Editor-in-chief | Chloe Harris |
---|---|
President | Natalie Wages |
Categories |
|
Publisher | Natalie Wages |
Founder | Tom Hartle and Heather Hartle |
Founded | 2001 |
Final issue | March 2015 (print) |
Company | 7x7 Bay Area, Inc. |
Country | United States |
Based in | San Francisco |
Language | English |
Website | 7x7 |
ISSN | 1537-758X |
7x7 was a city-living-focused fashion, lifestyle, food, culture, opinion and entertainment digital, print, mobile, social, commerce and events activation platform, covering the San Francisco Bay Area, USA. Included in coverage were San Francisco, Marin, the East Bay and highlights from the Peninsula; the Bay Area wine regions including Napa and Sonoma counties, as well as Lodi and Livermore; the Lake Tahoe region; notable attractions along Highway 1; and Los Angeles. Since, March 2015, it has been publishing only through digital platforms.[1]
YouTube Encyclopedic
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Day at Work: Wedding Dress Designer
Transcription
Trish Lee: My name is Trish Lee and I'm a wedding dress designer. I've been designing wedding dresses for about 2 Years. What the dresses try to convey is a californian, laid back, relax, sort of aesthetic. At the same time, it's vintage Inspired. But really not like a costume. Ever since I was a kid. My mom, she'd help me make my clothes We would go to the fabric store and I would get to pick out the fabric, and the buttons and the trims. At the end of the day. I had something so special and different and I put my heart and soul into it. Daily responsibilities, I think, varies so much At a certain period of time a might be focusing on design I will start with sketching and I'll will look at fabric, and I'll start sketching different ideas based on what i'm inspired by. I work with brides, and I do their fittings. So, before I even see the bride, in their actually fitting, I will do their pattern drafting. And when you make a dress, there's a, you know, a blue print, almost, and you have to alter that blue print, and that pattern to fit a brides measurements and different requirements. I really love to hear brides different stories and how they came to pick, you know, this dress and what their wedding is like because i just like knowing what inspires people today. You do have to work with suppliers and vendors. So, Imagine, you know, when your'e designing a dress, and your'e thinking, well I wanna make a dress in silk crape. Um- you do have too Find the right crape, find the right maker of this fabric and, review samples, before you actually order a roll of this fabric. I actually went to the University of California at Berkeley. I pursued finance and marketing. I thought, ultimately I would work for another, like maybe fashion retail company at first. And Learn behind the scenes what goes on in merchandising and marketing, and, and how to operate a fashion business. I really,highly, recommend working for someone else. You're learning on someone else's time, almost. and you learn from their mistakes. As well as their successes. The most important skill that I use now is how to build relationships with people through communicating. Customer: Its not to rustic... Trish Lee: Is it a winery? Is that what your'e getting married in? Customer: Yes. , Trish Lee: okay. I think this is kind of a good, midway point between something that is, Um, not too rustic and, but still very elegant. And, and it has like a soft train. Being able to communicate effectively what your Idea, Ideas are and what your vision is for this, I think that's one of the best skill you can have. Students in high school should really remember when you care about the way you present yourself, It means you'll care about the product that you give them later. I get to see... People so happy wearing something I created. And it means so much to them and I'm apart of their day without really being there. And, I think that's the best part, is something that you created is bringing somebody happiness.
History and profile
7x7 was founded in 2001[2] by Tom Hartle and Heather Hartle, who had just moved from Detroit.[3] The name, pronounced "seven-by-seven", originally represented the approximate forty-nine square miles making up the City and County of San Francisco. 7x7 was produced by McEvoy Media, which is owned by the McEvoy Group.[4]
In 2004, McEvoy Media, then Hartle Media, acquired a majority interest in California Home + Design and californiahomedesign.com. In 2006, it was involved in the purchase of Spin by the McEvoy Group, owners of Chronicle Books.[5]
7x7 was acquired by Metropolitan Media in 2014, and later acquired by its current owner, 7x7 Bay Area, Inc. 'It ceased print publication with its March 2015 issue and refocused its efforts on its digital platforms.[6]
See also
- David Weir, 7x7's founding editor
- San Francisco magazine
References
- ^ Williams, Kale (February 18, 2015). "7x7 Magazine to cease print operations, focus on digital". SFGATE.
- ^ "SF Station: 7x7 Magazine". Archived from the original on 14 July 2007. Retrieved 30 June 2007.
- ^ Joel P. Engardio (March 21, 2001). "7x7 Magazine Hires Executive Editor". San Francisco Weekly. Retrieved October 17, 2007.
- ^ "7X7 Magazine editor Chloe Harris buys publication". San Francisco Business Times.
- ^ George Raine (March 1, 2006). "S.F. group buys 20-year-old rock music magazine Spin". San Francisco Chronicle. Archived from the original on November 13, 2007. Retrieved October 17, 2007.
- ^ Tamara Palmer (February 23, 2015). "As One Local Magazine Folds, Another Launches". NBC Bay Area. Retrieved August 19, 2015.