 | |
| Company type | Subsidiary |
|---|---|
| Industry | Sports equipment |
| Founded | 1948 |
| Founder | Marcello Danieli |
| Headquarters | , Italy |
Area served | Worldwide |
Key people |
|
| Products | Sportswear, footwear |
| Owner | Geox S.p.A. |
| Website | diadora.com |
Diadora is an Italian sportswear and footwear manufacturing company based in Caerano di San Marco (Veneto), subsidiary of Geox, founded in 1948. Diadora produces football boots and athletic shoes, as well as a range of apparel that includes t-shirts, polo shirts, hoodies, jackets, leggings, shorts, and compression garments. Diadora also commercialises football balls in the US market.[1] In 2020, Geox filed for bankruptcy in Canada.
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Transcription
History
Origins and development
Diadora was founded in 1948 by Marcello Danieli. He called his company "Diadora". The word comes from the name given by the Greeks of Byzantium to the Dalmatian town of Zadar. Originally called "de ladera" or "from Zadar", it was mistakenly copied and translated from Dalmatian to Latin, becoming, along the way "Diadora".[2][3] Danieli managed to launch his first product, mountain climbing boots.[4]
The mid-1970s also marked Diadora's entry into the football category, aided by Roberto Bettega, who provided consulting information. The company also added the tennis market signing endorsement agreements with Björn Borg.[2]
The 1980s to 1990s
AC Milan striker Marco van Basten became the face of the company in the late 1980s, and launched his own personalized football boots, the San Siro Van Basten.[5]
The 2000s
2000-19
In the early 2000s Diadora was the official kit supplier of a number of Italian football clubs, including A.S. Roma, between 2003 and 2007. In 2008, Diadora SpA signed a joint venture with Win Hanverky Holdings Limited, forming a new company called "Winor International Company Limited" that operates the trademark "Diadora" in China, Hong Kong, and Macau to manufacture, design, promote, distribute, and sell products bearing the brand in those countries.[6]
In June 2009, Diadora reached an agreement with Italian shoe-making company Geox's founder and chairman Mario Moretti Polegato to buy its assets through his family's investment arm, LIR.[7]
2020-present
On September 8, 2020, Geox filed for bankruptcy in Canada.[8]
Since then, Diadora has sponsored a number of football clubs to provide them team uniforms, such as Norwegian Eliteserien clubs Viking FK and FK Bodo/Glimt,[9] and I-League side Rangdajied United.[10]
References
- ^ Balls[permanent dead link] on Diadora Soccer, 15 August 2020
- ^ a b Empresa on Diadora website (in Spanish)
- ^ "The history of Diadora". Football Shirt Culture. Archived from the original on 2 November 2017. Retrieved 30 April 2017.
- ^ "History". Diadora America. Archived from the original on 4 July 2008. Retrieved 7 August 2008.
- ^ "1980s Diadora San Siro Van Basten". Football Collectors Items.com. Archived from the original on 3 December 2020. Retrieved 26 July 2018.
- ^ "Win Hanverky Forms Joint Venture Asserts Ownership of DIADORA Brand in the PRC, Hong Kong and Macau Market" (PDF) (Press release). Win Hanverky. 7 April 2008. Archived from the original (PDF) on 18 July 2011. Retrieved 13 May 2008.
- ^ Pagano, Margareta (21 June 2009). "Geox billionaire steps into Diadora". The Independent. London. Retrieved 10 July 2011.
- ^ "Geox files for bankruptcy in Canada". 23 October 2020. Retrieved 28 January 2023.
- ^ "Jorginho could switch to Diadora?". nss magazine. Retrieved 12 January 2024.
- ^ Rangdajied United profile Facebook.com. Retrieved 30 June 2021
External links
45°46′52″N 12°00′33″E / 45.7812281°N 12.0092107°E
This page was last edited on 27 April 2024, at 15:15