 | |
| Type | credit card |
|---|---|
| Manufacturer | Bankcard Association of Australia |
| Available | No |
| Website | http://www.bankcard.com.au/  |
Bankcard was a shared brand credit card issued by financial institutions in Australia and New Zealand between 1974 and 2006. It was managed by the Bankcard Association of Australia, a joint venture of Australia's largest banks, and was the nation's first mass market credit card.
Before 1974, only store cards, Diners Club and American Express were available in Australia and these were either restrictive or only accessible to the wealthy.[1][2]
In the first decade after its introduction, Bankcard dominated the Australian credit card market, with more than five million cardholders at its peak in 1984.[3] As a result of a declining cardholder base, falling transaction volumes and shrinking market share in relation to internationally accepted credit cards such as Visa and Mastercard, the card was withdrawn from use in 2006.[3]
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Transcription
Voiceover: What I want to do in this video is try to give a reasonable understanding of the different players involved that issue and process your credit cards. Let's start off with the processors. Sometimes you could say that the network, or the processors are the people that maintain the credit card networks. Examples of those are Visa, Mastercard, American Express, Discover. What they do is they, essentially, maintain networks of IT and policies that connect a bunch of banks together. For just the sake of this video, we'll do very simple. Let's say that this is network 1, maybe that's Visa. Maybe this right here is network 2. This right here could be Mastercard. Right now the networks are just circles, but you'll see that they're networks as I build out this explanation. Let's say that I'm some bank out there. Let me call myself bank A. I decide that, you know what, it would be good for my business for me to issue a credit card. I could extend credit to my customers, they'll pay me interest, maybe I'll make some fees off of that, and it'll be good business for my bank. I go up to Visa and I say, "Hey, can I be a member "of your network?" Visa has some policies and if you're a legitimate bank and you agree to all those policies, you'll become a member of that network. I've joined the network and I'm, of course, not the only person on that network. There's tons of other banks on that network. That could be bank B, this could be bank C, this could be bank D. Of course, each of these are networks, so they all have their own member banks on them. That's Mastercard's network right there. In this situation, let's say I'm a customer of bank A. They say, "You want a credit card?" and I say, "Sure. "That'll be convenient, I don't like carrying cash "in my pocket, so give me a credit card." They'll issue a credit card that looks something like this. The credit card, I think we've all seen credit cards, It'll say Bank A really big up at the top. Bank A, I'll have a credit card number that's unique to me, my credit card number, my name will be there, some type of expiration date, and then here in the bottom right corner, they're going to say what network I'm a part of. In this case, it would be Visa. A credit card issued over here would say Mastercard or if it was American Express, they'd put American Express here, or maybe there's some type of a hologram. Great, I have a credit card here. I think we all have a general sense. I could use it and then I'll build a balance and then in the future I could pay off that balance to this bank or I could carry a balance and they'll charge me interest, which is usually reasonably high interest, so I want to pay it off fairly quickly, but how does this actually work in the context of a network? Let's say I go to the local grocery store. Let me draw that in orange. Let's say I go to some grocery store over here. I'll say G for grocery. I buy $100 worth of groceries and I want to pay with my newly issued credit card. Let me write this down. This is the issuing, issuer. This is the issuing bank. I go to the grocery store, I say, "Hey, I'd like to pay "with a credit card." The grocery store, if they accept credit cards, they need to have some relationship with another bank someplace on this Visa network, in order for them to accept a Visa card. Let's say that they have a relationship with bank B over here. This would be the merchant bank, or we could say the retailer's bank, or it's often in credit card lingo called the acquiring bank or the acquirer. You might wonder why is it called the acquirer? It's called the acquirer because this is the player that goes out and goes to each of the merchants and says, "Hey, right now you only accept cash "or you only accept American Express. "Wouldn't it be great if you also accepted Visa "or Mastercard? "That way you'll have more appeal to more customers "and it'll be more convenient for your customers "and every time a transaction happens, we'll just take "a little bit of a cut of that transaction." So they go out and acquire different retailers. This was the grocer, maybe bank B goes off and acquires the shoemaker, maybe he goes and he gets the tailor on the network. These are all different retailers who will now, all of a sudden, accept Visa, because their merchant bank is a member of the Visa network. Likewise, it could've been a member of the Mastercard network, it doesn't matter. This is the processor and this is their network. Now, this guy, in this context, he would accept Visa. I would give him my Visa card