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1116 SEN logo.svg
Broadcast areaMelbourne, Victoria
Branding1116 SEN
SloganMelbourne's Home of Sport
Frequency1116 kHz AM
First air date29 November 1931 (as 3AK)
FormatSports radio
Transmitter coordinates37°44′45″S 145°6′33″E / 37.74583°S 145.10917°E / -37.74583; 145.10917[1]
Call sign meaningsee 3AK
OwnerPacific Star Network
(Victorian Radio Network Pty Ltd)

1116 SEN (ACMA callsign: 3AK) is an Australian radio station in Victoria. Owned and operated by Pacific Star Network, it broadcasts a sports radio format from Lower Plenty to Greater Melbourne. First broadcast on 29 November 1931 as 3AK,[2] the station currently broadcasts from studios in South Melbourne alongside sister station 3MP.


The station first broadcast on 29 November 1931 as 3AK. In October 2003, amid growing debt and struggling ratings, 3AK operators Data & Commerce Limited placed the station up for sale.[3] In November, owners Data & Commerce Limited entered into a lease with the newly-formed Sports Entertainment Network to create SEN 1116, a 24-hour sports radio station. Headed by managing director Danny Staffieri, formerly of FIVEaa, the new station was promoted as 'entertaining radio with a sports focus', and would rival horse racing station Sport 927.[4][5]

On 19 January 2004, SEN 1116 launched onto Melbourne's airwaves, with former AFL footballers Garry Lyon, Tim Watson and Billy Brownless heading the station's "Morning Glory" breakfast show, Richmond Football Club premiership player Kevin Bartlett in mornings, ABC Radio National's Francis Leach in afternoons, and Dermott Brereton and Anthony Hudson in drive.[6] In the year's first radio ratings survey, the station jumped from reaching 1.2% of the Melbourne radio market as 3AK, to 2.1% as SEN,[7] growing to 2.8% in the year's fourth survey despite the lack of coverage of any major sports.[8] However, in July, the station secured broadcast rights to the 2004 Summer Olympics, alongside 2GB, 2CC, FIVEaa, 6iX, HO-FM and Hot 100, among others.[9] SEN also carried coverage of the 2004 NRL Grand Final from 2GB, and the 2004–05 FA Premier League from BBC Radio 5 Live.

In December 2004, the SEN brand was revealed to be expanded into Adelaide, with Sports Entertainment Network leasing news talk 5DN from Australian Radio Network to create SEN 1323.[10][11] Launching on 1 February 2005, the station became a simulcast of its Melbourne sister station, with only one Adelaide-based programme - "The Boys Next Door", hosted by former FIVEaa presenter Mark Aiston, The Sunday Footy Show panelist Mark Bickley and Port Adelaide Football Club ruckman Matthew Primus. However, while the station remained flat in Melbourne, ratings dwindled in Adelaide; despite gaining coverage of the New Zealand cricket tour of Australia and the 2005 VFL season, Sports Entertainment Network entered voluntary administration, citing $3.5 million in losses.[12] The SEN 1323 lease was cancelled, resulting in ARN launching easy listening-format Cruise 1323. The Melbourne station was sold back to Pacific Star Network, the renamed Data & Commerce Limited.


In July 2015, the newsroom shared between SEN and sister station 3MP 1377 was closed, replaced with the Victorian news service from Macquarie National News, based at 3AW.[13][14]

In November 2015, it was announced that Francis Leach would depart ABC Grandstand Digital following the axing of the Grandstand Breakfast programme, and will again join SEN, hosting SEN Breakfast alongside David “The Ox” Schwarz to replace The Morning Glory.[15] Current co-host Andy Maher will move to afternoons, launching SEN Lunch Break, moving Daniel Harford into drive with Mark Allen. Andrew Gaze and Tim Watson, while losing regular timeslots, would remain with the station as a contributor.[15]

In January 2018, the station's schedule was again refreshed. Former ABC commentator Gerard Whateley joined the station as chief sports caller and mornings presenter, with Kevin Bartlett moving to the drive show following the departure of Harford.[16][17] In April 2018, parent company Pacific Star Network merged with sports media business Crocmedia,[18] most notable for producing the AFL Nation broadcast call heard across regional Australia.

In July 2019, SEN has partnered with Crocmedia has purchased 23 narrowband radio licences across Australia including Sydney, Brisbane, Perth, Gold Coast, Darwin and Alice Springs.

Notable announcers

Current announcers

Former announcers

Sports coverage

SEN has exclusive and non-exclusive rights to various sports in Australia:

Australian rules football





Horse racing

Rugby League

Rugby Union


Related stations


SEN SA.svg
Broadcast areaAdelaide, South Australia
BrandingSEN SA
SloganYour Home of Sport
Frequency1629 kHz AM
Repeater(s)1629 kHz AM Mount Gambier
First air date6 December 2018
FormatSports radio
Power400 W
Transmitter coordinates34°51′43″S 138°34′10″E / 34.86194°S 138.56944°E / -34.86194; 138.56944

On 13 October 2018, SEN parent company Pacific Star Network confirmed it had purchased an AM narrowband licence in Adelaide, South Australia, returning the SEN brand to South Australia.[19][20] The station launched on 1629 AM on 6 December 2018, with local presenters Kane Cornes, Andrew Hayes, Kym Dillon and Michelangelo Rucci. Other programs, including Gerard Whateley's morning show and live sports coverage, will be syndicated live from the Melbourne station.[19][21]

On 9 September 2019, SEN SA Breakfast commenced simulcasting on RadioTAB's 1539AM Adelaide frequency.[22] On 2 December, a second South Australian frequency was launched — also on 1629 AM — covering Mount Gambier.[23]

SEN Track

SEN Track is a radio network broadcasting coverage of horse, thoroughbred and greyhound racing, which launched on 28 March 2020.

