A digital marketing engineer is a member of a marketing team who applies web technology and digital marketing platforms (such as a website, email system, CMS, CRM, or other software application) for the purpose of achieving marketing business goals. It is a hybrid role involving both marketing and technology knowledge.[1] The need for digital marketing engineers arose, as a result of marketing becoming reliant on increasingly sophisticated digital technologies.[2]
YouTube Encyclopedic
-
1/3Views:738 2401 3558 214
-
Digital Marketing In 5 Minutes | What Is Digital Marketing? | Learn Digital Marketing | Simplilearn
-
Which profile / Job has more money - Digital Marketing, Software Engineer or Software Testing ?
-
Engineering (vs.) Digital Marketing Job | Video Shoutouts | Paid Consultations | Office | DPTV 002
Transcription
See also
- Digital marketing
- Demand generation
- Conversion optimization
- Web analytics
- Search engine optimization
- Software engineer
References
- ^ Mike Moran. "Why Digital Marketing Challenges Everyone", WebProNews, February 22, 2011.
- ^ Chris Koch, Julie Schwartz. "Why You're No Longer Qualified to be a B2B Marketer", Chief Content Officer magazine, April 2011, p. 10. (eBook article)