and the first process is called authorization. That's literally to check whether I'm good for the money, whether this card is valid to buy $100 worth of groceries. When I swipe the card or when the grocer swipes the card, it's going to send a message from that little unit, from the point of sale unit, to the acquiring bank. That's going to be forwarded to Visa. Then Visa will say, "Oh, that's bank A's card," and they'll give a number to bank A on their own proprietary network. Then bank A will look into their database and say, "Oh yeah, Sal's got $1,000 of credit, he hasn't used "any of it, he is good for it. "I authorize the transaction." That message goes back through the network to bank B, so then we get authorized. Then the transaction goes forward and eventually, as you could imagine, you can't just authorize a transaction and then I walk away with the groceries. At some point, this guy here expects to get his money back for giving me the groceries. He expects to get $100 back. That $100 is going to come from bank A, but he's not going to get a complete $100, because obviously, each of these players, they're providing a service. This guy, he's plugged into the network and he's offering credit. The network operator or the processor is offering their network and there's other services they might provide, different security mechanisms. They say, "Sal lives in Chicago, but all of a sudden, "he's buying $100 worth of groceries in Salzburg "or someplace that seems unlikely." Then it might send some type of a warning trigger, so people might have their own security mechanisms. They're all providing a service. This guy is going out there, he might be providing the actual point of sale terminals, the actual network, so they're all going to get a little bit of a cut of things. Out of the $100, I got $100 worth of groceries. There'll be a 2%, and it's not always 2%, that's a round number, but it also is a ballpark, not completely outlandish, relative to what tends to be the case. Of that $100 that this guy could've gotten for his groceries, he has to pay a 2% ... Yeah, let's write it that way. He's got to pay a 2%, or in this case $2, that's 2% of $100. He's got to pay a $2 discount rate to his acquiring bank. You might say, "Gee, the acquirer, that's great. "They get 2% of all of these guys' transactions," but of course they're going to have to share it with these other people up here. Actually, the bulk of it ends up with bank A. Of this $2, and I'm doing it in roundabout numbers, bank A, now we're going to split up the $2, bank A is going to get, let's just say, $1.70. These aren't that far off from what the real numbers might be and they change and they depend on the banks and the network and all of that. The networks might change their rates. $1.70 goes to bank A. The issuing bank, besides now that I have a credit balance, it'll be able to charge interest on it. It also got $1.70 for that transaction. That $1.70 of the $2, this is called an interchange fee. This right here is an interchange fee. It generally gets set by the individual networks. Although, the networks don't share that interchange fee. They just say, "Our standard interchange fee is X% "of transactions plus $0.10," and that's what bank B is going to pay to bank A. It's essentially bank A's cut of the discount rate, of the $2 this guy is charging that guy. Then, the network, they make their money in several ways, but in general, they make money off of every transaction, as well. In this situation, they make roughly about 1000th of the transaction or .1% In this example, $0.10 of this discount rate that this guy charged would go to the processor or the network. Every time you transact, the processor gets a small fraction of your actual purchase. Then, this guy will be left with 30 - Well, let's see. $1.70, $0.10, $1.80. We're coming from $2, this guy's going to be left with $0.20. When the whole transaction gets settled, which essentially means everyone gets the money they need to get, this bank is going to send Visa's settlement bank $100 minus the $1.70 that it gets to keep as part of its interchange fee. It's going to send Visa, what is that, that's $98.30 to Visa. Visa will keep $0.10 of it, send it to the acquirer, so the acquirer is going to get $98.20. Then the acquirer is going to keep $0.20 for itself and give the retailer $98. My numbers aren't exact, but I want to give you the general idea of how all this works. In order for this retailer to be able to use all of this infrastructure out there, he essentially had to pay 2% of the actual transaction. That's always not going to be 2%, but it gives you a nice, round figure. This guy benefits because he gets access to a network, it's convenient for the customers. This guy, obviously, is getting some type of fee. The more retailers he signs on, or the more retailers he acquires, the more cuts of transactions he's going to make. Visa makes a small cut on many, many transactions, so that's where they make their money. They obviously have to use some of that money to support all of this infrastructure. Then bank A is going to make that interchange fee, which was the bulk of that discount rate, that retailer discount rate, not related at all to the federal funds discount rate. Then, of course, they extended credit to me, so that $100 might not be paid immediately. They might be able to charge me 15-20% annualized percentage rate interest on that money until I pay it off. Of course I have some type of minimum balances to pay. Hopefully that explains things a little bit. I'll see you in the next video.