Former stations

SEN 1323

SEN 1323 was launched on 1 February 2005 in Adelaide, replacing 5DN. It largely simulcast 1116 SEN, with a single opt-out program for the Adelaide market. The station closed following parent company Data & Commerce Limited entering voluntary administration in June 2005.


SEN+ commenced broadcasting on 13 August 2018, replacing Classic Rock Radio.[24][25] The station broadcast live coverage of the NFL, VFL, NBL and Super Rugby as well as live and timeshifted programming from the main SEN station.

On 28 March 2020, it was replaced by SEN Track.

Notable programs


  • No Man Should Ever Walk Alone, a Monday night hour-long show hosted by Danny Frawley on men's health, including mental health (a cause he championed after opening up about his own struggles), addiction and lifestyle. Frawley hosted the show until his death in 2019.


The station also has produced some podcasts, including:

  • Tiger Tragics, a Richmond-centric podcast hosted by SEN fill-in and weekend host and MCG public address announcer Tony Schibeci and SEN producer Mitchell Scott.
  • The Carlton Show, a Carlton-centric podcast co-hosted by Maher.
  • The Geelong Show, a Geelong-centric podcast co-hosted by Ben Casanelia of Inside Football, SEN's AFL magazine.
  • SEN America, covering American sports leagues such as the NBA.


  1. ^ "Radio and television broadcasting stations" (PDF). Australian Communications and Media Authority. Archived from the original (PDF) on 9 August 2018. Retrieved 12 November 2018.
  2. ^ Walker, R.R. (1973). The Magic Spark. 50 Years of Radio in Australia. Hawthorn Press.
  3. ^ McIlwraith, Ian (7 October 2003). "3AK looks for new owner". The Age. Fairfax Media. Retrieved 9 July 2015.
  4. ^ Catalano, Christian (28 November 2003). "3AK to fade". The Age. Fairfax Media. Retrieved 9 July 2015.
  5. ^ "3AK's sporting chance". The Age. Fairfax Media. 4 December 2003. Retrieved 9 July 2015.
  6. ^ "SEN lineup and launch date". 18 January 2004. Retrieved 9 July 2015.
  7. ^ "First survey for 2004 released - full of surprises". 25 February 2004. Retrieved 9 July 2015.
  8. ^ "Latest Capital City ratings - 2GB tops Sydney, Triple M rising nationally". 23 June 2004. Retrieved 9 July 2015.
  9. ^ "2GB's 60 Station Olympic Coverage". 6 July 2004. Retrieved 9 July 2015.
  10. ^ "SEN1323: Adelaide!". 22 December 2004. Retrieved 9 July 2015.
  11. ^ Brady, Nicole (30 December 2004). "Radio waves". The Age. Fairfax Media. Retrieved 9 July 2015.
  12. ^ "SEN in voluntary administration". 1 June 2005. Retrieved 13 November 2018.
  13. ^ Gunn, Nikole (8 July 2015). "Another one bites the dust". Radio Today. Retrieved 9 July 2015.
  14. ^ Rawsthorne, Sally (8 July 2015). ""Melbourne's Home of Sport" shutters its newsroom". MediaWeek. Retrieved 9 July 2015.
  15. ^ a b "Francis Leach returns to SEN as part of new 2016 line-up". 1116 SEN. 18 November 2015. Archived from the original on 25 November 2015. Retrieved 25 November 2015.
  16. ^ "Whateley to head SEN sports coverage". 1116 SEN. 1 January 2018. Retrieved 27 November 2018.
  17. ^ McKern, James (1 January 2018). "Gerard Whateley has quit the ABC and will headline SEN's morning show". Retrieved 27 November 2018.
  18. ^ "Pacific Star Network completes media merger with Crocmedia". proactiveinvestors Australia. 3 April 2018. Retrieved 15 November 2018.
  19. ^ a b "Sports radio SEN returns to Adelaide, local hero hosting breakfast". Mediaweek. 23 October 2018. Retrieved 27 November 2018.
  20. ^ Wilson, Zanda. "SEN returns to South Australia with new sport station 1629 SEN". Radio Today. Retrieved 27 November 2018.
  21. ^ Iannella, Antimo (1 November 2018). "SEN SA's drivetime duo Kym Dillon and Michelangelo Rucci launch new show Kymbo & The Rooch". The Adelaide Advertiser. Retrieved 27 November 2018.
  22. ^ "SEN SA breakfast spreads its wings". SEN. 6 September 2019. Retrieved 7 September 2019.
  23. ^ "SEN launches new station in Mt Gambier". Mumbrella. 2 December 2019. Retrieved 2 December 2019.
  24. ^ Wilson, Zanda (7 August 2018). "PSN rebrands 1377 AM to SEN+". Radio Today. Retrieved 15 November 2018.
  25. ^ Samios, Zoe (8 August 2018). "Pacific Star Network rebrands Classic Rock Radio as SEN+". Mumbrella. Retrieved 15 November 2018.

External links

This page was last edited on 11 June 2020, at 23:36
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