The Browar Łomża (Polish pronunciation: [ˈwɔmʐa]) is Poland's fourth largest brewery. Browar Łomża Sp. z o.o. launched the plant in 1968. In 2007, it was purchased by Royal Unibrew.[1] In 2011, it was sold to Polish Brewery Van Pur of Warsaw.[2] The Browar Łomża brewery is located in Łomża, Poland.
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Koncert Browar Łomża
Transcription
Brand
Browar Łomża Brewery has been brewing since 1968. The plant was modernized in 2004 and has a capacity to brew up to 850 thousand hectolitres. Traditionally it used to brew three slightly different beers: "Kurpie", "Wyborowe", "Export" and "Jasne". Later came "Łomża Strong" but it was not particularly successful and has now been discontinued. In 2010, Browar Łomża came up with a new taste "miodowe" (honey). After ownership changes and due to marketing campaigns, new brands such as "Łomża niepasteryzowane" (unpasteurised) and "Łomża Export niepasteryzowane" are gaining popularity.[citation needed]
Marketing
The label shows two Kurpie folk people dancing on a label and the deer of the coats of arms of Łomża.
See also
References
- ^ Browar Łomża, Royal Unibrew Group Retrieved from Wayback Machine on January 24, 2013.
- ^ "Royal Unibrew and Van Pur team up in Poland". Euro Investor.co.uk. Retrieved January 24, 2013.
External links
Media related to Łomża Brewery at Wikimedia Commons- Official website
53°09′34″N 22°02′19″E / 53.1595°N 22.0387°E
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This page was last edited on 10 April 2024, at 00:43