History
Before Bankcard, the relatively small population of Australia, coupled with its vast geographical spread made a credit card system cost prohibitive for any single Australian bank. In the beginning of the 1970s, a number of banks combined to seek approval from the Reserve Bank of Australia and the Australian Federal Treasury to commence a credit card scheme in the Australian financial market.[2]
Approval was granted in 1972. The banks formed a company, Charge Card Services Limited, to manage Bankcard and process credit card transactions. Each member bank issued its own variant of the Bankcard card and each established its own credit rules and maintained direct customer relations with its own cardholders. Bankcard was officially launched in October 1974 by then Prime Minister of Australia, Gough Whitlam.[1]
A significant marketing campaign followed the card's launch. This included what was then the biggest direct mail marketing campaign in Australia to date.[2] Among other things, banks posted a card with a A$300 credit limit to potential clients, following analysis of their accounts.[4] In December 1974, David Jones became the first major retailing organisation to accept Bankcard[5] and by 1976, the card was accepted by almost every Australian department chain.[6]
Within 18 months of the card's issue, there were more than one million cardholders, representing more than 6% of the Australian population. 1983 saw the expansion of Bankcard to New Zealand. By 1984, there were more than five million cardholders in Australia and New Zealand. In April 1986, there was a dispute between the banks as to whether Bankcard would be included in the then new electronic banking EFTPOS system.[7]
At the time, Westpac and the Commonwealth Bank were heavily promoting MasterCard and providing only minimal support to the Bankcards they issued, while the National Australia Bank, ANZ and state banks all supported Bankcard.[8] The banks came to an accord whereby magnetic strips would be placed on all Bankcards, allowing them to be used in the EFTPOS system.[8]
Withdrawal
By the beginning of 2006, the number of cardholders had declined to around one million. Popularity of the card had declined as other credit card options became available. Bankcard was significantly limited by its lack of acceptance outside Australia and New Zealand.[1] Despite this, Bankcard continued to generate profits for member banks, largely because the elderly demographic of cardholders had a low incidence of default.[9]
In February 2006, however, the Bankcard Association of Australia announced that it would phase out Bankcard by the end of that year, citing the exceptional growth of credit card operations and improvements in technology allowing member banks to perform their own data capture and processing in house.[2] Existing cardholders were offered alternative credit cards by their issuing banks.
At the time of this announcement, the National Australia Bank remained the only bank still issuing Bankcard. Westpac and the Commonwealth Bank had stopped issuing the card in June and December 2005 respectively. Merchants within Australia were able to accept Bankcards until the end of 2006. Bankcard operations were closed in New Zealand in October 2005.
Cultural impact
Bankcard was the first widely available credit card issued by Australian banks for general consumption.[4] Banks actively sought to educate consumers on how to use credit cards[10] and it "revolutionised" the way Australian consumers paid for goods and services.[10] According to Gregory Melleuish, the introduction of Bankcard helped accelerate the process of establishing consumerism in Australia.[11]
On the withdrawal of Bankcard in February 2006, retailer Gerry Harvey stated that the credit card had "inspired, or enabled, more people to buy on credit and all retailers' sales improved."[10] Supriya Singh, a professor at RMIT, argued that the introduction of Bankcard marked the beginning of Australia's transformation to "virtual money".[12] The availability of credit cards in Australia after 1974, together with wider financial deregulation, resulted in significant increases in household indebtedness.[13]
References
- ^ a b c Weekes, Peter (2 February 2006). "Bankcard checks out". The Age. Melbourne. Retrieved 19 August 2009.
- ^ a b c d "Bankcard Association of Australia". Archived from the original on 2 October 2003. Retrieved 20 August 2009.
- ^ a b Bankcard victim of credit card war Archived 7 August 2009 at the Wayback Machine, bandt.com.au, Retrieved 20 August 2009
- ^ a b "Credit to the nation". Sydney Morning Herald. 15 February 2006. Retrieved 15 February 2010.
- ^ "Jones breaches Bankcard ranks". The Age. 3 December 1974. p. 15. Retrieved 12 March 2011.
- ^ "Customers flock to credit". The Age. 12 July 1976. p. 12. Retrieved 12 March 2011.
- ^ Hutcheon, Stephen (24 April 1986). "Pro-Bankcard forces plan services link". The Sydney Morning Herald. p. 21. Retrieved 12 March 2011.
- ^ a b Hutcheon, Stephen (18 July 1986). "Bank accord assures future of Bankcard". The Sydney Morning Herald. p. 17. Retrieved 12 March 2011.
- ^ Death of an Australian banking icon, Australasian Business Intelligence, February 2006. Retrieved 19 August 2009
- ^ a b c Weekes, Peter (3 February 2006). "Bankcard bound for the shredder". The Sydney Morning Herald. Retrieved 28 July 2010.
- ^ Melleuish, Gregory (1998). The packaging of Australia: politics and culture wars. Sydney: University of New South Wales Press. p. 42. ISBN 0-86840-584-1.
- ^ Singh, Supriya (13 April 2006). "Domestic money becomes virtual". User Centred Design of Financial Services Project News. 4 (2). Archived from the original on 17 February 2011. Retrieved 28 July 2010.
- ^ Davis, Kevin (21 November 2007). Increasing Financial Household Risk - An Increasing Social Risk? (PDF). p. 1. Retrieved 28 July 2010.
This page was last edited on 9 March 2024, at 05:11