 | |
| Formation | 1983 |
|---|---|
Vitalite is a sunflower oil based spread, produced by Dairy Crest in Kirkby, Merseyside.
It began in 1983, being made by Kraft General Foods. In July 1996, it was bought by St Ivel, who were then bought by Dairy Crest in November 2002.[1] In 2008, it was relaunched as a dairy-free spread, making it suitable for vegans.
YouTube Encyclopedic
-
1/3Views:6637 9564 612
-
Vitalite Meaning, Benefits and Spiritual Properties
-
VITALITÉ | 2 - Exploration du savoir-faire physique et en santé
-
Voici Manuvie Vitalité
Transcription
Advertising
A famous advertising campaign began in the United Kingdom during the 1980s, featured dancing sunflowers and a singing sun, with a parody of the song Israelites by Desmond Dekker. This campaign ran until 1994.[2] One of several versions of the parody lyrics began:[3]
- "Wake up in the morning wantin' some breakfast. What sunflower spread do I lay on my bread? Ohhh, Ohhh, Vitalite."
References
- ^ "Unigate spreads its yellow fat interests". marketingweek.com. 19 July 1996. Retrieved 1 August 2018.
- ^ "Vitalite 80s advert". YouTube. 2012-08-06. Retrieved 2013-08-31.
- ^ "Vitalite sunflower adverts". YouTube. Retrieved 2023-05-13.
External links
- Vitalite dairy free spread – official site
- Vitalite advert on YouTube
 | This brand-name food or drink product–related article is a stub. You can help Wikipedia by expanding it. |
 | This veganism and vegetarianism-related article is a stub. You can help Wikipedia by expanding it. |
This page was last edited on 13 May 2023, at 10:58