Hayes Show	Howdy Doody
DMN	?								Ladies' Date	?		2:45 PM: One Woman's Experience (until April 3)	?

Summer 1953

-	7:00 AM	9:00 AM	9:30 AM	10:00 AM	10:30 AM	11:00 AM	11:30 AM	12 NOON	12:30 PM	1:00 PM	1:30 PM	2:00 PM	2:30 PM	3:00 PM	3:30 PM	4:00 PM	4:30 PM	5:00 PM	5:30 PM
ABC	Local News & Programs
CBS	Local News & Programs		9:30 am: Local News; 9:45 am: The Morning News; 10:00 am: Arthur Godfrey Time (M-W to 11:00 am & Th to 11:30 am), Wheel of Fortune (F to 11:00 am), 10:30 am Local News; 11:00 am I'll Buy That M,W & F to 11:15 am & The Bil Baird Show Tu & Th at 11:30 am				Strike it Rich M-F / Rod Brown of the Rocket Rangers Sat	12 Noon Bride and Groom 12:15 PM Love of Life	12:30 pm Search for Tomorrow 12:45 pm The Guiding Light	Local News & Programs	The Garry Moore Show	2:00 pm Double or Nothing 2:15 pm Local News	Art Linkletter's House Party	The Big Payoff	Local Programs	Action in the Afternoon	Summer School	The U.N. in Action	Local News & Programs
NBC	The Today Show starring Dave Garroway	Local News & Programs		Ding Dong School	Glamour Girl	11:00 am Hawkins Falls & 11:15 am The Bennetts	11:30 am Three Steps to Heaven & 11:45 am Follow Your Heart	Local News & Programs						Break the Bank	Local News & Programs	On Your Account	Ladies Choice	5:00 pm Atom Squad & 5:15 pm The Gabby Hayes Show	Howdy Doody
DMN	?									Ladies' Date (until July 31)	?