Vertical market software is aimed at addressing the needs of any given business within a discernible vertical market (specific industry or market). While horizontal market software can be useful to a wide array of industries (such as word processors or spreadsheet programs), vertical market software is developed for and customized to a specific industry's needs.
Vertical market software is readily identifiable by the application specific graphical user interface which defines it. One example of vertical market software is point-of-sale software.
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See also
- Horizontal market software
- Horizontal market
- Product software implementation method
- Enterprise resource planning
- Customer relationship management
- Content management system
- Supply chain management
Resources
- Microsoft ships first Windows OS for vertical market from InfoWorld
- The Limits of Open Source - Vertical Markets Present Special Obstacles